Innovid Intangible Assets

What does Innovid do? Innovid Corp. generates revenue through its independent software platform providing ad serving, measurement, and creative services for TV ads across connected TV, mobile TV, and desktop TV environments. The company serves advertisers such as Anheuser-Busch InBev, CVS Pharmacy, Kellogg’s, Mercedes-Benz, Target, Sanofi, and Volvo, offering Campaign Submission Form, Campaign Management Tool, and Analytics Dashboard as core products. These tools enable clients to submit campaign details, manage implementations, and visualize performance metrics like audience reach and viewability. Additionally, Innovid provides Adobe and Google Web Designer plug-ins to enhance ad creation and data integration for its clients. The primary buyers of Innovid's services are TV advertisers, publishers, and media agencies seeking to create, deliver, and measure TV ad campaigns across digital platforms. Advertisers like Kellogg’s and Mercedes-Benz utilize the Campaign Management Tool for campaign implementation, while media agencies rely on the Analytics Dashboard for unified performance visualization. The firm's product suite targets the connected TV and digital advertising segments, focusing on precision measurement and streamlined campaign execution. Innovid’s revenue streams are derived from subscription-based access to its platform tools, including the Campaign Submission Form, Campaign Management Tool, and Analytics Dashboard, as well as the sale of Adobe and Google Web Designer plug-ins. These products cater to the needs of advertisers and agencies managing TV ad campaigns across multiple digital environments, ensuring efficient delivery and measurable results. The company’s offerings are tailored to meet the demands of major brands and media partners within the digital advertising ecosystem. Innovid is one of the most popular companies on Eulerpool.