Hugo Boss (BOSS.DE) Stock Price
Hugo Boss Price
Revenue has compounded at 5.3% per year over the past 18 years to 4.27 B EUR. Earnings per share have grown at 2.7% per year over the last 18 years. Hugo Boss's net margin stands at 5.8%, broadly stable from 4.9% several years earlier. Hugo Boss currently offers a dividend yield of about 3.68%. The payout ratio is around 39% of earnings. The dividend has grown at 1.8% per year over the past 19 years. Analysts set a median price target of 37.74 EUR, implying 0.9% below the current price. Of 25 analysts, 9 rate the stock a buy — an overall Hold consensus. The stock trades about 11% above its 52-week low.
Hugo Boss stock price
Hugo Boss business model & stock analysis
Frequently asked questions about Hugo Boss
The main competitors of Hugo Boss AG in the market are Giorgio Armani, Ralph Lauren, and Calvin Klein.
The business model of Hugo Boss AG revolves around designing, manufacturing, and marketing premium fashion and lifestyle products. Hugo Boss is a renowned luxury fashion brand that offers a wide range of clothing, accessories, and fragrances for men and women. The company operates through two main segments: the Hugo Boss brand, which focuses on modern and stylish fashion, and the BOSS brand, known for its elegant and high-quality designs. By maintaining a strong presence in the global market, Hugo Boss AG aims to provide customers with exceptional fashion and achieve sustainable growth and profitability.
Hugo Boss AG is primarily active in the fashion industry, specializing in luxury clothing, accessories, and fragrances.
Hugo Boss AG, a reputable fashion and lifestyle company, has a rich history and background. Established in 1924 in Metzingen, Germany, the company began as a clothing manufacturer. Over time, it evolved into a globally recognized brand with a focus on premium fashion and accessories. Hugo Boss AG gained prominence by designing and producing uniforms for the Nazi Party during World War II. However, the company distanced itself from its controversial past and transformed into a leading luxury fashion label. Emphasizing sophisticated designs, Hugo Boss AG offers a range of products including clothing, shoes, fragrances, and accessories. Today, the company continues to shape the fashion industry through its distinctive style and impeccable craftsmanship, earning international acclaim.
Hugo Boss AG, a renowned fashion company, has achieved significant milestones throughout its history. With a strong reputation for quality and style, Hugo Boss AG has successfully expanded its global presence. Some notable milestones include the launch of their iconic Boss Black line in the early 1990s, which quickly became a symbol of modern luxury. In 2005, the company received the "World's Most Sustainable Design Concept" award, reflecting their commitment to sustainability. Moreover, their collaboration with high-profile celebrities and designers has further elevated their brand image. Hugo Boss AG continues to innovate and impress, solidifying its position as a leading fashion powerhouse.
Hugo Boss AG is primarily present in various countries and regions worldwide. The company has a strong presence in Europe, particularly in Germany, where it is headquartered. Additionally, Hugo Boss AG has established a significant market presence in North America, with a focus on the United States. The company also has a notable presence in Asia, particularly in China and Japan, where it has strategically expanded its operations. With its global reach, Hugo Boss AG continues to cater to the fashion needs of customers across different countries and regions, solidifying its position as a leading international fashion brand.
Hugo Boss AG represents values of innovation, quality, and craftsmanship in its corporate philosophy. As a leading fashion brand, Hugo Boss AG is committed to delivering exceptional designs and superior products that empower individuals to express their personal style. With a focus on timeless elegance and modern sophistication, the company strives to provide customers with fashionable clothing and accessories. Additionally, Hugo Boss AG's corporate philosophy emphasizes sustainability and responsible business practices, ensuring that their operations are aligned with environmental and social considerations. As a result, Hugo Boss AG continues to establish itself as a trusted and respected name in the fashion industry.
Analysts currently set an average price target of 39.13 EUR for the Hugo Boss stock (median: 37.74 EUR), implying +2.6 % versus the latest price. The consensus is based on 25 analyst ratings.
25 analysts currently rate the Hugo Boss stock: 9 recommend buying, 14 holding and 2 selling. For 2026, analysts expect Hugo Boss to generate revenue of 3.89 B EUR and earnings per share of 2.67 EUR.
The Hugo Boss share (BOSS.DE) is listed on 10 stock exchanges, including: London (0Q8F.L), SIX (Zürich) (BOSS.SW), XETRA (BOSS.DE), Frankfurt (BOSS.F), München (BOSS.MU), Düsseldorf (BOSS.DU), Hamburg (BOSS.HM), Wien (BOSS.VI).
Hugo Boss AG is an internationally operating fashion house based in Metzingen, Germany. The company is divided into two divisions: the core business with the main brand "Hugo Boss" and the licensed brand "BOSS Home". Hugo Boss' main business includes a wide range of products from men's, women's, and children's clothing to leather goods and accessories. The products are characterized by high-quality, sophisticated design, and a clear focus on a discerning target audience. The company has increased its investment in online distribution in recent years and operates its own online shops as well as partnerships with leading e-commerce platforms such as Amazon & Zalando. Some of Hugo Boss' most famous products are the tailored suits, which are synonymous with luxury and elegance for many people. The accessories, such as watches and jewelry, are also very popular and have been designed in collaboration with renowned brands such as Mercedes-Benz and Bayer Munich. Hugo Boss' core business is celebrated through numerous stores and retailers worldwide. The company also derives its success and reputation from the global presence of well-known personalities such as George Clooney or Marcel Hirscher, who can be seen wearing Hugo Boss clothing on the red carpet or during ski vacations. Another segment of the Hugo Boss AG business model is BOSS Home. The licensed brand focuses on bed and bathroom textiles, as well as home accessories. Here too, sophisticated design is at the forefront, as well as the use of high-quality materials. BOSS Home products are sold in selected stores and online shops. Hugo Boss' business model aims to offer customers a unique brand philosophy, a fashionable lifestyle, and excellent product quality. The company relies on a mix of traditional distribution channels such as its own boutiques and partnerships with retailers, as well as online commerce. This way, Hugo Boss reaches a broad target group worldwide. In recent years, the company has experienced strong expansion and has shown solid growth, as well as a commitment to sustainable and ethical business practices. For example, Hugo Boss has launched a "Clean Clothes" initiative and advocates for more transparency in the supply chain. In summary, Hugo Boss AG offers a range of high-quality fashion and home textile products. The business model relies on the "Made in Germany" brand and focuses on a clear positioning in the premium segment of the fashion market. The brand benefits from strong distribution channels and a clear focus on customer orientation and innovation.
The expected revenue of Hugo Boss is 3.89 B EUR. This figure is based on current financial data and reflects the company's business performance.
The expected profit of Hugo Boss is 184.08 M EUR. The net profit reflects the company's profitability after deducting all expenses.
The price-to-earnings ratio (P/E) of Hugo Boss is currently 14.27. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Hugo Boss stock.
The price-to-sales ratio (P/S) of Hugo Boss is currently 0.67. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Hugo Boss stock.
The Eulerpool Quality Score for Hugo Boss is 4/10.
The ISIN of Hugo Boss is DE000A1PHFF7. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.
The WKN of Hugo Boss is A1PHFF. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.
The ticker of Hugo Boss is BOSS.DE. The ticker symbol is used to trade Hugo Boss shares on the stock exchange.
Over the past 12 months, Hugo Boss paid a dividend of 1.40 EUR . This corresponds to a dividend yield of about 3.68 %. For the coming 12 months, Hugo Boss is expected to pay a dividend of 0.04 EUR.
The current dividend yield of Hugo Boss is 3.68 %.
Hugo Boss pays a dividend, distributed in the months of May.
Hugo Boss paid dividends every year for the past 27 years.
For the upcoming 12 months, dividends amounting to 0.04 EUR are expected. This corresponds to a dividend yield of 0.10 %.
Hugo Boss is assigned to the 'Cyclical consumption' sector.
To receive the latest dividend of Hugo Boss from 5/26/2026 amounting to 0.04 EUR, you needed to have the stock in your portfolio before the ex-date on 5/22/2026.
The last dividend was paid out on 5/26/2026.
In the year 2025, Hugo Boss distributed 1.4 EUR as dividends.
The dividends of Hugo Boss are distributed in EUR.
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All fundamentals and in-depth analysis of Hugo Boss
Our stock analysis for Hugo Boss stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Hugo Boss. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.