Adidas (ADS.DE) Stock Price

Adidas Price

XETRA·CLOSED
156.65
​
Market closed

Adidas stock price

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Adidas business model & stock analysis

Adidas AG is a global company headquartered in Herzogenaurach, Germany. It was founded in 1949 by Adolf Dassler and has since become one of the world's largest manufacturers of sportswear and accessories.

Frequently asked questions about Adidas

The business model of Adidas AG is centered around designing, manufacturing, and selling a wide range of sports footwear, apparel, and accessories worldwide. Adidas AG operates through three key segments: adidas, Reebok, and TaylorMade-Adidas Golf. The company focuses on innovation, style, and performance, catering to the needs of athletes and consumers of all ages. With a strong brand presence and extensive distribution network, Adidas AG commands a significant market share in the global sportswear industry. By consistently delivering quality products and fostering collaborations with athletes, celebrities, and designers, Adidas AG ensures continued growth and success in the highly competitive market.

Adidas AG is primarily active in the sports and athletic apparel industry.

Some of the main competitors of Adidas AG in the market include Nike Inc., Puma SE, Under Armour Inc., and New Balance Athletics Inc.

Adidas AG, a renowned multinational corporation, has a rich history and background. Established in 1949 by Adolf Dassler, the company has grown to become a global leader in the sports industry. Adidas began with a focus on athletic footwear, revolutionizing the market with its innovative designs and technologies. Over the years, it expanded its product range to include clothing and accessories, catering to a diverse customer base. Adidas has a strong presence in various sports and sponsorships, collaborating with renowned athletes and teams worldwide. With a commitment to sustainability, innovation, and performance, Adidas continues to deliver top-quality products, making it a trusted and iconic brand in the sports industry.

Adidas AG has achieved several significant milestones throughout its history. The company is globally recognized for its innovative products and strong brand presence. Some noteworthy achievements include winning the FIFA World Cup sponsorship in 1970, securing endorsement deals with iconic athletes like basketball player Michael Jordan and soccer player Lionel Messi, and becoming the official apparel sponsor for various sports leagues, clubs, and events worldwide. Adidas AG has also made strides in sustainable initiatives, introducing recycled materials and committing to reducing its carbon footprint. These achievements reflect Adidas AG's commitment to excellence, innovation, and social responsibility.

Adidas AG is primarily present in numerous countries and regions around the globe. The key regions of Adidas AG's presence include Europe, North America, and Asia. Within Europe, the company has a strong foothold in Germany, where it originated, as well as in the United Kingdom, France, Italy, and Spain, among others. In North America, Adidas AG has a significant presence in the United States and Canada. In Asia, the company is prominent in China, Japan, South Korea, and India, among other countries. These are just a few examples of the many countries and regions where Adidas AG operates, showcasing its global reach and influence in the sports apparel and footwear industry.

Adidas AG represents a set of core values and corporate philosophy that sets it apart. With a strong commitment to innovation, Adidas fosters creativity and embraces diversity. The company places great emphasis on performance, continuously striving to push boundaries and achieve excellence in sports and fashion. Adidas AG values sustainability, aiming to minimize environmental impact through various initiatives. Additionally, the company embraces teamwork, collaboration, and respects the individual, fostering an inclusive and empowering work culture. With a customer-centric approach, Adidas AG aims to inspire and empower athletes and consumers worldwide.

The Adidas share (ADS.DE) is listed on 11 stock exchanges, including: London (0OLD.L), SIX (Zürich) (ADS1.SW), XETRA (ADS.DE), Frankfurt (ADS.F), München (ADS.MU), Düsseldorf (ADS.DU), Hamburg (ADS.HM), Wien (ADS.VI).

Adidas AG is an internationally operating company from Herzogenaurach, Germany and is considered one of the leading sports equipment manufacturers worldwide. The company was founded in 1949 by Adolf Dassler and has since grown into a billion-dollar corporation. Adidas' business model is based on the production and sale of sportswear, footwear, and accessories. The company is divided into various business areas, each offering different products. The largest area is the "Adidas Brand", which focuses on the development and marketing of lifestyle and sportswear, footwear, and accessories. Adidas offers a wide range of models, ranging from classic sneakers to functional clothing for high-performance sports. In addition to the "Adidas Brand", the "Reebok" brand is another important business area of Adidas. Reebok specializes primarily in the fitness and lifestyle sector and offers a wide range of sportswear, footwear, and accessories. The "TaylorMade" brand specializes in golf and offers golf clubs, bags, and clothing. "Five Ten" specializes in outdoor sports footwear. Through targeted diversification into different areas, Adidas covers a large part of the sports equipment market and can cater to different needs and target groups. Another important factor in Adidas' business model is its close collaboration with athletes and sports teams. The company is the official supplier for numerous national teams and clubs worldwide, including the German national team and FC Bayern Munich. These partnerships strengthen Adidas' brand image and the company benefits from the advertising impact of successful athletes and teams. In addition, Adidas also produces personalized products, such as jerseys or shoes with the customer's name or favorite player. This helps to further bind customers to the company and generate revenue. Another important factor of the business model is the strong presence of the company in online retail. With its own website and a variety of online marketplaces, Adidas is able to reach customers worldwide and sell products efficiently. In addition, Adidas is increasingly relying on social media campaigns and influencer marketing to promote its products and strengthen its brand image. In conclusion, Adidas pursues a successful business model based on a wide product range, close collaboration with athletes, online retail presence, and strong marketing measures. Through these measures, the company is able to meet the needs and desires of its customers while successfully operating in the sports equipment market.

The revenue cannot currently be calculated for Adidas.

The profit cannot currently be calculated for Adidas.

The P/E ratio cannot be calculated for Adidas at the moment.

The P/S cannot be calculated for Adidas currently.

The Eulerpool Quality Score cannot be calculated for Adidas at the moment.

The ISIN of Adidas is DE000A1EWWW0. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Adidas is A1EWWW. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Adidas is ADS.DE. The ticker symbol is used to trade Adidas shares on the stock exchange.

Fair ValueTerminal
134.72 EUR
Over-/UndervaluationTerminal
Fairly valued
Industry
Textiles, Apparel & Luxury Goods
Number of shares
Employees
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Country
Currency
EUR
Initial public offering
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ISIN
DE000A1EWWW0
Cusip
D0066B185
Sedol
4031976
Market capitalization
27.51 B EURLarge Cap
52-Week Range
PEG
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P/E ratio
P/Ee
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P/S
P/Se
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EV/EBIT
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P/B Ratio
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ROE (Return on Equity)
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ROA (Return on Assets)
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ROCE (Return on Capital Employed)
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Last updated Oct 26, 2026, 1:49 AM

Adidas Ticker

DÜSSELDORF · ADS.DUFRANKFURT · ADS.FHAMBURG · ADS.HMLONDON · 0OLD.LMILAN · ADS.MIMUNICH · ADS.MUOTC · ADDDFSIX · ADS1.SWVIENNA · ADS.VIWARSAW · ADS.WAXETRA · ADS.DE

Adidas FIGI

4ADS:TE · BBG000F96DR9ADS:GR · BBG000FR1Q22ADS:GF · BBG000FR1Q86ADS:GD · BBG000FR1R02ADS:GY · BBG000FR1RP5ADS:GS · BBG000FR1SJ0ADS:GM · BBG000FR1V58ADS:GB · BBG000FR1W10ADS:GI · BBG000FR1WV7ADS:GH · BBG000FR1X36ADDDF:US · BBG000LCTSP9ADDDF:PQ · BBG000LCV2Y3

All fundamentals and in-depth analysis of Adidas

Our stock analysis for Adidas stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Adidas. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.