Hit Co

Hit Co CROIC

The Cash Return on Invested Capital (CROIC) of Hit Co (378A.T) as of Nov 12, 2026 is 15.43 %. In the previous year, Cash Return on Invested Capital (CROIC) was 23.68 % — a change of -34.84% (lower).

CROIC

15.43 %

YoY

-34.84%

Last updated:

Cash Return on Invested Capital (CROIC) of Hit Co is 2026 15.43 % . Cash Return on Invested Capital (CROIC) of Hit Co was 2025 23.68 % . It decreases by -34.84% lower compared to the previous year.

The Hit Co CROIC history

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CROIC
Date
CROIC
Jan 1, 2023
29.29 JPY
Jan 1, 2024
14.71 JPY
Jan 1, 2025
23.68 JPY
Jan 1, 2026
15.43 JPY
The Hit Co CROIC history
YEARCROICYoY
15.43 %-34.84%
23.68 %+60.98%
14.71 %-49.77%
29.29 %—

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Hit Co Stock analysis

What does Hit Co do? Hit Co., Ltd. generates revenue through outdoor advertising media planning and management, focusing on digital signage and analog billboards installed on leased rooftops and walls. The company provides one-stop services including media development, installation, operation, and sales of advertising space, targeting advertisers seeking visibility in downtown and roadside locations. Peripheral services like creative production and HIT-movi, a smartphone location-based advertising service linked to outdoor displays, further contribute to revenue streams. The firm's primary customers are advertisers who purchase space on digital and analog billboards, with additional demand from brands utilizing HIT-movi for location-based campaigns. Advertising space sales and peripheral services form the core revenue model, leveraging the company's media ownership and operational infrastructure in Tokyo's urban and roadside areas. Hit Co., Ltd. monetizes its outdoor advertising infrastructure by handling all advertising matters for clients, from media planning to execution, with a focus on high-traffic areas. The company's revenue comes from direct sales of advertising space and supplementary services tied to its digital signage network and location-based mobile advertising platform. Hit Co is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Hit Co stock

Cash Return on Invested Capital (CROIC) of Hit Co is 15.43 % in 2026.

Cash Return on Invested Capital (CROIC) of Hit Co changed from 23.68 % to 15.43 %, representing a -34.84% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Cash Return on Invested Capital (CROIC) Hit Co since 2006 – with annual values, charts, and detailed analysis.

CROIC measures the cash return generated on invested capital. Unlike ROIC, it uses free cash flow instead of accounting earnings, providing a purer profitability measure.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Cash Return on Invested Capital (CROIC)'s Hit Co with sector peers and the industry average to assess whether it is attractive.

To evaluate Cash Return on Invested Capital (CROIC)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Cash Return on Invested Capital (CROIC).

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Profitability — Hit Co

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