Hellofresh Stock

Hellofresh ROCE

The Return on Capital Employed (ROCE) of Hellofresh (HFG.DE) as of Aug 17, 2026 is -6.40 %. In the previous year, Return on Capital Employed (ROCE) was -17.49 % — a change of -63.41% (higher).

ROCE

-6.40 %

YoY

-63.41%

Last updated:

In 2026, Hellofresh's return on capital employed (ROCE) was -6.40 %, a -63.41% increase from the -17.49 % ROCE in the previous year.

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Hellofresh Stock analysis

What does Hellofresh do? HelloFresh SE was founded in 2011 by three friends in Berlin who had the idea of making it easier for people to cook healthy, fresh, and balanced meals. Since its founding, the company has become one of the world's largest providers of meal kit delivery services and operates in more than twelve countries. HelloFresh's business model is based on the idea of delivering high-quality ingredients for meals that customers can prepare themselves. Customers can choose from various recipes and receive all the necessary ingredients in a box delivered directly to their doorstep. The company uses only the best ingredients from selected suppliers and prioritizes sustainable and environmentally conscious production. HelloFresh offers its customers various categories of meal kits that cater to different preferences and needs. For example, there are vegetarian, vegan, and gluten-free meal kits, as well as ones for families, people with limited time, and for special occasions. The products offered by HelloFresh are fresh, healthy, and balanced meals that have been developed in collaboration with professional chefs and nutrition experts. The recipes are simple and can be prepared by anyone in a short amount of time. In addition, HelloFresh offers an app that provides customers with detailed instructions for cooking and baking the dishes. HelloFresh aims to make healthy and sustainable nutrition accessible to everyone. The company demonstrates a strong commitment to environmentally conscious production and distribution by prioritizing regional and seasonal sourcing and maximizing the efficiency of packaging materials. Another important component of HelloFresh's business model is customer retention. The company offers its customers a flexible subscription and allows them to customize their orders according to their needs. Additionally, it provides a wide selection of products and recipes, as well as 24/7 customer support. Overall, HelloFresh has managed to establish itself as one of the leading providers of meal kits. The company shows strong demand and growth potential in this market segment. It is expected to continue being an attractive option for people who want a convenient and healthy diet in the future. Hellofresh is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Hellofresh's Return on Capital Employed (ROCE)

Hellofresh's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Hellofresh's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Hellofresh's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Hellofresh’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Hellofresh stock

Return on Capital Employed (ROCE) of Hellofresh is -6.40 % in 2026.

Return on Capital Employed (ROCE) of Hellofresh changed from -17.49 % to -6.40 %, representing a -63.41% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Hellofresh since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Hellofresh with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — Hellofresh

ROEROAROCEROICAsset TurnoverInventory TurnoverReceivables TurnoverDays Sales OutstandingDays Inventory OutstandingDays Payable OutstandingCash Conversion CycleCROICGross Profit/AssetsFixed Asset TurnoverEquity TurnoverWorking Capital TurnoverPayables TurnoverCapital IntensityReceivables/RevenueInventory/RevenueEBIT/Assets

All Key Metrics — Hellofresh