Harley-Davidson (HOG) Stock Price
Harley-Davidson Price
Revenue at Harley-Davidson has contracted by 1.4% per year over the past 19 years to 4.47 B USD. Earnings per share have declined at 1.5% per year over the last 19 years. Harley-Davidson's net margin stands at 7.6%, down from 12.2% several years earlier. Harley-Davidson currently offers a dividend yield of about 2.61%. The payout ratio is around 24% of earnings. Analysts set a median price target of 30.00 USD, implying 8.7% above the current price. Of 21 analysts, 9 rate the stock a buy — an overall Hold consensus.
Harley-Davidson stock price
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Harley-Davidson business model & stock analysis
Frequently asked questions about Harley-Davidson
Harley-Davidson Inc's business model revolves around manufacturing and selling motorcycles and related products globally. As one of the leading motorcycle manufacturers, Harley-Davidson focuses on creating and delivering high-quality, iconic motorcycles that cater to the distinct preferences of its targeted customer base. The company primarily operates through two segments: Motorcycles and Related Products, and Financial Services. Harley-Davidson's business model centers on building and maintaining a strong brand, designing and producing innovative motorcycles, providing exceptional customer experiences, and offering flexible financing options through its financial services division. With a rich heritage and a commitment to continuous improvement, Harley-Davidson Inc remains dedicated to serving motorcycle enthusiasts worldwide.
Harley-Davidson Inc is primarily active in the motorcycle and recreational vehicle industries.
The main competitors of Harley-Davidson Inc in the market include Polaris Industries Inc, Honda Motor Co Ltd, and Yamaha Motor Co Ltd. These companies also manufacture and sell motorcycles, targeting similar consumer segments. However, Harley-Davidson Inc has been able to maintain its competitive edge by consistently delivering high-quality, iconic motorcycles that have become synonymous with the brand's name. With its strong brand recognition and loyal customer base, Harley-Davidson Inc continues to dominate the heavyweight motorcycle market, despite competition from various manufacturers.
Harley-Davidson Inc has a rich history and a strong background in the motorcycle industry. Established in 1903 in Wisconsin, USA, by William S. Harley and Arthur Davidson, the company quickly gained recognition for its quality motorcycles. Over the years, Harley-Davidson has become an iconic brand renowned for its powerful and distinctive motorcycles. The company has weathered various challenges, including economic downturns and competition, but has consistently maintained its reputation for producing high-performance bikes. Harley-Davidson Inc has a global presence and offers a wide range of motorcycles, parts, accessories, and services to cater to the needs of enthusiasts and riders worldwide.
Harley-Davidson Inc, a renowned motorcycle manufacturer, has achieved several significant milestones throughout its rich history. A standout achievement was the company's incorporation in 1907, marking the official establishment of Harley-Davidson as a business entity. Another notable milestone was the introduction of the iconic V-twin engine in 1909, revolutionizing motorcycle engineering and setting Harley-Davidson apart from its competitors. Additionally, in 1920, the company successfully navigated the challenging economic climate of the time and expanded its production facilities. Harley-Davidson's continuous innovation and commitment to quality have earned the company a loyal following, making it a symbol of American motorcycle culture and an enduring global brand.
Harley-Davidson Inc operates primarily in the United States but has a global presence in various countries and regions. The company has a strong market presence in North America, which includes the United States and Canada. Additionally, Harley-Davidson has a significant presence in Europe, particularly in countries like Germany, Italy, France, and the United Kingdom. It also operates in Asia, with a notable presence in countries such as Japan, Australia, and India. Furthermore, Harley-Davidson has a growing customer base in South America, particularly in Brazil. Overall, Harley-Davidson Inc has a widespread global presence, spanning across multiple continents and countries.
Harley-Davidson Inc represents values of freedom, individuality, and adventure. As a renowned motorcycle manufacturer, the company embraces the spirit of the open road and encourages riders to seek new experiences. Harley-Davidson's corporate philosophy centers around creating high-quality, iconic motorcycles that embody the American dream. With a rich heritage dating back to 1903, Harley-Davidson has prioritized innovation, craftsmanship, and a strong sense of community. The company believes in fostering strong relationships with its customers, known as the "Harley-Davidson family," and supporting various riding groups and events worldwide. Harley-Davidson Inc continues to be recognized globally for its timeless bikes and dedication to creating extraordinary riding experiences.
Analysts currently set an average price target of 27.60 USD for the Harley-Davidson stock (median: 30.00 USD), implying +0.0 % versus the latest price. The consensus is based on 21 analyst ratings.
21 analysts currently rate the Harley-Davidson stock: 9 recommend buying, 9 holding and 3 selling. For 2026, analysts expect Harley-Davidson to generate revenue of 3.86 B USD and earnings per share of 0.75 USD.
Converted at the current exchange rate, the Harley-Davidson share trades at 24.60 EUR (27.59 USD).
The Harley-Davidson share (HOG) is listed on 14 stock exchanges, including: NYSE (HOG), London (0QYY.L), SIX (Zürich) (HOG.SW), XETRA (HAR.DE), Frankfurt (HAR.F), München (HAR.MU), Stuttgart (HAR.SG), Düsseldorf (HAR.DU).
Harley-Davidson Inc is an American company that has been known for over 100 years for its motorcycles and lifestyle products. The company was founded in 1903 in Milwaukee, Wisconsin and today produces motorcycles and related accessories for the global market. Harley-Davidson Inc's business model is characterized by the production of motorcycles and the marketing of lifestyle products related to motorcycles. The company operates in various business areas, such as the sale of motorcycles, accessories and clothing, as well as the operation of Harley-Davidson stores and a dealer network. One of Harley-Davidson Inc's core divisions is motorcycle production. The company offers a wide range of motorcycles for different riding styles. The products are specifically designed for long-distance riding and adventure travel, and are known for their high quality, reliability, and performance. Harley-Davidson motorcycles are available in various series, including Softail, Touring, Sportster, and CVO. Harley-Davidson Inc also offers an extensive range of motorcycle accessories to meet the needs of riders. This includes a variety of products such as seats, handlebars, brakes, and lighting systems. Additionally, the company also offers a wide range of motorcycle apparel and protective gear, including helmets, gloves, jackets, and pants. These products are designed to meet the needs of motorcycle riders who value comfort, style, and safety. Another important element of Harley-Davidson Inc's business model is the sale of lifestyle products that embody the unique Harley-Davidson image. The company markets a wide range of products, including clothing, accessories, jewelry, watches, and perfume. These products are exclusively available through official Harley-Davidson stores and online shops. Harley-Davidson Inc also operates an extensive network of Harley-Davidson stores, which offer customers a wide range of products and services. In these stores, customers can have their Harley-Davidson motorcycles repaired, serviced, and customized. Additionally, the company regularly organizes events and motorcycle trips to attract customers and promote the Harley-Davidson image. Overall, it can be said that Harley-Davidson Inc's business model is based on the sale of high-quality motorcycles and lifestyle products that embody the unique Harley-Davidson image. The company has increased investments in the development of electric motorcycles in recent years and plans to introduce its first electric model in 2021. With the introduction of new products and innovations, the company aims to solidify its position as a leading provider of motorcycles and lifestyle products worldwide.
The expected revenue of Harley-Davidson is 3.86 B USD. This figure is based on current financial data and reflects the company's business performance.
The expected profit of Harley-Davidson is 85.37 M USD. The net profit reflects the company's profitability after deducting all expenses.
The price-to-earnings ratio (P/E) of Harley-Davidson is currently 36.94. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Harley-Davidson stock.
The price-to-sales ratio (P/S) of Harley-Davidson is currently 0.82. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Harley-Davidson stock.
The Eulerpool Quality Score for Harley-Davidson is 3/10.
The ISIN of Harley-Davidson is US4128221086. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.
The WKN of Harley-Davidson is 871394. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.
The ticker of Harley-Davidson is HOG. The ticker symbol is used to trade Harley-Davidson shares on the stock exchange.
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All fundamentals and in-depth analysis of Harley-Davidson
Our stock analysis for Harley-Davidson stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Harley-Davidson. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.