HNI Intangible Assets

What does HNI do? HNI Corporation is a US-American company specialized in the production of office furniture. It was founded in 1944 as Home-O-Nize Company, initially focused on kitchen furniture. In the 1950s, they entered the office furniture market. HNI's core business involves the development, production, and marketing of office furnishings. They offer a wide range of office furniture, such as desks, chairs, shelves, and cabinets, using various materials like wood, metal, or plastic. HNI is divided into different business segments specialized in different segments of the office furniture market. "The HON Company" offers furniture for the mid-price range, while the "Allsteel" segment focuses on high-quality solutions for the upper price range. Other business segments include "HBF," "Gunlocke," and "Paoli." An important aspect of HNI is its "Office Furniture Dealers Network," a network of independent retailers distributing HNI's furniture. The company works closely with these retailers and aims to provide them with comprehensive services ranging from marketing and sales support to training. In recent years, HNI has also focused on strengthening its online presence. They have established their own online shops for different business segments and continuously strive to make their online offerings more attractive and customer-friendly. In addition to office furniture, HNI has added other products to its portfolio in recent years. Under the brand "Fuego," they offer grills and garden furniture. With the acquisition of IT service provider "Spruce Technology" in 2018, HNI also expanded its activities in the IT services sector. Overall, HNI Corporation employs around 9,000 people and generated a revenue of approximately 2.3 billion US dollars in 2019. The company is listed on the New York Stock Exchange and has its headquarters in Muscatine, Iowa. HNI is one of the most popular companies on Eulerpool.