GrubHub Intangible Assets

What does GrubHub do? GrubHub Inc is an American technology company founded in 2004 by Mike Evans and Matt Maloney. The company is based in Chicago, Illinois and went public in 2014. GrubHub Inc is an online marketplace for food delivery, allowing its customers to order and have dishes delivered from various restaurants on one website. The company focuses on the US market and is the largest online marketplace for food delivery in the US. In 2013, GrubHub merged with Seamless, a similar company. Since this merger, GrubHub Inc has also been operating in Canada. GrubHub offers a wide range of food deliveries, ranging from fast food restaurants to high-end gourmet restaurants. The offering also includes beverage orders and an online ordering app. GrubHub's business model operates on a commission fee basis. The company earns a commission for every successful order processed through its platform. However, the commission fees are not the same for every delivery order and vary depending on the restaurant and region. In addition to its food deliveries, GrubHub also offers restaurant marketing services. The company has a dedicated marketing platform where restaurants can publish their offers and images to increase their visibility. The GrubHub brand has also been associated with various acquisitions. In 2015, GrubHub acquired the food delivery app Eat24, which has been operating in Germany since 2015. In 2018, the company also entered the delivery space when it acquired Vineyard Technologies, a provider of hospitality technologies. GrubHub's business primarily focuses on its consumer services and all offerings related to food delivery. However, the company also provides services for the B2B sector and collaborates with various companies to enable food deliveries to their workplaces. In this segment, GrubHub works with approximately 20,000 companies, offering them special offers and discounts. The company has developed its own app (for Android and iOS) as well as a mobile website to make ordering as easy as possible for its customers. Furthermore, GrubHub has invested heavily in technology to improve the customer experience. In 2019, the company introduced a new feature allowing customers to communicate directly with restaurants via text messages. Overall, GrubHub is an important addition to local options for food delivery services. In recent years, GrubHub has diligently worked on its services and offerings in the food delivery sector to ensure the best possible experience for its customers. GrubHub is one of the most popular companies on Eulerpool.