GrowGeneration

GrowGeneration ROCE

The Return on Capital Employed (ROCE) of GrowGeneration (GRWG) as of Sep 20, 2026 is -24.94 %. In the previous year, Return on Capital Employed (ROCE) was -43.28 % — a change of -42.38% (higher).

ROCE

-24.94 %

YoY

-42.38%

Last updated:

In 2026, GrowGeneration's return on capital employed (ROCE) was -24.94 %, a -42.38% increase from the -43.28 % ROCE in the previous year.

The GrowGeneration ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2018
-13.51 USD
Jan 1, 2019
3.00 USD
Jan 1, 2020
2.66 USD
Jan 1, 2021
4.04 USD
Jan 1, 2022
-77.58 USD
Jan 1, 2023
-28.75 USD
Jan 1, 2024
-43.28 USD
Jan 1, 2025
-24.94 USD
The GrowGeneration ROCE history
YEARROCEYoY
-24.94 %-42.38%
-43.28 %+50.55%
-28.75 %-62.95%
-77.58 %-2,020.00%
4.04 %+51.81%
2.66 %-11.21%
3.00 %-122.19%
-13.51 %-64.08%
-37.61 %+233.89%
-11.26 %-52.86%
-23.90 %-41.81%
-41.07 %
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GrowGeneration Stock analysis

What does GrowGeneration do? GrowGeneration Corporation is a leading provider of cultivation equipment and accessories for the cannabis industry in North America. The company was founded in 2014 and is headquartered in Denver, Colorado. Through its more than 55 retail and distribution centers, GrowGeneration offers its customers a wide range of brand and proprietary products needed for professional plant cultivation and indoor growing systems. GrowGeneration's business model is based on the vision of becoming the world's largest distribution platform for cannabis cultivation equipment and accessories. The company pursues this plan through the acquisition of existing retail stores and the establishment of new stores throughout North America. In addition, a broader customer base is served through the online shop and direct shipping. GrowGeneration is divided into several business segments tailored to the needs of its customers. The different divisions include hydroponics, lighting, environmental control, irrigation, equipment and accessories, and consumables. Hydroponics refers to soil and water-based plant cultivation conducted under specific conditions. The lighting division offers LED lamps, HPS and fluorescent lights, and other typical lighting fixtures commonly used in indoor growing systems. The environmental division provides solutions for regulating moisture and air quality, which are essential for successful plant cultivation. The irrigation division offers a wide range of drip irrigation systems, sprinklers, and various types of hoses necessary for adequate supply of water and nutrients to the plants. The equipment and accessories division creates and distributes essential cultivation items such as harvesting machines, climate controls, tables, and shelves. The consumables division is responsible for providing plant nutrients, pest treatment, and substrates such as potting soil. GrowGeneration has an extensive product range that includes everything from seeds to feed and fertilizers to specialized cultivation machines. Technical devices such as climate controls or irrigation systems are also included in the assortment. However, GrowGeneration also offers consulting solutions for pest control, ensuring that customers receive the right instructions and achieve the best results with their products. The company works with several manufacturers and suppliers that have excellent quality control procedures in place to ensure that the offered products meet high standards. Overall, GrowGeneration is an established market leader in the cannabis industry and offers its customers an excellent selection of cultivation equipment and services. The company has a strong growth strategy based on the acquisition of existing retail stores in the industry, allowing it to expand rapidly. GrowGeneration is also able to incorporate new products into its offering to ensure that it provides its customers with the most advanced technologies and solutions. With its strong customer focus and high growth potential, GrowGeneration is the perfect solution for any ambitious grower. GrowGeneration is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling GrowGeneration's Return on Capital Employed (ROCE)

GrowGeneration's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing GrowGeneration's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

GrowGeneration's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in GrowGeneration’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about GrowGeneration stock

Return on Capital Employed (ROCE) of GrowGeneration is -24.94 % in 2026.

Return on Capital Employed (ROCE) of GrowGeneration changed from -43.28 % to -24.94 %, representing a -42.38% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) GrowGeneration since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s GrowGeneration with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — GrowGeneration

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