General Mills Stock

General Mills ROCE

The Return on Capital Employed (ROCE) of General Mills (GIS) as of Aug 15, 2026 is 37.60 %. In the previous year, Return on Capital Employed (ROCE) was 35.88 % — a change of 4.80% (higher).

ROCE

37.60 %

YoY

4.80%

Last updated:

In 2026, General Mills's return on capital employed (ROCE) was 37.60 %, a 4.80% increase from the 35.88 % ROCE in the previous year.

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General Mills Stock analysis

What does General Mills do? General Mills Inc is an American food company specializing in the production and distribution of food. It was founded in 1866 by Cadwallader C. Washburn, who established the Washburn-Crosby Company. In 1928, Washburn-Crosby merged with 26 other grain mill companies to form General Mills. The company is headquartered in Minneapolis, Minnesota and has been a significant player in the food product market for many years. General Mills has primarily focused on the production of breakfast cereals, snacks, and baked goods in recent decades and also operates the well-known yogurt company Yoplait. General Mills' business model is based on developing products that meet the needs and desires of customers. The company places great importance on the high quality of ingredients and the use of sustainable methods in production. Today, the company is divided into various divisions including baked goods, cereal products, yogurt, and snack products. Each division offers a variety of products tailored to the needs of customers in different regions and markets. Some of General Mills' most famous brands include Cheerios, Lucky Charms, Nature Valley, Pillsbury, Old El Paso, and Betty Crocker. These brands are well-known and popular worldwide, ensuring General Mills maintains a leading position in many markets. Cheerios is one of General Mills' most well-known brands. The breakfast cereal was first introduced in 1941 and has since become a crucial part of the American breakfast. Cheerios are available in many different varieties, including Honey Nut Cheerios, Chocolate Cheerios, and Multi-Grain Cheerios. Pillsbury is another significant brand of General Mills, known primarily for its baked goods such as cookies, rolls, and dough. Pillsbury's product range also includes dishes like pizza and frozen cakes. Nature Valley is a brand of snack products produced by General Mills. The brand is known for its granola bars made from natural ingredients. The bars are available in many different varieties, some of which are gluten-free or free of artificial sweeteners. General Mills also has a wide range of yogurt products under the Yoplait brand. Yoplait yogurt is available in many different flavors, including some specifically tailored to the needs of children. In summary, General Mills is a leading manufacturer of food products. The company offers a wide range of products tailored to the needs of customers in various regions and markets. General Mills emphasizes quality and sustainability in the production of its products, and it is a significant player in the food product market in many areas. General Mills is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling General Mills's Return on Capital Employed (ROCE)

General Mills's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing General Mills's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

General Mills's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in General Mills’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about General Mills stock

Return on Capital Employed (ROCE) of General Mills is 37.60 % in 2026.

Return on Capital Employed (ROCE) of General Mills changed from 35.88 % to 37.60 %, representing a 4.80% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) General Mills since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s General Mills with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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