Forrester Research Intangible Assets

What does Forrester Research do? Forrester Research Inc is an independent research and consulting company specializing in the analysis of technologies and market trends. The company was founded in 1983 by George F. Colony and is headquartered in Cambridge, Massachusetts. Forrester's beginnings were humble. The company started out as a supplier of paper-based market and technology analysis. However, thanks to its ability to identify and predict emerging technologies and business models early on, Forrester was able to grow from the beginning. In the 1990s, Forrester expanded from a pure analysis company to a provider of consulting services and services in the areas of technology strategy and digital transformation. Today, Forrester offers a broad portfolio of research services ranging from market analysis subscriptions to individual consulting projects. Forrester's business model is based on a combination of market research services and consulting services. The company provides its customers with meaningful market analysis and insights into new technologies, monitoring and predicting market developments. This enables companies to better respond to upcoming developments and make informed decisions. Forrester's experts support executives in planning and implementing new business models and technologies. For this purpose, Forrester operates a global network of experts specializing in key industries. Forrester divides its work into four areas: Research, Consulting, Data, and Events. The "Research" area encompasses the company's core business of analyzing market trends and technologies. Forrester offers a wide range of research services, from report subscriptions to web-based tools and individually conducted surveys. Consulting is Forrester's consulting area. Forrester's experts help companies develop their technology strategy, plan the implementation of new technologies and optimize business processes. The company has a broad portfolio of consulting services, ranging from business process analysis to support for the introduction of new technologies to the development of digital strategies. Forrester also offers a data service. The Data area includes a variety of databases and analytical tools designed to assist customers in decision-making. This includes Forrester's technology platform, the Insights Connected Suite, which provides a comprehensive collection of data, analysis, and tools in a single digital platform. Forrester Events offers a variety of events, from webinars to large conferences. The events are aimed at corporate decision-makers and technology-savvy consumers. At the events, Forrester's experts provide executives with new insights into technology trends and market developments. Over the course of its history, Forrester has established itself as a leading company in the field of technology and business analysis. The company is known for identifying trends early on and helping its clients benefit from new technologies and business models. Forrester's work is important for companies of all types and sizes, from small startups to large Fortune 500 companies. Forrester Research is one of the most popular companies on Eulerpool.