Fielmann Group Intangible Assets

What does Fielmann Group do? Fielmann AG is a German company that was founded in 1972 and has since become one of the leading opticians in Europe. The company specializes in glasses and contact lenses and has continuously expanded and optimized its business model over the past decades. Fielmann started in Cuxhaven, where optician Günther Fielmann developed a new sales concept for glasses as part of a seminar project. In 1972, he opened his first store under the name Fielmann in Cuxhaven, laying the foundation for the company. Today, Fielmann AG has over 700 locations in Europe and employs more than 20,000 people. The company is divided into various divisions, including production, sales, marketing, and advertising. Fielmann also offers its own glasses insurance. The business model of Fielmann is based on the direct sales of high-quality and fashionable glasses and contact lenses. By eliminating intermediaries and utilizing modern technologies, Fielmann is able to offer its products at a comparatively affordable price. The company aims to deliver excellent quality while always keeping the customers' needs in mind. Fielmann has developed various lines over the years, offering glasses for every occasion and target group, including screen-friendly glasses, sunglasses, children's glasses, and specially combinable glasses. Among other things, Fielmann also provides glasses for people with visual impairments or special lenses for eyes with vision problems. Customer service is highly valued at Fielmann. The company has its own workshop where repairs and adjustments to glasses and contact lenses can be immediately done. Additionally, customers are professionally advised by trained personnel and can have their eyesight measured for free. The company places great emphasis on sustainability and environmental protection. Fielmann, for example, uses sustainable materials and products that are manufactured under fair working conditions. The company also supports various environmental projects and operates its own recycling program for eyeglass frames. Overall, Fielmann can be characterized as a company that stands out for its high quality, fair prices, and customer service. With a long history, it has been an important player in the optics industry in the European market for decades. Customers appreciate the wide product portfolio, professional service, and affordable prices that Fielmann has to offer. Fielmann Group is one of the most popular companies on Eulerpool.