Experience Co Stock

Experience Co ROCE

The Return on Capital Employed (ROCE) of Experience Co (EXP.AX) as of Jul 15, 2026 is 3.02 %. In the previous year, Return on Capital Employed (ROCE) was -1.33 % — a change of -327.66% (higher).

ROCE

3.02 %

YoY

-327.66%

Last updated:

In 2026, Experience Co's return on capital employed (ROCE) was 3.02 %, a -327.66% increase from the -1.33 % ROCE in the previous year.

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Experience Co Stock analysis

What does Experience Co do? Experience Co Ltd is an Australian company that operates in the leisure and tourism industry. It was founded in 1985 as Skydive Cairns, which exclusively offered skydiving. Since then, the company has become one of the leading adventure tourism providers in Australia and is listed on the Australian Securities Exchange. The business model of Experience Co Ltd is based on creating breathtaking experiences for customers seeking adventure. The company offers activities such as skydiving, rafting, whitewater kayaking, and skydiving, specifically tailored for adrenaline junkies and adventure enthusiasts. The company operates various divisions, including Adventure Sports, Reef and Island tours, and a retail store for adventure equipment. Under the brand "Skydive Australia," skydiving is offered at numerous locations, including Cairns, Mission Beach, Airlie Beach, Byron Bay, and Rottnest Island. The Reef and Island division offers snorkeling and diving tours that take participants to some of the country's best coral reefs and islands, including the Great Barrier Reef. The tours are led by qualified guides and provide a unique experience for those looking to experience the beauty of the ocean. The retail store "We Are Explorers" offers a wide range of adventure tourism equipment, including camping gear and backpacks suitable for the various activities the company offers. The stores are located in Cairns, Whitsundays, and Byron Bay. In recent years, the company has made several acquisitions to expand its range of offerings. In 2018, it acquired the companies Big Cat Green Island Reef Cruises and Tropical Journeys to expand its snorkeling and diving excursions. In the same year, the company also took over a kayak rental operation in Cairns. The company places a strong emphasis on safety and quality. It has specially trained staff responsible for planning and executing activities. Additionally, all activities are covered by comprehensive insurance to ensure the protection of customers. Experience Co Ltd aims to make the adventure experience for its customers unforgettable. To achieve this, the company continuously invests in new technologies and services to ensure it can offer unique and unforgettable experiences to its customers. Answer: Experience Co Ltd is an Australian company in the leisure and tourism industry that offers adrenaline-inducing activities such as skydiving, rafting, and kayaking. They also provide snorkeling and diving tours to explore the Great Barrier Reef. With a focus on safety and quality, they have acquired other companies to enhance their offerings. Their goal is to create unforgettable adventure experiences for their customers through continuous investment in new technologies and services. Experience Co is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Experience Co's Return on Capital Employed (ROCE)

Experience Co's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Experience Co's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Experience Co's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Experience Co’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Experience Co stock

Return on Capital Employed (ROCE) of Experience Co is 3.02 % in 2026.

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Profitability — Experience Co

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