Experience Co (EXP.AX) Stock Price

Experience Co Price

ASX·CLOSED
0.08AUD-0.0040 (-4.82 %)
Market closed

Revenue has compounded at 19.8% per year over the past 12 years to 134.32 M AUD. Earnings per share have grown at 19.5% per year over the last 5 years. Experience Co's net margin stands at -0.7%, up from -25.4% several years earlier. Experience Co currently offers a dividend yield of about 4.41%. Analysts set a median price target of 0.18 AUD, implying 126.7% above the current price. Of 6 analysts, 5 rate the stock a buy — an overall Buy consensus. The stock trades about 11% above its 52-week low.

Experience Co stock price

Volume
Ex-Dividend
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Experience Co over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Experience Co stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Experience Co's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Experience Co Stock Price History
DateExperience Co Price
7/10/20260.08 AUD
7/9/20260.09 AUD
7/8/20260.09 AUD
7/7/20260.08 AUD
7/6/20260.08 AUD
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7/16/20250.12 AUD
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7/14/20250.13 AUD
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Experience Co Revenue, EBIT, Net Income

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2021
44.45 M AUD
-12.04 M AUD
-11.27 M AUD
Jan 1, 2022
55.82 M AUD
-18.37 M AUD
-13.58 M AUD
Jan 1, 2023
108.60 M AUD
-4.26 M AUD
-542,000.00 AUD
Jan 1, 2024
127.04 M AUD
-1.71 M AUD
-71,000.00 AUD
Jan 1, 2025
134.32 M AUD
3.86 M AUD
-975,000.00 AUD
Jan 1, 2026 (e)
134.18 M AUD
6.24 M AUD
2.68 M AUD
Jan 1, 2027 (e)
144.48 M AUD
10.43 M AUD
5.74 M AUD
Jan 1, 2028 (e)
154.73 M AUD
14.31 M AUD
8.80 M AUD

Experience Co Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 12, 2026, 8:44 AM
 
REVENUEM AUD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM AUD
NET INCOMEM AUD
NET INCOME GROWTH%
DIV.AUD
SHARESM
20132014201520162017201820192020202120222023202420252026e2027e2028e
15.0018.0026.0059.0090.00135.00130.0087.0044.0055.00108.00127.00134.00134.00144.00154.00
–20.0044.44126.9252.5450.00-3.70-33.08-49.4325.0096.3617.595.51–7.466.94
33.3344.4446.1545.7643.3340.7439.2335.6338.6436.3639.8137.0139.5539.5539.5539.55
5.008.0012.0027.0039.0055.0051.0031.0017.0020.0043.0047.0053.0053.0056.9660.91
1.002.002.007.009.006.00-48.00-51.00-11.00-13.00–––2.005.008.00
–100.00–250.0028.57-33.33-900.006.25-78.4318.18––––150.0060.00
––0.010.010.010.010.01–––––––––
283.80283.80231.95368.95451.49526.42566.69566.69566.69700.70753.70756.95757.41757.41757.41757.41
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Experience Co generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Experience Co retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Experience Co's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Experience Co has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Experience Co's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Experience Co stock margins

The Experience Co margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Experience Co. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Experience Co.

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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
39.53 %
-27.08 %
-25.35 %
Jan 1, 2022
37.39 %
-32.90 %
-24.33 %
Jan 1, 2023
39.65 %
-3.92 %
-0.50 %
Jan 1, 2024
37.17 %
-1.35 %
-0.06 %
Jan 1, 2025
39.88 %
2.87 %
-0.73 %
Jan 1, 2026 (e)
39.88 %
4.65 %
2.00 %
Jan 1, 2027 (e)
39.88 %
7.22 %
3.97 %
Jan 1, 2028 (e)
39.88 %
9.25 %
5.69 %

Experience Co Stock Revenue, EBIT, Earnings per Share

The Experience Co earnings per share therefore indicates how much revenue Experience Co has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
0.08 AUD
-0.02 AUD
-0.02 AUD
Jan 1, 2022
0.08 AUD
-0.03 AUD
-0.02 AUD
Jan 1, 2023
0.14 AUD
-0.01 AUD
-0.00 AUD
Jan 1, 2024
0.17 AUD
-0.00 AUD
-0.00 AUD
Jan 1, 2025
0.18 AUD
0.01 AUD
-0.00 AUD
Jan 1, 2026 (e)
0.18 AUD
0.01 AUD
0.00 AUD
Jan 1, 2027 (e)
0.19 AUD
0.01 AUD
0.01 AUD
Jan 1, 2028 (e)
0.20 AUD
0.02 AUD
0.01 AUD

Experience Co business model & stock analysis

Experience Co Ltd is an Australian company that operates in the leisure and tourism industry. It was founded in 1985 as Skydive Cairns, which exclusively offered skydiving. Since then, the company has become one of the leading adventure tourism providers in Australia and is listed on the Australian Securities Exchange. The business model of Experience Co Ltd is based on creating breathtaking experiences for customers seeking adventure. The company offers activities such as skydiving, rafting, whitewater kayaking, and skydiving, specifically tailored for adrenaline junkies and adventure enthusiasts. The company operates various divisions, including Adventure Sports, Reef and Island tours, and a retail store for adventure equipment. Under the brand "Skydive Australia," skydiving is offered at numerous locations, including Cairns, Mission Beach, Airlie Beach, Byron Bay, and Rottnest Island. The Reef and Island division offers snorkeling and diving tours that take participants to some of the country's best coral reefs and islands, including the Great Barrier Reef. The tours are led by qualified guides and provide a unique experience for those looking to experience the beauty of the ocean. The retail store "We Are Explorers" offers a wide range of adventure tourism equipment, including camping gear and backpacks suitable for the various activities the company offers. The stores are located in Cairns, Whitsundays, and Byron Bay. In recent years, the company has made several acquisitions to expand its range of offerings. In 2018, it acquired the companies Big Cat Green Island Reef Cruises and Tropical Journeys to expand its snorkeling and diving excursions. In the same year, the company also took over a kayak rental operation in Cairns. The company places a strong emphasis on safety and quality. It has specially trained staff responsible for planning and executing activities. Additionally, all activities are covered by comprehensive insurance to ensure the protection of customers. Experience Co Ltd aims to make the adventure experience for its customers unforgettable. To achieve this, the company continuously invests in new technologies and services to ensure it can offer unique and unforgettable experiences to its customers. Answer: Experience Co Ltd is an Australian company in the leisure and tourism industry that offers adrenaline-inducing activities such as skydiving, rafting, and kayaking. They also provide snorkeling and diving tours to explore the Great Barrier Reef. With a focus on safety and quality, they have acquired other companies to enhance their offerings. Their goal is to create unforgettable adventure experiences for their customers through continuous investment in new technologies and services.

Experience Co SWOT Analysis

Strengths

Experience Co Ltd has a strong brand presence and reputation in the adventure tourism industry, which gives it a competitive advantage. The company offers a wide range of exciting and unique experiences, attracting a diverse customer base. This allows Experience Co Ltd to capitalize on different market segments and increase its market share.

The company has a strong operational infrastructure and well-established supply chain. This enables Experience Co Ltd to efficiently manage and deliver its services, ensuring customer satisfaction. Additionally, the company has a skilled and experienced workforce that contributes to the overall success of the business.

Weaknesses

One of the weaknesses of Experience Co Ltd is its dependence on favorable weather conditions for certain activities. This can result in operational disruptions and potential revenue loss when weather conditions are unfavorable. The company may need to implement alternative plans or diversify its offerings to mitigate this weakness.

Experience Co Ltd also faces a significant level of seasonality in its business. The demand for adventure tourism experiences tends to fluctuate depending on the time of year, leading to revenue variations. This seasonality factor requires effective planning and management to maintain financial stability throughout the year.

Opportunities

The growing global interest in adventure tourism presents a significant opportunity for Experience Co Ltd. As more people seek unique and thrilling experiences, the company can expand its market reach and attract new customers. By leveraging its strong brand and expanding its offerings, Experience Co Ltd can capitalize on this trend and increase its market share.

The company can also explore partnerships with other tourism businesses or destinations to enhance its product offerings and provide integrated experiences. Collaborations with accommodation providers, transportation companies, or local attractions can create value-added packages, attracting a broader range of customers.

Threats

One of the main threats for Experience Co Ltd is the potential impact of economic downturns or global uncertainties. During challenging economic times, consumers may cut back on discretionary spending, affecting the demand for adventure tourism experiences. The company should monitor economic conditions closely and develop contingency plans to mitigate potential revenue declines.

Another threat is increased competition in the adventure tourism industry. As the market grows, more companies are entering the sector, potentially leading to price wars and reduced profit margins. Experience Co Ltd needs to continuously innovate, enhance customer experiences, and differentiate itself from competitors to maintain its market position.

Experience Co Eulerpool Fair Value

Details

Fair Value Estimate

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What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Experience Co historical P/E ratio, EBIT multiple, and P/S ratio

Experience Co annual returns

Details

Annual Return

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What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Experience Co shares outstanding

The number of shares of Experience Co was 757.41 M in 2025. This indicates how many shares Experience Co is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

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Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
566.69 M Stocks
Jan 1, 2022
700.70 M Stocks
Jan 1, 2023
753.70 M Stocks
Jan 1, 2024
756.95 M Stocks
Jan 1, 2025
757.41 M Stocks
Jan 1, 2026 (e)
757.41 M Stocks
Jan 1, 2027 (e)
757.41 M Stocks
Jan 1, 2028 (e)
757.41 M Stocks

Experience Co Dividend History

6 years of dividend payments

YearAnnual DividendYoY ChangePayments
20250.00AUD↓ 74.5%1×
Sep 12, 20250.00AUD↓ 75.0%1/1
20190.01AUD↓ 1.9%—
20180.01AUD 0.0%1×
20170.01AUD 0.0%1×
20160.01AUD 0.0%1×
20150.01AUD—1×

Experience Co dividend history and estimates

In 2025, Experience Co paid a dividend amounting to 0.00 AUD. Dividend means that Experience Co distributes a portion of its profits to its owners.

  • Max

Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2016
0.01 AUD
0.00 AUD
Jan 1, 2017
0.01 AUD
0.00 AUD
Jan 1, 2018
0.01 AUD
0.00 AUD
Jan 1, 2019
0.01 AUD
0.00 AUD
Jan 1, 2025 (e)
0.00 AUD
0.00 AUD
Jan 1, 2026
0.00 AUD
0.00 AUD
Jan 1, 2027 (e)
0.00 AUD
0.00 AUD
Jan 1, 2028 (e)
0.00 AUD
0.00 AUD

Experience Co dividend payout ratio

In 2025, Experience Co had a payout ratio of -274.73%. The payout ratio indicates the percentage of the company's profits that Experience Co distributes as dividends.

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Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
91.73 %
Jan 1, 2022
86.09 %
Jan 1, 2023
87.66 %
Jan 1, 2024
88.49 %
Jan 1, 2025
-274.73 %
Jan 1, 2026 (e)
101.03 %
Jan 1, 2027 (e)
47.15 %
Jan 1, 2028 (e)
30.75 %

Current Experience Co forecasts and price targets in July 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy83.33 % (5)
Hold16.67 % (1)
Sell0.00 % (0)
12M Price Target
0.18
Last Price
0.08
Currency
AUD
12M Return Potential
126.67 %
LTM Return
0 %

Experience Co Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
8/22/20220.12AUD36.24 MAUD2022 Q4
8/26/2021-0.42AUD26.59 MAUD2021 Q4
8/27/2020-0.01AUD29.03 MAUD2020 Q4
2/20/20200.00AUD74.70 MAUD2020 Q2
8/23/20170.02AUD57.85 MAUD2017 Q4

Experience Co shareholder structure

% Name
23.12898%
Boucaut (Anthony Penn)
Boucaut (Anthony Penn)
16.72401%
Richmond Hill Capital Pty. Ltd.
Richmond Hill Capital Pty. Ltd.
7.44807%
Forager Funds Management Pty Ltd
Forager Funds Management Pty Ltd
6.26894%
Microequities Asset Management Pty Ltd.
Microequities Asset Management Pty Ltd.
5.06562%
Mercer Investments (Australia) Limited
Mercer Investments (Australia) Limited
2.98403%
Norges Bank Investment Management (NBIM)
Norges Bank Investment Management (NBIM)

Experience Co Executives and Management Board

JO

Mr. John O'Sullivan

Chief Executive Officer, Executive Director · since 2019

Compensation1.23 M AUD
KE

Mr. Kerry East

Non-Executive Independent Chairman of the Board · since 2018

Compensation207,583.00 AUD
AB

Mr. Anthony Boucaut

Non-Executive Director · since 2019

Compensation187,850.00 AUD
NC

Mr. Neil Cathie

Non-Executive Independent Director

Compensation105,949.00 AUD
MC

Ms. Michelle Cox

Non-Executive Independent Director

Compensation95,859.00 AUD

Frequently asked questions about Experience Co

Experience Co Ltd operates as an adventure tourism and leisure company in Australia and New Zealand. The company's business model revolves around offering a range of experiences and activities to thrill-seekers and adventure enthusiasts. It has diversified operations, including skydiving, hot air ballooning, and white-water rafting, among others. Experience Co Ltd aims to provide unique and exciting experiences for its customers while maintaining a strong focus on safety and customer satisfaction. With a commitment to delivering unforgettable moments, Experience Co Ltd has become a leading player in the adventure tourism industry in Australasia.

All fundamentals and in-depth analysis of Experience Co

Our stock analysis for Experience Co stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Experience Co. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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