Draftkings Rule of 40
The Rule of 40 of Draftkings (DKNG) as of Nov 13, 2026 is 26.73 %. In the previous year, Rule of 40 was 17.30 % — a change of 54.51% (higher).
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Rule of 40
26.73 %
YoY
54.51%
Last updated:
Rule of 40 of Draftkings is 2025 26.73 % . Rule of 40 of Draftkings was 2024 17.30 % . It decreases by 54.51% higher compared to the previous year.
The Draftkings Rule of 40 history
3 Years
10 Years
25 Years
Max
Rule of 40
Date
Rule of 40
Jan 1, 2018
-15.98 USD
Jan 1, 2019
-2.39 USD
Jan 1, 2020
-47.20 USD
Jan 1, 2021
-9.60 USD
Jan 1, 2022
5.40 USD
Jan 1, 2023
42.07 USD
Jan 1, 2024
17.30 USD
Jan 1, 2025
26.73 USD
| YEAR | Rule of 40 | YoY |
|---|---|---|
| 26.73 % | +54.51% | |
| 17.30 % | -58.88% | |
| 42.07 % | +679.54% | |
| 5.40 % | -156.23% | |
| -9.60 % | -79.67% | |
| -47.20 % | +1,878.44% | |
| -2.39 % | -85.07% | |
| -15.98 % | — |
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Draftkings Stock analysis
What does Draftkings do? DraftKings, Inc. generates revenue through its digital sports entertainment and gaming platforms. The company offers B2C products including Daily Fantasy Sports, where users compete for prizes in peer-to-peer competitions, and Sportsbook, which provides sports betting on fixed-odds propositions. Additionally, DraftKings operates iGaming services, featuring online casino games like blackjack and roulette. The company also provides B2B services to gaming operators and government-run lotteries, supplying sports betting and iGaming solutions.
DraftKings' primary customers are individual users engaging in daily fantasy sports, sports betting, and casino gaming. B2B clients include gaming operators and government-run lotteries that integrate DraftKings' technology for their own platforms. The company monetizes through user wagers on Sportsbook, entry fees for Daily Fantasy Sports, and licensing fees for B2B services.
The business model combines direct consumer engagement with B2B partnerships, leveraging its technology to deliver both entertainment and betting services. DraftKings' revenue streams are diversified across its B2C and B2B segments, with a focus on digital platforms rather than physical locations. Draftkings is one of the most popular companies on Eulerpool.
Frequently Asked Questions about Draftkings stock
Rule of 40 of Draftkings is 26.73 % in 2025.
On Eulerpool you can find the complete historical development of Rule of 40 Draftkings since 2006 – with annual values, charts, and detailed analysis.
The Rule of 40 states that a company's revenue growth rate plus profit margin should exceed 40%. It is widely used to evaluate SaaS and high-growth companies.
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