Adidas AG is primarily active in the sports and athletic apparel industry.

Some of the main competitors of Adidas AG in the market include Nike Inc., Puma SE, Under Armour Inc., and New Balance Athletics Inc.

Adidas AG, a renowned multinational corporation, has a rich history and background. Established in 1949 by Adolf Dassler, the company has grown to become a global leader in the sports industry. Adidas began with a focus on athletic footwear, revolutionizing the market with its innovative designs and technologies. Over the years, it expanded its product range to include clothing and accessories, catering to a diverse customer base. Adidas has a strong presence in various sports and sponsorships, collaborating with renowned athletes and teams worldwide. With a commitment to sustainability, innovation, and performance, Adidas continues to deliver top-quality products, making it a trusted and iconic brand in the sports industry.

Adidas AG has achieved several significant milestones throughout its history. The company is globally recognized for its innovative products and strong brand presence. Some noteworthy achievements include winning the FIFA World Cup sponsorship in 1970, securing endorsement deals with iconic athletes like basketball player Michael Jordan and soccer player Lionel Messi, and becoming the official apparel sponsor for various sports leagues, clubs, and events worldwide. Adidas AG has also made strides in sustainable initiatives, introducing recycled materials and committing to reducing its carbon footprint. These achievements reflect Adidas AG's commitment to excellence, innovation, and social responsibility.

Adidas AG is primarily present in numerous countries and regions around the globe. The key regions of Adidas AG's presence include Europe, North America, and Asia. Within Europe, the company has a strong foothold in Germany, where it originated, as well as in the United Kingdom, France, Italy, and Spain, among others. In North America, Adidas AG has a significant presence in the United States and Canada. In Asia, the company is prominent in China, Japan, South Korea, and India, among other countries. These are just a few examples of the many countries and regions where Adidas AG operates, showcasing its global reach and influence in the sports apparel and footwear industry.

Adidas AG represents a set of core values and corporate philosophy that sets it apart. With a strong commitment to innovation, Adidas fosters creativity and embraces diversity. The company places great emphasis on performance, continuously striving to push boundaries and achieve excellence in sports and fashion. Adidas AG values sustainability, aiming to minimize environmental impact through various initiatives. Additionally, the company embraces teamwork, collaboration, and respects the individual, fostering an inclusive and empowering work culture. With a customer-centric approach, Adidas AG aims to inspire and empower athletes and consumers worldwide.

Analysts currently set an average price target of 228.91 EUR for the Adidas stock (median: 234.60 EUR), implying +42.6 % versus the latest price. The consensus is based on 37 analyst ratings.

Adidas Analyst Price Targets 2026

37 analysts currently rate the Adidas stock: 28 recommend buying, 7 holding and 2 selling. For 2026, analysts expect Adidas to generate revenue of 27.15 B EUR and earnings per share of 9.39 EUR.

Adidas Analyst Price Targets 2026

The Adidas share (ADS.DE) is listed on 11 stock exchanges, including: XETRA (ADS.DE), Frankfurt (ADS.F), München (ADS.MU), Düsseldorf (ADS.DU), Hamburg (ADS.HM), London (0OLD.L), SIX (Zürich) (ADS1.SW), Wien (ADS.VI).

Adidas AG is an internationally operating company from Herzogenaurach, Germany and is considered one of the leading sports equipment manufacturers worldwide. The company was founded in 1949 by Adolf Dassler and has since grown into a billion-dollar corporation. Adidas' business model is based on the production and sale of sportswear, footwear, and accessories. The company is divided into various business areas, each offering different products. The largest area is the "Adidas Brand", which focuses on the development and marketing of lifestyle and sportswear, footwear, and accessories. Adidas offers a wide range of models, ranging from classic sneakers to functional clothing for high-performance sports. In addition to the "Adidas Brand", the "Reebok" brand is another important business area of Adidas. Reebok specializes primarily in the fitness and lifestyle sector and offers a wide range of sportswear, footwear, and accessories. The "TaylorMade" brand specializes in golf and offers golf clubs, bags, and clothing. "Five Ten" specializes in outdoor sports footwear. Through targeted diversification into different areas, Adidas covers a large part of the sports equipment market and can cater to different needs and target groups. Another important factor in Adidas' business model is its close collaboration with athletes and sports teams. The company is the official supplier for numerous national teams and clubs worldwide, including the German national team and FC Bayern Munich. These partnerships strengthen Adidas' brand image and the company benefits from the advertising impact of successful athletes and teams. In addition, Adidas also produces personalized products, such as jerseys or shoes with the customer's name or favorite player. This helps to further bind customers to the company and generate revenue. Another important factor of the business model is the strong presence of the company in online retail. With its own website and a variety of online marketplaces, Adidas is able to reach customers worldwide and sell products efficiently. In addition, Adidas is increasingly relying on social media campaigns and influencer marketing to promote its products and strengthen its brand image. In conclusion, Adidas pursues a successful business model based on a wide product range, close collaboration with athletes, online retail presence, and strong marketing measures. Through these measures, the company is able to meet the needs and desires of its customers while successfully operating in the sports equipment market.

The expected revenue of Adidas is 27.15 B EUR. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Adidas is 1.68 B EUR. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Adidas is currently 16.95. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Adidas stock.

The price-to-sales ratio (P/S) of Adidas is currently 1.05. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Adidas stock.

The Eulerpool Quality Score for Adidas is 4/10.

The ISIN of Adidas is DE000A1EWWW0. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Adidas is A1EWWW. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Adidas is ADS.DE. The ticker symbol is used to trade Adidas shares on the stock exchange.

Over the past 12 months, Adidas paid a dividend of 2.00 EUR . This corresponds to a dividend yield of about 1.26 %. For the coming 12 months, Adidas is expected to pay a dividend of 2.00 EUR.

The current dividend yield of Adidas is 1.26 %.

Adidas pays a dividend, distributed in the months of , , , .

Adidas paid dividends every year for the past 5 years.

For the upcoming 12 months, dividends amounting to 2.00 EUR are expected. This corresponds to a dividend yield of 1.20 %.

Adidas is assigned to the 'Cyclical consumption' sector.

To receive the latest dividend of Adidas from amounting to 2 EUR, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, Adidas distributed 0.7 EUR as dividends.

The dividends of Adidas are distributed in EUR.