Criteo Stock

Criteo ROCE

The Return on Capital Employed (ROCE) of Criteo (CRTO) as of Aug 15, 2026 is 17.10 %. In the previous year, Return on Capital Employed (ROCE) was 14.00 % — a change of 22.07% (higher).

ROCE

17.10 %

YoY

22.07%

Last updated:

In 2026, Criteo's return on capital employed (ROCE) was 17.10 %, a 22.07% increase from the 14.00 % ROCE in the previous year.

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Criteo Stock analysis

What does Criteo do? Criteo SA is a global technology company specializing in personalized online advertising. It was founded in 2005 by Jean-Baptiste Rudelle and is headquartered in Paris, France. History: Criteo started as a small startup specializing in retargeted advertising for eCommerce websites. The company quickly expanded and opened offices in Europe, the US, Asia, and Latin America. In 2013, Criteo went public and had a successful IPO on the NASDAQ. Business model: Criteo offers personalized online advertising for companies, creating personalized ads for customers using cookie tracking and big data analysis. The company works with over 20,000 advertisers and partners worldwide to provide personalized and data-driven ads for end-users. Divisions: Criteo has divided its business into different areas to offer specific services for various industries. These areas include: 1. Retail Media: Criteo provides personalized advertising solutions for retailers in the online marketplace. The company uses data analytics to respond to customer behavior and create personalized ads. 2. Publisher Marketing Solutions: Criteo helps publishers maximize their advertising revenue by offering solutions for integrating ads into publisher websites and providing personalized ads for their readers. 3. Mobile Advertising: Criteo also offers personalized mobile ads accessible through various mobile platforms like iOS and Android. 4. Data and Analytics Tools: Criteo uses data and analytics tools to gain insights into customer purchasing preferences. These tools can help companies create personalized offers and promotions and increase conversion rates. Products: Criteo's product range includes: 1. Criteo Dynamic Retargeting: Criteo Dynamic Retargeting uses data analytics to create personalized ads for customers who have previously shown interest in a specific product or service. 2. Criteo Audience Match: Criteo Audience Match allows companies to link their customer data with Criteo's to create personalized ads for their target audience. 3. Criteo Customer Acquisition: Criteo Customer Acquisition helps companies acquire new customers by creating personalized ads for potential customers. In summary, Criteo is a leading online advertising company, offering personalized solutions for businesses and end-users worldwide. The company specializes in various industries and offers a wide range of products and services designed to increase conversion rates and enhance customer success. Criteo is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Criteo's Return on Capital Employed (ROCE)

Criteo's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Criteo's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Criteo's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Criteo’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Criteo stock

Return on Capital Employed (ROCE) of Criteo is 17.10 % in 2026.

Return on Capital Employed (ROCE) of Criteo changed from 14.00 % to 17.10 %, representing a 22.07% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Criteo since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Criteo with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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