ContextLogic Stock

ContextLogic ROCE

Delisted·Feb 6, 2025

The Return on Capital Employed (ROCE) of ContextLogic (WISH) as of Aug 26, 2026 is -151.15 %. In the previous year, Return on Capital Employed (ROCE) was -82.18 % — a change of 83.93% (lower).

ROCE

-151.15 %

YoY

83.93%

Last updated:

In 2026, ContextLogic's return on capital employed (ROCE) was -151.15 %, a 83.93% increase from the -82.18 % ROCE in the previous year.

The ContextLogic ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2018
-250.56 USD
Jan 1, 2019
-148.45 USD
Jan 1, 2020
-61.44 USD
Jan 1, 2021
-44.13 USD
Jan 1, 2022
-82.18 USD
Jan 1, 2023
-151.15 USD
The ContextLogic ROCE history
YEARROCEYoY
-151.15 %+83.93%
-82.18 %+86.21%
-44.13 %-28.17%
-61.44 %-58.61%
-148.45 %-40.75%
-250.56 %
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ContextLogic Stock analysis

What does ContextLogic do? ContextLogic Inc is an innovative online retailer that has achieved increasing success since its founding in 2010. The company became known primarily through its popular offers on the "Wish" platform, which allows users from around the world to order inexpensive products directly from China. Over the years, ContextLogic Inc's business model has evolved to better meet the wishes and needs of customers. The history of ContextLogic Inc began in 2010, when Peter Szulczewski and Danny Zhang founded the company in San Francisco. The two founders had previously worked at Google and Yahoo! and wanted to create a platform that would allow users from around the world to order directly from Chinese merchants over the internet. The idea quickly gained great enthusiasm, especially from customers looking for affordable and exotic products that were difficult to find in Europe and North America. Within a few years, ContextLogic Inc was able to multiply its revenue and gain even more customers through the introduction of additional platforms and services. ContextLogic Inc's business model is based on the principles of e-commerce, where customers can place direct orders over the internet. The "Wish" platform is the most well-known offering from ContextLogic Inc and has a large customer base, especially in Europe and North America. Users can search for popular products on "Wish" and order them directly through the platform, without needing to worry about procurement or transportation. The prices on "Wish" are often significantly cheaper than from other online retailers, as many products come directly from China or other Asian countries. ContextLogic Inc earns a commission on all products sold and provides its customers with smooth processing and secure payment. In addition to "Wish," ContextLogic Inc also offers other platforms that focus on specific offerings. For example, there is "Geek," a platform for technology enthusiasts, or "Mama," a platform for products related to parenting. Over the years, the company has also specialized in selling private label brands exclusively offered on the various platforms. Through this strategy, ContextLogic Inc can offer its customers an even greater selection of products at even more affordable prices. ContextLogic Inc's offering now includes a wide range of products from various categories. These include fashion, electronics, beauty products, toys, home accessories, and much more. The products are offered by various merchants on the platform and are often shipped directly from Asia. Through close collaboration with these merchants, ContextLogic Inc can offer its customers exclusive deals and unbeatable prices. Overall, ContextLogic Inc is a company that stands out through its innovative ideas and rapid growth. By focusing on e-commerce, the company has found a unique place in the modern online shopping world. The business model aligns perfectly with the desires of customers who are looking for affordable and exotic products. In recent years, ContextLogic Inc has won a variety of awards and accolades and will certainly continue to play an important role in online commerce in the future. ContextLogic is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling ContextLogic's Return on Capital Employed (ROCE)

ContextLogic's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing ContextLogic's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

ContextLogic's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in ContextLogic’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about ContextLogic stock

Return on Capital Employed (ROCE) of ContextLogic is -151.15 % in 2026.

Return on Capital Employed (ROCE) of ContextLogic changed from -82.18 % to -151.15 %, representing a 83.93% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) ContextLogic since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s ContextLogic with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — ContextLogic

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