Comscore

Comscore ROCE

The Return on Capital Employed (ROCE) of Comscore (SCOR) as of Oct 27, 2026 is 2.24 %. In the previous year, Return on Capital Employed (ROCE) was 720.19 % — a change of -99.69% (lower).

ROCE

2.24 %

YoY

-99.69%

Last updated:

In 2025, Comscore's return on capital employed (ROCE) was 2.24 %, a -99.69% increase from the 720.19 % ROCE in the previous year.

The Comscore ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2018
-25.22 USD
Jan 1, 2019
-119.12 USD
Jan 1, 2020
-4.90 USD
Jan 1, 2021
-18.54 USD
Jan 1, 2022
-22.55 USD
Jan 1, 2023
-136.15 USD
Jan 1, 2024
720.19 USD
Jan 1, 2025
2.24 USD
The Comscore ROCE history
YEARROCEYoY
2.24 %-99.69%
720.19 %-628.97%
-136.15 %+503.79%
-22.55 %+21.62%
-18.54 %+278.69%
-4.90 %-95.89%
-119.12 %+372.33%
-25.22 %-43.97%
-45.01 %+208.93%
-14.57 %+2,065.66%
-0.67 %-92.02%
-8.43 %—

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Comscore Stock analysis

What does Comscore do? comScore, Inc. generates revenue through its Audience Analytics, Activation, Advertising Analytics, and Movies Worldwide solutions, which provide independent digital media analytics to media, advertising, and marketing clients. The company's Audience Analytics products, including MMX, Video Metrix, Mobile Metrix, qSearch, and OnDemand Essentials, measure consumer interactions across websites, applications, video programming, and advertising on multiple devices like smartphones, tablets, televisions, and desktop computers. Clients in media, advertising, and marketing industries use these tools to understand audience composition and advertising effectiveness. The firm delivers digital media analytics that help content owners and advertisers analyze consumer behavior across the digital landscape. comScore's products target media companies, advertisers, and marketers seeking data-driven insights into audience engagement and ad performance. The company's technology measures how users interact with digital content across platforms, enabling clients to optimize media strategies and advertising campaigns. Its solutions are designed for clients who require independent metrics to assess the reach and impact of digital advertising campaigns. The firm's focus on multi-platform measurement across smartphones, tablets, televisions, and desktops supports clients in understanding cross-device consumer behavior. The company's core offerings, such as MMX, Video Metrix, Mobile Metrix, qSearch, and OnDemand Essentials, serve as key revenue drivers by delivering actionable data on consumer media consumption. These products help clients understand the composition of media audiences and the effectiveness of advertising campaigns targeting those audiences. comScore's Advertising Analytics solution provides insights into ad performance, while Movies Worldwide focuses on measuring audience engagement with film content. The firm's analytics tools are tailored to meet the needs of clients in the media, advertising, and marketing sectors seeking comprehensive digital audience data. Comscore is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Comscore's Return on Capital Employed (ROCE)

Comscore's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Comscore's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Comscore's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Comscore’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Comscore stock

Return on Capital Employed (ROCE) of Comscore is 2.24 % in 2025.

Return on Capital Employed (ROCE) of Comscore changed from 720.19 % to 2.24 %, representing a -99.69% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Comscore since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Comscore with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — Comscore

All Key Metrics — Comscore