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What does Cloetta do? Cloetta AB is a Swedish company that specializes in the production and distribution of confectionery. It was founded in 1862 by Frans Henrik Cloetta and is headquartered in Stockholm. The company started with the sale of chocolate and sweets in a small factory and expanded throughout Europe over the years. Today, Cloetta is one of the leading companies in the industry and operates in multiple European countries. Its business model is focused on manufacturing and distributing confectionery products, including chocolate, candies, and pastries, with a commitment to offering high-quality products at a reasonable price. Cloetta has various divisions, including "Pick & Mix," a brand that offers a wide range of candies in retail stores. It is also known for its chocolate products, such as the brand "Red Band," specializing in traditional Dutch licorice, sour straps, and more. Other well-known brands include "Candyking," which customizes boxes with riveted candies according to customer preferences, "Juleskum," a popular brand for Christmas sweets, and "Kexchoklad," a brand for chocolate cookies. Cloetta is also a pioneer in sustainable business practices, aiming to use more biodegradable and recycled materials in all aspects of its operations. Additionally, the company has a strong market position in Europe and has made several acquisitions to expand its product portfolio, such as Pandy Protein Snacks. Overall, Cloetta is known for its high-quality confectionery and commitment to sustainability, making it an important player in the food industry. Cloetta is one of the most popular companies on Eulerpool.