Charles & Colvard Goodwill/Assets

What does Charles & Colvard do? Charles & Colvard Ltd. generates revenue through three primary segments: Wholesale, Moissanite.com, and Charles & Colvard Direct. The company sells loose moissanite jewels and finished jewelry featuring Forever Classic and Forever Brilliant to distributors, manufacturers, retailers, and TV shopping networks at wholesale. Moissanite.com serves as the e-commerce channel for direct-to-consumer sales of both loose jewels and finished jewelry. Charles & Colvard Direct operates as a retail channel for end consumers. The firm’s products are distributed through these channels to target segments including jewelry retailers, TV shopping networks, and individual consumers seeking moissanite-based jewelry. The Wholesale segment focuses on selling to business clients such as retailers and TV shopping networks, while Moissanite.com targets individual consumers through online sales. Charles & Colvard Direct complements this by offering direct retail sales to end users. The company’s product lines include loose moissanite jewels and finished jewelry, with key brands like Forever Classic and Forever Brilliant driving sales in both wholesale and retail channels. These segments collectively enable Charles & Colvard to reach a broad market of jewelry buyers across multiple distribution pathways. Moissanite.com operates as the primary e-commerce platform for direct consumer sales, offering the same product lines as the wholesale segment but tailored for individual shoppers. The firm’s business model relies on leveraging its three distribution channels to maximize reach across different customer segments. By selling to TV shopping networks and retailers through wholesale, and directly to consumers via Moissanite.com and Charles & Colvard Direct, the company ensures consistent revenue streams from both business-to-business and business-to-consumer transactions. Charles & Colvard is one of the most popular companies on Eulerpool.