Bubs Australia

Bubs Australia ROCE

The Return on Capital Employed (ROCE) of Bubs Australia (BUB.AX) as of Nov 2, 2026 is -11.12 %. In the previous year, Return on Capital Employed (ROCE) was 10.62 % — a change of -204.71% (lower).

ROCE

-11.12 %

YoY

-204.71%

Last updated:

In 2026, Bubs Australia's return on capital employed (ROCE) was -11.12 %, a -204.71% increase from the 10.62 % ROCE in the previous year.

The Bubs Australia ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2019
-33.26 AUD
Jan 1, 2020
-11.27 AUD
Jan 1, 2021
-87.93 AUD
Jan 1, 2022
-11.84 AUD
Jan 1, 2023
-168.64 AUD
Jan 1, 2024
-55.82 AUD
Jan 1, 2025
10.62 AUD
Jan 1, 2026
-11.12 AUD
The Bubs Australia ROCE history
YEARROCEYoY
-11.12 %-204.71%
10.62 %-119.03%
-55.82 %-66.90%
-168.64 %+1,324.18%
-11.84 %-86.53%
-87.93 %+679.93%
-11.27 %-66.11%
-33.26 %+156.06%
-12.99 %-70.98%
-44.76 %-95.47%
-988.94 %+179.32%
-354.05 %+579.29%
-52.12 %—

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Bubs Australia Stock analysis

What does Bubs Australia do? Bubs Australia Ltd is an Australian company specializing in the production and distribution of infant and children's nutrition. The company originated from a small family business that produced goat's milk and later invested in macadamia nut plantations before expanding into the baby food segment. In the following years, Bubs Australia gradually expanded its range and invested in expanding production capacity. Today, the company offers a wide range of products and categories, including baby formula, puree blends, snacks, and beverages. The company distributes both goat's and cow's milk products and operates successfully in Australia, Asia, the superfood market, and the US market since 2019. Bubs Australia's business model is based on strong in-house production and the marketing of regional products. The company purchases milk products from cooperating farmers and processors, processes them in their own factories, and then implements a global distribution strategy. The company sees China as one of the most important foreign markets, where it collaborates with local partners and successfully markets its products. The company's product categories range from baby formula, infant nutrition, and puree blends to snacks like cereal bars and fruit purees. Bubs Australia places emphasis on using natural and sustainable ingredients without artificial additives. The focus is on products with a high content of minerals and nutrients important for children's growth and development. In particular, Bubs Australia's baby formula is often highly rated in professional circles due to its natural ingredients and absence of artificial additives. Experts believe that the company's goat's milk has better digestibility and higher nutrient content compared to cow's milk-based formulas. Overall, Bubs Australia has captured the Asian market where it has steadily increased its sales and revenue in recent years, becoming the market leader in goat's milk-based baby formula. However, the company's dynamic growth strategy is subject to controversy. Some experts criticize Bubs Australia for being too dependent on the Asian market and taking on a high level of economic risk. The focus on China also presents additional uncertainties. Bubs Australia is considered a pioneer in the production of natural infant nutrition, particularly using goat's milk, and continues to grow dynamically. Currently, the company is trying to diversify its global activities and intensify its presence in the US market to solidify its position as a leading provider of baby food. Bubs Australia is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Bubs Australia's Return on Capital Employed (ROCE)

Bubs Australia's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Bubs Australia's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Bubs Australia's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Bubs Australia’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Bubs Australia stock

Return on Capital Employed (ROCE) of Bubs Australia is -11.12 % in 2026.

Return on Capital Employed (ROCE) of Bubs Australia changed from 10.62 % to -11.12 %, representing a -204.71% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Bubs Australia since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Bubs Australia with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — Bubs Australia

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