Brightcove

Brightcove ROCE

Delisted

The Return on Capital Employed (ROCE) of Brightcove (BCOV) as of Nov 5, 2026 is -23.04 %. In the previous year, Return on Capital Employed (ROCE) was -6.39 % — a change of 260.73% (lower).

ROCE

-23.04 %

YoY

260.73%

Last updated:

In 2023, Brightcove's return on capital employed (ROCE) was -23.04 %, a 260.73% increase from the -6.39 % ROCE in the previous year.

The Brightcove ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2016
-11.48 USD
Jan 1, 2017
-29.50 USD
Jan 1, 2018
-18.55 USD
Jan 1, 2019
2.47 USD
Jan 1, 2020
7.81 USD
Jan 1, 2021
7.87 USD
Jan 1, 2022
-6.39 USD
Jan 1, 2023
-23.04 USD
The Brightcove ROCE history
YEARROCEYoY
-23.04 %+260.73%
-6.39 %-181.19%
7.87 %+0.81%
7.81 %+215.97%
2.47 %-113.31%
-18.55 %-37.12%
-29.50 %+156.98%
-11.48 %+29.43%
-8.87 %-52.85%
-18.81 %—

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Brightcove Stock analysis

What does Brightcove do? Brightcove Inc. is a company that was founded in 2004 by Jeremy Allaire and Bob Mason and specializes in providing video platforms and associated services. The company is headquartered in Boston, Massachusetts and has offices in various countries. The business model of Brightcove is to offer customers a platform for video hosting and management that allows them to play videos on various devices and platforms such as desktops, tablets, and smartphones. Brightcove offers both a cloud-based platform and an on-premise solution. Customers can use the platform to upload, manage, monetize, and distribute videos. Brightcove primarily operates in the media, publishing, and entertainment sectors. The company also offers solutions for businesses and government agencies and serves customers in over 70 countries. Customers include major media companies such as the BBC, the New York Times, Time Inc., and Fox News, as well as companies like Oracle, Philips, and BestBuy. Brightcove offers several products to provide its customers with a complete solution for their video management and monetization. Video Platform: A cloud-based solution that allows customers to quickly and easily upload, manage, and monetize videos. The platform also offers tools for analyzing and optimizing videos as well as integrating with social media and other platforms. Video Player: A customizable video player that works on a variety of devices and platforms. The player supports various video formats and allows customers to access analytics and other information in real time. Live Streaming: Enables customers to conduct live streaming events and deliver their videos in real time. Brightcove provides tools for monitoring and optimizing video quality as well as integrating with social media and other platforms. Monetization: Offers a range of tools for video monetization, including advertising and subscription models. The platform also allows customers to make in-video purchases and sell products directly from their videos. Social Media Integration: Enables customers to share their videos directly on social media platforms like Facebook and Twitter and provides tools for increasing reach and engagement. Brightcove has an impressive success story. Over the years, the company has received numerous awards, including the Streaming Media Readers' Choice Award for Best Online Video Platform and the NAB Product of the Year Award for its video platform. The company has also formed partnerships with other companies in the industry, including Adobe, Microsoft, Google, and Amazon. Brightcove has also made several acquisitions to expand its product range and global reach. In summary, Brightcove Inc specializes in providing video platforms and associated services. The company offers a wide range of products to provide customers with a complete solution for video management and monetization. Brightcove serves customers in various industries and has an impressive success story with numerous awards and partnerships. Brightcove is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Brightcove's Return on Capital Employed (ROCE)

Brightcove's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Brightcove's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Brightcove's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Brightcove’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Brightcove stock

Return on Capital Employed (ROCE) of Brightcove is -23.04 % in 2023.

Return on Capital Employed (ROCE) of Brightcove changed from -6.39 % to -23.04 %, representing a 260.73% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Brightcove since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Brightcove with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — Brightcove

All Key Metrics — Brightcove