Bidstack Group (BIDS.L) Stock Price

Bidstack Group Price

Delisted

Over the last 17 years Bidstack Group grew revenue by 18.6% annually, reaching 5.27 M GBP. For Bidstack Group, the net margin of -145.9% is up versus -1,029.6% a few years ago.

Bidstack Group stock price

Volume
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Bidstack Group over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Bidstack Group stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Bidstack Group's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Bidstack Group Stock Price History
DateBidstack Group Price
Access this data via the Eulerpool API

Bidstack Group Revenue, EBIT, Net Income

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Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2018
316,900.00 GBP
-2.60 M GBP
-3.26 M GBP
Jan 1, 2019
140,400.00 GBP
-5.32 M GBP
-5.21 M GBP
Jan 1, 2020
1.70 M GBP
-6.99 M GBP
-6.40 M GBP
Jan 1, 2021
2.62 M GBP
-7.73 M GBP
-6.30 M GBP
Jan 1, 2022
5.27 M GBP
-8.76 M GBP
-7.69 M GBP
Jan 1, 2023 (e)
15.15 M GBP
-11.11 M GBP
-8.73 M GBP
Jan 1, 2024 (e)
31.71 M GBP
-9.72 M GBP
-7.49 M GBP
Jan 1, 2025 (e)
108.92 M GBP
-5.86 M GBP
-3.43 M GBP

Bidstack Group Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 23, 2026, 9:26 AM
 
REVENUEM GBP
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM GBP
EBITM GBP
EBIT MARGIN%
NET INCOMEM GBP
NET INCOME GROWTH%
SHARESB
20102011201220132014201520162017201820192020202120222023e2024e2025e
1.001.001.002.001.001.002.005.0015.0031.00108.00
-50.00100.00150.00200.00106.67248.39
300.00300.00300.00150.00300.00300.00150.0060.0060.0060.0060.00
3.003.003.003.003.003.003.003.003.003.003.003.003.009.0018.6064.80
-1.00-1.00-2.00-3.00-4.00-2.00-5.00-6.00-7.00-8.00-11.00-9.00-5.00
-100.00-100.00-150.00-400.00-600.00-350.00-160.00-73.33-29.03-4.63
-1.00-2.00-3.00-6.00-2.00-3.00-5.00-6.00-6.00-7.00-8.00-7.00-3.00
100.0050.00100.00-66.6766.6720.0016.6714.29-12.50-57.14
0.010.080.230.390.521.241.241.241.24
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Bidstack Group generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Bidstack Group retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Bidstack Group's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Bidstack Group has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Bidstack Group's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Bidstack Group stock margins

The Bidstack Group margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Bidstack Group. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Bidstack Group.
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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2018
24.01 %
-820.07 %
-1,029.57 %
Jan 1, 2019
24.00 %
-3,788.96 %
-3,710.33 %
Jan 1, 2020
13.28 %
-412.46 %
-377.16 %
Jan 1, 2021
36.18 %
-294.76 %
-240.05 %
Jan 1, 2022
71.82 %
-166.37 %
-145.93 %
Jan 1, 2023 (e)
71.82 %
-73.33 %
-57.65 %
Jan 1, 2024 (e)
71.82 %
-30.66 %
-23.60 %
Jan 1, 2025 (e)
71.82 %
-5.38 %
-3.15 %

Bidstack Group Stock Revenue, EBIT, Earnings per Share

The Bidstack Group earnings per share therefore indicates how much revenue Bidstack Group has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2018
0.00 GBP
-0.03 GBP
-0.04 GBP
Jan 1, 2019
0.00 GBP
-0.02 GBP
-0.02 GBP
Jan 1, 2020
0.00 GBP
-0.02 GBP
-0.02 GBP
Jan 1, 2021
0.01 GBP
-0.01 GBP
-0.01 GBP
Jan 1, 2022
0.00 GBP
-0.01 GBP
-0.01 GBP
Jan 1, 2023 (e)
0.01 GBP
-0.01 GBP
-0.01 GBP
Jan 1, 2024 (e)
0.03 GBP
-0.01 GBP
-0.01 GBP
Jan 1, 2025 (e)
0.09 GBP
-0.00 GBP
-0.00 GBP

Bidstack Group business model & stock analysis

Bidstack Group PLC is a British technology company specializing in the integration of advertising into video games. The company was founded in London in 2015 and has been listed on the London Stock Exchange since 2018.

Bidstack Group SWOT Analysis

Strengths

Bidstack Group PLC possesses an innovative advertising technology that allows brands to seamlessly integrate their ads within video games. This unique approach provides a targeted and engaging advertising platform with a vast potential for growth.

The company has established strong partnerships with leading players in the gaming industry, including game developers, publishers, and platform providers. These collaborations enable Bidstack Group PLC to gain access to a wider range of games and reach a larger audience.

Weaknesses

Bidstack Group PLC currently faces challenges in expanding its presence and market share due to the competitive nature of the advertising and gaming industries. Breaking into established markets and convincing advertisers to adopt gaming as an advertising medium may require substantial effort and resources.

The success of Bidstack Group PLC heavily relies on the willingness of game developers to integrate their technology into their games. A lack of adoption or support from prominent game developers could hinder the company's growth and limit its potential reach.

Opportunities

The gaming industry is experiencing significant growth, with more people engaging in gaming activities across various platforms. This growing market presents an excellent opportunity for Bidstack Group PLC to expand its customer base and generate higher advertising revenues.

As the gaming industry evolves, new markets and platforms are constantly emerging. Bidstack Group PLC can capitalize on these opportunities by establishing partnerships and developing its technology to cater to the needs of these evolving markets.

Threats

Bidstack Group PLC faces competition from well-established advertisers with significant resources and brand recognition. These competitors may pose a challenge by offering alternate advertising options and dominating market share within the gaming industry.

The use of advertising technology within games raises concerns related to user privacy, data protection, and the potential for intrusive advertisements. Bidstack Group PLC must navigate these regulatory and ethical challenges to maintain trust among gamers and advertisers.

Bidstack Group Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Bidstack Group historical P/E ratio, EBIT multiple, and P/S ratio

Bidstack Group annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Bidstack Group shares outstanding

The number of shares of Bidstack Group was 1.24 B in 2025. This indicates how many shares Bidstack Group is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
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Number of stocks
Details
Date
Number of stocks
Jan 1, 2018
77.23 M Stocks
Jan 1, 2019
230.96 M Stocks
Jan 1, 2020
387.63 M Stocks
Jan 1, 2021
519.51 M Stocks
Jan 1, 2022
1.24 B Stocks
Jan 1, 2023 (e)
1.24 B Stocks
Jan 1, 2024 (e)
1.24 B Stocks
Jan 1, 2025 (e)
1.24 B Stocks

Bidstack Group stock splits

In Bidstack Group's history, there have been no stock splits.
Price targets and forecasts for Bidstack Group are not yet available.

Bidstack Group shareholder structure

% Name
0.39825%
Investec Wealth & Investment Limited
Investec Wealth & Investment Limited
0.17771%
Relate It Solutions Ltd.
Relate It Solutions Ltd.
0.16232%
Close Brothers Asset Management
Close Brothers Asset Management
0.10623%
Chaudry (Farhan)
Chaudry (Farhan)
0.08297%
Digital Consulting EMP
Digital Consulting EMP
0.08095%
J. M. Finn & Co.
J. M. Finn & Co.

Bidstack Group Executives and Management Board

7 members · 14 % women

JD

Mr. James Draper

Chief Executive Officer, Executive Director · since 2018

585,064.00 GBP

Management

LH

Ms. Lisa Hau

Chief Strategy Officer, Executive Director · since 2020

207,367.00 GBP
TB

Mr. Thomas Bullen

Chief Financial Officer

DG

Mr. David Garvey

Chief Legal Officer, Acting Company Secretary

Board of Directors

BN

Mr. Bryan Neider

Independent Non-Executive Director

61,528.00 GBP
DR

Mr. David Reeves

Non-Executive Chairman of the v

22,726.00 GBP
DL

Mr. Doug Lowther

Non-Executive Director

Frequently asked questions about Bidstack Group

Bidstack Group PLC is a leading advertising technology company. Its business model is focused on in-game advertising, providing brands with an opportunity to reach a highly engaged gaming audience. Bidstack works with game developers to seamlessly integrate ads into games, creating authentic and immersive experiences for players. By utilizing its proprietary technology and programmatic platform, Bidstack enables advertisers to target specific demographics and deliver tailored campaigns within popular video games. This helps brands connect with gamers in a non-intrusive and natural way, enhancing their brand visibility and thereby driving revenues. Overall, Bidstack Group PLC's business model revolves around revolutionizing the advertising landscape within the gaming industry.

Bidstack Group PLC is primarily active in the advertising and gaming industries. With its advanced technology and innovative platforms, Bidstack focuses on bridging the gap between brands and gaming enthusiasts. By seamlessly integrating native in-game ads, the company revolutionizes the way advertisements are delivered and experienced in the gaming world. With its expertise and dedication to the advertising and gaming industries, Bidstack Group PLC is constantly striving to redefine the gaming experience and unlock new opportunities for brands to engage with their target audience.

Bidstack Group PLC faces competition from various companies in the market. Some of its main competitors are Playwire, PubMatic, and Magnite. These companies offer similar advertising solutions and compete with Bidstack Group PLC in terms of technology, market reach, and customer base. However, Bidstack Group PLC stands out due to its innovative approach, unique ad formats, and strong partnerships with key players in the gaming industry. By constantly improving its services and staying ahead of the competition, Bidstack Group PLC maintains a leading position in the market.

Bidstack Group PLC is a cutting-edge company that specializes in the field of in-game advertising. Established in 2015, Bidstack has rapidly emerged as a key player in the digital advertising industry. The company's innovative platform allows brands to seamlessly advertise within video games, thereby reaching a highly engaged and captive audience. Bidstack's unique approach has garnered significant attention, leading to partnerships with leading game developers and publishers. With a focus on delivering dynamic and targeted advertising solutions, Bidstack Group PLC continues to revolutionize the way brands connect with gamers, generating exciting opportunities for both advertisers and developers alike.

Bidstack Group PLC has achieved significant milestones in its journey. The company has successfully established itself as a leading player in the advertising and gaming industry. Bidstack Group PLC has forged strong partnerships with renowned game developers and publishers, allowing them to reach a wider audience. They have also secured key contracts with blue-chip brands, solidifying their position in the market. Moreover, Bidstack Group PLC has made great strides in expanding its global presence, successfully entering new markets and attracting international clients. With continuous innovation and a strong track record, Bidstack Group PLC continues to grow and thrive in the advertising and gaming industry.

Bidstack Group PLC is primarily present in the United Kingdom. With its headquarters located in London, Bidstack Group PLC operates within the UK market. As a leading provider of in-game advertising solutions, Bidstack Group PLC serves various clients and partners within the country. The company's focus is on incorporating native ads into video games seamlessly, allowing brands to reach their target audiences effectively. Bidstack Group PLC's presence in the UK highlights its commitment to catering to the growing demand for innovative advertising solutions within the local gaming industry.

Bidstack Group PLC represents a strong focus on innovation, transparency, and ethical business practices. The company values revolve around providing effective solutions and services to the advertising industry. With their cutting-edge technology and platform, Bidstack aims to bridge the gap between brands and gamers through native in-game advertising. Their corporate philosophy centers on fostering long-term relationships with clients, promoting creativity, and delivering exceptional results. By continuously adapting and exploring new opportunities, Bidstack Group PLC strives to be a leading player in the digital advertising landscape while prioritizing integrity and customer satisfaction.

7 analysts currently rate the Bidstack Group stock: 0 recommend buying, 3 holding and 4 selling.

The Bidstack Group share (BIDS.L) is listed on 4 stock exchanges, including: Frankfurt (HHRN.F), London (BIDS.L), London (BIDS.L).

Bidstack Group PLC is a provider of in-game advertising technology. The company is based in the UK and is listed on the AIM, a sub-market of the London Stock Exchange. Bidstack offers advertisers the opportunity to advertise in video games, reaching a young target audience that is often indifferent to traditional forms of advertising. Bidstack's technology allows for seamless integration of advertising banners and videos into gameplay without affecting the gaming experience. The core product of Bidstack is the Ads platform, which includes technology for detecting in-game objects and elements that serve as the foundation for ad placement. Advertisers can run various forms of advertising, including videos, images, and interactive ads. With personalized options, advertisers can target their audiences precisely and tailor campaigns to specific demographics, geolocations, and interests. Bidstack also has an in-house development team that designs in-game advertising SDKs and plugins, making it easy for other developers to integrate Bidstack's technology into their own games. Developers can access the Ads platform through a simple and fast process and monetize their games. In recent years, the company has also established partnerships with leading video game companies such as Ubisoft, Rockstar, and Codemasters. These partnerships have significantly contributed to Bidstack's success by providing a wide range of games in which advertising can be placed. Bidstack has also ventured into other areas to strengthen its position as a market leader. For example, the company recently partnered with American sports network Sportiqe to offer in-game advertising in the eSports and live streaming space. Overall, Bidstack is an innovative company that has found a niche in a rapidly growing market of video game advertising. Through its close collaboration with developers and advertisers, as well as partnerships with leading video game companies, Bidstack is well-positioned to fully leverage the potential of the growing market. The output is: Bidstack Group PLC is a provider of in-game advertising technology based in the UK. It offers advertisers the opportunity to advertise in video games seamlessly without impacting the gaming experience. Their core product is the Ads platform, allowing targeted advertising based on demographics, geolocations, and interests. Bidstack also provides SDKs and plugins for easy integration into other games. They have partnerships with major video game companies and recently partnered with Sportiqe for in-game advertising in eSports and live streaming. Overall, Bidstack is well-positioned to capitalize on the growing market.

The revenue cannot currently be calculated for Bidstack Group.

The profit cannot currently be calculated for Bidstack Group.

The P/E ratio cannot be calculated for Bidstack Group at the moment.

The P/S cannot be calculated for Bidstack Group currently.

The Eulerpool Quality Score for Bidstack Group is 4/10.

The ISIN of Bidstack Group is GB00BZ7M6059. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Bidstack Group is A2JSNT. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Bidstack Group is BIDS.L. The ticker symbol is used to trade Bidstack Group shares on the stock exchange.

Bidstack Group is assigned to the 'Communication' sector.

The dividends of Bidstack Group are distributed in GBP.

All fundamentals and in-depth analysis of Bidstack Group

Our stock analysis for Bidstack Group stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Bidstack Group. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.