Bath & Body Works

Bath & Body Works CROIC

The Cash Return on Invested Capital (CROIC) of Bath & Body Works (BBWI) as of Oct 20, 2026 is 30.80 %. In the previous year, Cash Return on Invested Capital (CROIC) was 24.53 % — a change of 25.60% (higher).

CROIC

30.80 %

YoY

25.60%

Last updated:

Cash Return on Invested Capital (CROIC) of Bath & Body Works is 2026 30.80 % . Cash Return on Invested Capital (CROIC) of Bath & Body Works was 2025 24.53 % . It decreases by 25.60% higher compared to the previous year.

The Bath & Body Works CROIC history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

CROIC
Date
CROIC
Jan 1, 2019
15.11 USD
Jan 1, 2020
17.19 USD
Jan 1, 2021
30.82 USD
Jan 1, 2022
34.85 USD
Jan 1, 2023
28.79 USD
Jan 1, 2024
22.30 USD
Jan 1, 2025
24.53 USD
Jan 1, 2026
30.80 USD
The Bath & Body Works CROIC history
YEARCROICYoY
30.80 %+25.60%
24.53 %+9.99%
22.30 %-22.56%
28.79 %-17.39%
34.85 %+13.11%
30.82 %+79.31%
17.19 %+13.73%
15.11 %+8.98%
13.87 %-110.68%
-129.87 %-71.23%
-451.38 %-2,097.72%
22.59 %-106.29%
-359.35 %—

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Bath & Body Works Stock analysis

What does Bath & Body Works do? Bath & Body Works, Inc. sells exclusive fragrances for the body and home through its Company-operated retail stores in the United States and Canada, and via its Websites and other channels under the Bath & Body Works, White Barn, and other brand names. The company offers fine fragrance mist, body lotion, body cream, 3-wick candles, home fragrance diffusers, and liquid hand soap, with products differentiated by fragrance and packaging. Its merchandise is sold through approximately 1,802 Company-operated stores and e-commerce sites in the United States and Canada, and through international franchise, license, and wholesale partners. The firm also sells under sub brands like White Barn and Aromatherapy, which contribute to its product portfolio. The primary buyers are consumers seeking premium home and body care products, with the company focusing on retail sales through owned stores and online platforms. International sales are facilitated by franchise, license, and wholesale partners, expanding its market reach without direct retail presence. The company's revenue streams include direct sales from its stores and e-commerce, as well as licensing and wholesale agreements with international partners. Bath & Body Works, Inc. differentiates its products through exclusive fragrances and distinctive packaging, targeting customers who value sensory experiences and brand identity. The White Barn sub brand and Aromatherapy line further diversify its offerings, appealing to specific consumer segments. Sales are driven by both domestic retail operations and international partnerships, with the company maintaining a strong presence in the United States and Canada. Bath & Body Works is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Bath & Body Works stock

Cash Return on Invested Capital (CROIC) of Bath & Body Works is 30.80 % in 2026.

Cash Return on Invested Capital (CROIC) of Bath & Body Works changed from 24.53 % to 30.80 %, representing a 25.60% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of Cash Return on Invested Capital (CROIC) Bath & Body Works since 2006 – with annual values, charts, and detailed analysis.

CROIC measures the cash return generated on invested capital. Unlike ROIC, it uses free cash flow instead of accounting earnings, providing a purer profitability measure.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Cash Return on Invested Capital (CROIC)'s Bath & Body Works with sector peers and the industry average to assess whether it is attractive.

To evaluate Cash Return on Invested Capital (CROIC)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Cash Return on Invested Capital (CROIC).

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Profitability — Bath & Body Works

All Key Metrics — Bath & Body Works