Avantax Goodwill/Assets

What does Avantax do? Blucora Inc. is an American company that was originally known as InfoSpace and was founded in 1996. The company is based in Bellevue, Washington. In 2012, the company was renamed Blucora to emphasize its focus on corporate strategies. Blucora Inc. is a diverse company that focuses on digital services. The company operates two main business models: online search and tax payments. Most people probably know Blucora more for its business activities under the TaxACT brand. Tax preparation is Blucora's main source of revenue, and TaxACT is the company's most well-known product. TaxACT is an online tax application that allows customers to prepare and file their taxes in a simple, secure, and cost-effective way. The tool is particularly popular among small businesses and independent contractors. In 2012, Blucora also acquired HD Vest Financial Services, a financial and investment advisory firm specializing in the needs of individual and small business clients. Blucora's core business is formed by the tax preparation segment, which serves a highly fragmented market. To reach these market segments, the company utilizes marketing strategies to attract customers through search engine and mobile advertising. In addition to the tax preparation segment, Blucora also has a history in the search business. The company has an extensive corporate history in the search industry dating back to the early days of the web. However, the focus was not on the search results page but on the distribution of pay-per-click advertising. Today, Blucora is a company with multiple segments, including its former search unit. It typically functions as a search and content distribution platform through which Blucora shares and reaches digital content. For example, Blucora is known for providing website display in a simple manner and has developed corresponding technology platforms. However, the search business is not the company's main source of revenue but is considered a peripheral business. This is because most customers who use Blucora's search products are free. Overall, Blucora is a company with a diversified business model that distinguishes itself in two main directions: tax preparation and search. The company's tax preparation segment is considered a strong and growing business unit, while the search business is considered more peripheral and receives a lower amount of resources investment. Avantax is one of the most popular companies on Eulerpool.