Aurora Design PCL

Aurora Design PCL ROCE

The Return on Capital Employed (ROCE) of Aurora Design PCL (AURA.BK) as of Oct 23, 2026 is 21.49 %. In the previous year, Return on Capital Employed (ROCE) was 28.34 % — a change of -24.16% (lower).

ROCE

21.49 %

YoY

-24.16%

Last updated:

In 2025, Aurora Design PCL's return on capital employed (ROCE) was 21.49 %, a -24.16% increase from the 28.34 % ROCE in the previous year.

The Aurora Design PCL ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2019
38.61 THB
Jan 1, 2020
50.82 THB
Jan 1, 2021
37.07 THB
Jan 1, 2022
22.09 THB
Jan 1, 2023
23.12 THB
Jan 1, 2024
28.34 THB
Jan 1, 2025
21.49 THB
The Aurora Design PCL ROCE history
YEARROCEYoY
21.49 %-24.16%
28.34 %+22.57%
23.12 %+4.68%
22.09 %-40.41%
37.07 %-27.06%
50.82 %+31.63%
38.61 %—

Access this data via the Eulerpool API

100,000 free requests/mo · no credit card

Get Free API Key

Aurora Design PCL Stock analysis

What does Aurora Design PCL do? Aurora Design PCL designs and manufactures jewelry products, including gold sheets, diamond, and gold ornaments such as bracelets, rings, necklaces, and pendants. The company operates jewelry shops across Thailand and sells online, focusing on gold jewelry, diamonds, gems, and k-gold. It generates revenue through the sale of these products, with services including sales with right of redemption for gold jewelry, diamonds, gems, and k-gold. The primary buyers are consumers seeking jewelry for personal use or investment, particularly in Thailand's retail market. The firm's product categories are centered around gold, diamonds, and gems, with a strong emphasis on gold jewelry and k-gold. Its operations include both physical retail stores and e-commerce, targeting customers who prefer traditional jewelry purchases or online convenience. The company's revenue streams come from direct sales of its product lines, leveraging its retail presence and online platform to reach a broad customer base. Aurora Design PCL's business model relies on selling high-demand jewelry items through its stores and online channels. The company's offerings include a variety of gold-based products, such as gold sheets and ornaments, alongside diamonds and gems. Customers purchase these items for personal adornment or investment, with the company providing redemption services for gold jewelry, enhancing customer retention and repeat business. Aurora Design PCL is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Aurora Design PCL's Return on Capital Employed (ROCE)

Aurora Design PCL's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Aurora Design PCL's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Aurora Design PCL's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Aurora Design PCL’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Aurora Design PCL stock

Return on Capital Employed (ROCE) of Aurora Design PCL is 21.49 % in 2025.

Return on Capital Employed (ROCE) of Aurora Design PCL changed from 28.34 % to 21.49 %, representing a -24.16% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Aurora Design PCL since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Aurora Design PCL with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

Access this data via the Eulerpool API

100,000 free requests/mo · no credit card

Get Free API Key

Profitability — Aurora Design PCL

ROEROAROCEROICAsset TurnoverInventory TurnoverReceivables TurnoverDays Sales OutstandingDays Inventory OutstandingDays Payable OutstandingCash Conversion CycleCROICGross Profit/AssetsFixed Asset TurnoverEquity TurnoverWorking Capital TurnoverPayables TurnoverCapital IntensityReceivables/RevenueInventory/RevenueEBIT/Assets

All Key Metrics — Aurora Design PCL