Asics ROCE

What does Asics do? Asics Corporation is a Japanese manufacturer of sports shoes, leisurewear, and accessories. The company was founded in 1949 by Kihachiro Onitsuka and has since had a long history of innovation and growth. Asics - A Brief History Kihachiro Onitsuka founded the company under the name "Onitsuka Co., Ltd." in Kobe, Japan. The first shoes he produced were basketball shoes that were designed to better meet the players' requirements. In the following years, he expanded the offerings to other sports and began close collaborations with athletes and coaches. His background as a former athlete proved beneficial. In 1964, the company "Onitsuka Tiger Co., Ltd" was established in Tokyo, focusing primarily on the export of sports shoes. The brand "Tiger" quickly gained recognition overseas, and a global distribution network was built. In 1966, Onitsuka introduced the "Mexico 66" sneaker, which became one of the most iconic models of Onitsuka Tiger. The shoe was worn by Mexican athletes at the 1968 Olympic Games, giving it an additional boost. In 1981, the company was renamed "Asics Corporation." This name is an acronym for the Latin phrase "Anima Sana In Corpore Sano" (A sound mind in a sound body). This motto still describes Asics' core business to this day. Business Model and Structure Asics' business model is focused on offering high-quality products for sports enthusiasts. The company emphasizes three main areas: - Running - Training - Outdoor Within these areas, Asics offers a variety of products, including shoes, apparel, and accessories such as watches or backpacks. The company places particular emphasis on innovation and technology, especially in its shoe offerings. Today, Asics has offices and production facilities in many countries worldwide. The company's headquarters are in Japan, while its Europe office is located in the Netherlands. Asics employs approximately 8,000 people globally and is listed on the stock exchange in Japan. Products and Innovations Asics is primarily known for its running shoes and has developed numerous technologies over the decades to improve athletes' running performance. Some of the key technologies include: - GEL cushioning system: A special gel in the heel area of the shoe reduces the force exerted on the foot and joints, increasing comfort while running. - FlyteFoam: A type of foam used in the midsole that is lightweight and durable. It offers excellent cushioning and responsiveness and can be used in various running shoe models. - Trusstic system: A special plate embedded in the shoe's sole that increases torsional stiffness. This improves the shoe's stability and reduces the risk of injuries. In addition to running shoes, Asics also offers a wide range of clothing products for various types of training and outdoor activities, as well as various accessories such as backpacks, socks, and gloves. Conclusion With its long history and continued innovation, Asics has proven to be one of the leading companies in the sports apparel and equipment industry. The brand has focused on high-quality products for athletes, which has enabled successful growth and expansion of its global network. Asics remains an important and relevant player in the global sports market for the future. Asics is one of the most popular companies on Eulerpool.