Asana Stock

Asana ROCE

The Return on Capital Employed (ROCE) of Asana (ASAN) as of Sep 9, 2026 is -128.04 %. In the previous year, Return on Capital Employed (ROCE) was -117.23 % — a change of 9.22% (lower).

ROCE

-128.04 %

YoY

9.22%

Last updated:

In 2026, Asana's return on capital employed (ROCE) was -128.04 %, a 9.22% increase from the -117.23 % ROCE in the previous year.

The Asana ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2019
28.73 USD
Jan 1, 2020
82.33 USD
Jan 1, 2021
1,372.80 USD
Jan 1, 2022
-130.85 USD
Jan 1, 2023
-114.37 USD
Jan 1, 2024
-82.72 USD
Jan 1, 2025
-117.23 USD
Jan 1, 2026
-128.04 USD
The Asana ROCE history
YEARROCEYoY
-128.04 %+9.22%
-117.23 %+41.72%
-82.72 %-27.67%
-114.37 %-12.59%
-130.85 %-109.53%
1,372.80 %+1,567.53%
82.33 %+186.50%
28.73 %
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Asana Stock analysis

What does Asana do? Asana is a software company based in San Francisco, California. The company was founded in 2008 by Facebook employees Dustin Moskovitz and Justin Rosenstein. Originally used internally at Facebook to improve collaboration between teams, the company was later spun off to help other companies organize and improve their workflows. Asana's business model focuses on providing an online platform for project management and team collaboration. The company offers a cloud-based software solution for teams and businesses of all sizes. Asana's goal is to improve collaboration and communication within companies by bringing together all key project details in one central location. Asana's software includes a variety of features that help optimize workflows for project teams and departments. These include: - Team management: Asana provides a central platform for team management, including an overview of tasks, projects, calendars, timelines, and more. - Project management: The company offers tools for creating, managing, and tracking projects. This includes task lists, Gantt charts, to-do lists, and more. - Workflow automation: Asana offers workflow automation functionality that allows users to automate recurring tasks and optimize important workflows. - Communication: Asana allows teams to communicate directly through the platform for ad hoc conversations and project meetings. Asana's product range also includes an API (Application Programming Interface) that allows developers to create custom integrations and applications. This allows businesses to adapt and expand their Asana integrations to other platforms. Asana has also created various subscription plans to cater to the needs of a variety of customers. There are plans for teams and individuals, as well as special plans for businesses and non-governmental organizations (NGOs). In recent years, Asana has also made major acquisitions to expand into new areas and enhance its services. In 2018, the company acquired "Portfolios," a project management and time tracking platform for creatives and marketing teams. The company has also developed its own integrations with other well-known tools such as Slack and Microsoft 365 to provide an even more comprehensive platform. Asana's platform and its diverse features are in high demand among various industries and companies; for example, it is used in the technology, healthcare, finance, and education sectors. The company has received multiple awards for its innovations and workplace culture, including the "Great Place to Work" award and the "VentureBeat's Innovation Showcase Award." In summary, Asana offers a SaaS platform that helps businesses of all sizes make their workflows more effective and better organize their teams. With a variety of features and customization options, Asana is one of the leading solutions in its field and is valued by customers worldwide. Asana is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Asana's Return on Capital Employed (ROCE)

Asana's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Asana's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Asana's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Asana’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Asana stock

Return on Capital Employed (ROCE) of Asana is -128.04 % in 2026.

Return on Capital Employed (ROCE) of Asana changed from -117.23 % to -128.04 %, representing a 9.22% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Asana since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Asana with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — Asana

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