Angling Direct ROCE

What does Angling Direct do? Angling Direct PLC is one of the leading companies in the field of angling in the UK. The company was founded in 1986 and is based in Norwich, the capital of Norfolk County. It started as a small fishing shop selling fishing rods, reels, and other fishing equipment. Over the years, Angling Direct has grown to become one of the largest fishing retailers in the UK, offering a wide range of fishing equipment and accessories. The business model of Angling Direct is based on offering high-quality fishing gear and accessories at competitive prices. The company operates both physical stores and an online shop. Their website offers a comprehensive range of fishing equipment, including rods, reels, bait, clothing, and accessories. They claim to have over 45,000 products from over 300 brands in stock, including well-known brands like Daiwa, Shimano, and Fox. Angling Direct is divided into several divisions to ensure they offer the widest range of fishing equipment and accessories. These divisions include: 1. Carp Fishing 2. Predator Fishing 3. Sea Fishing 4. Fly Fishing 5. Match Fishing Each division specializes in specific types of fishing and the corresponding equipment. For example, the Carp Fishing division offers a wide range of specialized rods, reels, bait, and accessories for carp fishing. Similarly, the Sea Fishing division provides fishing rods, reels, and bait specifically designed for sea fishing. Angling Direct also offers a wide range of proprietary brands. Their proprietary brands include Advanta, Sundridge, and Imax. These brands offer a variety of fishing equipment, clothing, and accessories tailored to the needs and requirements of anglers. The company has multiple distribution channels to ensure easy access to their products for customers. In addition to their physical stores and online presence, Angling Direct operates sales stands at fishing exhibitions and has a mobile app. The company's mobile app allows customers to access their extensive range of fishing equipment and accessories wherever they are. Angling Direct has also expanded in recent years and set goals for further expansion and growth. In 2017, the company was listed on the London Stock Exchange, allowing them to increase their reach and further foster company growth. They have also invested in new fulfillment centers and technologies to ensure they can meet the needs of a growing customer base. Overall, Angling Direct PLC is a leading company in the field of angling in the UK. They have earned a reputation for their wide range of fishing equipment and accessories, their commitment to high-quality standards, and their innovative distribution channels. Through their various divisions and proprietary brands, the company can cater to the diverse needs of anglers. With their expansion and growth plans, it is foreseeable that Angling Direct will continue to play a significant role in the angling industry in the UK. Angling Direct is one of the most popular companies on Eulerpool.