American Express

American Express Rule of 40

The Rule of 40 of American Express (AXP) as of Nov 3, 2026 is 25.58 %. In the previous year, Rule of 40 was 27.53 % — a change of -7.06% (lower).

Rule of 40

25.58 %

YoY

-7.06%

Last updated:

Rule of 40 of American Express is 2025 25.58 % . Rule of 40 of American Express was 2024 27.53 % . It decreases by -7.06% lower compared to the previous year.

The American Express Rule of 40 history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

Rule of 40
Date
Rule of 40
Jan 1, 2018
29.72 USD
Jan 1, 2019
26.77 USD
Jan 1, 2020
-7.39 USD
Jan 1, 2021
39.95 USD
Jan 1, 2022
42.43 USD
Jan 1, 2023
36.71 USD
Jan 1, 2024
27.53 USD
Jan 1, 2025
25.58 USD
The American Express Rule of 40 history
YEARRule of 40YoY
25.58 %-7.06%
27.53 %-25.01%
36.71 %-13.48%
42.43 %+6.20%
39.95 %-640.32%
-7.39 %-127.62%
26.77 %-9.93%
29.72 %+43.70%
20.68 %-36.44%
32.54 %+55.74%
20.90 %—

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American Express Stock analysis

What does American Express do? American Express Co is a multinational company that offers financial services and travel services. It was founded in 1850 in Buffalo, New York, and has a long history of changes and innovations. The company started as a courier and postal service and later expanded to include money transfers, insurance, and travel services. During the Civil War, American Express helped transfer money and goods for the governments of the North and South. In the 1880s, the company introduced traveler's checks and became a major provider of financial services. Over the decades, American Express expanded worldwide and became a pioneer in the credit card industry with the introduction of the credit card in 1958. Today, the company has branches in over 130 countries and offers a variety of financial and travel services. Its business model focuses on meeting the needs of customers in travel and finance, offering various products and services such as credit cards, travel services, financial services, and business services. The company is divided into three main divisions: Global Consumer Services Group, Global Commercial Services, and Global Merchant and Network Services. American Express offers numerous products and services, including credit cards, travel services, insurance, savings products, and business services. In conclusion, American Express Co. has a rich history and a wide range of products and services, making it a leading provider of financial and travel services worldwide. American Express is one of the most popular companies on Eulerpool.

Frequently Asked Questions about American Express stock

Rule of 40 of American Express is 25.58 % in 2025.

On Eulerpool you can find the complete historical development of Rule of 40 American Express since 2006 – with annual values, charts, and detailed analysis.

The Rule of 40 states that a company's revenue growth rate plus profit margin should exceed 40%. It is widely used to evaluate SaaS and high-growth companies.

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Quality — American Express

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