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What does Altitude Group do? Altitude Group PLC is a British company based in Manchester. It specializes in developing technologies for the advertising and marketing industry, with a focus on branded merchandise. Altitude offers its customers a platform to easily and quickly design, order, and produce personalized promotional items such as clothing, accessories, and gifts online. The history of Altitude began in 1995 when founder and CEO Martin Varley launched his first online platform for promotional items called "PromoNet." In 2004, he merged with C-Mac, a company specializing in customized promotional products, to create Altitude Group. Over the years, the company expanded rapidly, adding new technologies and services to its offerings. Altitude's business model is based on connecting online platforms with production and distribution services. The platforms are at the core of the business model, allowing customers to customize and order promotional items. Through automated production processes and close collaboration with selected suppliers, Altitude can produce products quickly and cost-effectively while ensuring high quality and flexibility. In addition to the online shop, distribution services include sales through a network of distributors and agents worldwide. Altitude is divided into different divisions specializing in specific products and services. The largest division is the branded merchandise division, offering personalized products such as clothing, bags, water bottles, and stationery. Altitude works with many well-known brands and companies in this market segment and is a leader in the industry. Another important division is the technology division, specializing in software and technologies for the advertising and marketing industry. This includes platforms such as "Customer Focus," a cloud-based software for managing marketing and sales activities, and "Printerpix," an online shop for personalized photo products. Distribution is also a key division of Altitude, focusing on distributing promotional items and gifts to customers in the UK and Europe. The company works with a network of distributors and trade agents to place its products on the market and reach customers effectively. The distribution division is a crucial part of Altitude's business model and contributes significantly to the company's success. Overall, Altitude offers a wide range of products and services tailored to the needs of the advertising and marketing industry. The company combines innovative technology, automation, and close collaboration with customers and suppliers. Altitude's business model has proven successful in recent years, making it one of the leading providers in this market segment. Altitude Group is one of the most popular companies on Eulerpool.