Super Retail Group (SUL.AX) Stock Price

Super Retail Group Price

🇦🇺ASX·CLOSED
12.26AUD
Market closed
Today +/-
Today %

Super Retail Group (SUL.AX) Stock | ISIN AU000000SUL0. The current Super Retail Group stock price is 12.26 AUD (2026). Revenue is 4.3 B AUD. Net income is 222.22 M AUD. The P/E ratio is 12.56. Market capitalization is 2.77 B AUD. Super Retail Group operates in the Cyclical consumption sector.

Super Retail Group stock price

Ex-Dividend
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Super Retail Group over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Super Retail Group stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Super Retail Group's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Super Retail Group Stock Price History
DateSuper Retail Group Price
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Super Retail Group Revenue, EBIT, Net Income

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Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2006
526.2 M AUD
29.2 M AUD
16.5 M AUD
Jan 1, 2007
625.2 M AUD
38.5 M AUD
22.3 M AUD
Jan 1, 2008
715.7 M AUD
45.9 M AUD
25.8 M AUD
Jan 1, 2009
829.3 M AUD
55.6 M AUD
32.1 M AUD
Jan 1, 2010
938.6 M AUD
64.4 M AUD
38.1 M AUD
Jan 1, 2011
1.09 B AUD
88.6 M AUD
55.6 M AUD
Jan 1, 2012
1.66 B AUD
142.1 M AUD
83.5 M AUD
Jan 1, 2013
2.02 B AUD
172.3 M AUD
102.7 M AUD
Jan 1, 2014
2.11 B AUD
170.4 M AUD
108.4 M AUD
Jan 1, 2015
2.24 B AUD
151 M AUD
81.1 M AUD
Jan 1, 2016
2.42 B AUD
105.6 M AUD
62.8 M AUD
Jan 1, 2017
2.47 B AUD
193.5 M AUD
101.8 M AUD
Jan 1, 2018
2.57 B AUD
186.3 M AUD
128.3 M AUD
Jan 1, 2019
2.71 B AUD
210.6 M AUD
139.3 M AUD
Jan 1, 2020
2.83 B AUD
211.3 M AUD
110.2 M AUD

Super Retail Group Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jun 11, 2026, 12:01 AM
 
REVENUE (M AUD)
REVENUE GROWTH (%)
GROSS MARGIN (%)
GROSS INCOME (M AUD)
NET INCOME (M AUD)
NET INCOME GROWTH (%)
DIV. (AUD)
DIV. GROWTH (%)
SHARES (M)
DOCUMENTS
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Super Retail Group generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Super Retail Group retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Super Retail Group's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Super Retail Group has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Super Retail Group's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Super Retail Group stock margins

The Super Retail Group margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Super Retail Group. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Super Retail Group.

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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2006
39.78 %
5.55 %
3.14 %
Jan 1, 2007
39.75 %
6.16 %
3.57 %
Jan 1, 2008
40.44 %
6.41 %
3.6 %
Jan 1, 2009
41.94 %
6.7 %
3.87 %
Jan 1, 2010
42.91 %
6.86 %
4.06 %
Jan 1, 2011
45.3 %
8.1 %
5.09 %
Jan 1, 2012
43.96 %
8.58 %
5.04 %
Jan 1, 2013
44.46 %
8.53 %
5.08 %
Jan 1, 2014
44.54 %
8.07 %
5.13 %
Jan 1, 2015
43.12 %
6.74 %
3.62 %
Jan 1, 2016
43.34 %
4.36 %
2.59 %
Jan 1, 2017
44.65 %
7.85 %
4.13 %
Jan 1, 2018
44.93 %
7.25 %
4.99 %
Jan 1, 2019
45.09 %
7.77 %
5.14 %
Jan 1, 2020
44.96 %
7.48 %
3.9 %

Super Retail Group Stock Revenue, EBIT, Earnings per Share

The Super Retail Group earnings per share therefore indicates how much revenue Super Retail Group has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2006
4.66 AUD
0.26 AUD
0.15 AUD
Jan 1, 2007
5.5 AUD
0.34 AUD
0.2 AUD
Jan 1, 2008
6.33 AUD
0.41 AUD
0.23 AUD
Jan 1, 2009
7.22 AUD
0.48 AUD
0.28 AUD
Jan 1, 2010
7.75 AUD
0.53 AUD
0.31 AUD
Jan 1, 2011
7.88 AUD
0.64 AUD
0.4 AUD
Jan 1, 2012
9.08 AUD
0.78 AUD
0.46 AUD
Jan 1, 2013
10.21 AUD
0.87 AUD
0.52 AUD
Jan 1, 2014
10.65 AUD
0.86 AUD
0.55 AUD
Jan 1, 2015
11.16 AUD
0.75 AUD
0.4 AUD
Jan 1, 2016
12.07 AUD
0.53 AUD
0.31 AUD
Jan 1, 2017
12.31 AUD
0.97 AUD
0.51 AUD
Jan 1, 2018
12.79 AUD
0.93 AUD
0.64 AUD
Jan 1, 2019
13.47 AUD
1.05 AUD
0.69 AUD
Jan 1, 2020
14.04 AUD
1.05 AUD
0.55 AUD

Super Retail Group business model & stock analysis

Super Retail Group Ltd is an Australian company that was founded in 1972. The company was originally established as an automated group of auto parts retailers and has since grown to become one of the largest retailers in Australia. The company currently operates over 670 retail stores throughout Australia and New Zealand, offering a wide range of products. The business model of Super Retail Group Ltd focuses on providing high-quality products to meet the needs and desires of customers. The company is divided into four divisions, including the Supercheap Auto Division, BCF (Boating, Camping and Fishing) Division, Macpac Division, and Rebel Division. The Supercheap Auto Division sells products such as auto parts, tools, and accessories. The BCF Division offers products for sports enthusiasts such as anglers, campers, and boaters. The Macpac Division sells outdoor clothing and equipment. And the Rebel Division specializes in sports apparel and fitness products. Super Retail Group Ltd offers a wide selection of products ranging from batteries, car care products, and tools to tents, fishing lines, and fitness equipment. The product range also includes various brands, including the Supercheap Auto private label, the Australian outdoor label Macpac, and several international brands. The company is headquartered in Brisbane, Australia, and employs over 12,000 employees. Super Retail Group Ltd is listed on the Australian stock exchange and has a customer reach of over 10 million. In recent years, the company has also invested in expansion to increase its presence in new markets in Australia and New Zealand. Super Retail Group Ltd has undergone a number of changes throughout its history. It was first established as an auto parts distributor in 1973, but over the years, it expanded its business and added new divisions. In 2004, the company introduced a new brand, Supercheap Auto, to expand its retail activities. Since then, the company has expanded its business through the acquisition of other retailers to broaden its product range and customer base. In recent years, Super Retail Group Ltd has also launched sustainability initiatives. One of these is the "Planet Ark" program for recycling car batteries. Under this program, the company collects used car batteries and recycles them to reduce environmental impact. The company has also committed to reducing waste production and lowering carbon emissions to minimize environmental impact. Overall, Super Retail Group Ltd has established itself as one of the leading companies in the retail sector in Australia and New Zealand. With a wide range of products and a clear focus on customer needs, the company has achieved a strong market position. The expansion into new markets and the focus on sustainability demonstrate that the company is striving to be successful in the future.

Super Retail Group SWOT Analysis

Strengths

Super Retail Group Ltd has a strong brand image and market presence in the retail industry.

The company has a diversified product portfolio with a wide range of offerings across multiple categories.

Super Retail Group Ltd benefits from economies of scale, allowing for cost efficiencies and competitive pricing.

Weaknesses

The company relies heavily on the Australian market, making it vulnerable to changes in local economic conditions.

Super Retail Group Ltd faces the challenge of competing with online retailers, which may impact their brick-and-mortar stores.

The company may face supply chain issues and disruptions, affecting product availability and customer satisfaction.

Opportunities

Super Retail Group Ltd can explore international expansion to tap into new markets and diversify their revenue streams.

The growing trend of outdoor and recreational activities presents an opportunity for the company to expand its product offerings in this segment.

Increasing consumer focus on health and wellness can be leveraged by Super Retail Group Ltd to introduce new products and services.

Threats

Intensifying competition in the retail industry puts pressure on Super Retail Group Ltd's market share and profitability.

Changes in consumer preferences and behavior, such as the shift towards online shopping, pose a threat to the company's traditional retail model.

Economic downturns and unstable market conditions can impact consumer spending and reduce demand for Super Retail Group Ltd's products.

Super Retail Group Eulerpool Fair Value

Super Retail Group historical P/E ratio, EBIT multiple, and P/S ratio

Super Retail Group annual returns

Details

Annual Return

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What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Super Retail Group shares outstanding

The number of shares was Super Retail Group in 2025 — This indicates how many shares 227.613 M is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

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Number of stocks
Details
Date
Number of stocks
Jan 1, 2006
113 M base_Shares
Jan 1, 2007
113.6 M base_Shares
Jan 1, 2008
113 M base_Shares
Jan 1, 2009
114.8 M base_Shares
Jan 1, 2010
121.1 M base_Shares
Jan 1, 2011
138.7 M base_Shares
Jan 1, 2012
182.3 M base_Shares
Jan 1, 2013
197.9 M base_Shares
Jan 1, 2014
198.4 M base_Shares
Jan 1, 2015
200.55 M base_Shares
Jan 1, 2016
200.65 M base_Shares
Jan 1, 2017
200.29 M base_Shares
Jan 1, 2018
201 M base_Shares
Jan 1, 2019
201.15 M base_Shares
Jan 1, 2020
201.27 M base_Shares

Super Retail Group Dividend History

21 years of dividend payments

YearAnnual DividendYoY ChangePayments
20250.94AUD↓ 4.3%2×
Mar 10, 20250.46AUD↓ 13.5%1/2
Sep 8, 20250.49AUD↑ 6.3%2/2
20240.99AUD↓ 11.5%2×
20231.11AUD↑ 11.4%2×
20221AUD↓ 20.5%2×
20211.26AUD↑ 351.3%2×
20200.28AUD↓ 61.0%1×
20190.71AUD↑ 2.0%2×
20180.7AUD↑ 5.4%2×
20170.66AUD↑ 12.0%2×
20160.59AUD↑ 3.8%2×

Super Retail Group dividend history and estimates

In 2025, Super Retail Group paid a dividend amounting to 0.94 AUD. Dividend means that Super Retail Group distributes a portion of its profits to its owners.

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Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2006
0.11 AUD
0 AUD
Jan 1, 2007
0.15 AUD
0 AUD
Jan 1, 2008
0.19 AUD
0 AUD
Jan 1, 2009
0.26 AUD
0 AUD
Jan 1, 2010
0.31 AUD
0 AUD
Jan 1, 2011
0.41 AUD
0 AUD
Jan 1, 2012
0.46 AUD
0 AUD
Jan 1, 2013
0.54 AUD
0 AUD
Jan 1, 2014
0.57 AUD
0 AUD
Jan 1, 2015
0.57 AUD
0 AUD
Jan 1, 2016
0.59 AUD
0 AUD
Jan 1, 2017
0.66 AUD
0 AUD
Jan 1, 2018
0.7 AUD
0 AUD
Jan 1, 2019
0.71 AUD
0 AUD
Invalid Date
0.28 AUD
0.53 AUD

Super Retail Group dividend payout ratio

In 2025, Super Retail Group had a payout ratio of 88.2%. The payout ratio indicates the percentage of the company's profits that Super Retail Group distributes as dividends.

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Payout ratio
Details
Date
Payout ratio
Jan 1, 2006
71.11 %
Jan 1, 2007
70 %
Jan 1, 2008
75.36 %
Jan 1, 2009
85.71 %
Jan 1, 2010
92.47 %
Jan 1, 2011
96.66 %
Jan 1, 2012
98.4 %
Jan 1, 2013
103.36 %
Jan 1, 2014
102.87 %
Jan 1, 2015
141.44 %
Jan 1, 2016
187.54 %
Jan 1, 2017
129.39 %
Jan 1, 2018
108.58 %
Jan 1, 2019
102.12 %
Jan 1, 2020
50.88 %
Price targets and forecasts for Super Retail Group are not yet available.

Super Retail Group Earnings Estimates

Super Retail Group Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
2/14/20240.54AUD2.01 BAUD2024 Q2
8/15/20230.34AUD1.71 BAUD2023 Q4
2/19/20230.59AUD1.88 BAUD2023 Q2
8/17/20220.45AUD1.79 BAUD2022 Q4
2/21/20220.51AUD1.65 BAUD2022 Q2
8/18/20210.61AUD1.73 BAUD2021 Q4
2/17/20210.77AUD1.8 BAUD2021 Q2
8/24/20200.42AUD1.4 BAUD2020 Q4
2/20/20200.37AUD1.47 BAUD2020 Q2
8/15/20190.37AUD1.33 BAUD2019 Q4

EESG©

Eulerpool ESG Scorecard© for the Super Retail Group stock

84/100
84
Environment
99
Social
70
Governance
E

Environment

20
Scope 1 - Direct Emissions1,492
Scope 2 - Indirect emissions from purchased energy54,542
Scope 3 - Indirect emissions within the value chain—
Total CO₂ emissions56,034
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees46.74
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Super Retail Group shareholder structure

% Name
27.22872%
SCA FT Pty. Ltd.
SCA FT Pty. Ltd.
3.35811%
State Street Global Advisors Australia Ltd.
State Street Global Advisors Australia Ltd.
2.05902%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
1.85664%
Vanguard Investments Australia Ltd.
Vanguard Investments Australia Ltd.
1.8242%
DFA Australia Ltd.
DFA Australia Ltd.
1.78203%
American Century Investment Management, Inc.
American Century Investment Management, Inc.
1.40238%
Re-Grow Futures Pty. Ltd.
Re-Grow Futures Pty. Ltd.
1.32911%
Dimensional Fund Advisors, L.P.
Dimensional Fund Advisors, L.P.
0.96038%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.
0.76214%
Norges Bank Investment Management (NBIM)
Norges Bank Investment Management (NBIM)
...

Super Retail Group Executives and Management Board

AH

Mr. Anthony Heraghty

Group Managing Director, Chief Executive Officer, Executive Director · since 2015

Compensation4.11 M AUD
BW

Mr. Benjamin Ward

Managing Director - Supercheap Auto

Compensation1.85 M AUD
DB

Mr. David Burns

Chief Financial Officer

Compensation1.77 M AUD
GW

Mr. Gary Williams

Managing Director - Rebel

Compensation1.69 M AUD
PB

Mr. Paul Bradshaw

Managing Director - BCF

Compensation1.54 M AUD

Frequently asked questions about Super Retail Group

The business model of Super Retail Group Ltd revolves around being a leading retailer in Australia, providing a wide range of products across multiple categories. Super Retail Group operates through various retail brands, including Supercheap Auto, Rebel, BCF (Boating Camping Fishing), and Macpac. The company focuses on offering quality and affordable products to meet the diverse needs of customers. By adopting a multi-brand strategy, Super Retail Group aims to capture a broad customer base and maintain a strong market position. With a customer-centric approach and continuous innovation, Super Retail Group aims to deliver exceptional value and experiences to its customers while driving sustainable growth and profitability.

All fundamentals and in-depth analysis of Super Retail Group

Our stock analysis for Super Retail Group Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Super Retail Group Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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