Super Retail Group (SUL.AX) Stock Price

Super Retail Group Price

ASX·CLOSED
13.58AUD-0.07 (-0.51 %)
Market closed

Revenue has compounded at 11.4% per year over the past 19 years to 4.07 B AUD. Earnings per share have grown at 10.5% per year over the last 19 years. Super Retail Group's net margin stands at 5.4%, down from 8.7% several years earlier. Super Retail Group currently offers a dividend yield of about 6.94%. The payout ratio is around 97% of earnings. The dividend has grown at 11.7% per year over the past 19 years. Analysts set a median price target of 16.78 AUD, implying 23.6% above the current price. Of 18 analysts, 10 rate the stock a buy — an overall Buy consensus. The stock trades about 24% above its 52-week low.

Super Retail Group stock price

Volume
Ex-Dividend
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Super Retail Group over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Super Retail Group stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Super Retail Group's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Super Retail Group Stock Price History
DateSuper Retail Group Price
8/7/202613.58 AUD
8/6/202613.65 AUD
8/5/202613.51 AUD
8/4/202613.49 AUD
8/3/202613.37 AUD
7/31/202613.31 AUD
7/30/202613.51 AUD
7/29/202613.65 AUD
7/28/202613.24 AUD
7/27/202612.77 AUD
7/24/202612.66 AUD
7/23/202612.73 AUD
7/22/202612.86 AUD
7/21/202613.13 AUD
7/20/202613.18 AUD
7/17/202613.16 AUD
7/16/202613.05 AUD
7/15/202612.94 AUD
7/14/202613.06 AUD
7/13/202613.11 AUD
7/10/202612.94 AUD
7/9/202612.97 AUD
7/8/202612.98 AUD
7/7/202612.85 AUD
7/6/202612.75 AUD
7/3/202612.89 AUD
7/2/202612.69 AUD
7/1/202613.17 AUD
6/30/202613.22 AUD
6/29/202613.26 AUD
6/26/202613.16 AUD
6/25/202613.07 AUD
6/24/202612.82 AUD
6/23/202612.95 AUD
6/22/202613.06 AUD
6/19/202613.20 AUD
6/18/202612.94 AUD
6/17/202612.93 AUD
6/16/202612.58 AUD
6/15/202612.48 AUD
6/12/202612.38 AUD
6/11/202612.40 AUD
6/10/202612.26 AUD
6/9/202611.63 AUD
6/5/202611.35 AUD
6/4/202611.24 AUD
6/3/202611.27 AUD
6/2/202611.44 AUD
6/1/202611.63 AUD
5/29/202611.83 AUD
5/28/202611.56 AUD
5/27/202611.38 AUD
5/26/202611.17 AUD
5/25/202611.18 AUD
5/22/202611.20 AUD
5/21/202611.27 AUD
5/20/202611.10 AUD
5/19/202611.18 AUD
5/18/202610.94 AUD
5/15/202611.09 AUD
5/14/202611.04 AUD
5/13/202611.27 AUD
5/12/202611.21 AUD
5/11/202611.32 AUD
5/8/202611.60 AUD
5/7/202611.32 AUD
5/6/202611.66 AUD
5/5/202611.67 AUD
5/4/202611.73 AUD
5/1/202612.06 AUD
4/30/202611.83 AUD
4/29/202611.98 AUD
4/28/202612.00 AUD
4/27/202612.14 AUD
4/24/202612.19 AUD
4/23/202612.33 AUD
4/22/202612.35 AUD
4/21/202612.56 AUD
4/20/202612.67 AUD
4/17/202612.49 AUD
4/16/202612.66 AUD
4/15/202612.46 AUD
4/14/202612.52 AUD
4/13/202612.50 AUD
4/10/202612.56 AUD
4/9/202613.09 AUD
4/8/202613.16 AUD
4/7/202612.83 AUD
4/2/202612.75 AUD
4/1/202612.82 AUD
3/31/202612.83 AUD
3/30/202612.49 AUD
3/27/202613.00 AUD
3/26/202612.88 AUD
3/25/202613.03 AUD
3/24/202612.69 AUD
3/23/202612.88 AUD
3/20/202612.82 AUD
3/19/202613.05 AUD
3/18/202613.50 AUD
3/17/202613.52 AUD
3/16/202613.31 AUD
3/13/202613.19 AUD
3/12/202613.68 AUD
3/11/202614.50 AUD
3/10/202614.66 AUD
3/9/202614.69 AUD
3/6/202615.31 AUD
3/5/202615.41 AUD
2/26/202615.25 AUD
2/25/202614.07 AUD
2/24/202613.97 AUD
2/23/202614.36 AUD
2/20/202614.57 AUD
2/19/202614.61 AUD
2/18/202614.68 AUD
2/17/202614.60 AUD
2/16/202614.31 AUD
2/13/202614.09 AUD
2/12/202614.61 AUD
2/11/202614.58 AUD
2/10/202614.47 AUD
2/9/202614.70 AUD
2/6/202614.51 AUD
2/5/202614.88 AUD
2/4/202614.52 AUD
2/3/202614.86 AUD
2/2/202614.72 AUD
1/30/202614.70 AUD
1/29/202614.67 AUD
1/28/202614.45 AUD
1/27/202614.62 AUD
1/23/202614.57 AUD
1/22/202614.66 AUD
1/21/202614.28 AUD
1/20/202614.67 AUD
1/19/202614.53 AUD
1/16/202614.80 AUD
1/15/202614.55 AUD
1/14/202614.66 AUD
1/13/202614.65 AUD
1/12/202614.89 AUD
1/9/202615.77 AUD
1/8/202615.47 AUD
1/7/202615.44 AUD
1/6/202615.27 AUD
1/5/202615.78 AUD
1/2/202615.87 AUD
12/31/202515.79 AUD
12/30/202515.89 AUD
12/29/202515.83 AUD
12/24/202515.93 AUD
12/23/202516.00 AUD
12/22/202515.99 AUD
12/19/202515.89 AUD
12/18/202515.91 AUD
12/17/202515.91 AUD
12/16/202515.96 AUD
12/15/202515.70 AUD
12/12/202515.47 AUD
12/11/202515.43 AUD
12/10/202515.40 AUD
12/9/202515.55 AUD
12/8/202516.26 AUD
12/5/202516.28 AUD
12/4/202516.33 AUD
12/3/202516.43 AUD
12/2/202516.50 AUD
12/1/202516.35 AUD
11/28/202516.23 AUD
11/27/202516.29 AUD
11/26/202516.37 AUD
11/25/202516.21 AUD
11/24/202516.17 AUD
11/21/202516.16 AUD
11/20/202516.43 AUD
11/19/202516.14 AUD
11/18/202516.13 AUD
11/17/202516.43 AUD
11/14/202516.36 AUD
11/13/202516.32 AUD
11/12/202516.67 AUD
11/11/202515.97 AUD
11/10/202516.04 AUD
11/7/202515.98 AUD
11/6/202515.84 AUD
11/5/202515.85 AUD
11/4/202515.82 AUD
11/3/202516.28 AUD
10/31/202515.99 AUD
10/30/202516.24 AUD
10/29/202516.67 AUD
10/28/202516.89 AUD
10/27/202516.65 AUD
10/24/202516.75 AUD
10/23/202516.47 AUD
10/22/202517.11 AUD
10/21/202517.04 AUD
10/20/202516.67 AUD
10/17/202516.45 AUD
10/16/202516.57 AUD
10/15/202516.60 AUD
10/14/202516.39 AUD
10/13/202516.30 AUD
10/10/202516.55 AUD
10/9/202516.17 AUD
10/8/202516.10 AUD
10/7/202516.32 AUD
10/6/202516.37 AUD
10/3/202516.52 AUD
10/2/202516.31 AUD
10/1/202516.29 AUD
9/30/202516.32 AUD
9/29/202516.39 AUD
9/26/202516.53 AUD
9/25/202516.59 AUD
9/24/202516.61 AUD
9/23/202516.74 AUD
9/22/202516.71 AUD
9/19/202516.87 AUD
9/18/202516.95 AUD
9/17/202516.98 AUD
9/16/202516.55 AUD
9/15/202517.23 AUD
9/12/202517.77 AUD
9/11/202517.80 AUD
9/10/202518.00 AUD
9/9/202518.18 AUD
9/8/202518.04 AUD
9/5/202518.77 AUD
9/4/202518.25 AUD
9/3/202518.12 AUD
9/2/202518.27 AUD
9/1/202518.53 AUD
8/29/202518.76 AUD
8/28/202518.59 AUD
8/27/202518.63 AUD
8/26/202518.61 AUD
8/25/202518.61 AUD
8/22/202518.75 AUD
8/21/202518.68 AUD
8/20/202516.50 AUD
8/19/202516.28 AUD
8/18/202516.23 AUD
8/15/202516.21 AUD
8/14/202516.05 AUD
8/13/202516.07 AUD
8/12/202515.83 AUD
8/11/202515.53 AUD
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Super Retail Group Revenue, EBIT, Net Income

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2023
3.80 B AUD
422.60 M AUD
263.00 M AUD
Jan 1, 2024
3.89 B AUD
389.40 M AUD
240.10 M AUD
Jan 1, 2025
4.07 B AUD
376.60 M AUD
221.80 M AUD
Jan 1, 2026 (e)
4.19 B AUD
452.34 M AUD
202.56 M AUD
Jan 1, 2027 (e)
4.36 B AUD
471.00 M AUD
217.90 M AUD
Jan 1, 2028 (e)
4.59 B AUD
495.33 M AUD
240.77 M AUD
Jan 1, 2029 (e)
4.74 B AUD
512.07 M AUD
253.38 M AUD
Jan 1, 2030 (e)
4.96 B AUD
535.09 M AUD
271.00 M AUD

Super Retail Group Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 8, 2026, 12:15 PM
 
REVENUEB AUD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB AUD
EBITM AUD
EBIT MARGIN%
NET INCOMEM AUD
NET INCOME GROWTH%
DIV.AUD
DIV. GROWTH%
SHARESM
20162017201820192020202120222023202420252026e2027e2028e2029e2030e2031e
2.422.472.572.712.833.453.553.803.894.074.194.364.594.744.964.77
8.221.784.265.454.2422.232.817.102.394.552.974.135.163.384.51-3.87
43.3144.6744.9045.0944.9647.9346.7646.2146.1145.6345.6345.6345.6345.6345.6345.63
1.051.101.151.221.271.661.661.761.801.861.911.992.092.162.262.17
105.00193.00186.00210.00211.00468.00393.00422.00389.00376.00452.00471.00495.00512.00535.00–
4.347.837.247.757.4713.5511.0711.109.999.2410.7910.7910.7910.7910.79–
62.00101.00128.00139.00110.00301.00241.00263.00240.00221.00202.00217.00240.00253.00270.00269.00
-23.4662.9026.738.59-20.86173.64-19.939.13-8.75-7.92-8.607.4310.605.426.72-0.37
0.590.660.700.710.811.261.001.110.990.941.061.131.22–––
3.5111.866.061.4314.0855.56-20.6311.00-10.81-5.0512.776.607.96–––
200.65200.29201.00201.15201.27227.85227.89227.85227.70227.61227.61227.61227.61227.61227.61227.61
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Super Retail Group generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Super Retail Group retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Super Retail Group's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Super Retail Group has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Super Retail Group's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Super Retail Group stock margins

The Super Retail Group margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Super Retail Group. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Super Retail Group.

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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
47.95 %
13.56 %
8.72 %
Jan 1, 2022
46.77 %
11.07 %
6.79 %
Jan 1, 2023
46.22 %
11.11 %
6.92 %
Jan 1, 2024
46.10 %
10.00 %
6.17 %
Jan 1, 2025
45.64 %
9.25 %
5.45 %
Jan 1, 2026 (e)
45.64 %
10.79 %
4.83 %
Jan 1, 2027 (e)
45.64 %
10.79 %
4.99 %
Jan 1, 2028 (e)
45.64 %
10.79 %
5.25 %

Super Retail Group Stock Revenue, EBIT, Earnings per Share

The Super Retail Group earnings per share therefore indicates how much revenue Super Retail Group has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
15.16 AUD
2.06 AUD
1.32 AUD
Jan 1, 2022
15.58 AUD
1.72 AUD
1.06 AUD
Jan 1, 2023
16.69 AUD
1.85 AUD
1.15 AUD
Jan 1, 2024
17.10 AUD
1.71 AUD
1.05 AUD
Jan 1, 2025
17.88 AUD
1.65 AUD
0.97 AUD
Jan 1, 2026 (e)
18.56 AUD
1.99 AUD
0.90 AUD
Jan 1, 2027 (e)
19.33 AUD
2.07 AUD
0.96 AUD
Jan 1, 2028 (e)
20.32 AUD
2.18 AUD
1.07 AUD

Super Retail Group business model & stock analysis

Super Retail Group Ltd is an Australian company that was founded in 1972. The company was originally established as an automated group of auto parts retailers and has since grown to become one of the largest retailers in Australia. The company currently operates over 670 retail stores throughout Australia and New Zealand, offering a wide range of products. The business model of Super Retail Group Ltd focuses on providing high-quality products to meet the needs and desires of customers. The company is divided into four divisions, including the Supercheap Auto Division, BCF (Boating, Camping and Fishing) Division, Macpac Division, and Rebel Division. The Supercheap Auto Division sells products such as auto parts, tools, and accessories. The BCF Division offers products for sports enthusiasts such as anglers, campers, and boaters. The Macpac Division sells outdoor clothing and equipment. And the Rebel Division specializes in sports apparel and fitness products. Super Retail Group Ltd offers a wide selection of products ranging from batteries, car care products, and tools to tents, fishing lines, and fitness equipment. The product range also includes various brands, including the Supercheap Auto private label, the Australian outdoor label Macpac, and several international brands. The company is headquartered in Brisbane, Australia, and employs over 12,000 employees. Super Retail Group Ltd is listed on the Australian stock exchange and has a customer reach of over 10 million. In recent years, the company has also invested in expansion to increase its presence in new markets in Australia and New Zealand. Super Retail Group Ltd has undergone a number of changes throughout its history. It was first established as an auto parts distributor in 1973, but over the years, it expanded its business and added new divisions. In 2004, the company introduced a new brand, Supercheap Auto, to expand its retail activities. Since then, the company has expanded its business through the acquisition of other retailers to broaden its product range and customer base. In recent years, Super Retail Group Ltd has also launched sustainability initiatives. One of these is the "Planet Ark" program for recycling car batteries. Under this program, the company collects used car batteries and recycles them to reduce environmental impact. The company has also committed to reducing waste production and lowering carbon emissions to minimize environmental impact. Overall, Super Retail Group Ltd has established itself as one of the leading companies in the retail sector in Australia and New Zealand. With a wide range of products and a clear focus on customer needs, the company has achieved a strong market position. The expansion into new markets and the focus on sustainability demonstrate that the company is striving to be successful in the future.

Super Retail Group SWOT Analysis

Strengths

Super Retail Group Ltd has a strong brand image and market presence in the retail industry.

The company has a diversified product portfolio with a wide range of offerings across multiple categories.

Super Retail Group Ltd benefits from economies of scale, allowing for cost efficiencies and competitive pricing.

Weaknesses

The company relies heavily on the Australian market, making it vulnerable to changes in local economic conditions.

Super Retail Group Ltd faces the challenge of competing with online retailers, which may impact their brick-and-mortar stores.

The company may face supply chain issues and disruptions, affecting product availability and customer satisfaction.

Opportunities

Super Retail Group Ltd can explore international expansion to tap into new markets and diversify their revenue streams.

The growing trend of outdoor and recreational activities presents an opportunity for the company to expand its product offerings in this segment.

Increasing consumer focus on health and wellness can be leveraged by Super Retail Group Ltd to introduce new products and services.

Threats

Intensifying competition in the retail industry puts pressure on Super Retail Group Ltd's market share and profitability.

Changes in consumer preferences and behavior, such as the shift towards online shopping, pose a threat to the company's traditional retail model.

Economic downturns and unstable market conditions can impact consumer spending and reduce demand for Super Retail Group Ltd's products.

Super Retail Group Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Super Retail Group historical P/E ratio, EBIT multiple, and P/S ratio

Super Retail Group annual returns

Details

Annual Return

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What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Super Retail Group shares outstanding

The number of shares of Super Retail Group was 227.61 M in 2025. This indicates how many shares Super Retail Group is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

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Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
227.85 M Stocks
Jan 1, 2022
227.89 M Stocks
Jan 1, 2023
227.85 M Stocks
Jan 1, 2024
227.70 M Stocks
Jan 1, 2025
227.61 M Stocks
Jan 1, 2026 (e)
227.61 M Stocks
Jan 1, 2027 (e)
227.61 M Stocks
Jan 1, 2028 (e)
227.61 M Stocks

Super Retail Group Dividend History

21 years of dividend payments

YearAnnual DividendYoY ChangePayments
20250.94AUD↓ 4.3%2×
Mar 10, 20250.46AUD↓ 13.5%1/2
Sep 8, 20250.49AUD↑ 6.3%2/2
20240.99AUD↓ 11.5%2×
20231.11AUD↑ 11.4%2×
20221.00AUD↓ 20.5%2×
20211.26AUD↑ 351.3%2×
20200.28AUD↓ 61.0%1×
20190.71AUD↑ 2.0%2×
20180.70AUD↑ 5.4%2×
20170.66AUD↑ 12.0%2×
20160.59AUD↑ 3.8%2×

Super Retail Group dividend history and estimates

In 2025, Super Retail Group paid a dividend amounting to 0.94 AUD. Dividend means that Super Retail Group distributes a portion of its profits to its owners.

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Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2021
1.26 AUD
0.00 AUD
Jan 1, 2022
1.00 AUD
0.00 AUD
Jan 1, 2023
1.11 AUD
0.00 AUD
Jan 1, 2024
0.99 AUD
0.00 AUD
Jan 1, 2025
0.94 AUD
0.00 AUD
Jan 1, 2026 (e)
0.00 AUD
1.06 AUD
Jan 1, 2027 (e)
0.00 AUD
1.13 AUD
Jan 1, 2028 (e)
0.00 AUD
1.22 AUD

Super Retail Group dividend payout ratio

In 2025, Super Retail Group had a payout ratio of 96.75%. The payout ratio indicates the percentage of the company's profits that Super Retail Group distributes as dividends.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
95.17 %
Jan 1, 2022
94.48 %
Jan 1, 2023
96.53 %
Jan 1, 2024
93.49 %
Jan 1, 2025
96.75 %
Jan 1, 2026 (e)
117.92 %
Jan 1, 2027 (e)
117.61 %
Jan 1, 2028 (e)
114.21 %

Current Super Retail Group forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.92 %
Buy
55.56 % (10)
Hold
33.33 % (6)
Sell
11.11 % (2)
12M Price Target
16.78
Last Price
13.58
Currency
AUD
12M Return Potential
23.56 %
LTM Return
0 %

Super Retail Group Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
2/14/20240.54AUD-2.01 BAUD-2024 Q2
8/15/20230.34AUD-1.71 BAUD-2023 Q4
2/19/20230.59AUD-1.88 BAUD-2023 Q2
8/17/20220.45AUD-1.79 BAUD-2022 Q4
2/21/20220.51AUD-1.65 BAUD-2022 Q2
8/18/20210.61AUD-1.73 BAUD-2021 Q4
2/17/20210.77AUD-1.80 BAUD-2021 Q2
8/24/20200.42AUD-1.40 BAUD-2020 Q4
2/20/20200.37AUD-1.47 BAUD-2020 Q2
8/15/20190.37AUD-1.33 BAUD-2019 Q4

EESG©

Eulerpool ESG Scorecard© for the Super Retail Group stock

84/100
84
Environment
99
Social
70
Governance
E

Environment

20
Scope 1 - Direct Emissions1,492
Scope 2 - Indirect emissions from purchased energy54,542
Scope 3 - Indirect emissions within the value chain—
Total CO₂ emissions56,034
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees46.74
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Super Retail Group shareholder structure

% Name
2.05902%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
1.85664%
Vanguard Investments Australia Ltd.
Vanguard Investments Australia Ltd.
1.82420%
DFA Australia Ltd.
DFA Australia Ltd.
1.78203%
American Century Investment Management, Inc.
American Century Investment Management, Inc.
1.32911%
Dimensional Fund Advisors, L.P.
Dimensional Fund Advisors, L.P.
0.96038%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.

Super Retail Group Beneficial Ownership Filings (SEC 13D/G)

Free Float
68.3%
Float Shares
-
Shares Outstanding
-

Super Retail Group Executives and Management Board

21 members · avg. age 58 · 48 % women

AH

Mr. Anthony Heraghty

Group Managing Director, Chief Executive Officer, Executive Director · since 2015

4.11 M AUD

Management

BW

Mr. Benjamin Ward

Managing Director - Supercheap Auto

1.85 M AUD
DB

Mr. David Burns

Chief Financial Officer

1.77 M AUD
GW

Mr. Gary Williams

Managing Director - Rebel

1.69 M AUD
PB

Mr. Paul Bradshaw

Managing Director - BCF

1.54 M AUD
CS

Ms. Cathy Seaholme

Managing Director - Macpac

1.04 M AUD
SD

Ms. Su Duffey

Chief Operating Officer

–

Board of Directors

PE

Mr. Peter Everingham (56)

Non-Executive Independent Director

203,333.00 AUD
AC

Ms. Annabelle Chaplain (60)

Non-Executive Independent Director

176,667.00 AUD
JS

Ms. Judith Swales

Non-Executive Independent Chairman of the Board

173,442.00 AUD
MO

Mr. Mark O'Hare

Non-Executive Director

161,304.00 AUD
PW

Ms. Penelope Winn

Non-Executive Independent Director

93,471.00 AUD
KB

Ms. Kate Burleigh

Non-Executive Director

–

Frequently asked questions about Super Retail Group

The business model of Super Retail Group Ltd revolves around being a leading retailer in Australia, providing a wide range of products across multiple categories. Super Retail Group operates through various retail brands, including Supercheap Auto, Rebel, BCF (Boating Camping Fishing), and Macpac. The company focuses on offering quality and affordable products to meet the diverse needs of customers. By adopting a multi-brand strategy, Super Retail Group aims to capture a broad customer base and maintain a strong market position. With a customer-centric approach and continuous innovation, Super Retail Group aims to deliver exceptional value and experiences to its customers while driving sustainable growth and profitability.

Super Retail Group Ltd is primarily active in the retail industry.

The main competitors of Super Retail Group Ltd in the market include companies such as Kathmandu Holdings Ltd, Wesfarmers Ltd, and Harvey Norman Holdings Ltd.

Super Retail Group Ltd is an Australian retail company that was founded in 1972. Originally known as Super Cheap Auto, the company started as a single automotive parts store in Brisbane. Over the years, it expanded its product range and acquired other retail brands, such as Rebel Sport, Amart Sports, BCF, and Ray's Outdoors. In 1998, the company changed its name to Super Retail Group to reflect its diverse retail business. Today, Super Retail Group is a leading provider of auto, sports, and outdoor leisure products in Australia, operating over 670 stores nationwide. The company's focus on customer satisfaction and quality products has helped it maintain a strong presence in the retail industry.

Super Retail Group Ltd, a leading Australian retail company, has achieved several significant milestones throughout its history. The company has successfully expanded its retail footprint with over 670 stores across Australia, New Zealand, and China. Super Retail Group Ltd has consistently delivered strong financial performance, marked by a steady increase in revenue and profit. It has also demonstrated a commitment to sustainability and corporate social responsibility by adopting various initiatives to reduce its environmental impact. Furthermore, the company has received recognition for its outstanding customer service and quality products, cementing its position as a trusted household name in the retail industry.

Super Retail Group Ltd primarily operates in Australia and New Zealand. As a leading retail company, Super Retail Group Ltd has a strong presence in these two countries, offering a wide range of products and services to customers. With its extensive network of stores and online platforms, the company serves a diverse customer base and continues to expand its market reach. Super Retail Group Ltd's focus on these regions allows it to cater to the specific needs and preferences of local consumers, ensuring a successful presence in the Australian and New Zealand markets.

Super Retail Group Ltd represents a strong set of values and a corporate philosophy centered around customer satisfaction and value creation. With a commitment to providing quality products and outstanding service, the company aims to enhance the lifestyles of its customers. Operating under popular brands such as Supercheap Auto, Rebel, BCF, Macpac, and Rays, Super Retail Group Ltd prioritizes innovation, teamwork, and integrity. By continuously adapting to customer needs and delivering exceptional experiences, the company has established itself as a trusted leader in the retail industry. Super Retail Group Ltd strives to uphold its core values while fostering growth and success for both customers and stakeholders.

Analysts currently set an average price target of 16.53 AUD for the Super Retail Group stock (median: 16.78 AUD), implying +21.7 % versus the latest price. The consensus is based on 18 analyst ratings.

Super Retail Group Analyst Price Targets 2026

18 analysts currently rate the Super Retail Group stock: 10 recommend buying, 6 holding and 2 selling. For 2026, analysts expect Super Retail Group to generate revenue of 4.19 B AUD and earnings per share of 0.89 AUD.

Super Retail Group Analyst Price Targets 2026

Converted at the current exchange rate, the Super Retail Group share trades at 8.30 EUR (13.58 AUD).

The Super Retail Group share (SUL.AX) is listed on 1 stock exchanges, including: ASX (SUL.AX).

The Super Retail Group Ltd is a leading retail company based in Australia. The company specializes in selling products in the sports, leisure, automotive, and camping accessories sectors. They serve customers across Australia and New Zealand with a wide range of products and services. The group operates various retail formats, such as "Supercheap Auto," "BCF Boating Camping Fishing," "Macpac," "Rays Outdoors," and "Ideal Electrical." These retail formats operate in different categories of the retail industry. Supercheap Auto, BCF, and Rays Outdoors operate in the automotive and camping accessories sectors, while Macpac and Rays Outdoors specialize in outdoor clothing and equipment. Ideal Electrical specializes in the sale of electrical products and services. The Super Retail Group has established a strong market position in Australia and New Zealand. They offer their customers high-quality products at competitive prices. These products range from auto repair and care products to camping accessories and outdoor clothing. The products are sourced from well-known brands that customers know and trust. The business model of the Super Retail Group is based on a vertical retail model. This means they strive to produce as many products as possible themselves, thereby gaining more control over the value chain. This allows them to improve the quality of their products and make prices more competitive. Another important aspect of the business model is the comprehensive range of services. The group offers a variety of services to meet customer needs. These include repair and maintenance services for cars, as well as camping equipment and accessories. They also offer financing options and product insurance. The Super Retail Group also operates a loyalty program called "Sua Rewards." Customers can earn points when they shop at any of the retail formats. These points can be redeemed for discounts or products. This loyalty program increases customer loyalty and enhances customer retention. To better serve their customers, the Super Retail Group has also developed an online platform called "Supershop." Customers can shop and order products 24/7 through this platform. By expanding their online presence, the Super Retail Group aims to reach more customers and increase their growth. In summary, the business model of the Super Retail Group is based on high-quality products, comprehensive services, a vertical retail model, and a loyalty program. They serve customers across Australia and New Zealand with a wide range of products and services. Their online presence will continue to be expanded in order to better serve their customers.

The expected revenue of Super Retail Group is 4.19 B AUD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Super Retail Group is 202.56 M AUD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Super Retail Group is currently 15.26. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Super Retail Group stock.

The price-to-sales ratio (P/S) of Super Retail Group is currently 0.74. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Super Retail Group stock.

The Eulerpool Quality Score for Super Retail Group is 6/10.

The ISIN of Super Retail Group is AU000000SUL0. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The ticker of Super Retail Group is SUL.AX. The ticker symbol is used to trade Super Retail Group shares on the stock exchange.

Over the past 12 months, Super Retail Group paid a dividend of 0.94 AUD . This corresponds to a dividend yield of about 6.94 %. For the coming 12 months, Super Retail Group is expected to pay a dividend of 1.13 AUD.

The current dividend yield of Super Retail Group is 6.94 %.

Super Retail Group pays a dividend, distributed in the months of , , , .

Super Retail Group paid dividends every year for the past 21 years.

For the upcoming 12 months, dividends amounting to 1.13 AUD are expected. This corresponds to a dividend yield of 8.36 %.

Super Retail Group is assigned to the 'Cyclical consumption' sector.

To receive the latest dividend of Super Retail Group from amounting to 0.49 AUD, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, Super Retail Group distributed 1.09 AUD as dividends.

The dividends of Super Retail Group are distributed in AUD.

All fundamentals and in-depth analysis of Super Retail Group

Our stock analysis for Super Retail Group stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Super Retail Group. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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