Bubs Australia (BUB.AX) Stock Price

Bubs Australia Price

ASX·CLOSED
0.08AUD-0.0010 (-1.26 %)
Market closed

Revenue has compounded at 28.5% per year over the past 19 years to 102.54 M AUD. Earnings per share have declined at 20.5% per year over the last 17 years. Bubs Australia's net margin stands at 5.4%, up from -190.1% several years earlier. Analysts set a median price target of 0.18 AUD, implying 132.4% above the current price. Of 7 analysts, 5 rate the stock a buy — an overall Buy consensus. The stock trades about 4% above its 52-week low.

Bubs Australia stock price

Volume
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Bubs Australia over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Bubs Australia stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Bubs Australia's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Bubs Australia Stock Price History
DateBubs Australia Price
7/24/20260.08 AUD
7/23/20260.08 AUD
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Bubs Australia Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2021
39.31 M AUD
-31.63 M AUD
-74.74 M AUD
Jan 1, 2022
89.30 M AUD
-10.70 M AUD
-11.38 M AUD
Jan 1, 2023
60.11 M AUD
-71.57 M AUD
-108.35 M AUD
Jan 1, 2024
79.70 M AUD
-20.86 M AUD
-20.99 M AUD
Jan 1, 2025
102.54 M AUD
4.51 M AUD
5.54 M AUD
Jan 1, 2026 (e)
123.07 M AUD
3.35 M AUD
0.00 AUD
Jan 1, 2027 (e)
143.32 M AUD
5.90 M AUD
4.81 M AUD
Jan 1, 2028 (e)
163.45 M AUD
10.13 M AUD
8.72 M AUD

Bubs Australia Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 27, 2026, 12:08 PM
 
REVENUEM AUD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM AUD
EBITM AUD
EBIT MARGIN%
NET INCOMEM AUD
NET INCOME GROWTH%
SHARESM
20132014201520162017201820192020202120222023202420252026e2027e2028e
1.00–––3.0016.0043.0054.0039.0089.0060.0079.00102.00123.00143.00163.00
–––––433.33168.7525.58-27.78128.21-32.5831.6729.1120.5916.2613.99
4,900.00–––1,633.336.2520.9322.22-17.9531.46-15.0048.1048.0448.0448.0448.04
49.0049.0049.0049.0049.001.009.0012.00-7.0028.00-9.0038.0049.0059.0968.7078.30
––––-3.00-16.00-34.00-14.00-31.00-10.00-71.00-20.004.003.005.0010.00
––––-100.00-100.00-79.07-25.93-79.49-11.24-118.33-25.323.922.443.506.13
––-1.00–-5.00-64.00-35.00-7.00-74.00-11.00-108.00-20.005.00–4.008.00
–––––1,180.00-45.31-80.00957.14-85.14881.82-81.48-125.00––100.00
7.167.508.3914.73206.41331.33463.22547.08613.69622.99739.27832.29892.96892.96892.96892.96
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Bubs Australia generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Bubs Australia retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Bubs Australia's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Bubs Australia has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Bubs Australia's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Bubs Australia stock margins

The Bubs Australia margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Bubs Australia. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Bubs Australia.

  • 3 Years

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  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
-18.51 %
-80.45 %
-190.11 %
Jan 1, 2022
32.37 %
-11.99 %
-12.74 %
Jan 1, 2023
-15.56 %
-119.06 %
-180.26 %
Jan 1, 2024
48.55 %
-26.17 %
-26.33 %
Jan 1, 2025
47.84 %
4.40 %
5.41 %
Jan 1, 2026 (e)
47.84 %
2.72 %
0.00 %
Jan 1, 2027 (e)
47.84 %
4.12 %
3.35 %
Jan 1, 2028 (e)
47.84 %
6.20 %
5.34 %

Bubs Australia Stock Revenue, EBIT, Earnings per Share

The Bubs Australia earnings per share therefore indicates how much revenue Bubs Australia has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

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  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
0.06 AUD
-0.05 AUD
-0.12 AUD
Jan 1, 2022
0.14 AUD
-0.02 AUD
-0.02 AUD
Jan 1, 2023
0.08 AUD
-0.10 AUD
-0.15 AUD
Jan 1, 2024
0.10 AUD
-0.03 AUD
-0.03 AUD
Jan 1, 2025
0.11 AUD
0.01 AUD
0.01 AUD
Jan 1, 2026 (e)
0.14 AUD
0.00 AUD
0.00 AUD
Jan 1, 2027 (e)
0.16 AUD
0.01 AUD
0.01 AUD
Jan 1, 2028 (e)
0.18 AUD
0.01 AUD
0.01 AUD

Bubs Australia business model & stock analysis

Bubs Australia Ltd is an Australian company specializing in the production and distribution of infant and children's nutrition. The company originated from a small family business that produced goat's milk and later invested in macadamia nut plantations before expanding into the baby food segment. In the following years, Bubs Australia gradually expanded its range and invested in expanding production capacity. Today, the company offers a wide range of products and categories, including baby formula, puree blends, snacks, and beverages. The company distributes both goat's and cow's milk products and operates successfully in Australia, Asia, the superfood market, and the US market since 2019. Bubs Australia's business model is based on strong in-house production and the marketing of regional products. The company purchases milk products from cooperating farmers and processors, processes them in their own factories, and then implements a global distribution strategy. The company sees China as one of the most important foreign markets, where it collaborates with local partners and successfully markets its products. The company's product categories range from baby formula, infant nutrition, and puree blends to snacks like cereal bars and fruit purees. Bubs Australia places emphasis on using natural and sustainable ingredients without artificial additives. The focus is on products with a high content of minerals and nutrients important for children's growth and development. In particular, Bubs Australia's baby formula is often highly rated in professional circles due to its natural ingredients and absence of artificial additives. Experts believe that the company's goat's milk has better digestibility and higher nutrient content compared to cow's milk-based formulas. Overall, Bubs Australia has captured the Asian market where it has steadily increased its sales and revenue in recent years, becoming the market leader in goat's milk-based baby formula. However, the company's dynamic growth strategy is subject to controversy. Some experts criticize Bubs Australia for being too dependent on the Asian market and taking on a high level of economic risk. The focus on China also presents additional uncertainties. Bubs Australia is considered a pioneer in the production of natural infant nutrition, particularly using goat's milk, and continues to grow dynamically. Currently, the company is trying to diversify its global activities and intensify its presence in the US market to solidify its position as a leading provider of baby food.

Bubs Australia SWOT Analysis

Strengths

Bubs Australia Ltd boasts a strong brand reputation in the market, backed by its commitment to producing high-quality products. The company's extensive product range, including organic nutritional products for infants and young children, is a significant strength. Bubs Australia Ltd's distribution network is also robust, enabling its products to reach a wide customer base both domestically and internationally. Furthermore, the company has a dedicated and experienced management team, contributing to its overall success.

Weaknesses

One of the weaknesses of Bubs Australia Ltd is its relatively small market share compared to some of its competitors. This may limit its ability to fully capitalize on economies of scale and potentially hinder its growth prospects. Additionally, the company heavily relies on third-party distributors, which could impact its control over distribution channels and pricing. Bubs Australia Ltd also faces the challenge of effectively managing its supply chain to ensure consistent product availability.

Opportunities

Bubs Australia Ltd can leverage the growing trend towards organic and natural products, particularly in the infant and toddler nutrition sector. Expanding its product offerings and venturing into new markets, such as Asia, presents significant opportunities for growth. Moreover, Bubs Australia Ltd can capitalize on the rising demand for online purchasing, further expanding its distribution channels and customer reach. Collaborating with key influencers and implementing targeted marketing campaigns can also enhance brand visibility and awareness.

Threats

Bubs Australia Ltd faces intense competition from both local and international players operating in the same market segment. This poses a threat to the company's market share and profitability. Additionally, changes in government regulations and trade policies, especially in international markets, may impact the company's ability to export its products. Fluctuations in exchange rates and raw material prices also pose risks to Bubs Australia Ltd's financial performance. Furthermore, any negative publicity or product recalls can significantly damage the brand's reputation and consumer trust.

Bubs Australia Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Bubs Australia historical P/E ratio, EBIT multiple, and P/S ratio

Bubs Australia annual returns

Details

Annual Return

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What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Bubs Australia shares outstanding

The number of shares of Bubs Australia was 892.96 M in 2025. This indicates how many shares Bubs Australia is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

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  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
613.69 M Stocks
Jan 1, 2022
622.99 M Stocks
Jan 1, 2023
739.27 M Stocks
Jan 1, 2024
832.29 M Stocks
Jan 1, 2025
892.96 M Stocks
Jan 1, 2026 (e)
892.96 M Stocks
Jan 1, 2027 (e)
892.96 M Stocks
Jan 1, 2028 (e)
892.96 M Stocks

Bubs Australia stock splits

In Bubs Australia's history, there have been no stock splits.

Current Bubs Australia forecasts and price targets in July 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy71.43 % (5)
Hold28.57 % (2)
Sell0.00 % (0)
12M Price Target
0.18
Last Price
0.08
Currency
AUD
12M Return Potential
135.38 %
LTM Return
0 %

EESG©

Eulerpool ESG Scorecard© for the Bubs Australia stock

13/100
2
Environment
22
Social
13
Governance
E

Environment

20
Scope 1 - Direct Emissions—
Scope 2 - Indirect emissions from purchased energy—
Scope 3 - Indirect emissions within the value chain—
Total CO₂ emissions—
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees53
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Bubs Australia shareholder structure

% Name
8.54335%
C2 Capital Global Export-To-China Fund, L.P.
C2 Capital Global Export-To-China Fund, L.P.
5.03957%
Ataturk Investments Pty. Ltd.
Ataturk Investments Pty. Ltd.
0.79041%
Zhou (Jianlin)
Zhou (Jianlin)
0.78405%
Landon (Benjamin Paul)
Landon (Benjamin Paul)
0.59868%
Keong Lim Pty. Ltd.
Keong Lim Pty. Ltd.
0.58233%
Costa Asset Management Pty. Ltd.
Costa Asset Management Pty. Ltd.

Bubs Australia Executives and Management Board

RW

Mr. Reginald Weine

Chief Executive Officer, Managing Director, Director · since 2023

Compensation1.02 M AUD
RP

Mr. Richard Paine

Chief Operating Officer

Compensation548,708.00 AUD
KR

Ms. Katrina Rathie

Non-Executive Independent Chairman of the Board

Compensation232,696.00 AUD
PJ

Mr. Paul Jensen

Independent Non-Executive Director

Compensation141,525.00 AUD
SL

Mr. Steve Lin

Non-Executive Director

Compensation40,000.00 AUD

Bubs Australia Supply Chain

Bubs Australia Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
5 companies
#Name1M3M6M1Y2YTrend
1
Beingmate A
Supplier
0.10
0.15
0.04
-0.28
0.64
2
Alibaba Group Holding
Supplier
0.60
0.24
0.41
0.06
0.50
3
Coles Group
-0.57
-0.12
-0.14
0.05
0.35
#Name1M3M6M1Y2YTrend
1
Baby Bunting Group
0.50
0.77
0.63
0.35
-0.71
2
Woolworths Group
-0.56
0.11
0.22
0.05
-0.57

Frequently asked questions about Bubs Australia

The business model of Bubs Australia Ltd revolves around the production and distribution of Australian-made infant formula and other premium baby food products. Bubs Australia focuses on organic and natural ingredients, ensuring high quality and nutritional value for babies and toddlers. The company has developed a strong presence in both domestic and international markets, targeting health-conscious parents who prioritize the well-being of their children. With a commitment to innovation and ongoing research, Bubs Australia aims to continue expanding its product range and strengthening its brand globally.

All fundamentals and in-depth analysis of Bubs Australia

Our stock analysis for Bubs Australia stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Bubs Australia. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

Bubs Australia Stock
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