AMP

AMP Rule of 40

The Rule of 40 of AMP (AMP.AX) as of Oct 22, 2026 is 5.98 %. In the previous year, Rule of 40 was 19.77 % — a change of -69.73% (lower).

Rule of 40

5.98 %

YoY

-69.73%

Last updated:

Rule of 40 of AMP is 2025 5.98 % . Rule of 40 of AMP was 2024 19.77 % . It decreases by -69.73% lower compared to the previous year.

The AMP Rule of 40 history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

Rule of 40
Date
Rule of 40
Jan 1, 2018
-46.20 AUD
Jan 1, 2019
-57.48 AUD
Jan 1, 2020
4.94 AUD
Jan 1, 2021
-37.08 AUD
Jan 1, 2022
83.21 AUD
Jan 1, 2023
12.33 AUD
Jan 1, 2024
19.77 AUD
Jan 1, 2025
5.98 AUD
The AMP Rule of 40 history
YEARRule of 40YoY
5.98 %-69.73%
19.77 %+60.34%
12.33 %-85.18%
83.21 %-324.37%
-37.08 %-850.65%
4.94 %-108.59%
-57.48 %+24.41%
-46.20 %-214.68%
40.29 %+202.70%
13.31 %-1,806.98%
-0.78 %—

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AMP Stock analysis

What does AMP do? AMP Ltd is an Australian company that was founded in 1849. The initials AMP stand for Australian Mutual Provident Society. The company was established as part of its social commitment to provide the population with protection in case of illness, accident, or death for low contributions. While the idea for the founding of AMP emerged in 1845, the founder, George King, had to wait four more years for the Australian government to pass the necessary law. Throughout its history, AMP Ltd has become one of the most respected and largest companies in Australia. Today, it offers a range of services including retirement planning, insurance, asset management, investment funds, financial and investment advice, banking, and real estate consulting. The business model of AMP Ltd aims to help its customers build wealth and protect their long-term financial goals. The various departments and subsidiaries of AMP Ltd offer a wide range of services and products to meet the needs of its customers. The different divisions of the company include: - Retirement Planning: Focuses on providing traditional pension insurance to ensure retirement financing. - Insurance: AMP Ltd offers various insurance products, including property, disability, motor, legal protection, and life insurance. - Asset Management: AMP Ltd's asset management is designed to protect and grow its customer's wealth. Offerings range from investment funds to individual portfolio management solutions. - Banking Services: Since August 2015, AMP Ltd is owned by the Australian subsidiary of AXA Asia Pacific Holdings and has also been offering banking services since then. - Real Estate and Financial Advice: AMP Ltd has its own real estate division and also offers financial advice. Some of the best-known products of AMP Ltd include: - North: As a central interface for information and financial planning, North provides its customers with a comprehensive overview of all offerings and services of AMP Ltd. - AMP Superannuation Account: This offering is designed to generate a safe and stable return for AMP Ltd's customers' retirement savings. - AMP Capital: This subsidiary has extensive experience in different capital markets and offers corresponding investment opportunities for AMP Ltd's customers. With its broad portfolio of products and services, AMP Ltd is able to meet the needs of its customers. By focusing on long-term and reliable partnerships with its customers, AMP Ltd has earned its reputation as one of the leading financial services companies in Australia. AMP is one of the most popular companies on Eulerpool.

Frequently Asked Questions about AMP stock

Rule of 40 of AMP is 5.98 % in 2025.

On Eulerpool you can find the complete historical development of Rule of 40 AMP since 2006 – with annual values, charts, and detailed analysis.

The Rule of 40 states that a company's revenue growth rate plus profit margin should exceed 40%. It is widely used to evaluate SaaS and high-growth companies.

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Quality — AMP

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