goeasy (GSY.TO) Stock Price

goeasy Price

TSX·CLOSED
43.66
​
Market closed

Revenue has compounded at 15.0% per year over the past 19 years to 1.70 B CAD. Earnings per share have grown at 17.7% per year over the last 18 years. goeasy's net margin stands at -10.5%, down from 29.6% several years earlier. goeasy currently offers a dividend yield of about 13.38%. The dividend has grown at 18.3% per year over the past 19 years. Analysts set a median price target of 169.32 CAD, implying 287.8% above the current price. Of 14 analysts, 12 rate the stock a buy — an overall Buy consensus.

goeasy stock price

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goeasy business model & stock analysis

GoEasy Ltd is a Canadian company that has been in existence since 1990 and is headquartered in Mississauga, Ontario. The company is divided into several business divisions and offers a variety of financial services and products. In 2001, the company opened its first branch and began offering a wider range of financial services. Today, GoEasy Ltd is known as a trusted and innovative company, providing its customers with easy and convenient financial solutions. The services offered by GoEasy Ltd include unsecured loans, installment loans, long-term loans, and other loan options. These services are ideal for individuals with low income or poor credit, as GoEasy Ltd is known to accept loan applications from people who have been rejected by traditional banks. GoEasy Ltd also has a large network of branches in Canada. The branches offer personal financial products, including mortgages, loans, bank accounts, insurance, and more. Another business division of GoEasy Ltd is Easyhome, which is known in Canada as a leading retailer of furniture, appliances, electronics, and other household goods. Easyhome operates over 160 retail stores across Canada and offers products for purchase or rent. This makes it an affordable option for people with low income who cannot or do not want to buy furnishings. In addition to Easyhome, GoEasy Ltd also operates the e-commerce shop Easyfinancial. Here, customers throughout Canada can apply for loans online and pay outstanding bills. The online shop is easy to use and provides a fast, simple, and reliable way to obtain financial products. Another important business area of GoEasy Ltd is collaborating with merchants and auto dealers to provide loans aimed at vehicle financing. GoAuto Finance makes it easier for buyers to purchase a vehicle by offering various financing options. GoEasy Ltd operates in many business areas - from financial products and online shops to major retailers and auto dealers. The company has become a key player in the Canadian financial market over the past few decades, offering its customers a wide range of products and services. Overall, GoEasy Ltd's business model is focused on providing simple and affordable financial products that are accessible to a large target audience. The company has become a key player in the Canadian financial market over the past few decades and is expected to continue growing in the future.

Frequently asked questions about goeasy

The business model of goeasy Ltd revolves around providing financial services to non-prime customers. goeasy offers a wide range of products, including unsecured installment loans, secured term loans, and insurance products. The company aims to assist customers in improving their credit score by offering responsible and affordable lending options. By leveraging advanced technologies and data analytics, goeasy ensures efficient service delivery, risk management, and customer satisfaction. With a focus on fostering financial inclusion, goeasy continues to expand its customer base and strengthen its position as a leading provider of alternative financial solutions.

goeasy Ltd primarily operates in the financial services industry.

The main competitors of goeasy Ltd in the market include companies like Cash Money, Fairstone Financial Holdings Inc., and Easyfinancial Services Inc. These companies compete with goeasy Ltd in the consumer lending industry, offering similar financial services and products. However, goeasy Ltd, with its wide range of innovative solutions and customer-oriented approach, maintains a competitive edge in the market.

goeasy Ltd, formerly known as easyhome Ltd, is a Canadian financial services company specializing in providing consumer loans and other financial products. Established in 1990, goeasy has evolved into a leading non-prime consumer lending platform in Canada. The company operates two main business segments: easyfinancial and easyhome. easyfinancial offers unsecured installment loans to individuals who have limited access to traditional forms of credit, while easyhome provides household furniture, appliances, and electronics on a lease-to-own basis. With its commitment to responsible lending, goeasy has grown steadily and expanded its product offerings to serve the evolving needs of its customers.

Some significant milestones achieved by goeasy Ltd include: 1) Becoming a publicly traded company on the Toronto Stock Exchange in 1996; 2) Expanding its retail lending offerings to include lines of credit, loans, and mortgages; 3) Acquiring LendCare in 2017, which further strengthened its consumer lending portfolio; 4) Reporting consistent growth in revenue and profitability over the years; 5) Being recognized as one of Canada's Best Managed Companies for several consecutive years; 6) Expanding its reach and customer base through strategic partnerships and acquisitions. goeasy Ltd has successfully positioned itself as a leading provider of non-prime consumer lending and financial services in Canada.

goeasy Ltd is primarily present in Canada.

goeasy Ltd represents values of integrity, empathy, and excellence, which form the core of its corporate philosophy. The company is committed to providing financial services that are accessible and inclusive, ensuring individuals have the opportunity to improve their financial well-being. With a focus on responsible lending and ethical practices, goeasy empowers customers to build their credit and financial stability. By offering personalized solutions and exceptional customer service, goeasy aims to cultivate long-term relationships and deliver value to its stakeholders. As a trusted and innovative financial services provider, goeasy Ltd continually strives to make a positive impact in the lives of its customers and communities.

14 analysts currently rate the goeasy stock: 10 recommend buying, 4 holding and 0 selling. For 2026, analysts expect goeasy to generate revenue of 1.55 B CAD and earnings per share of -1.12 CAD.

Converted at the current exchange rate, the goeasy share trades at 27.34 EUR (43.66 CAD).

The goeasy share (GSY.TO) is listed on 5 stock exchanges, including: Toronto (GSY.TO), Frankfurt (1ES.F), München (1ES.MU), Düsseldorf (1ES.DU).

The goeasy Ltd is a Canadian company with over 20 years of experience in the areas of rent-to-own, leasing, and consumer loans. The company offers a range of financial products for individuals and families, including instant loans, leasing of household appliances and furniture, as well as selling goods on installment basis. The rent-to-own division of goeasy allows customers to buy household appliances, furniture, and electronics and pay for them in small affordable installments. goeasy works directly with dealers and offers customers a flexible financing option. The leasing program of goeasy is ideal for customers who want to afford the latest household appliances, electronics, or furniture but do not want to bear high purchase costs. Customers can pay for the selected product in small monthly installments and at the end of the term, either return the product or buy it at a discounted price. goeasy also offers consumer loans, which give customers the opportunity to borrow cash quickly and easily. These loans can be applied for online or at one of goeasy's over 400 branches and offer customers fast decisions and flexible repayment options. In addition to these services, goeasy also offers insurance protection for customers. Customers can choose from various insurance policies, including credit insurance, repair and maintenance insurance, as well as life insurance. goeasy is constantly striving to provide its customers with a seamless and user-friendly experience. The company recently launched an online platform called "Easyfinancial" to provide customers with an even easier way to apply for instant loans and access their accounts. The company has a strong presence in Canada and has also expanded into the United States in recent years. With a wide range of products and a strong focus on customer satisfaction, goeasy has established itself as a leading provider of consumer financial products. The business model of goeasy is based on a simple idea: to enable people to access financial products that they need to make their lives easier and more convenient. By offering flexible, affordable options for buying household appliances, furniture, and electronics, customers can fulfill their dreams without having to bear high purchase costs. The company has successfully proven that it is possible to offer profitable retail financial products by focusing on customer satisfaction and developing innovative solutions for its customers. goeasy has built a strong brand and has become a trusted source for financial products for customers throughout Canada and the United States.

The expected revenue of goeasy is 1.55 B CAD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of goeasy is -18.45 M CAD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of goeasy is currently -39.15. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the goeasy stock.

The price-to-sales ratio (P/S) of goeasy is currently 0.47. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the goeasy stock.

The Eulerpool Quality Score for goeasy is 5/10.

The ISIN of goeasy is CA3803551074. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of goeasy is A140JD. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of goeasy is GSY.TO. The ticker symbol is used to trade goeasy shares on the stock exchange.

Fair ValueTerminal
40.60 CAD
Over-/UndervaluationTerminal
Fairly valued
Sector
Industry
Consumer Finance
Number of shares
Employees
Revenue per Employee
838,334.49 CAD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website goeasy.com
Country
Currency
CAD
Initial public offering
May 3, 1995
ISIN
CA3803551074
Sedol
BYR11M2
Market capitalization
758.20 M CADSmall Cap
52-Week Range
PEG
—
P/E ratio
P/Ee 2026
-39.15
P/Ee 2027
9.62
P/Ee 2028
6.04
P/S
P/Se
0.47
EV/EBIT
5.64
P/B Ratio
0.89
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
-3.26 %
Dividend
Dividend yield
13.38 %
Est. Dividend Yield
16.05 %
Payout Ratio
-54.15 %
Dividend growth Ø5Y
17.21 %
Dividend payments per year
4
Dividend paid since
22 years
Dividend not reduced since
22 years
Dividend increased since
11 years
Dividend withholding tax
25.00 %
Last updated Oct 10, 2026, 3:43 PM

goeasy Ticker

DÜSSELDORF · 1ES.DUFRANKFURT · 1ES.FMUNICH · 1ES.MUOTC · EHMEFTSX · GSY.TO

goeasy FIGI

GSY:CN · BBG000BLH2H9GSY:CT · BBG000BLH449GSY:CJ · BBG000BLH671GSY:TR · BBG000BLH8H6GSY:TX · BBG000BLH9B0GSY:TA · BBG000BLHB52GSY:TG · BBG000BLHFN3GSY:TK · BBG000BLHG60EHMEF:US · BBG000C02DQ6EHMEF:PQ · BBG000C02LD2EHMEF:UV · BBG000C02MB2GSY:TW · BBG001QBF0P0

All fundamentals and in-depth analysis of goeasy

Our stock analysis for goeasy stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of goeasy. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.