Zebra Technologies (ZBRA) Stock Price

Zebra Technologies Price

NASDAQ·CLOSED
293.82USD+5.25 (+1.80 %)
Market closed

Over the last 19 years Zebra Technologies grew revenue by 10.9% annually, reaching 5.40 B USD. Earnings per share have grown at 11.6% per year over the last 19 years. For Zebra Technologies, the net margin of 7.8% is down versus 14.9% a few years ago. The consensus 12-month price target for Zebra Technologies is 351.90 USD, about 19.8% above where the stock trades today. Of 26 analysts, 19 rate the stock a buy — an overall Buy consensus. The stock trades about 47% above its 52-week low.

Zebra Technologies stock price

Volume
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Zebra Technologies over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Zebra Technologies stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Zebra Technologies's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Zebra Technologies Stock Price History
DateZebra Technologies Price
7/31/2026293.82 USD
7/30/2026288.57 USD
7/29/2026283.17 USD
7/27/2026263.47 USD
7/23/2026256.95 USD
7/22/2026262.75 USD
7/21/2026262.40 USD
7/20/2026264.69 USD
7/17/2026267.40 USD
7/16/2026265.04 USD
7/15/2026255.17 USD
7/14/2026260.11 USD
7/13/2026269.89 USD
7/10/2026272.52 USD
7/9/2026272.65 USD
7/8/2026259.01 USD
7/7/2026264.65 USD
7/6/2026270.39 USD
7/2/2026267.18 USD
7/1/2026267.85 USD
6/30/2026263.26 USD
6/29/2026251.62 USD
6/26/2026251.53 USD
6/25/2026243.39 USD
6/24/2026247.78 USD
6/23/2026237.72 USD
6/22/2026244.37 USD
6/18/2026237.67 USD
6/17/2026233.07 USD
6/16/2026241.26 USD
6/15/2026237.32 USD
6/12/2026226.93 USD
6/11/2026213.65 USD
6/10/2026224.09 USD
6/9/2026234.20 USD
6/8/2026233.04 USD
6/5/2026236.80 USD
6/4/2026251.53 USD
6/3/2026248.42 USD
6/2/2026252.22 USD
6/1/2026250.09 USD
5/29/2026244.42 USD
5/28/2026249.38 USD
5/27/2026251.54 USD
5/26/2026253.13 USD
5/22/2026251.30 USD
5/21/2026235.07 USD
5/20/2026243.27 USD
5/19/2026247.15 USD
5/18/2026260.06 USD
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5/14/2026258.10 USD
5/13/2026246.76 USD
5/12/2026241.79 USD
5/11/2026216.96 USD
5/8/2026226.03 USD
5/7/2026228.62 USD
5/6/2026229.76 USD
5/5/2026228.39 USD
5/4/2026223.73 USD
5/1/2026227.08 USD
4/30/2026226.26 USD
4/29/2026215.54 USD
4/28/2026219.24 USD
4/27/2026221.00 USD
4/24/2026227.71 USD
4/23/2026226.87 USD
4/22/2026231.10 USD
4/21/2026236.67 USD
4/20/2026237.30 USD
4/17/2026234.43 USD
4/16/2026233.04 USD
4/15/2026229.64 USD
4/14/2026226.70 USD
4/13/2026226.09 USD
4/10/2026222.13 USD
4/9/2026223.07 USD
4/8/2026221.14 USD
4/7/2026212.51 USD
4/6/2026211.12 USD
4/2/2026202.84 USD
4/1/2026207.28 USD
3/31/2026209.08 USD
3/30/2026199.30 USD
3/27/2026202.64 USD
3/26/2026204.42 USD
3/25/2026208.45 USD
3/24/2026207.49 USD
3/23/2026205.87 USD
3/20/2026203.62 USD
3/19/2026206.19 USD
3/18/2026207.51 USD
3/17/2026209.06 USD
3/16/2026203.97 USD
3/13/2026202.72 USD
3/12/2026204.05 USD
3/11/2026213.67 USD
3/10/2026212.47 USD
3/9/2026213.78 USD
3/6/2026219.65 USD
3/5/2026229.67 USD
3/4/2026231.42 USD
3/3/2026225.38 USD
3/2/2026223.92 USD
2/27/2026223.96 USD
2/26/2026235.03 USD
2/25/2026239.01 USD
2/24/2026235.83 USD
2/23/2026231.32 USD
2/20/2026255.41 USD
2/19/2026251.74 USD
2/18/2026252.52 USD
2/17/2026260.76 USD
2/13/2026264.62 USD
2/12/2026274.15 USD
2/11/2026252.50 USD
2/10/2026256.57 USD
2/9/2026257.79 USD
2/6/2026251.40 USD
2/5/2026241.08 USD
2/4/2026245.25 USD
2/3/2026233.16 USD
2/2/2026242.01 USD
1/30/2026234.98 USD
1/29/2026237.96 USD
1/28/2026236.23 USD
1/27/2026238.56 USD
1/26/2026243.51 USD
1/23/2026240.54 USD
1/22/2026246.83 USD
1/21/2026242.98 USD
1/20/2026238.71 USD
1/16/2026251.21 USD
1/15/2026258.85 USD
1/14/2026262.51 USD
1/13/2026261.44 USD
1/12/2026264.43 USD
1/9/2026259.48 USD
1/8/2026254.64 USD
1/7/2026246.96 USD
1/6/2026257.61 USD
1/5/2026252.64 USD
1/2/2026248.30 USD
12/31/2025242.82 USD
12/30/2025246.74 USD
12/29/2025245.74 USD
12/26/2025246.27 USD
12/24/2025245.90 USD
12/23/2025246.76 USD
12/22/2025249.38 USD
12/19/2025251.65 USD
12/18/2025252.71 USD
12/17/2025254.27 USD
12/16/2025261.17 USD
12/15/2025265.29 USD
12/12/2025268.39 USD
12/11/2025273.54 USD
12/10/2025271.30 USD
12/9/2025265.24 USD
12/8/2025264.41 USD
12/5/2025264.81 USD
12/4/2025263.05 USD
12/3/2025259.34 USD
12/2/2025253.37 USD
12/1/2025251.29 USD
11/28/2025252.75 USD
11/26/2025250.50 USD
11/25/2025249.31 USD
11/24/2025242.45 USD
11/21/2025240.95 USD
11/20/2025228.40 USD
11/19/2025230.93 USD
11/18/2025230.90 USD
11/17/2025232.71 USD
11/14/2025240.56 USD
11/13/2025241.57 USD
11/12/2025255.69 USD
11/11/2025255.17 USD
11/10/2025260.63 USD
11/7/2025259.54 USD
11/6/2025258.24 USD
11/5/2025266.27 USD
11/4/2025260.35 USD
11/3/2025270.58 USD
10/31/2025269.25 USD
10/30/2025261.37 USD
10/29/2025270.77 USD
10/28/2025274.31 USD
10/27/2025310.57 USD
10/24/2025308.82 USD
10/23/2025313.89 USD
10/22/2025302.63 USD
10/21/2025306.21 USD
10/20/2025301.45 USD
10/17/2025293.31 USD
10/16/2025293.93 USD
10/15/2025293.35 USD
10/14/2025288.99 USD
10/13/2025281.96 USD
10/10/2025275.89 USD
10/9/2025298.79 USD
10/8/2025307.28 USD
10/7/2025296.64 USD
10/6/2025301.94 USD
10/3/2025305.01 USD
10/2/2025295.85 USD
10/1/2025291.79 USD
9/30/2025297.16 USD
9/29/2025296.92 USD
9/26/2025299.77 USD
9/25/2025301.97 USD
9/24/2025308.48 USD
9/23/2025314.05 USD
9/22/2025315.41 USD
9/19/2025318.54 USD
9/18/2025322.88 USD
9/17/2025317.32 USD
9/16/2025318.41 USD
9/15/2025320.91 USD
9/12/2025312.65 USD
9/11/2025316.01 USD
9/10/2025306.19 USD
9/9/2025312.17 USD
9/8/2025313.80 USD
9/5/2025313.80 USD
9/4/2025311.25 USD
9/3/2025305.71 USD
9/2/2025307.07 USD
8/29/2025317.09 USD
8/28/2025322.00 USD
8/27/2025321.43 USD
8/26/2025320.58 USD
8/25/2025319.55 USD
8/22/2025322.79 USD
8/21/2025308.51 USD
8/20/2025304.74 USD
8/19/2025312.06 USD
8/18/2025317.48 USD
8/15/2025317.90 USD
8/14/2025327.71 USD
8/13/2025337.80 USD
8/12/2025328.14 USD
8/11/2025312.45 USD
8/8/2025317.66 USD
8/7/2025316.01 USD
8/6/2025308.31 USD
8/5/2025302.60 USD
8/4/2025341.36 USD
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Zebra Technologies Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2022
5.78 B USD
529.00 M USD
463.00 M USD
Jan 1, 2023
4.58 B USD
481.00 M USD
296.00 M USD
Jan 1, 2024
4.98 B USD
742.00 M USD
528.00 M USD
Jan 1, 2025
5.40 B USD
800.00 M USD
419.00 M USD
Jan 1, 2026 (e)
6.07 B USD
897.49 M USD
940.76 M USD
Jan 1, 2027 (e)
6.38 B USD
944.39 M USD
1.04 B USD
Jan 1, 2028 (e)
6.67 B USD
987.02 M USD
1.13 B USD
Jan 1, 2029 (e)
7.26 B USD
1.07 B USD
1.49 B USD

Zebra Technologies Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 3, 2026, 11:07 PM
 
REVENUEB USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB USD
EBITB USD
EBIT MARGIN%
NET INCOMEB USD
NET INCOME GROWTH%
SHARESM
2014201520162017201820192020202120222023202420252026e2027e2028e2029e
1.673.653.573.724.224.494.455.635.784.584.985.406.076.386.677.26
60.98118.43-2.084.1413.336.33-0.8226.512.74-20.718.668.3312.405.234.518.82
46.5645.0445.9445.9446.9746.8245.0346.7045.3946.3148.4445.9445.9445.9445.9445.94
0.781.641.641.711.982.102.002.632.622.122.412.482.792.933.063.33
0.090.040.080.320.610.690.650.980.530.480.740.800.900.940.991.07
5.331.012.248.4614.4615.4314.6417.409.1510.4914.9014.8314.7914.7914.8014.80
0.03-0.16-0.140.020.420.540.500.840.460.300.530.420.941.041.131.49
-76.12-593.75-13.29-112.412,376.4729.22-7.3566.07-44.68-36.0778.38-20.64124.3410.968.3431.77
50.4551.2152.5753.8554.5054.5453.7853.8851.9451.6951.9250.6550.6550.6550.6550.65
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Zebra Technologies generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Zebra Technologies retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Zebra Technologies's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Zebra Technologies has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Zebra Technologies's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Zebra Technologies stock margins

The Zebra Technologies margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Zebra Technologies. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Zebra Technologies.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
46.70 %
17.40 %
14.87 %
Jan 1, 2022
45.39 %
9.15 %
8.01 %
Jan 1, 2023
46.31 %
10.49 %
6.46 %
Jan 1, 2024
48.44 %
14.90 %
10.60 %
Jan 1, 2025
45.94 %
14.83 %
7.77 %
Jan 1, 2026 (e)
45.94 %
14.80 %
15.51 %
Jan 1, 2027 (e)
45.94 %
14.80 %
16.34 %
Jan 1, 2028 (e)
45.94 %
14.80 %
16.95 %

Zebra Technologies Stock Revenue, EBIT, Earnings per Share

The Zebra Technologies earnings per share therefore indicates how much revenue Zebra Technologies has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
104.44 USD
18.17 USD
15.54 USD
Jan 1, 2022
111.30 USD
10.18 USD
8.91 USD
Jan 1, 2023
88.69 USD
9.31 USD
5.73 USD
Jan 1, 2024
95.94 USD
14.29 USD
10.17 USD
Jan 1, 2025
106.53 USD
15.79 USD
8.27 USD
Jan 1, 2026 (e)
119.73 USD
17.72 USD
18.57 USD
Jan 1, 2027 (e)
125.99 USD
18.64 USD
20.59 USD
Jan 1, 2028 (e)
131.67 USD
19.49 USD
22.31 USD

Zebra Technologies business model & stock analysis

Zebra Technologies Corp is a leading provider of innovative printing and labeling solutions that help businesses increase the efficiency, productivity, and profitability of their operations. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois. It now has subsidiaries in more than 50 countries and employs over 7,000 people worldwide. Zebra Technologies Corp is divided into several business divisions specialized in different industries and applications. The main business divisions include: 1. Industrial Printers: Zebra produces a wide range of industrial printers suitable for applications in logistics, distribution, manufacturing, healthcare, and retail. These printers are known for their high speed, reliability, and user-friendliness, and they can print various materials such as labels, tags, receipts, cards, and RFID tags. 2. RFID Solutions: Zebra is also a leading provider of RFID technologies that enable companies to control and monitor their inventory and shipping operations in real-time. The company offers a wide range of RFID readers, data radios, antennas, and tags specifically designed for use in complex logistics environments and high machine throughput. 3. Mobility Solutions: Zebra has also introduced a range of mobility solutions designed specifically for businesses that use mobile devices for communication and data collection. This includes rugged handheld computers, tablet PCs, barcode scanners, and mobile printers that can wirelessly communicate with other devices or systems. 4. Software Solutions: Zebra also offers a variety of software solutions to help businesses manage their data and workflows more efficiently. This includes mobile applications, asset management software, printer software, operating systems, data integration tools, and cloud platforms that allow companies to manage their data and analytics in real-time. In recent years, Zebra Technologies Corp has also conducted a number of strategic acquisitions and partnerships to expand its offerings and strengthen its position in emerging markets. These include acquisitions such as the purchase of Psion in 2012, the acquisition of Motorola Solutions' Enterprise division in 2014, and the partnership with IBM Watson IoT in 2018. Zebra Technologies Corp's business model is based on providing innovative solutions tailored to the specific requirements of customers. The company works closely with its customers to understand their business needs and offer them customized solutions that optimize their operations and give them a competitive edge. The products and services of Zebra Technologies Corp are widely used in a variety of industries and applications, including logistics, manufacturing, healthcare, retail, transportation, hospitality, government, and public safety. The company has earned a reputation as an industry leader and innovator in the printing and labeling industry and is committed to continuously developing new technologies and solutions to further improve the operations of its customers.

Zebra Technologies SWOT Analysis

Strengths

Zebra Technologies Corp has a strong brand reputation in the market, known for its high-quality products and innovative solutions. They have a diverse product portfolio catering to various industries and customer needs. The company has a strong customer base and maintains long-term relationships with key clients.

Zebra Technologies Corp possesses deep technological expertise in data capture and automatic identification. Their cutting-edge solutions enable businesses to streamline operations, enhance efficiency, and reduce costs. Their focus on innovation and continuous product development gives them a competitive edge in the market.

With a presence in over 100 countries, Zebra Technologies Corp has established a strong global footprint. This allows them to serve a wide range of customers worldwide, leveraging local market insights and adapting to regional requirements. Their extensive network of partners and distributors boosts their market reach.

Weaknesses

Zebra Technologies Corp faces certain weaknesses that need to be addressed for sustained growth. Their heavy dependence on specific industries, such as retail and healthcare, increases vulnerability to market fluctuations. The company may also face challenges in quickly adapting to emerging technologies and market trends.

While Zebra Technologies Corp's industry specialization allows for tailored solutions, it can limit their revenue streams. Diversifying into other sectors could help mitigate risks associated with a narrow market focus and increase revenue opportunities.

As technology rapidly evolves, there is a risk that Zebra Technologies Corp might lag behind competitors in developing and adopting emerging technologies. Regular research and development investments, strategic partnerships, and market intelligence are crucial to overcome this weakness.

Opportunities

Zebra Technologies Corp can leverage several opportunities to further expand their market presence and increase profitability. The growing demand for automation and connectivity across industries presents an opportunity to offer integrated solutions.

The rise of IoT offers immense potential for Zebra Technologies Corp to enhance their product offerings. By combining their expertise in data capture with IoT connectivity, they can provide advanced solutions for real-time monitoring, asset tracking, and supply chain optimization.

The healthcare industry continues to evolve, presenting opportunities for Zebra Technologies Corp to provide innovative solutions in patient identification, medication administration, and inventory management. Collaborating with healthcare providers and staying updated on industry regulations can help tap into this potential.

Threats

Zebra Technologies Corp faces certain threats that could impact their business and market position. Fierce competition from both established players and emerging startups could erode their market share. Economic downturns and geopolitical uncertainties may also affect overall demand.

The market for data capture and automatic identification is highly competitive, with several players offering similar products and services. Zebra Technologies Corp must continuously innovate and differentiate themselves to fend off competitors and maintain market leadership.

Zebra Technologies Corp's business can be impacted by economic downturns and fluctuations. Reduced customer spending, delays in investment decisions, and supply chain disruptions are potential consequences of economic volatility. Adopting agile business strategies and diversifying market exposure can help mitigate these risks.

Zebra Technologies Employees

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Zebra Technologies Employees
Details
Date
Zebra Technologies Employees
Jan 1, 2018
- Employees
Jan 1, 2019
- Employees
Jan 1, 2020
- Employees
Jan 1, 2021
- Employees
Jan 1, 2022
- Employees
Jan 1, 2023
- Employees
Jan 1, 2024
- Employees
Jan 1, 2025
- Employees

Zebra Technologies Segments

Zebra Technologies Revenue by Segment (1/4)

  • 3 Years

  • 5 Years

  • Max

Tangible Products
Services and Software
Details
Date
Tangible Products
Services and Software
Jan 1, 2018
2.39 B USD
408.00 M USD
Jan 1, 2019
3.91 B USD
578.00 M USD
Jan 1, 2020
3.81 B USD
635.00 M USD
Jan 1, 2021
4.85 B USD
782.00 M USD
Jan 1, 2022
4.92 B USD
866.00 M USD
Jan 1, 2025
4.42 B USD
978.00 M USD

Zebra Technologies Revenue by Segment (2/4)

  • 3 Years

  • 5 Years

  • Max

EVM
CF
AVA
North America
AIT
Europe, Middle East & Africa
Asia
Latin America
Corporate, eliminations
Details
Date
EVM
CF
AVA
North America
AIT
Europe, Middle East & Africa
Asia
Latin America
Corporate, eliminations
Jan 1, 2018
0.00 USD
0.00 USD
0.00 USD
2.04 B USD
0.00 USD
1.41 B USD
520.00 M USD
248.00 M USD
0.00 USD
Jan 1, 2019
3.01 B USD
0.00 USD
0.00 USD
0.00 USD
1.48 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2020
3.03 B USD
0.00 USD
0.00 USD
0.00 USD
1.43 B USD
0.00 USD
0.00 USD
0.00 USD
-7.00 M USD
Jan 1, 2021
3.95 B USD
0.00 USD
0.00 USD
0.00 USD
1.69 B USD
0.00 USD
0.00 USD
0.00 USD
-6.00 M USD
Jan 1, 2022
4.05 B USD
0.00 USD
0.00 USD
0.00 USD
1.74 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2025
0.00 USD
2.96 B USD
2.44 B USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD

Zebra Technologies Revenue by Segment (3/4)

  • 3 Years

  • 5 Years

  • Max

EVM
AIT
Details
Date
EVM
AIT
Jan 1, 2018
2.80 B USD
1.42 B USD
Jan 1, 2019
0.00 USD
0.00 USD
Jan 1, 2020
0.00 USD
0.00 USD
Jan 1, 2021
0.00 USD
0.00 USD
Jan 1, 2022
0.00 USD
0.00 USD
Jan 1, 2025
0.00 USD
0.00 USD

Zebra Technologies Revenue by Segment (4/4)

  • 3 Years

  • 5 Years

  • Max

United States
United Kingdom
Singapore
Other
Details
Date
United States
United Kingdom
Singapore
Other
Jan 1, 2018
2.25 B USD
1.40 B USD
508.00 M USD
60.00 M USD
Jan 1, 2019
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2020
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2021
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2022
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2025
0.00 USD
0.00 USD
0.00 USD
0.00 USD

Zebra Technologies Revenue by Region

  • 3 Years

  • 5 Years

  • Max

North America
United States
Other Countries
EMEA
Germany
Asia-Pacific
Latin America
Details
Date
North America
United States
Other Countries
EMEA
Germany
Asia-Pacific
Latin America
Jan 1, 2019
2.26 B USD
2.24 B USD
1.72 B USD
1.46 B USD
523.00 M USD
518.00 M USD
244.00 M USD
Jan 1, 2020
2.32 B USD
2.29 B USD
1.56 B USD
1.50 B USD
595.00 M USD
439.00 M USD
195.00 M USD
Jan 1, 2021
2.82 B USD
2.78 B USD
1.94 B USD
1.98 B USD
901.00 M USD
543.00 M USD
289.00 M USD
Jan 1, 2022
2.92 B USD
2.84 B USD
1.99 B USD
1.92 B USD
949.00 M USD
609.00 M USD
333.00 M USD
Jan 1, 2023
2.41 B USD
2.33 B USD
1.57 B USD
1.41 B USD
682.00 M USD
481.00 M USD
284.00 M USD
Jan 1, 2024
2.55 B USD
2.49 B USD
1.70 B USD
1.62 B USD
797.00 M USD
490.00 M USD
327.00 M USD
Jan 1, 2025
2.70 B USD
2.64 B USD
1.89 B USD
1.72 B USD
864.00 M USD
613.00 M USD
364.00 M USD

Zebra Technologies Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Zebra Technologies historical P/E ratio, EBIT multiple, and P/S ratio

Zebra Technologies annual returns

Details

Annual Return

ⓘ

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Zebra Technologies shares outstanding

The number of shares of Zebra Technologies was 50.65 M in 2025. This indicates how many shares Zebra Technologies is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
53.88 M Stocks
Jan 1, 2022
51.94 M Stocks
Jan 1, 2023
51.69 M Stocks
Jan 1, 2024
51.92 M Stocks
Jan 1, 2025
50.65 M Stocks
Jan 1, 2026 (e)
50.65 M Stocks
Jan 1, 2027 (e)
50.65 M Stocks
Jan 1, 2028 (e)
50.65 M Stocks

Zebra Technologies stock splits

In Zebra Technologies's history, there have been no stock splits.

Current Zebra Technologies forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
1.43 %
Buy
73.08 % (19)
Hold
26.92 % (7)
Sell
0.00 % (0)
12M Price Target
351.90
Last Price
293.82
Currency
USD
12M Return Potential
19.77 %
LTM Return
0 %

Zebra Technologies Analyst Rating Actions

DateFirmActionRatingReliability
7/13/2026
Citigroup
Citigroup
MaintainedNeutral48
7/2/2026
Truist Securities
Truist Securities
MaintainedHold–
6/23/2026
Barclays
Barclays
MaintainedOverweight33
5/14/2026
BNP Paribas
BNP Paribas
MaintainedOutperform71
5/13/2026
Truist Securities
Truist Securities
MaintainedHold–
5/13/2026
Needham
Needham
MaintainedBuy70
5/13/2026
Keybanc
Keybanc
UpgradeSector WeightOverweight49
5/13/2026
Citigroup
Citigroup
MaintainedNeutral48
5/13/2026
Barclays
Barclays
MaintainedOverweight33
5/13/2026
Baird
Baird
MaintainedOutperform–

Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.

Zebra Technologies Earnings Calls

2025

Zebra Technologies Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
8/4/20264.45USD-1.53 BUSD-2026 Q2
5/12/20264.33USD-1.51 BUSD-2026 Q1
2/12/20264.42USD-1.49 BUSD-2025 Q4
4/30/20242.16USD-1.09 BUSD-2024 Q1
2/14/20241.69USD-1.02 BUSD-2023 Q4
7/31/20234.48USD-1.45 BUSD-2023 Q2
5/1/20234.33USD-1.43 BUSD-2023 Q1
2/8/20234.68USD-1.47 BUSD-2022 Q4
11/1/20224.63USD-1.50 BUSD-2022 Q3
8/2/20224.29USD-1.46 BUSD-2022 Q2
...

EESG©

Eulerpool ESG Scorecard© for the Zebra Technologies stock

60/100
76
Environment
75
Social
29
Governance
E

Environment

20
Scope 1 - Direct Emissions2,600
Scope 2 - Indirect emissions from purchased energy11,600
Scope 3 - Indirect emissions within the value chain1,347,400
Total CO₂ emissions14,200
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees34
Percentage of women in management—
Percentage of Asian employees18
Share of Asian management—
Percentage of Hispanic/Latino employees13
Hispano/Latino Management share—
Percentage of Black employees5
Black Management Share—
Percentage of white employees62
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Zebra Technologies shareholder structure

% Name
8.29643%
BLACKROCK, INC.
BLACKROCK, INC.
6.31860%
VANGUARD CAPITAL MANAGEMENT LLC
VANGUARD CAPITAL MANAGEMENT LLC
5.53280%
VANGUARD PORTFOLIO MANAGEMENT LLC
VANGUARD PORTFOLIO MANAGEMENT LLC
4.25914%
STATE STREET CORP
STATE STREET CORP
3.98249%
NORDEA INVESTMENT MANAGEMENT AB
NORDEA INVESTMENT MANAGEMENT AB
3.01927%
INVESCO LTD.
INVESCO LTD.
...

Zebra Technologies Beneficial Ownership Filings (SEC 13D/G)

Free Float
99.0%
Float Shares
-
Shares Outstanding
-
StakeHolderFiling
51.00%
36-6966580
36-6966580
SEC ↗
12.30%
36-2214610
36-2214610
SEC ↗
11.05%
The Vanguard Group - 23-1945930
The Vanguard Group - 23-1945930
SEC ↗
10.40%
(1) BlackRock, Inc.
(1) BlackRock, Inc.
SEC ↗
10.33%
FMR Corp.
FMR Corp.
SEC ↗
10.33%
Edward C. Johnson 3d
Edward C. Johnson 3d
SEC ↗
10.33%
Abigail P. Johnson
Abigail P. Johnson
SEC ↗
8.09%
135521910
135521910
SEC ↗
8.09%
061523639
061523639
SEC ↗
7.36%
Vanguard Capital Management
Vanguard Capital Management
SEC ↗

Zebra Technologies Executives and Management Board

20 members · avg. age 58 · 35 % women

WB

Mr. William Burns (57)

Chief Executive Officer, Director · since 2018

13.46 M USD

Management

NW

Mr. Nathan Winters (46)

Chief Financial Officer

5.50 M USD
JW

Mr. Joseph White (55)

Chief Product and Solutions Officer

4.43 M USD
CK

Ms. Cristen Kogl (59)

General Counsel, Chief Legal Officer and Corporate Secretary

3.76 M USD
JS

Mr. Jeffrey Schmitz (61)

Chief People Officer

3.33 M USD
CO

Ms. Colleen O'Sullivan (57)

Senior Vice President, Chief Accounting Officer

–
RA

Mr. Robert Armstrong (42)

Chief Marketing Officer

–

Board of Directors

MS

Mr. Michael Smith (70)

Lead Independent Director

441,284.00 USD
RM

Mr. Ross Manire (73)

Independent Director

351,284.00 USD
AG

Mr. Anders Gustafsson (65)

Executive Chairman of the Board · since 2007

343,948.00 USD
FM

Mr. Frank Modruson (65)

Independent Director

336,284.00 USD
JR

Ms. Janice Roberts (69)

Independent Director

335,968.00 USD
LC

Ms. Linda Connly (59)

Independent Director

332,740.00 USD

Zebra Technologies Supply Chain

Zebra Technologies Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
30 companies
#Nameβ 1YTrend
1
Alta Equipment Group
Customer·Trading Companies & Distributors·US
0.71
0.79
0.85
0.89
0.74
0.90
—
2
CDW
Customer·Electronic Equipment, Instruments & Components·US
0.57
0.38
0.80
0.93
0.81
0.90
0.62
3
Manhattan Associates
Supplier·Customer·Software·US
0.76
0.96
0.95
0.80
0.80
0.89
0.72
4
Softcat
Customer·IT Services·GB
0.59
0.80
0.92
0.86
0.81
0.89
—
5
Alphabet Inc.
Supplier
0.62
0.72
0.94
0.84
0.79
0.87
0.76
#Nameβ 1YTrend
1
SSE plc
Customer
0.46
-0.62
-0.42
-0.72
—
—
—
2
Nippon Primex
Customer·Technology Hardware, Storage & Peripherals·JP
0.33
0.16
0.06
0.56
0.58
—
—
3
Absolute Software Corporation
Supplier
0.21
-0.17
0.26
0.35
0.48
—
—
4
TeamViewer
Supplier·Customer·Software·DE
0.35
-0.54
0.63
-0.17
0.36
-0.51
0.51
5
HNA Technology A
Customer·Electronic Equipment, Instruments & Components·CN
0.34
0.15
0.81
-0.08
0.03
-0.44
—

Frequently asked questions about Zebra Technologies

Zebra Technologies Corp is a leading company in the field of enterprise asset intelligence and real-time visibility solutions. The business model of Zebra Technologies Corp revolves around providing innovative products and solutions to aid businesses in optimizing their operations and improving productivity. Zebra Technologies Corp specializes in manufacturing and marketing advanced barcode and RFID printing, scanning, and tracking technologies. These technologies enable businesses to improve inventory management, enhance asset tracking, streamline workflows, and increase overall efficiency. With its comprehensive range of solutions, Zebra Technologies Corp caters to a diverse range of industries such as retail, healthcare, transportation, manufacturing, and more, ensuring seamless operations and improved business outcomes.

Zebra Technologies Corp is primarily active in the industries of manufacturing, healthcare, transportation and logistics, retail, and hospitality.

The main competitors of Zebra Technologies Corp in the market are Honeywell International Inc., Datalogic S.p.A., and Toshiba Tec Corporation.

Zebra Technologies Corp, a leading global provider of tracking and visibility solutions, has a rich history and background. Founded in 1969, the company has been a pioneer in the development of barcode labeling and printing technologies. Over the years, Zebra Technologies has expanded its portfolio to include RFID systems, mobile computing devices, and software solutions. With a strong focus on innovation and customer-centric solutions, Zebra Technologies has become a trusted partner for businesses across various industries, including healthcare, retail, manufacturing, and transportation. The company's commitment to quality, reliability, and efficiency has earned it a strong reputation in the market, making it a preferred choice for businesses seeking advanced tracking and identification solutions.

Zebra Technologies Corp has achieved significant milestones throughout its history. Some noteworthy achievements include its establishment in 1969 as Data Specialties Incorporated, its initial public offering on the NASDAQ in 1991, and its rebranding to Zebra Technologies Corp in 1998. The company has also made notable advancements in technology, such as the development of the first thermal barcode printer in 1982 and the introduction of the ZebraLink Solution in 2001. Over the years, Zebra Technologies Corp has continued to innovate and evolve, establishing itself as a leading global provider of enterprise-grade solutions for tracking and visibility.

Zebra Technologies Corp is primarily present in various countries and regions worldwide. Its presence can be seen in countries like the United States, Canada, Mexico, Brazil, Argentina, Chile, the United Kingdom, Germany, France, Italy, Spain, Russia, China, Japan, India, Australia, and many others. With its global footprint, Zebra Technologies Corp has established itself as a leading provider of innovative technology solutions in the fields of barcode printing, mobile computing, RFID, and other related industries.

Zebra Technologies Corp represents values such as innovation, collaboration, and customer-centricity. With a strong corporate philosophy centered on delivering real-time visibility and insights, Zebra Technologies Corp aims to empower businesses through their data intelligence solutions. By providing cutting-edge technology and solutions that enhance operational efficiency, Zebra Technologies Corp strives to enable businesses to achieve better outcomes. With a focus on continuous improvement, Zebra Technologies Corp remains committed to delivering value, streamlining processes, and driving growth for their customers.

Analysts currently set an average price target of 343.38 USD for the Zebra Technologies stock (median: 351.90 USD), implying +16.9 % versus the latest price. The consensus is based on 26 analyst ratings.

Zebra Technologies Analyst Price Targets 2026

26 analysts currently rate the Zebra Technologies stock: 19 recommend buying, 7 holding and 0 selling. For 2026, analysts expect Zebra Technologies to generate revenue of 6.07 B USD and earnings per share of 18.57 USD.

Zebra Technologies Analyst Price Targets 2026

Converted at the current exchange rate, the Zebra Technologies share trades at 254.64 EUR (293.82 USD).

The Zebra Technologies share (ZBRA) is listed on 7 stock exchanges, including: NASDAQ (ZBRA), XETRA (ZT1A.DE), Frankfurt (ZT1A.F), München (ZT1A.MU), Düsseldorf (ZT1A.DU), London (0ACG.L), SIX (Zürich) (ZT1A.SW).

Zebra Technologies Corp is an American company specializing in the manufacturing and development of printers and mobile computers. They offer a wide range of products and solutions for various markets including retail, transportation and logistics, healthcare, manufacturing, and government. Zebra Technologies' business model is based on providing innovative technologies and solutions that allow businesses to optimize and improve their operations. They work closely with customers to understand their business requirements and develop specific solutions to meet their needs. Some of the products and solutions offered by Zebra Technologies include mobile computers, barcode scanners, RFID technology, Ethernet switches, WLAN products, printers, and accessories. They also provide professional services such as consulting, project management, implementation, and support to ensure that the solutions meet customer requirements. The retail industry is one of the key markets for Zebra Technologies. They offer solutions such as mobile handheld computers and barcode scanners that enable retailers to improve efficiency in inventory management and control. They also provide solutions for mobile point-of-sale systems and warehouse management to facilitate quick and effective sales transactions. Zebra Technologies is also a major provider of solutions for the transportation and logistics industry. They offer a wide range of products that facilitate the transportation and tracking of goods and packages. Solutions include mobile computers and handheld scanners that enable the tracking of goods and control of warehouses. They also offer solutions for shipping, asset management, and fleet management. The healthcare industry is another important market for Zebra Technologies. Their solutions in the healthcare sector include mobile computers and barcode scanners used in hospitals and care facilities. These solutions enhance efficiency, increase medication safety, and comply with patient data privacy requirements. The manufacturing industry is another key market for Zebra Technologies. They offer solutions for product tracking, inventory management, and control of logistics and distribution to increase the efficiency and effectiveness of business processes. Overall, Zebra Technologies' business model is focused on providing innovative measures to support businesses of all kinds in optimizing and streamlining their workflows. Their extensive product range and customized solutions enable companies to develop tailored solutions for specific business requirements. With their comprehensive product and solution portfolio and strong focus on customer needs, Zebra Technologies has become a major player in the technology industry.

The expected revenue of Zebra Technologies is 6.07 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Zebra Technologies is 940.76 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Zebra Technologies is currently 15.82. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Zebra Technologies stock.

The price-to-sales ratio (P/S) of Zebra Technologies is currently 2.45. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Zebra Technologies stock.

The Eulerpool Quality Score for Zebra Technologies is 3/10.

The ISIN of Zebra Technologies is US9892071054. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Zebra Technologies is 882578. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Zebra Technologies is ZBRA. The ticker symbol is used to trade Zebra Technologies shares on the stock exchange.

Zebra Technologies paid dividends every year for the past 0 years.

Zebra Technologies is assigned to the 'Information technology' sector.

The dividends of Zebra Technologies are distributed in USD.

All fundamentals and in-depth analysis of Zebra Technologies

Our stock analysis for Zebra Technologies stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Zebra Technologies. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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