Zebra Technologies (ZBRA) Stock Price

Zebra Technologies Price

NASDAQ·CLOSED
375.66
​
Market closed

Over the last 19 years Zebra Technologies grew revenue by 10.9% annually, reaching 5.40 B USD. Earnings per share have grown at 11.6% per year over the last 19 years. For Zebra Technologies, the net margin of 7.8% is down versus 14.9% a few years ago. The consensus 12-month price target for Zebra Technologies is 357.50 USD, about 4.8% below where the stock trades today. Of 25 analysts, 19 rate the stock a buy — an overall Buy consensus.

Zebra Technologies stock price

Access this data via the Eulerpool API

Zebra Technologies business model & stock analysis

Zebra Technologies Corp is a leading provider of innovative printing and labeling solutions that help businesses increase the efficiency, productivity, and profitability of their operations. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois. It now has subsidiaries in more than 50 countries and employs over 7,000 people worldwide. Zebra Technologies Corp is divided into several business divisions specialized in different industries and applications. The main business divisions include: 1. Industrial Printers: Zebra produces a wide range of industrial printers suitable for applications in logistics, distribution, manufacturing, healthcare, and retail. These printers are known for their high speed, reliability, and user-friendliness, and they can print various materials such as labels, tags, receipts, cards, and RFID tags. 2. RFID Solutions: Zebra is also a leading provider of RFID technologies that enable companies to control and monitor their inventory and shipping operations in real-time. The company offers a wide range of RFID readers, data radios, antennas, and tags specifically designed for use in complex logistics environments and high machine throughput. 3. Mobility Solutions: Zebra has also introduced a range of mobility solutions designed specifically for businesses that use mobile devices for communication and data collection. This includes rugged handheld computers, tablet PCs, barcode scanners, and mobile printers that can wirelessly communicate with other devices or systems. 4. Software Solutions: Zebra also offers a variety of software solutions to help businesses manage their data and workflows more efficiently. This includes mobile applications, asset management software, printer software, operating systems, data integration tools, and cloud platforms that allow companies to manage their data and analytics in real-time. In recent years, Zebra Technologies Corp has also conducted a number of strategic acquisitions and partnerships to expand its offerings and strengthen its position in emerging markets. These include acquisitions such as the purchase of Psion in 2012, the acquisition of Motorola Solutions' Enterprise division in 2014, and the partnership with IBM Watson IoT in 2018. Zebra Technologies Corp's business model is based on providing innovative solutions tailored to the specific requirements of customers. The company works closely with its customers to understand their business needs and offer them customized solutions that optimize their operations and give them a competitive edge. The products and services of Zebra Technologies Corp are widely used in a variety of industries and applications, including logistics, manufacturing, healthcare, retail, transportation, hospitality, government, and public safety. The company has earned a reputation as an industry leader and innovator in the printing and labeling industry and is committed to continuously developing new technologies and solutions to further improve the operations of its customers.

Frequently asked questions about Zebra Technologies

Zebra Technologies Corp is a leading company in the field of enterprise asset intelligence and real-time visibility solutions. The business model of Zebra Technologies Corp revolves around providing innovative products and solutions to aid businesses in optimizing their operations and improving productivity. Zebra Technologies Corp specializes in manufacturing and marketing advanced barcode and RFID printing, scanning, and tracking technologies. These technologies enable businesses to improve inventory management, enhance asset tracking, streamline workflows, and increase overall efficiency. With its comprehensive range of solutions, Zebra Technologies Corp caters to a diverse range of industries such as retail, healthcare, transportation, manufacturing, and more, ensuring seamless operations and improved business outcomes.

Zebra Technologies Corp is primarily active in the industries of manufacturing, healthcare, transportation and logistics, retail, and hospitality.

The main competitors of Zebra Technologies Corp in the market are Honeywell International Inc., Datalogic S.p.A., and Toshiba Tec Corporation.

Zebra Technologies Corp, a leading global provider of tracking and visibility solutions, has a rich history and background. Founded in 1969, the company has been a pioneer in the development of barcode labeling and printing technologies. Over the years, Zebra Technologies has expanded its portfolio to include RFID systems, mobile computing devices, and software solutions. With a strong focus on innovation and customer-centric solutions, Zebra Technologies has become a trusted partner for businesses across various industries, including healthcare, retail, manufacturing, and transportation. The company's commitment to quality, reliability, and efficiency has earned it a strong reputation in the market, making it a preferred choice for businesses seeking advanced tracking and identification solutions.

Zebra Technologies Corp has achieved significant milestones throughout its history. Some noteworthy achievements include its establishment in 1969 as Data Specialties Incorporated, its initial public offering on the NASDAQ in 1991, and its rebranding to Zebra Technologies Corp in 1998. The company has also made notable advancements in technology, such as the development of the first thermal barcode printer in 1982 and the introduction of the ZebraLink Solution in 2001. Over the years, Zebra Technologies Corp has continued to innovate and evolve, establishing itself as a leading global provider of enterprise-grade solutions for tracking and visibility.

Zebra Technologies Corp is primarily present in various countries and regions worldwide. Its presence can be seen in countries like the United States, Canada, Mexico, Brazil, Argentina, Chile, the United Kingdom, Germany, France, Italy, Spain, Russia, China, Japan, India, Australia, and many others. With its global footprint, Zebra Technologies Corp has established itself as a leading provider of innovative technology solutions in the fields of barcode printing, mobile computing, RFID, and other related industries.

Zebra Technologies Corp represents values such as innovation, collaboration, and customer-centricity. With a strong corporate philosophy centered on delivering real-time visibility and insights, Zebra Technologies Corp aims to empower businesses through their data intelligence solutions. By providing cutting-edge technology and solutions that enhance operational efficiency, Zebra Technologies Corp strives to enable businesses to achieve better outcomes. With a focus on continuous improvement, Zebra Technologies Corp remains committed to delivering value, streamlining processes, and driving growth for their customers.

Analysts currently set an average price target of 363.67 USD for the Zebra Technologies stock (median: 357.50 USD), implying -3.2 % versus the latest price. The consensus is based on 25 analyst ratings.

25 analysts currently rate the Zebra Technologies stock: 19 recommend buying, 6 holding and 0 selling. For 2026, analysts expect Zebra Technologies to generate revenue of 6.22 B USD and earnings per share of 21.14 USD.

Converted at the current exchange rate, the Zebra Technologies share trades at 335.13 EUR (375.66 USD).

The Zebra Technologies share (ZBRA) is listed on 7 stock exchanges, including: NASDAQ (ZBRA), London (0ACG.L), SIX (Zürich) (ZT1A.SW), XETRA (ZT1A.DE), Frankfurt (ZT1A.F), München (ZT1A.MU), Düsseldorf (ZT1A.DU).

Zebra Technologies Corp is an American company specializing in the manufacturing and development of printers and mobile computers. They offer a wide range of products and solutions for various markets including retail, transportation and logistics, healthcare, manufacturing, and government. Zebra Technologies' business model is based on providing innovative technologies and solutions that allow businesses to optimize and improve their operations. They work closely with customers to understand their business requirements and develop specific solutions to meet their needs. Some of the products and solutions offered by Zebra Technologies include mobile computers, barcode scanners, RFID technology, Ethernet switches, WLAN products, printers, and accessories. They also provide professional services such as consulting, project management, implementation, and support to ensure that the solutions meet customer requirements. The retail industry is one of the key markets for Zebra Technologies. They offer solutions such as mobile handheld computers and barcode scanners that enable retailers to improve efficiency in inventory management and control. They also provide solutions for mobile point-of-sale systems and warehouse management to facilitate quick and effective sales transactions. Zebra Technologies is also a major provider of solutions for the transportation and logistics industry. They offer a wide range of products that facilitate the transportation and tracking of goods and packages. Solutions include mobile computers and handheld scanners that enable the tracking of goods and control of warehouses. They also offer solutions for shipping, asset management, and fleet management. The healthcare industry is another important market for Zebra Technologies. Their solutions in the healthcare sector include mobile computers and barcode scanners used in hospitals and care facilities. These solutions enhance efficiency, increase medication safety, and comply with patient data privacy requirements. The manufacturing industry is another key market for Zebra Technologies. They offer solutions for product tracking, inventory management, and control of logistics and distribution to increase the efficiency and effectiveness of business processes. Overall, Zebra Technologies' business model is focused on providing innovative measures to support businesses of all kinds in optimizing and streamlining their workflows. Their extensive product range and customized solutions enable companies to develop tailored solutions for specific business requirements. With their comprehensive product and solution portfolio and strong focus on customer needs, Zebra Technologies has become a major player in the technology industry.

The expected revenue of Zebra Technologies is 6.22 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Zebra Technologies is 1.07 B USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Zebra Technologies is currently 17.77. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Zebra Technologies stock.

The price-to-sales ratio (P/S) of Zebra Technologies is currently 3.06. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Zebra Technologies stock.

The Eulerpool Quality Score for Zebra Technologies is 3/10.

The ISIN of Zebra Technologies is US9892071054. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Zebra Technologies is 882578. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Zebra Technologies is ZBRA. The ticker symbol is used to trade Zebra Technologies shares on the stock exchange.

Fair ValueTerminal
360.63 USD
Over-/UndervaluationTerminal
Fairly valued
Industry
Electronic Equipment, Instruments & Components
Number of shares
Employees
Revenue per Employee
504,299.07 USD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website zebra.com
Currency
USD
Initial public offering
Aug 15, 1991
ISIN
US9892071054
Cusip
989207105
Sedol
2989356
Market capitalization
19.03 B USDLarge Cap
52-Week Range
Revenue growth (10Y) > 5%
Revenue growth (3Y) > 5 %
EBIT growth (10Y) > 5%
EBIT growth (3Y) > 5 %
Net debt < 4x EBIT
Profitable since 10Y+
EBIT Drawdown (10Y) < 50%
Return on Equity (ROE) > 15%
ROCE > 15%
Return Expectation > 10%
PEG
5.01
P/E ratio
P/Ee 2026
17.78
P/Ee 2027
16.88
P/Ee 2028
15.57
P/Ee 2029
12.56
P/S
P/Se
3.06
EV/EBIT
26.60
P/B Ratio
5.30
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
6.88 %
Gross Margin
45.94 %
EBIT Margin
14.83 %
Net Margin
7.77 %
EPS (Earnings Per Share)
8.27 USD
Net Debt / EBIT
2.82
Debt/Equity
0.70
Last updated Oct 6, 2026, 6:53 AM

Zebra Technologies Ticker

DÜSSELDORF · ZT1A.DUFRANKFURT · ZT1A.FLONDON · 0ACG.LMUNICH · ZT1A.MUNASDAQ · ZBRASIX · ZT1A.SWXETRA · ZT1A.DE

Zebra Technologies FIGI

ZBRA:US · BBG000CC7LQ7ZBRA:UA · BBG000CC7M67ZBRA:UC · BBG000CC7MM9ZBRA:UN · BBG000CC7NB9ZBRA:UP · BBG000CC7P24ZBRA:UB · BBG000CC7PV2ZBRA:UM · BBG000CC7QS4ZBRA:UX · BBG000CC7R20ZBRA:UD · BBG000CC8XV4ZBRA:UW · BBG000CC8YY9ZBRA:UF · BBG000CC8ZH5ZBRA:VY · BBG000CC8ZV9

All fundamentals and in-depth analysis of Zebra Technologies

Our stock analysis for Zebra Technologies stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Zebra Technologies. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.