Snap (SNAP) Stock Price

Snap Price

🇺🇸NYSE·CLOSED
5.65USD
Market closed
Today +/-
Today %

Snap (SNAP) Stock | ISIN US83304A1060 | WKN A2DLMS. The current Snap stock price is 5.65 USD (2026). Revenue is 6.86 B USD. Net income is 890.65 M USD. The P/E ratio is 10.75. Market capitalization is 9.54 B USD. Snap operates in the Communication sector.

Snap stock price

Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Snap over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Snap stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Snap's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Snap Stock Price History
DateSnap Price
Access this data via the Eulerpool API

Snap Revenue, EBIT, Net Income

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2015
58.66 M USD
-381.73 M USD
-372.89 M USD
Jan 1, 2016
404.48 M USD
-520.39 M USD
-514.64 M USD
Jan 1, 2017
824.95 M USD
-3.49 B USD
-3.45 B USD
Jan 1, 2018
1.18 B USD
-1.27 B USD
-1.26 B USD
Jan 1, 2019
1.72 B USD
-1.1 B USD
-1.03 B USD
Jan 1, 2020
2.51 B USD
-862.07 M USD
-944.84 M USD
Jan 1, 2021
4.12 B USD
-702.07 M USD
-487.96 M USD
Jan 1, 2022
4.6 B USD
-1.21 B USD
-1.43 B USD
Jan 1, 2023
4.61 B USD
-1.4 B USD
-1.32 B USD
Jan 1, 2024
5.36 B USD
-717.14 M USD
-697.86 M USD
Jan 1, 2025
5.93 B USD
-532.17 M USD
-460.49 M USD
Invalid Date
6.86 B USD
-180.18 M USD
890.65 M USD
Invalid Date
7.53 B USD
71.09 M USD
1.07 B USD
Invalid Date
8.13 B USD
409.81 M USD
1.27 B USD
Invalid Date
8.67 B USD
86.01 M USD
1.46 B USD

Snap Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jun 10, 2026, 12:36 PM
 
REVENUE (M USD)
REVENUE GROWTH (%)
GROSS MARGIN (%)
GROSS INCOME (M USD)
NET INCOME (M USD)
NET INCOME GROWTH (%)
SHARES (M)
DOCUMENTS
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Snap generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Snap retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Snap's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Snap has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Snap's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Snap stock margins

The Snap margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Snap. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Snap.
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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2015
-210.83 %
-650.72 %
-635.65 %
Jan 1, 2016
-11.66 %
-128.65 %
-127.24 %
Jan 1, 2017
13.03 %
-422.52 %
-417.61 %
Jan 1, 2018
32.33 %
-107.46 %
-106.39 %
Jan 1, 2019
47.78 %
-64.31 %
-60.25 %
Jan 1, 2020
52.82 %
-34.39 %
-37.69 %
Jan 1, 2021
57.49 %
-17.05 %
-11.85 %
Jan 1, 2022
61 %
-26.21 %
-31.07 %
Jan 1, 2023
54.1 %
-30.36 %
-28.71 %
Jan 1, 2024
53.87 %
-13.38 %
-13.02 %
Jan 1, 2025
54.99 %
-8.97 %
-7.76 %
Invalid Date
54.99 %
-2.63 %
12.99 %
Invalid Date
54.99 %
0.94 %
14.21 %
Invalid Date
54.99 %
5.04 %
15.57 %

Snap Stock Revenue, EBIT, Earnings per Share

The Snap earnings per share therefore indicates how much revenue Snap has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2015
0.05 USD
-0.33 USD
-0.32 USD
Jan 1, 2016
0.35 USD
-0.45 USD
-0.44 USD
Jan 1, 2017
0.71 USD
-2.99 USD
-2.95 USD
Jan 1, 2018
0.91 USD
-0.98 USD
-0.97 USD
Jan 1, 2019
1.25 USD
-0.8 USD
-0.75 USD
Jan 1, 2020
1.72 USD
-0.59 USD
-0.65 USD
Jan 1, 2021
2.64 USD
-0.45 USD
-0.31 USD
Jan 1, 2022
2.86 USD
-0.75 USD
-0.89 USD
Jan 1, 2023
2.86 USD
-0.87 USD
-0.82 USD
Jan 1, 2024
3.23 USD
-0.43 USD
-0.42 USD
Jan 1, 2025
3.5 USD
-0.31 USD
-0.27 USD
Invalid Date
4.06 USD
-0.11 USD
0.53 USD
Invalid Date
4.46 USD
0.04 USD
0.63 USD
Invalid Date
4.81 USD
0.24 USD
0.75 USD

Snap business model & stock analysis

Snap Inc is a US-based company specializing in mobile applications and technology solutions. It was founded in 2011 by Evan Spiegel and Bobby Murphy and is headquartered in Santa Monica, California. It is primarily known for its social media platform Snapchat, where users can share photos and videos that are automatically deleted after a certain period of time. The company has also developed and launched other products and services over the years. Its business model is based on the development of innovative technology solutions, particularly in the mobile app sector. It also operates on an advertising-based model, generating revenue from ads placed within the Snapchat app. Snap Inc has expanded its product portfolio in recent years and now offers a range of other applications and services including Spectacles, Bitmoji, Snap Map, and messaging and chat functions. It has also made several acquisitions to enhance its technology and product development, including Zenly, Voisey, and 4C Insights. The company has experienced significant growth and increased its market valuation to several billion dollars. It is listed on the New York Stock Exchange and has a diverse investor base. Snap Inc focuses on innovation and advanced technology, catering to the needs and desires of its users. With its diversified product offering and focus on advertising, it has become a key player in the social media market and is expected to remain one of the industry's main driving forces in the future.

Snap SWOT Analysis

Strengths

Snap Inc, the parent company of Snapchat, possesses several key strengths that contribute to its success in the market. Firstly, their unique platform allows users to share photos and videos that disappear after a short period, providing a sense of privacy and exclusivity. This feature has attracted a large and dedicated user base, particularly among younger demographics, making it a valuable advertising platform. Additionally, Snap Inc has successfully capitalized on the growing popularity of augmented reality (AR) by integrating AR features into Snapchat, further enhancing user engagement and appeal.

Weaknesses

Despite its strengths, Snap Inc also faces certain weaknesses that pose challenges to its growth. One major concern is its heavy dependence on advertising revenue. The company generates the majority of its income through advertisements on its platform, making it vulnerable to fluctuations in ad spending and competition from other social media platforms. Furthermore, while Snapchat remains popular among younger users, it has struggled to attract and retain older age groups, limiting its potential audience and advertising reach.

Opportunities

Snap Inc has several opportunities to explore and capitalize on in the evolving digital landscape. One significant opportunity lies in expanding its partnerships with content creators, influencers, and celebrities. By collaborating with popular figures and generating exclusive content, Snap Inc can enhance user engagement and attract a wider audience. Additionally, the company can leverage its AR capabilities to further develop innovative features and experiences, keeping Snapchat ahead of competitors and maintaining its appeal to users.

Threats

Snap Inc faces various external threats that could potentially hinder its growth and profitability. One major threat is the intense competition from other social media platforms, such as Instagram and TikTok, which offer similar functionalities and have larger user bases. This puts pressure on Snap Inc to continuously innovate and differentiate itself to retain its existing user base and attract new users. Additionally, changes in privacy regulations and data protection laws can impact Snap Inc's ability to gather and utilize user data for targeted advertising, potentially affecting its revenue streams.

Snap Segments

Snap Revenue by Segment (1/2)

  • Max

Advertising Revenue
Other Revenue
Details
Date
Advertising Revenue
Other Revenue
Jan 1, 2024
0 USD
0 USD
Jan 1, 2025
5.19 B USD
745.37 M USD

Snap Revenue by Segment (2/2)

  • Max

Reportable Segment
Details
Date
Reportable Segment
Jan 1, 2024
5.36 B USD
Jan 1, 2025
5.93 B USD

Snap Revenue by Region

  • 3 Years

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  • Max

North America
United States
International
Europe
Details
Date
North America
United States
International
Europe
Jan 1, 2017
0 USD
642.97 M USD
181.98 M USD
0 USD
Jan 1, 2018
780.99 M USD
752.9 M USD
216.38 M USD
183.08 M USD
Jan 1, 2019
1.07 B USD
1 B USD
347.51 M USD
299.91 M USD
Jan 1, 2020
1.65 B USD
1.6 B USD
431.24 M USD
425.45 M USD
Jan 1, 2021
2.87 B USD
2.8 B USD
585.21 M USD
660.47 M USD
Jan 1, 2022
3.21 B USD
3.1 B USD
683.53 M USD
712.76 M USD
Jan 1, 2023
2.95 B USD
2.9 B USD
881.74 M USD
772.08 M USD
Jan 1, 2024
3.24 B USD
3.1 B USD
1.17 B USD
957.08 M USD
Jan 1, 2025
3.47 B USD
3.4 B USD
1.37 B USD
1.09 B USD

Snap Eulerpool Fair Value

Snap historical P/E ratio, EBIT multiple, and P/S ratio

Snap annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Snap shares outstanding

The number of shares was Snap in 2025 — This indicates how many shares 1.695 B is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2015
1.16 B base_Shares
Jan 1, 2016
1.16 B base_Shares
Jan 1, 2017
1.17 B base_Shares
Jan 1, 2018
1.3 B base_Shares
Jan 1, 2019
1.38 B base_Shares
Jan 1, 2020
1.46 B base_Shares
Jan 1, 2021
1.56 B base_Shares
Jan 1, 2022
1.61 B base_Shares
Jan 1, 2023
1.61 B base_Shares
Jan 1, 2024
1.66 B base_Shares
Jan 1, 2025
1.69 B base_Shares
Invalid Date
1.69 B base_Shares
Invalid Date
1.69 B base_Shares
Invalid Date
1.69 B base_Shares
Price targets and forecasts for Snap are not yet available.

Snap Earnings Estimates

Snap Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
5/6/20260.09USD1.56 BUSD2026 Q1
4/27/20260.09USD1.56 BUSD2026 Q1
4/16/20260.09USD1.56 BUSD2026 Q1
2/10/20260.15USD1.73 BUSD2025 Q4
2/4/20260.15USD1.74 BUSD2025 Q4
2/2/20260.15USD1.73 BUSD2025 Q4
4/25/2024-0.04USD1.12 BUSD2024 Q1
1/29/20240.06USD1.39 BUSD2023 Q4
7/19/20230.04USD1.22 BUSD2023 Q2
4/19/20230.02USD1.12 BUSD2023 Q1

EESG©

Eulerpool ESG Scorecard© for the Snap stock

60/100
64
Environment
81
Social
34
Governance
E

Environment

20
Scope 1 - Direct Emissions3,688
Scope 2 - Indirect emissions from purchased energy578
Scope 3 - Indirect emissions within the value chain179,843
Total CO₂ emissions4,266
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees34.9
Percentage of women in management
Percentage of Asian employees37.2
Share of Asian management
Percentage of Hispanic/Latino employees7.2
Hispano/Latino Management share
Percentage of Black employees5.2
Black Management Share
Percentage of white employees42.3
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Snap shareholder structure

% Name
13.77513%
Tencent Holdings Ltd
Tencent Holdings Ltd
5.96758%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
5.45637%
Fidelity Management & Research Company LLC
Fidelity Management & Research Company LLC
5.2371%
Capital World Investors
Capital World Investors
3.51223%
Murphy (Robert C.)
Murphy (Robert C.)
2.24228%
Capital International Investors
Capital International Investors
1.70925%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.
1.68833%
Spiegel (Evan)
Spiegel (Evan)
1.61773%
Two Sigma Investments, LP
Two Sigma Investments, LP
1.24151%
Citadel Advisors LLC
Citadel Advisors LLC
...

Snap Executives and Management Board

MO

Mr. Michael O'Sullivan

(59)

General Counsel, Secretary

Compensation11.02 M USD
DA

Mr. Derek Andersen

(46)

Chief Financial Officer

Compensation7.77 M USD
RM

Ms. Rebecca Morrow

(51)

Chief Accounting Officer

Compensation3.87 M USD
ES

Mr. Evan Spiegel

(34)

Chief Executive Officer, Co-Founder, Director · since 2012

Compensation3.3 M USD
RM

Mr. Robert Murphy

(36)

Co-Founder, Chief Technology Officer, Director · since 2012

Compensation1.04 M USD

Snap Supply Chain

Frequently asked questions about Snap

The business model of Snap Inc revolves around its social media platform, Snapchat. Snap Inc generates revenue primarily through advertising. The company offers various advertising formats, including sponsored lenses, geofilters, and Discover ads. With a growing user base, Snap Inc provides a platform for advertisers to reach a younger, engaged audience. Snap Inc also generates revenue through its hardware products, such as Spectacles, a camera-equipped eyewear. By combining unique camera features, augmented reality technology, and user-generated content, Snap Inc aims to provide a compelling and interactive experience for its users while monetizing its platform through advertising and hardware sales.

All fundamentals and in-depth analysis of Snap

Our stock analysis for Snap Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Snap Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.