Snap (SNAP) Stock Price
Snap Price
Snap (SNAP) Stock | ISIN US83304A1060 | WKN A2DLMS. The current Snap stock price is 5.65 USD (2026). Revenue is 6.86 B USD. Net income is 890.65 M USD. The P/E ratio is 10.75. Market capitalization is 9.54 B USD. Snap operates in the Communication sector.
Snap stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of Snap over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Snap stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Snap's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
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Snap Revenue, EBIT, Net Income
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Snap Income Statement, Balance Sheet, Cash Flow Statement
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Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Snap generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Snap retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Snap's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Snap has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Snap's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
Snap stock margins
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Snap Stock Revenue, EBIT, Earnings per Share
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Snap business model & stock analysis
Snap SWOT Analysis
Strengths
Snap Inc, the parent company of Snapchat, possesses several key strengths that contribute to its success in the market. Firstly, their unique platform allows users to share photos and videos that disappear after a short period, providing a sense of privacy and exclusivity. This feature has attracted a large and dedicated user base, particularly among younger demographics, making it a valuable advertising platform. Additionally, Snap Inc has successfully capitalized on the growing popularity of augmented reality (AR) by integrating AR features into Snapchat, further enhancing user engagement and appeal.
Weaknesses
Despite its strengths, Snap Inc also faces certain weaknesses that pose challenges to its growth. One major concern is its heavy dependence on advertising revenue. The company generates the majority of its income through advertisements on its platform, making it vulnerable to fluctuations in ad spending and competition from other social media platforms. Furthermore, while Snapchat remains popular among younger users, it has struggled to attract and retain older age groups, limiting its potential audience and advertising reach.
Opportunities
Snap Inc has several opportunities to explore and capitalize on in the evolving digital landscape. One significant opportunity lies in expanding its partnerships with content creators, influencers, and celebrities. By collaborating with popular figures and generating exclusive content, Snap Inc can enhance user engagement and attract a wider audience. Additionally, the company can leverage its AR capabilities to further develop innovative features and experiences, keeping Snapchat ahead of competitors and maintaining its appeal to users.
Threats
Snap Inc faces various external threats that could potentially hinder its growth and profitability. One major threat is the intense competition from other social media platforms, such as Instagram and TikTok, which offer similar functionalities and have larger user bases. This puts pressure on Snap Inc to continuously innovate and differentiate itself to retain its existing user base and attract new users. Additionally, changes in privacy regulations and data protection laws can impact Snap Inc's ability to gather and utilize user data for targeted advertising, potentially affecting its revenue streams.
Snap Segments
Snap Revenue by Segment (1/2)
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Snap Revenue by Segment (2/2)
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Snap Revenue by Region
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Snap Eulerpool Fair Value
Snap historical P/E ratio, EBIT multiple, and P/S ratio
Snap annual returns
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Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
Snap shares outstanding
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Snap Earnings Estimates
Snap Earnings Estimates
| Date | EPS estimate | Revenue Estimate | Quarterly report |
|---|---|---|---|
| 5/6/2026 | 0.09USD | 1.56 BUSD | 2026 Q1 |
| 4/27/2026 | 0.09USD | 1.56 BUSD | 2026 Q1 |
| 4/16/2026 | 0.09USD | 1.56 BUSD | 2026 Q1 |
| 2/10/2026 | 0.15USD | 1.73 BUSD | 2025 Q4 |
| 2/4/2026 | 0.15USD | 1.74 BUSD | 2025 Q4 |
| 2/2/2026 | 0.15USD | 1.73 BUSD | 2025 Q4 |
| 4/25/2024 | -0.04USD | 1.12 BUSD | 2024 Q1 |
| 1/29/2024 | 0.06USD | 1.39 BUSD | 2023 Q4 |
| 7/19/2023 | 0.04USD | 1.22 BUSD | 2023 Q2 |
| 4/19/2023 | 0.02USD | 1.12 BUSD | 2023 Q1 |
EESG©
Eulerpool ESG Scorecard© for the Snap stock
EEnvironment
20
Environment
SSocial
20
Social
GGovernance (Corporate Governance)
4
Governance (Corporate Governance)
The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.
Snap shareholder structure
| % | Name |
|---|---|
13.77513% | |
5.96758% | |
5.45637% | |
5.2371% | |
3.51223% | |
2.24228% | |
1.70925% | |
1.68833% | |
1.61773% | |
1.24151% |
Snap Executives and Management Board
Mr. Michael O'Sullivan
(59)General Counsel, Secretary
Mr. Derek Andersen
(46)Chief Financial Officer
Ms. Rebecca Morrow
(51)Chief Accounting Officer
Mr. Evan Spiegel
(34)Chief Executive Officer, Co-Founder, Director · since 2012
Mr. Robert Murphy
(36)Co-Founder, Chief Technology Officer, Director · since 2012
Snap Supply Chain
Frequently asked questions about Snap
The business model of Snap Inc revolves around its social media platform, Snapchat. Snap Inc generates revenue primarily through advertising. The company offers various advertising formats, including sponsored lenses, geofilters, and Discover ads. With a growing user base, Snap Inc provides a platform for advertisers to reach a younger, engaged audience. Snap Inc also generates revenue through its hardware products, such as Spectacles, a camera-equipped eyewear. By combining unique camera features, augmented reality technology, and user-generated content, Snap Inc aims to provide a compelling and interactive experience for its users while monetizing its platform through advertising and hardware sales.
Snap stock
Snap Peer Group
Snap Ticker
Snap FIGI
All fundamentals and in-depth analysis of Snap
Our stock analysis for Snap Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Snap Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.