Playboy (PLBY) Stock Price
Playboy Price
Over the last 7 years Playboy grew revenue by 2.6% annually, reaching 120.93 M USD. For Playboy, the net margin of -10.5% is up versus -31.5% a few years ago. The consensus 12-month price target for Playboy is 2.30 USD, about 92.9% above where the stock trades today. Of 9 analysts, 7 rate the stock a buy — an overall Buy consensus. Playboy's share price has lost 35.0% over the last twelve months. The stock trades about 7% above its 52-week low.
Playboy stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of Playboy over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Playboy stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Playboy's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
| Date | Playboy Price |
|---|---|
| 9/8/2026 | 1.19 USD |
| 9/4/2026 | 1.17 USD |
| 9/3/2026 | 1.18 USD |
| 9/2/2026 | 1.18 USD |
| 9/1/2026 | 1.19 USD |
| 8/31/2026 | 1.18 USD |
| 8/30/2026 | 1.19 USD |
| 8/28/2026 | 1.21 USD |
| 8/27/2026 | 1.21 USD |
| 8/26/2026 | 1.22 USD |
| 8/25/2026 | 1.23 USD |
| 8/24/2026 | 1.24 USD |
| 8/21/2026 | 1.22 USD |
| 8/20/2026 | 1.23 USD |
| 8/19/2026 | 1.22 USD |
| 8/18/2026 | 1.22 USD |
| 8/17/2026 | 1.18 USD |
| 8/14/2026 | 1.26 USD |
| 8/13/2026 | 1.24 USD |
| 8/12/2026 | 1.28 USD |
| 8/10/2026 | 1.18 USD |
| 8/7/2026 | 1.22 USD |
| 8/6/2026 | 1.16 USD |
| 8/5/2026 | 1.16 USD |
| 8/4/2026 | 1.18 USD |
| 8/3/2026 | 1.18 USD |
| 7/31/2026 | 1.11 USD |
| 7/30/2026 | 1.15 USD |
| 7/29/2026 | 1.18 USD |
| 7/27/2026 | 1.25 USD |
Playboy Revenue, EBIT, Net Income
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Playboy Income Statement, Balance Sheet, Cash Flow Statement
| REVENUEM USD |
|---|
| REVENUE GROWTH% |
| GROSS MARGIN% |
| GROSS INCOMEM USD |
| EBITM USD |
| EBIT MARGIN% |
| NET INCOMEM USD |
| NET INCOME GROWTH% |
| SHARESM |
| 2010 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026e | 2027e | 2028e |
|---|---|---|---|---|---|---|---|---|---|---|---|
| – | 100.00 | 78.00 | 147.00 | 246.00 | 185.00 | 142.00 | 116.00 | 120.00 | 128.00 | 137.00 | 221.00 |
| – | – | -22.00 | 88.46 | 67.35 | -24.80 | -23.24 | -18.31 | 3.45 | 6.67 | 7.03 | 61.31 |
| – | 50.00 | 56.41 | 50.34 | 55.69 | 55.14 | 61.97 | 63.79 | 70.83 | 70.83 | 70.83 | 70.83 |
| 85.00 | 50.00 | 44.00 | 74.00 | 137.00 | 102.00 | 88.00 | 74.00 | 85.00 | 90.67 | 97.04 | 156.54 |
| – | 18.00 | -6.00 | 13.00 | -67.00 | -288.00 | -176.00 | -52.00 | -5.00 | 17.00 | 23.00 | 30.00 |
| – | 18.00 | -7.69 | 8.84 | -27.24 | -155.68 | -123.94 | -44.83 | -4.17 | 13.28 | 16.79 | 13.57 |
| – | 1.00 | -23.00 | -5.00 | -77.00 | -277.00 | -180.00 | -79.00 | -12.00 | -1.00 | 5.00 | 11.00 |
| – | – | -2,400.00 | -78.26 | 1,440.00 | 259.74 | -35.02 | -56.11 | -84.81 | -91.67 | -600.00 | 120.00 |
| 114.80 | 114.80 | 3.90 | 33.56 | 43.77 | 47.26 | 73.68 | 83.89 | 114.80 | 114.80 | 114.80 | 114.80 |
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Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Playboy generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Playboy retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Playboy's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Playboy has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Playboy's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
Playboy stock margins
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Playboy Stock Revenue, EBIT, Earnings per Share
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Playboy business model & stock analysis
Playboy SWOT Analysis
Strengths
- Plby Group Inc has a well-established brand image in the market, particularly with its Playboy products.
- The company has a strong customer base and a loyal following, which helps drive sales and maintain market share.
- Plby Group Inc has a diversified product portfolio, including clothing, accessories, and digital content, offering multiple revenue streams.
- The company has effective marketing and advertising strategies, leveraging its iconic brand and leveraging digital platforms for wider reach.
Weaknesses
- Plby Group Inc heavily relies on its Playboy brand, which could restrict its growth opportunities in markets where the brand may not be as well-received.
- The company faces intense competition from both established players and emerging brands in the fashion and lifestyle industry.
- Plby Group Inc may face challenges in adapting to fast-changing consumer preferences and market trends, risking becoming outdated.
Opportunities
- Plby Group Inc can explore strategic partnerships and collaborations to expand its market reach and access new customer segments.
- The company can leverage its brand recognition to enter new product categories and diversify its offerings beyond apparel and accessories.
- Plby Group Inc can tap into the growing demand for sustainable and ethical fashion, positioning itself as a responsible and environmentally conscious brand.
Threats
- Plby Group Inc may face legal and regulatory challenges in certain markets due to the provocative nature of its Playboy brand.
- Economic downturns or recessions could impact consumer spending on luxury goods, affecting Plby Group Inc's sales and profitability.
- The company is susceptible to reputational risks and negative publicity, which could harm its brand image and customer perception.
Playboy Employees
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Playboy Segments
Playboy Revenue by Segment (1/2)
3 Years
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Playboy Revenue by Segment (2/2)
3 Years
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Playboy Revenue by Region
3 Years
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Playboy Eulerpool Fair Value
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Fair Value Estimate
ⓘWhat Is Fair Value?
Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.
Earnings-Based Fair Value
Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.
Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021
Revenue-Based Fair Value
Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"
Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021
Dividend-Based Fair Value
Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.
Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021
How to Use This Chart
When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.
Playboy historical P/E ratio, EBIT multiple, and P/S ratio
Playboy annual returns
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Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
Playboy shares outstanding
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Playboy stock splits
Current Playboy forecasts and price targets in September 2026
Analyst Price Targets 2026Playboy Analyst Rating Actions
| Date | Firm | Action | Rating | Reliability |
|---|---|---|---|---|
| 8/9/2024 | Downgrade | BuyHold | 56 | |
| 5/8/2024 | Maintained | Buy | – | |
| 3/26/2024 | Maintained | Buy | – | |
| 8/17/2023 | Maintained | Buy | – | |
| 6/1/2023 | Maintained | Buy | – | |
| 5/11/2023 | Downgrade | BuyNeutral | 55 | |
| 5/5/2023 | Maintained | Buy | 56 | |
| 3/20/2023 | Maintained | Buy | – | |
| 2/13/2023 | Maintained | Buy | – | |
| 10/21/2022 | Maintained | Buy | – |
Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.
Playboy Earnings Calls
Playboy Earnings Estimates & Surprises
| Date | EPS estimate | EPS Actual | Revenue Estimate | Price reaction | Quarterly report |
|---|---|---|---|---|---|
| 8/10/2026 | -0.00USD | - | 30.29 MUSD | - | 2026 Q2 |
| 5/13/2026 | 0.01USD | - | 31.23 MUSD | - | 2026 Q1 |
| 3/11/2026 | 0.01USD | - | 34.19 MUSD | - | 2025 Q4 |
| 8/12/2025 | -0.04USD | - | 27.30 MUSD | - | 2025 Q2 |
| 11/12/2024 | -0.13USD | - | 29.68 MUSD | - | 2024 Q3 |
| 5/8/2024 | -0.09USD | - | 35.70 MUSD | - | 2024 Q1 |
| 3/14/2024 | -0.14USD | - | 34.71 MUSD | - | 2023 Q4 |
| 11/7/2023 | -0.17USD | - | 73.44 MUSD | - | 2023 Q3 |
| 8/7/2023 | -0.15USD | - | 74.23 MUSD | - | 2023 Q2 |
| 11/9/2022 | -0.14USD | - | 70.08 MUSD | - | 2022 Q3 |
EESG©
Eulerpool ESG Scorecard© for the Playboy stock
EEnvironment
20
Environment
SSocial
20
Social
GGovernance (Corporate Governance)
4
Governance (Corporate Governance)
The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.
Playboy shareholder structure
| % | Name |
|---|---|
15.39489% | |
13.82702% | |
0.06313% | |
0.02328% | |
0.02320% | |
0.02316% |
Playboy Beneficial Ownership Filings (SEC 13D/G)
| Stake | Holder | Filing |
|---|---|---|
44.10% | SEC ↗ | |
44.10% | SEC ↗ | |
44.10% | SEC ↗ | |
44.10% | SEC ↗ | |
16.60% | SEC ↗ | |
16.60% | SEC ↗ | |
16.09% | SEC ↗ | |
14.00% | SEC ↗ | |
13.00% | SEC ↗ | |
12.90% | SEC ↗ |
Playboy Executives and Management Board
8 members · avg. age 57 · 25 % women
Mr. Ben Kohn (51)
President, Chief Executive Officer, Director · since 2021
2.36 M USD
Management
Mr. Christopher Riley (57)
General Counsel, Secretary
Mr. Marc Crossman (53)
Chief Financial Officer, Chief Operating Officer
Board of Directors
Ms. Juliana Hill (56)
Independent Director
Ms. Tracey Edmonds (58)
Independent Director
Mr. James Yaffe (64)
Independent Director
Mr. Suhail Rizvi (59)
Chairman of the Board · since 2011
Mr. Gyorgy Gattyan (54)
Director
Frequently asked questions about Playboy
The business model of Plby Group Inc is focused on lifestyle and entertainment. Plby Group Inc is a leading pleasure and leisure lifestyle company. It operates a multi-platform media and licensing business that is driven by its flagship brand, Playboy. Plby Group Inc creates and distributes premium content, products, and experiences that embody the Playboy brand's iconic lifestyle. The company leverages its brand through various revenue streams, including media partnerships, consumer products licensing, digital commerce, and events. Plby Group Inc strives to enhance the Playboy brand's reach and relevance to a global audience, catering to the evolving desires and preferences of its target market.
Plby Group Inc is primarily active in the media and entertainment industry.
The main competitors of Plby Group Inc in the market include companies such as Mattel Inc, Playboy Enterprises Inc, and Hasbro Inc.
Plby Group Inc, formerly known as Playboy Enterprises, Inc, is an iconic American lifestyle and entertainment company. It was originally founded by Hugh Hefner in 1953 as a men's lifestyle magazine and has since diversified its brand into numerous areas. Playboy has been synonymous with its luxurious Playboy Mansion, as well as its groundbreaking content featuring tastefully nude pictorials, articles, and interviews. However, in recent years, the company underwent a major transformation, rebranding itself as Plby Group Inc. Today, Plby Group Inc. functions as a diversified global company with a strong presence in the consumer products, digital media, and gaming sectors, building on its legacy while continuously evolving and adapting to new market trends.
Plby Group Inc, a professional stock website, has achieved significant milestones in its journey. Notably, Plby Group Inc has successfully expanded its brand portfolio, acquiring and integrating renowned lifestyle and entertainment companies. Furthermore, the company has been actively focusing on diversifying revenue streams, including magazine publications, consumer product licensing, and digital media platforms. Plby Group Inc has also experienced remarkable growth in its digital subscription base, showcasing its ability to capitalize on the rising demand for online entertainment content. With its strategic acquisitions, diversified revenue channels, and expanding digital presence, Plby Group Inc has firmly established itself as a prominent player in the entertainment industry.
Plby Group Inc is primarily present in the United States.
Plby Group Inc is a company that values innovation, diversity, and creativity. With a commitment to providing unique and immersive experiences, Plby Group Inc focuses on creating products and services that engage and entertain its global audience. The company's corporate philosophy revolves around embracing individuality, fostering inclusivity, and promoting positive self-expression. Plby Group Inc strives to empower individuals to embrace their passions and indulge in their interests through its diverse portfolio of lifestyle brands. By continuously adapting to evolving consumer trends, Plby Group Inc remains dedicated to delivering captivating experiences that resonate with its loyal customer base.
Analysts currently set an average price target of 2.30 USD for the Playboy stock (median: 2.30 USD), implying +99.6 % versus the latest price. The consensus is based on 9 analyst ratings.
9 analysts currently rate the Playboy stock: 7 recommend buying, 2 holding and 0 selling. For 2026, analysts expect Playboy to generate revenue of 128.91 M USD and earnings per share of -0.01 USD.
Converted at the current exchange rate, the Playboy share trades at 1.02 EUR (1.19 USD).
The Playboy share (PLBY) is listed on 1 stock exchanges, including: NASDAQ (PLBY).
Plby Group Inc is an American company founded in 2017 with its headquarters in Los Angeles. The company operates in various industries and offers a wide range of products and services. The business model of Plby Group is based on an innovative combination of lifestyle and technology products, catering to people's need to find personal expression and unique style. The company strives to provide its customers with an excellent experience by offering high-quality and design products, embedded in the latest technology that enhances the user experience. Plby Group has different divisions including media, fashion, and technology. In the media sector, the company operates Playboy magazine, which is famous for its images of nude women as well as its articles on fashion, culture, and lifestyle topics. The magazine was first published in 1953 and has since built a huge fan base. In recent times, Playboy magazine has been repositioned to also feature articles on sustainability, technology, and politics. Plby Group is also involved in the fashion industry and operates various brands such as Playboy, Fashion Nova, Boohoo, and Missguided. These brands offer clothing and accessories for men and women inspired by the latest fashion trends. The clothing is sold online and in stores worldwide. The technology division of Plby Group includes products such as virtual reality glasses and augmented reality apps. Playboy's virtual reality glasses allow users to immerse themselves in an immersive world, while the company's augmented reality app allows users to experience their favorite products in a virtual environment. Plby Group is also active in the e-commerce sector and operates various online stores such as NastyGal and PrettyLittleThing, offering clothing and accessories for women. These online stores have built a wide customer base and are popular due to their affordable prices and trendy designs. The company constantly works on expanding its offerings and introducing new products to the market. Plby Group has formed a variety of partnerships with other companies and individuals to expand its brand portfolio and enhance its products. The company also strives to fulfill its social and environmental responsibility by integrating sustainability into its production, for example. In summary, the business model of Plby Group Inc is to offer innovative products and services tailored to the needs of its customers. The company has covered a wide range of industries, from media to fashion to technology, and sees its mission as providing unique experiences that enrich customers' lives.
The expected revenue of Playboy is 128.91 M USD. This figure is based on current financial data and reflects the company's business performance.
The expected profit of Playboy is -1.08 M USD. The net profit reflects the company's profitability after deducting all expenses.
The price-to-earnings ratio (P/E) of Playboy is currently -126.78. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Playboy stock.
The price-to-sales ratio (P/S) of Playboy is currently 1.06. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Playboy stock.
The Eulerpool Quality Score for Playboy is 1/10.
The ISIN of Playboy is US72814P1093. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.
The ticker of Playboy is PLBY. The ticker symbol is used to trade Playboy shares on the stock exchange.
Playboy paid dividends every year for the past 0 years.
Playboy is assigned to the 'Cyclical consumption' sector.
The dividends of Playboy are distributed in USD.
Playboy stock
Playboy Peer Group
Playboy Ticker
Playboy FIGI
All fundamentals and in-depth analysis of Playboy
Our stock analysis for Playboy stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Playboy. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.