National Research (NRC) Stock Price

National Research Price

NASDAQ·CLOSED
21.19USD-0.12 (-0.56 %)
Market closed

Over the last 19 years National Research grew revenue by 6.2% annually, reaching 137.39 M USD. Earnings per share have declined at 2.5% per year over the last 19 years. For National Research, the net margin of 8.4% is down versus 25.3% a few years ago. At today's price the dividend yield works out to roughly 2.45%. The payout ratio is around 98% of earnings. The stock trades about 86% above its 52-week low.

National Research stock price

Volume
Ex-Dividend
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of National Research over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how National Research stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing National Research's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

National Research Stock Price History
DateNational Research Price
8/14/202621.19 USD
8/13/202621.31 USD
8/12/202619.92 USD
8/10/202620.90 USD
8/7/202620.34 USD
8/6/202619.47 USD
8/5/202619.58 USD
8/4/202619.56 USD
8/3/202619.50 USD
7/31/202619.51 USD
7/30/202618.91 USD
7/29/202620.32 USD
7/27/202621.46 USD
7/23/202620.83 USD
7/22/202621.59 USD
7/21/202621.48 USD
7/20/202621.41 USD
7/17/202621.78 USD
7/16/202621.94 USD
7/15/202621.66 USD
7/14/202621.98 USD
7/13/202622.05 USD
7/10/202621.65 USD
7/9/202621.71 USD
7/8/202622.23 USD
7/7/202622.77 USD
7/6/202622.30 USD
7/2/202622.40 USD
7/1/202622.34 USD
6/30/202621.57 USD
6/29/202621.64 USD
6/26/202620.81 USD
6/25/202620.54 USD
6/24/202620.70 USD
6/23/202620.04 USD
6/22/202619.41 USD
6/18/202618.54 USD
6/17/202617.75 USD
6/16/202618.47 USD
6/15/202618.31 USD
6/12/202618.79 USD
6/11/202618.79 USD
6/10/202620.39 USD
6/9/202619.75 USD
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5/19/202618.75 USD
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5/6/202617.86 USD
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5/1/202617.41 USD
4/30/202616.46 USD
4/29/202616.54 USD
4/28/202616.84 USD
4/27/202617.11 USD
4/24/202617.23 USD
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4/21/202617.18 USD
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4/15/202617.84 USD
4/14/202617.04 USD
4/13/202616.82 USD
4/10/202616.48 USD
4/9/202617.05 USD
4/8/202617.26 USD
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4/6/202617.33 USD
4/2/202617.16 USD
4/1/202617.34 USD
3/31/202616.98 USD
3/30/202617.14 USD
3/27/202617.13 USD
3/26/202617.52 USD
3/25/202617.18 USD
3/24/202617.44 USD
3/23/202617.51 USD
3/20/202617.32 USD
3/19/202617.31 USD
3/18/202617.57 USD
3/17/202617.73 USD
3/16/202617.40 USD
3/13/202616.52 USD
3/12/202616.50 USD
3/11/202616.01 USD
3/10/202616.27 USD
3/9/202614.97 USD
3/6/202614.59 USD
3/5/202614.04 USD
3/4/202613.12 USD
3/3/202613.39 USD
3/2/202613.85 USD
2/27/202613.41 USD
2/26/202613.44 USD
2/25/202612.93 USD
2/24/202612.49 USD
2/23/202612.50 USD
2/20/202613.67 USD
2/19/202612.45 USD
2/18/202612.33 USD
2/17/202612.03 USD
2/13/202612.08 USD
2/12/202612.83 USD
2/11/202613.75 USD
2/10/202614.56 USD
2/9/202615.37 USD
2/6/202615.94 USD
2/5/202615.93 USD
2/4/202615.27 USD
2/3/202617.62 USD
2/2/202621.90 USD
1/30/202620.34 USD
1/29/202620.05 USD
1/28/202619.81 USD
1/27/202620.35 USD
1/26/202620.81 USD
1/23/202621.07 USD
1/22/202622.01 USD
1/21/202622.48 USD
1/20/202621.89 USD
1/16/202622.22 USD
1/15/202621.30 USD
1/14/202620.84 USD
1/13/202620.88 USD
1/12/202620.43 USD
1/9/202619.72 USD
1/8/202619.49 USD
1/7/202618.90 USD
1/6/202619.30 USD
1/5/202618.80 USD
1/2/202618.03 USD
12/31/202518.77 USD
12/30/202518.65 USD
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12/26/202518.66 USD
12/24/202518.81 USD
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12/12/202517.64 USD
12/11/202517.42 USD
12/10/202516.93 USD
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12/8/202515.85 USD
12/5/202515.87 USD
12/4/202516.32 USD
12/3/202516.17 USD
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11/28/202516.99 USD
11/26/202517.27 USD
11/25/202518.02 USD
11/24/202517.32 USD
11/21/202517.66 USD
11/20/202516.61 USD
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11/17/202516.02 USD
11/14/202515.23 USD
11/13/202515.54 USD
11/12/202515.43 USD
11/11/202514.93 USD
11/10/202514.48 USD
11/7/202514.70 USD
11/6/202514.34 USD
11/5/202514.07 USD
11/4/202513.78 USD
11/3/202513.25 USD
10/31/202513.36 USD
10/30/202513.10 USD
10/29/202513.45 USD
10/28/202513.25 USD
10/27/202511.42 USD
10/24/202511.66 USD
10/23/202511.66 USD
10/22/202511.90 USD
10/21/202512.09 USD
10/20/202511.93 USD
10/17/202511.61 USD
10/16/202511.68 USD
10/15/202511.45 USD
10/14/202511.52 USD
10/13/202511.48 USD
10/10/202511.48 USD
10/9/202511.72 USD
10/8/202511.92 USD
10/7/202512.02 USD
10/6/202512.07 USD
10/3/202512.21 USD
10/2/202512.46 USD
10/1/202512.50 USD
9/30/202512.78 USD
9/29/202512.77 USD
9/26/202513.30 USD
9/25/202513.85 USD
9/24/202514.55 USD
9/23/202514.67 USD
9/22/202515.22 USD
9/19/202514.80 USD
9/18/202515.89 USD
9/17/202515.91 USD
9/16/202516.06 USD
9/15/202516.20 USD
9/12/202516.01 USD
9/11/202516.20 USD
9/10/202515.89 USD
9/9/202516.14 USD
9/8/202515.75 USD
9/5/202515.40 USD
9/4/202514.96 USD
9/3/202514.73 USD
9/2/202515.07 USD
8/29/202514.69 USD
8/28/202514.65 USD
8/27/202515.48 USD
8/26/202515.38 USD
8/25/202515.26 USD
8/22/202515.37 USD
8/21/202514.51 USD
8/20/202515.72 USD
8/19/202516.17 USD
8/18/202515.51 USD
Access this data via the Eulerpool API

National Research Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2021
147.95 M USD
50.27 M USD
37.47 M USD
Jan 1, 2022
151.57 M USD
46.54 M USD
31.80 M USD
Jan 1, 2023
148.58 M USD
40.05 M USD
30.97 M USD
Jan 1, 2024
143.06 M USD
35.19 M USD
24.78 M USD
Jan 1, 2025
137.39 M USD
22.59 M USD
11.60 M USD
Jan 1, 2026 (e)
142.60 M USD
31.03 M USD
7.39 M USD
Jan 1, 2027 (e)
154.50 M USD
33.31 M USD
23.52 M USD
Jan 1, 2028 (e)
129.30 M USD
33.91 M USD
25.98 M USD

National Research Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 18, 2026, 8:05 AM
 
REVENUEM USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM USD
EBITM USD
EBIT MARGIN%
NET INCOMEM USD
NET INCOME GROWTH%
DIV.USD
DIV. GROWTH%
SHARESM
20132014201520162017201820192020202120222023202420252026e2027e2028e
92.0098.00102.00109.00117.00119.00127.00133.00147.00151.00148.00143.00137.00142.00154.00129.00
6.986.524.086.867.341.716.724.7210.532.72-1.99-3.38-4.203.658.45-16.23
57.6158.1655.8857.8058.1260.5063.7863.1664.6362.2562.1660.1456.2056.2056.2056.20
53.0057.0057.0063.0068.0072.0081.0084.0095.0094.0092.0086.0077.0079.8186.5572.50
24.0028.0026.0031.0034.0035.0043.0042.0050.0046.0040.0035.0022.0031.0033.0033.00
26.0928.5725.4928.4429.0629.4133.8631.5834.0130.4627.0324.4816.0621.8321.4325.58
15.0018.0017.0020.0022.0030.0032.0037.0037.0031.0030.0024.0011.007.0023.0025.00
20.00-5.5617.6510.0036.366.6715.63-16.22-3.23-20.00-54.17-36.36228.578.70
0.240.260.340.400.630.780.840.480.841.480.480.520.640.640.64
8.3330.7717.6557.5023.817.69-42.8675.0076.19-67.578.3323.08
24.6524.6024.4624.6925.4725.5325.7225.6825.6024.7824.5523.3721.8121.8121.8121.81
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales National Research generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue National Research retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare National Research's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares National Research has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against National Research's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

National Research stock margins

The National Research margin analysis displays the gross margin, EBIT margin, as well as the profit margin of National Research. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for National Research.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
64.62 %
33.98 %
25.32 %
Jan 1, 2022
62.36 %
30.71 %
20.98 %
Jan 1, 2023
62.30 %
26.95 %
20.84 %
Jan 1, 2024
60.20 %
24.60 %
17.32 %
Jan 1, 2025
56.33 %
16.44 %
8.44 %
Jan 1, 2026 (e)
56.33 %
21.76 %
5.18 %
Jan 1, 2027 (e)
56.33 %
21.56 %
15.22 %
Jan 1, 2028 (e)
56.33 %
26.23 %
20.09 %

National Research Stock Revenue, EBIT, Earnings per Share

The National Research earnings per share therefore indicates how much revenue National Research has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
5.78 USD
1.96 USD
1.46 USD
Jan 1, 2022
6.12 USD
1.88 USD
1.28 USD
Jan 1, 2023
6.05 USD
1.63 USD
1.26 USD
Jan 1, 2024
6.12 USD
1.51 USD
1.06 USD
Jan 1, 2025
6.30 USD
1.04 USD
0.53 USD
Jan 1, 2026 (e)
6.37 USD
1.42 USD
0.33 USD
Jan 1, 2027 (e)
6.90 USD
1.53 USD
1.05 USD
Jan 1, 2028 (e)
5.77 USD
1.56 USD
1.16 USD

National Research business model & stock analysis

The National Research Corporation (NRC) was founded in 1981 and is headquartered in Lincoln, Nebraska, USA. Since its inception, the company has specialized in researching customer opinions and experiences in the healthcare industry and is therefore one of the leading providers in this market. The NRC's business model consists of helping hospitals, nursing homes, and other healthcare facilities better understand and respond to the needs of their patients and employees. Over the years, the National Research Corporation has continuously expanded its range of services. The company now has several divisions, including: - NRC Health: This is NRC's main business area, which focuses on collecting, analyzing, and reporting customer opinions and experiences in the healthcare industry. NRC Health offers various survey and analysis methods to improve the quality of healthcare and increase customer satisfaction. - Transparency Solutions: This division of NRC Health focuses on creating transparency reports and performance comparisons of medical facilities. These reports are helpful for potential patients and their families to make informed decisions about which medical facilities offer the best treatment. - My InnerView: This is an NRC Health platform specifically designed for long-term care facilities. My InnerView offers survey and analysis methods to improve the quality of care and support for residents in nursing homes. - Market Insights: This division of NRC provides healthcare facilities with access to key information about employee hiring and retention, as well as market trends and competitive analysis. - Resident & Family Experience: This division of NRC focuses on capturing customer feedback and experiences in independent and assisted living facilities. By using surveys and feedback analysis, the company can improve resident and family satisfaction and optimize the customer experience in these facilities. In addition to these various divisions, NRC also offers a variety of products to help healthcare facilities improve their customer and employee experiences. These include survey tools, data analysis software, dashboards, and reporting tools. Overall, over the years, the National Research Corporation has built a strong reputation by helping customers in the healthcare industry better understand and respond to the needs of their patients and employees. The company has established itself as a trusted partner that provides valuable insights into healthcare and supports healthcare facilities in improving customer and employee satisfaction.

National Research SWOT Analysis

Strengths

National Research Corp (NRC) holds a strong market position in the research and insights industry, offering a range of comprehensive services to clients. With their vast experience and expertise, NRC has established a solid reputation for delivering high-quality market research and analysis.

The company has a diverse portfolio of clients across various sectors, which helps in mitigating risks and ensuring a stable revenue stream. NRC's strong client relationships and their ability to understand and address client needs have been key factors contributing to their success.

NRC's advanced technological infrastructure enables them to capture and analyze large volumes of data efficiently. By leveraging cutting-edge analytics tools, NRC can provide valuable insights and actionable recommendations to clients, enhancing their decision-making processes.

Weaknesses

Despite its strengths, NRC faces certain weaknesses that could have an impact on its performance. One such weakness is the potential overreliance on a few major clients for a significant portion of their revenue. This could pose a risk if any of these clients were to reduce their engagement or terminate contracts.

Additionally, NRC may face challenges in keeping up with rapidly evolving technology and market trends. A failure to adequately invest in research and development could result in a loss of competitive advantage and hinder the company's growth.

Opportunities

There are several opportunities that NRC can capitalize on. The increasing demand for data-driven insights in industries like healthcare, retail, and technology presents a significant growth opportunity for NRC. By expanding their service offerings and targeting new market segments, NRC can tap into these growing markets.

Furthermore, strategic partnerships and collaborations with other leading organizations can help NRC expand its market reach and gain access to new resources and expertise. Joint ventures or mergers and acquisitions could also be viable options for NRC to accelerate their growth and expand their client base.

Threats

NRC faces various threats that could potentially impact its business operations. Intense competition within the market research industry poses a significant threat, as other companies may offer similar services at competitive prices. NRC needs to continuously differentiate itself and innovate to maintain a competitive edge.

Economic downturns or fluctuations in the business environment can also pose risks to NRC's revenue and profitability. Reduced client spending or budget cuts in market research could directly affect the demand for NRC's services.

Moreover, data security and privacy concerns are growing threats in today's digital landscape. NRC needs to prioritize implementing robust data protection measures and ensure compliance with privacy regulations to maintain client trust and mitigate potential breaches.

National Research Employees

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

National Research Employees
Details
Date
National Research Employees
Jan 1, 2018
- Employees
Jan 1, 2019
- Employees
Jan 1, 2020
- Employees
Jan 1, 2021
- Employees
Jan 1, 2022
- Employees
Jan 1, 2023
- Employees
Jan 1, 2024
- Employees
Jan 1, 2025
- Employees

National Research Segments

National Research Revenue by Segment (1/2)

  • 3 Years

  • Max

Subscription Services
Service
Fixed, Non-subscription Services
Unit Price Services
Details
Date
Subscription Services
Service
Fixed, Non-subscription Services
Unit Price Services
Jan 1, 2019
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2020
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2021
137.01 M USD
3.22 M USD
3.07 M USD
4.67 M USD
Jan 1, 2022
141.98 M USD
4.23 M USD
3.13 M USD
2.22 M USD
Jan 1, 2023
140.17 M USD
4.07 M USD
3.50 M USD
834,000.00 USD
Jan 1, 2024
134.21 M USD
4.81 M USD
3.45 M USD
600,000.00 USD
Jan 1, 2025
125.62 M USD
5.72 M USD
5.37 M USD
673,000.00 USD

National Research Revenue by Segment (2/2)

  • 3 Years

  • 5 Years

  • Max

Subscription Services
Service
Fixed, Non-subscription Services
Unit Price Services
Details
Date
Subscription Services
Service
Fixed, Non-subscription Services
Unit Price Services
Jan 1, 2019
114.33 M USD
4.99 M USD
2.77 M USD
5.90 M USD
Jan 1, 2020
122.50 M USD
2.93 M USD
2.91 M USD
4.94 M USD
Jan 1, 2021
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2022
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2023
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2024
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2025
0.00 USD
0.00 USD
0.00 USD
0.00 USD

National Research Revenue by Region

  • 3 Years

  • 5 Years

  • 10 Years

  • Max

United States
CANADA
Details
Date
United States
CANADA
Jan 1, 2017
112.89 M USD
0.00 USD
4.67 M USD
Jan 1, 2018
115.45 M USD
0.00 USD
4.24 M USD
Jan 1, 2019
124.37 M USD
0.00 USD
3.61 M USD
Jan 1, 2020
130.31 M USD
0.00 USD
2.97 M USD
Jan 1, 2021
144.99 M USD
0.00 USD
2.97 M USD
Jan 1, 2022
150.78 M USD
0.00 USD
793,000.00 USD
Jan 1, 2023
148.58 M USD
0.00 USD
0.00 USD
Jan 1, 2024
143.06 M USD
0.00 USD
0.00 USD

National Research Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

National Research historical P/E ratio, EBIT multiple, and P/S ratio

National Research annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

National Research shares outstanding

The number of shares of National Research was 21.81 M in 2025. This indicates how many shares National Research is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
25.60 M Stocks
Jan 1, 2022
24.78 M Stocks
Jan 1, 2023
24.55 M Stocks
Jan 1, 2024
23.37 M Stocks
Jan 1, 2025
21.81 M Stocks
Jan 1, 2026 (e)
21.81 M Stocks
Jan 1, 2027 (e)
21.81 M Stocks
Jan 1, 2028 (e)
21.81 M Stocks

National Research Dividend History

22 years of dividend payments

YearAnnual DividendYoY ChangePayments
20260.48USDYTD
Mar 27, 20260.16USD 0.0%1/3
Jun 26, 20260.16USD 0.0%2/3
Sep 25, 2026Declared0.16USD 0.0%3/3
20250.52USD 8.3%
Mar 28, 20250.12USD 0.0%1/4
Jun 27, 20250.12USD 0.0%2/4
Sep 26, 20250.12USD 0.0%3/4
Dec 26, 20250.16USD 33.3%4/4
20240.48USD 67.6%
20231.48USD 76.2%
20220.84USD 75.0%
20210.48USD 128.6%
20200.21USD 73.1%
20190.78USD 23.8%
20180.63USD 57.5%
20170.40USD 17.6%

National Research dividend history and estimates

In 2025, National Research paid a dividend amounting to 0.52 USD. Dividend means that National Research distributes a portion of its profits to its owners.
  • Max

Dividend
Dividend (Estimate)
Special dividend
Details
Date
Dividend
Dividend (Estimate)
Special dividend
Jan 1, 2021
0.48 USD
0.00 USD
0.00 USD
Jan 1, 2022
0.84 USD
0.00 USD
0.00 USD
Jan 1, 2023
1.48 USD
0.00 USD
1.00 USD
Jan 1, 2024
0.48 USD
0.00 USD
0.00 USD
Jan 1, 2025
0.52 USD
0.00 USD
0.00 USD
Jan 1, 2026 (e)
0.48 USD
0.16 USD
0.00 USD
Jan 1, 2027 (e)
0.00 USD
0.64 USD
0.00 USD
Jan 1, 2028 (e)
0.00 USD
0.64 USD
0.00 USD

National Research dividend payout ratio

In 2025, National Research had a payout ratio of 97.76%. The payout ratio indicates the percentage of the company's profits that National Research distributes as dividends.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
32.79 %
Jan 1, 2022
65.44 %
Jan 1, 2023
117.31 %
Jan 1, 2024
45.26 %
Jan 1, 2025
97.76 %
Jan 1, 2026 (e)
193.94 %
Jan 1, 2027 (e)
60.95 %
Jan 1, 2028 (e)
55.17 %
Price targets and forecasts for National Research are not yet available.

National Research Analyst Rating Actions

DateFirmActionRating
7/29/2026
Citizens
Citizens
MaintainedMarket Outperform

National Research Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
7/28/20260.14USD-35.25 MUSD-2026 Q2

EESG©

Eulerpool ESG Scorecard© for the National Research stock

28/100
3
Environment
35
Social
45
Governance
E

Environment

20
Scope 1 - Direct Emissions
Scope 2 - Indirect emissions from purchased energy
Scope 3 - Indirect emissions within the value chain
Total CO₂ emissions
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees61
Percentage of women in management
Percentage of Asian employees3
Share of Asian management
Percentage of Hispanic/Latino employees6
Hispano/Latino Management share
Percentage of Black employees3
Black Management Share
Percentage of white employees83
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

National Research shareholder structure

% Name
13.59754%
Kayne Anderson Rudnick Investment Management, LLC
Kayne Anderson Rudnick Investment Management, LLC
4.29325%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
4.26173%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.
3.61251%
Atlanta Capital Management Company, L.L.C.
Atlanta Capital Management Company, L.L.C.
2.74377%
Dimensional Fund Advisors, L.P.
Dimensional Fund Advisors, L.P.
1.93286%
Renaissance Technologies LLC
Renaissance Technologies LLC
...

National Research Beneficial Ownership Filings (SEC 13D/G)

Free Float
52.5%
Float Shares
-
Shares Outstanding
-
StakeHolderFiling
45.70%
Beans Patrick E.
Beans Patrick E.
SEC ↗
30.00%
Patrick E. Beans, as the Special Holdings Direction Adviser under the Amandla MK Trust
Patrick E. Beans, as the Special Holdings Direction Adviser under the Amandla MK Trust
SEC ↗
30.00%
Amandla MK Trust
Amandla MK Trust
SEC ↗
27.80%
Michael and Karen Hays Grandchildren’s Trust dated March 9, 2009
Michael and Karen Hays Grandchildren’s Trust dated March 9, 2009
SEC ↗
27.80%
Kent E. Endacott, as the Special Holdings Direction Adviser under the Michael and Karen Hays Grandch
Kent E. Endacott, as the Special Holdings Direction Adviser under the Michael and Karen Hays Grandch
SEC ↗
23.70%
SCHEDULE 13D/A
SCHEDULE 13D/A
SEC ↗
21.10%
Amandla, LLC
Amandla, LLC
SEC ↗
18.80%
SCHEDULE 13D
SCHEDULE 13D
SEC ↗
18.80%
S. Hays
S. Hays
SEC ↗
18.80%
February 8, 2010
February 8, 2010
SEC ↗

National Research Executives and Management Board

11 members · avg. age 64 · 27 % women

KK

Mr. Kevin Karas (65)

Chief Financial Officer, Senior Vice President - Finance, Treasurer, Secretary

403,606.00 USD

Management

HH

Ms. Helen Hrdy (58)

Chief Customer Officer

402,097.00 USD
MH

Mr. Michael Hays (68)

President, Chief Executive Officer, Director · since 1981

181,173.00 USD
JH

Mr. Jason Hahn

Chief Revenue Officer

CL

Mr. Christophe Louvion

Chief Product Technology Officer

AM

Mr. Andy Monnich

Chief Corporate Development Officer

Board of Directors

PB

Ms. Parul Bhandari (48)

Independent Director

218,745.00 USD
JN

Mr. John Nunnelly (70)

Lead Independent Director

175,006.00 USD
DB

Dr. Donald Berwick (76)

Independent Director

150,006.00 USD
SL

Dr. Stephen Lockhart (64)

Independent Director

150,006.00 USD
PW

Dr. Penny Wheeler (64)

Independent Director

150,006.00 USD

Frequently asked questions about National Research

National Research Corp is a leading provider of analytics and insights for the healthcare industry. The company offers a comprehensive suite of performance measurement solutions to help healthcare organizations enhance patient experiences, improve outcomes, and optimize operational efficiency. By collecting and analyzing data from various sources, National Research Corp enables its clients to make informed decisions and drive positive change in the industry. Through its innovative business model, the company empowers healthcare providers to measure and improve their performance, ultimately leading to better patient care and satisfaction.

National Research Corp is primarily active in the healthcare industry. With years of expertise and a comprehensive suite of research solutions, National Research Corp provides valuable insights and improvement strategies to healthcare organizations. Their services aim to enhance patient satisfaction, manage reputation, and drive overall healthcare excellence. With a strong focus on the healthcare sector, National Research Corp has established itself as a trusted partner for healthcare providers, delivering data-driven solutions to improve quality, safety, and patient experience.

The main competitors of National Research Corp in the market include Press Ganey Holdings Inc., NRC Health Inc., and Advisory Board Company.

National Research Corp is a leading provider of analytics and insights to healthcare organizations. With a rich history spanning over three decades, the company has established itself as a trusted partner in delivering transformative solutions. National Research Corp's journey began in 1981, when it was founded by Samuel K. Hazen and Michael D. Hays to address the emerging need for healthcare quality measurement and improvement. Since then, National Research Corp has consistently pioneered innovative technologies and data-driven approaches to help healthcare providers enhance patient experiences, achieve operational excellence, and drive positive outcomes. Today, their comprehensive suite of services continues to empower healthcare institutions worldwide, making National Research Corp a respected global leader in the industry.

National Research Corp (NRC) has achieved significant milestones throughout its history. These include becoming a leading provider of patient satisfaction surveys and market research to healthcare organizations. NRC has built a reputation for delivering actionable insights and innovative solutions. The company has expanded its services globally and established strategic partnerships with major healthcare organizations. NRC's commitment to excellence has earned it numerous industry accolades, such as being named one of the "Best Places to Work in Healthcare" multiple times. With its strong track record and industry recognition, National Research Corp continues to be a trusted partner for healthcare organizations worldwide.

National Research Corp primarily operates in the United States. With its headquarters in Lincoln, Nebraska, the company provides performance measurement and improvement services to healthcare organizations across all 50 states. National Research Corp's dedication to serving the US healthcare industry has positioned it as a leading provider of patient satisfaction surveys, market insights, and quality improvement solutions.

National Research Corp (NRC) represents a strong set of values and corporate philosophy. With a commitment to excellence, NRC upholds integrity, transparency, and accountability in all its operations. The company places great emphasis on client satisfaction and strives to provide exceptional healthcare performance measurement solutions. NRC values innovation and continuously seeks new ways to improve patient care outcomes. By leveraging advanced data analytics, NRC assists healthcare organizations in delivering high-quality services, promoting positive patient experiences, and achieving operational efficiency. NRC's corporate philosophy revolves around fostering trust and collaboration with clients, driving meaningful advancements in the healthcare industry.

8 analysts currently rate the National Research stock: 0 recommend buying, 3 holding and 5 selling. For 2026, analysts expect National Research to generate revenue of 142.60 M USD and earnings per share of 0.34 USD.

Converted at the current exchange rate, the National Research share trades at 18.29 EUR (21.19 USD).

The National Research share (NRC) is listed on 3 stock exchanges, including: NASDAQ (NRC), Frankfurt (NR1A.F), München (NR1A.MU).

National Research Corp (NRC) is a leading company in the field of health care performance tools. Their business model is to provide their customers, mainly in the healthcare industry, with tools and data to improve patient experience, increase compliance with regulations, and enhance profitability. NRC works with various sectors, including hospitals, nursing homes, medical groups, rehabilitation centers, hospices, pharmacies, and health insurers. NRC offers a wide range of products and services to meet their customers' needs. The key products include: - MIND: A digital platform that provides healthcare executives with a 360-degree view of their organization. With MIND, users can access data to make informed decisions, respond to changes, and optimize their business. - Market Insights: A tool that allows customers to gather, analyze, and make informed decisions from data on their patients and competitors. Market Insights helps customers maximize their growth potential and better understand their competitive environment. - Transparency: An online rating system based on patient feedback. Transparency allows customers to collect, measure, and analyze feedback from their patients to improve their patient experience and remain competitive. - Family Experience: A module that enables nursing homes to enhance the experience of patients and family members. Family Experience helps customers increase their home stay rate and improve financial performance. In addition to providing products and services, NRC offers a variety of services to help their customers increase efficiency and profitability. This includes training healthcare staff to optimize the use of NRC's tools. NRC also offers professional services to optimize their customers' business operations, such as consulting services or data analysis. NRC's business model is focused on helping their customers achieve their goals and optimize their business operations. The company earns revenue through the sale of products, services, and additional features. Most of NRC's products are subscription-based and typically billed annually to customers. Overall, NRC's business model is centered around offering data-driven tools and services to their healthcare customers to increase profitability and improve their success in patient experience and their environment. NRC is an established company that has been operating for over 30 years and serves customers in the USA, Canada, and the Middle East.

The expected revenue of National Research is 142.60 M USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of National Research is 7.39 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of National Research is currently 62.52. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the National Research stock.

The price-to-sales ratio (P/S) of National Research is currently 3.24. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the National Research stock.

The Eulerpool Quality Score for National Research is 3/10.

The ISIN of National Research is US6373722023. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of National Research is A1WYXP. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of National Research is NRC. The ticker symbol is used to trade National Research shares on the stock exchange.

Over the past 12 months, National Research paid a dividend of 0.52 USD . This corresponds to a dividend yield of about 2.45 %. For the coming 12 months, National Research is expected to pay a dividend of 0.64 USD.

The current dividend yield of National Research is 2.45 %.

National Research pays a dividend, distributed in the months of , , , .

National Research paid dividends every year for the past 21 years.

For the upcoming 12 months, dividends amounting to 0.64 USD are expected. This corresponds to a dividend yield of 3.02 %.

National Research is assigned to the 'Health' sector.

To receive the latest dividend of National Research from amounting to 0.16 USD, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, National Research distributed 0.48 USD as dividends.

The dividends of National Research are distributed in USD.