Lamar Advertising (LAMR) Stock Price

Lamar Advertising Price

NASDAQ·CLOSED
160.00USD+3.77 (+2.38 %)
Market closed

Revenue has compounded at 3.8% per year over the past 19 years to 2.27 B USD. Earnings per share have grown at 14.5% per year over the last 19 years. Lamar Advertising's net margin stands at 25.9%, up from 21.7% several years earlier. Lamar Advertising currently offers a dividend yield of about 3.88%. The payout ratio is around 107% of earnings. The dividend has grown at 3.7% per year over the past 18 years. Analysts set a median price target of 142.80 USD, implying 10.7% below the current price. Of 13 analysts, 7 rate the stock a buy — an overall Buy consensus. The stock trades about 39% above its 52-week low.

Lamar Advertising stock price

Volume
Ex-Dividend
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Lamar Advertising over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Lamar Advertising stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Lamar Advertising's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Lamar Advertising Stock Price History
DateLamar Advertising Price
8/6/2026160.00 USD
8/5/2026156.23 USD
8/4/2026159.10 USD
8/3/2026157.61 USD
7/31/2026159.96 USD
7/30/2026160.65 USD
7/29/2026163.65 USD
7/27/2026161.84 USD
7/23/2026157.73 USD
7/22/2026158.91 USD
7/21/2026160.07 USD
7/20/2026161.16 USD
7/17/2026162.32 USD
7/16/2026162.38 USD
7/15/2026160.29 USD
7/14/2026157.23 USD
7/13/2026156.34 USD
7/10/2026155.18 USD
7/9/2026162.25 USD
7/8/2026158.66 USD
7/7/2026160.08 USD
7/6/2026157.80 USD
7/2/2026157.56 USD
7/1/2026156.64 USD
6/30/2026155.98 USD
6/29/2026155.17 USD
6/26/2026156.10 USD
6/25/2026154.36 USD
6/24/2026153.73 USD
6/23/2026152.38 USD
6/22/2026150.04 USD
6/18/2026149.91 USD
6/17/2026150.99 USD
6/16/2026149.02 USD
6/15/2026154.12 USD
6/12/2026152.62 USD
6/11/2026153.27 USD
6/10/2026151.99 USD
6/9/2026150.54 USD
6/8/2026149.69 USD
6/5/2026150.95 USD
6/4/2026150.90 USD
6/3/2026149.42 USD
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6/1/2026151.32 USD
5/29/2026153.06 USD
5/28/2026151.98 USD
5/27/2026153.14 USD
5/26/2026153.82 USD
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5/21/2026151.92 USD
5/20/2026150.98 USD
5/19/2026149.41 USD
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5/14/2026147.41 USD
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5/12/2026147.54 USD
5/11/2026152.26 USD
5/8/2026157.93 USD
5/7/2026151.20 USD
5/6/2026141.15 USD
5/5/2026138.52 USD
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5/1/2026140.35 USD
4/30/2026137.84 USD
4/29/2026135.98 USD
4/28/2026134.88 USD
4/27/2026135.75 USD
4/24/2026134.35 USD
4/22/2026133.55 USD
4/21/2026134.00 USD
4/20/2026135.18 USD
4/17/2026135.04 USD
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4/14/2026134.62 USD
4/13/2026132.92 USD
4/10/2026133.43 USD
4/9/2026132.87 USD
4/8/2026132.12 USD
4/7/2026128.77 USD
4/6/2026128.19 USD
4/2/2026127.64 USD
4/1/2026126.01 USD
3/31/2026126.66 USD
3/30/2026123.71 USD
3/27/2026123.77 USD
3/26/2026126.49 USD
3/25/2026126.47 USD
3/24/2026127.52 USD
3/23/2026127.12 USD
3/20/2026124.57 USD
3/19/2026127.41 USD
3/18/2026127.41 USD
3/17/2026134.10 USD
3/16/2026133.68 USD
3/13/2026134.14 USD
3/12/2026133.93 USD
3/11/2026134.68 USD
3/10/2026135.70 USD
3/9/2026136.02 USD
3/6/2026136.04 USD
3/5/2026138.46 USD
3/4/2026139.12 USD
3/3/2026139.08 USD
3/2/2026139.18 USD
2/27/2026137.74 USD
2/26/2026135.71 USD
2/25/2026135.02 USD
2/24/2026134.11 USD
2/23/2026132.03 USD
2/20/2026133.98 USD
2/19/2026132.83 USD
2/18/2026133.73 USD
2/17/2026132.57 USD
2/13/2026131.79 USD
2/12/2026131.30 USD
2/11/2026132.64 USD
2/10/2026135.49 USD
2/9/2026132.42 USD
2/6/2026133.23 USD
2/5/2026131.13 USD
2/4/2026128.31 USD
2/3/2026126.06 USD
2/2/2026127.79 USD
1/30/2026128.31 USD
1/29/2026128.00 USD
1/28/2026127.12 USD
1/27/2026128.17 USD
1/26/2026128.58 USD
1/23/2026128.70 USD
1/22/2026129.68 USD
1/21/2026132.00 USD
1/20/2026130.54 USD
1/16/2026132.26 USD
1/15/2026132.79 USD
1/14/2026130.78 USD
1/13/2026129.80 USD
1/12/2026129.60 USD
1/9/2026129.41 USD
1/8/2026127.48 USD
1/7/2026127.19 USD
1/6/2026127.28 USD
1/5/2026124.50 USD
1/2/2026124.12 USD
12/31/2025126.58 USD
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12/26/2025126.55 USD
12/24/2025126.79 USD
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12/11/2025129.22 USD
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12/8/2025131.49 USD
12/5/2025132.85 USD
12/4/2025132.50 USD
12/3/2025132.23 USD
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12/1/2025132.57 USD
11/28/2025132.39 USD
11/26/2025132.42 USD
11/25/2025132.54 USD
11/24/2025132.10 USD
11/21/2025131.27 USD
11/20/2025127.79 USD
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11/18/2025129.30 USD
11/17/2025126.66 USD
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11/12/2025128.09 USD
11/11/2025127.47 USD
11/10/2025124.94 USD
11/7/2025126.35 USD
11/6/2025119.97 USD
11/5/2025118.49 USD
11/4/2025119.60 USD
11/3/2025119.52 USD
10/31/2025118.59 USD
10/30/2025116.11 USD
10/29/2025116.42 USD
10/28/2025119.38 USD
10/27/2025120.02 USD
10/24/2025120.20 USD
10/23/2025120.05 USD
10/22/2025121.15 USD
10/21/2025121.11 USD
10/20/2025120.10 USD
10/17/2025119.03 USD
10/16/2025118.11 USD
10/15/2025121.00 USD
10/14/2025120.00 USD
10/13/2025118.99 USD
10/10/2025117.32 USD
10/9/2025118.38 USD
10/8/2025120.79 USD
10/7/2025121.47 USD
10/6/2025122.20 USD
10/3/2025123.22 USD
10/2/2025122.03 USD
10/1/2025122.32 USD
9/30/2025122.42 USD
9/29/2025120.92 USD
9/28/2025120.92 USD
9/25/2025121.63 USD
9/24/2025120.60 USD
9/23/2025124.33 USD
9/22/2025124.23 USD
9/19/2025123.76 USD
9/18/2025125.32 USD
9/17/2025126.61 USD
9/16/2025126.36 USD
9/15/2025127.74 USD
9/12/2025127.61 USD
9/11/2025128.82 USD
9/10/2025126.60 USD
9/9/2025127.94 USD
9/8/2025128.25 USD
9/5/2025128.00 USD
9/4/2025128.01 USD
9/3/2025126.28 USD
9/2/2025125.06 USD
8/29/2025127.25 USD
8/28/2025126.13 USD
8/27/2025127.55 USD
8/26/2025125.29 USD
8/25/2025125.60 USD
8/22/2025126.79 USD
8/21/2025122.42 USD
8/20/2025122.61 USD
8/19/2025120.55 USD
8/18/2025121.38 USD
8/15/2025123.52 USD
8/14/2025127.08 USD
8/13/2025121.50 USD
8/12/2025117.30 USD
8/11/2025114.98 USD
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Lamar Advertising Revenue, FFO, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
FFO
Net Income
Details
Date
Revenue
FFO
Net Income
Jan 1, 2021
1.79 B USD
659.38 M USD
388.09 M USD
Jan 1, 2022
2.03 B USD
788.10 M USD
438.65 M USD
Jan 1, 2023
2.11 B USD
796.40 M USD
495.76 M USD
Jan 1, 2024
2.21 B USD
825.91 M USD
361.87 M USD
Jan 1, 2025
2.27 B USD
919.77 M USD
587.15 M USD
Jan 1, 2026 (e)
2.38 B USD
0.00 USD
599.18 M USD
Jan 1, 2027 (e)
2.47 B USD
0.00 USD
638.97 M USD
Jan 1, 2028 (e)
2.58 B USD
0.00 USD
725.16 M USD

Lamar Advertising Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 9, 2026, 1:11 AM
 
REVENUEB USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB USD
EBITM USD
EBIT MARGIN%
NET INCOMEM USD
NET INCOME GROWTH%
DIV.USD
DIV. GROWTH%
SHARESM
20132014201520162017201820192020202120222023202420252026e2027e2028e
1.251.291.351.501.541.631.751.571.792.032.112.212.272.382.472.58
5.333.375.1310.862.735.587.74-10.5513.9713.713.844.602.674.903.874.46
64.9064.7264.9764.9364.8965.4666.3464.4867.7167.1367.0167.0138.2238.2238.2238.22
0.810.830.880.971.001.071.161.011.211.361.411.480.870.910.940.99
223.00278.00383.00439.00455.00460.00517.00410.00521.00578.00675.00532.00698.00901.00936.00977.00
17.9121.6028.3129.2729.5328.2729.4926.1529.1628.4431.9924.1130.8037.9037.9137.88
40.00253.00262.00298.00317.00305.00372.00243.00388.00438.00495.00361.00587.00599.00638.00725.00
344.44532.503.5613.746.38-3.7921.97-34.6859.6712.8913.01-27.0762.602.046.5113.64
–3.332.753.023.323.653.842.503.504.705.005.406.206.407.679.20
––-17.429.829.939.945.21-34.9040.0034.296.388.0014.813.2319.8419.95
95.0995.5296.6897.9598.6099.76100.67100.81101.47101.77102.17102.64101.36101.36101.36101.36
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Lamar Advertising generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Lamar Advertising retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Lamar Advertising's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Lamar Advertising has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Lamar Advertising's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Lamar Advertising stock margins

The Lamar Advertising margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Lamar Advertising. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Lamar Advertising.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
67.75 %
29.16 %
21.71 %
Jan 1, 2022
67.16 %
28.44 %
21.59 %
Jan 1, 2023
66.99 %
32.00 %
23.48 %
Jan 1, 2024
67.02 %
24.11 %
16.40 %
Jan 1, 2025
38.24 %
30.81 %
25.91 %
Jan 1, 2026 (e)
38.24 %
37.91 %
25.20 %
Jan 1, 2027 (e)
38.24 %
37.91 %
25.87 %
Jan 1, 2028 (e)
38.24 %
37.91 %
28.12 %

Lamar Advertising Stock Revenue, EBIT, Earnings per Share

The Lamar Advertising earnings per share therefore indicates how much revenue Lamar Advertising has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
17.62 USD
5.14 USD
3.82 USD
Jan 1, 2022
19.97 USD
5.68 USD
4.31 USD
Jan 1, 2023
20.66 USD
6.61 USD
4.85 USD
Jan 1, 2024
21.50 USD
5.18 USD
3.53 USD
Jan 1, 2025
22.36 USD
6.89 USD
5.79 USD
Jan 1, 2026 (e)
23.47 USD
8.89 USD
5.92 USD
Jan 1, 2027 (e)
24.38 USD
9.24 USD
6.31 USD
Jan 1, 2028 (e)
25.46 USD
9.65 USD
7.16 USD

Lamar Advertising business model & stock analysis

Lamar Advertising Co. is an American company that operates in the field of outdoor advertising and is headquartered in Baton Rouge, Louisiana. The company was founded in 1902 by Charles W. Lamar, who started by setting up billboards and signs. Today, the company is one of the largest providers of outdoor advertising in the USA. Lamar Advertising Co.'s business model is based on renting advertising space in public areas. This includes billboards, digital displays, bus and train stations, digital signs, mobile billboards, airports, and more. Lamar Advertising Co. acts as a landlord for the advertising spaces and makes them available to advertising companies. Due to the central location and the large audience that passes by the advertising spaces every day, companies can reach their target audience on a large scale and effectively spread their advertising messages. The company has developed into various sectors in recent years. For example, Lamar Transit Advertising specializes in advertising on buses, trams, and train stations. Lamar Interactive enables advertising companies to use digital outdoor advertising offerings through interactive technologies. Lamar Airports Advertising also offers companies the opportunity to draw attention to themselves in naturally limited places. High traffic and pedestrian numbers also make this advertising option interesting. Lamar Publicity is also a part of the company that specializes in its offerings on posters and other traditional illuminated advertising spaces. Lamar Advertising Co. operates in 48 US states, Canada, and Puerto Rico. The company potentially reaches more than 100 million people per week. The company is focused on providing its customers with the most comprehensive service possible. Lamar Advertising Co. offers customers the opportunity to manage their campaigns specifically and thus reach very specific target groups. All important key figures, such as reach, impact, conversion rates, etc., are recorded using in-house software. The products offered by Lamar Advertising Co. are diverse: from large-format billboards to sophisticated digital displays with the latest technology, to life-size floor-to-ceiling ads, everything is available. There are now also interactive advertising spaces with touchscreens, animated graphics, and constantly changing designs to stand out from the crowd of increasingly similar-looking traditional forms of advertising. In addition, Lamar Advertising Co. also offers special forms of advertising, such as network expansion, where a network of digital displays is set up. This is particularly interesting for national campaigns with a high reach. With the help of targeting, companies can also adapt their advertising very precisely to their destination, e.g. by using geo-targeting to limit their campaign to a specific region. Lamar Advertising Co. has been a significant part of the outdoor advertising industry for many years and has continuously evolved to meet the requirements of the digital age and the needs of its customers. Thanks to its excellent business model, comprehensive expertise, and strong innovation, the company is well-positioned to continue playing a significant role in the advertising world in the future.

Lamar Advertising SWOT Analysis

Strengths

Lamar Advertising Co has various strengths that contribute to its success in the industry. These include:

  • Strong brand reputation and market presence, leading to increased customer trust and loyalty.
  • Extensive network of outdoor advertising displays, allowing the company to reach a wide audience.
  • Diverse range of advertising formats and solutions, catering to different client needs and preferences.
  • Technological advancements in digital advertising, enabling dynamic and interactive campaigns.

Weaknesses

Despite its strengths, Lamar Advertising Co also faces certain weaknesses that need to be addressed:

  • Dependence on external factors such as weather conditions, which can impact the effectiveness of outdoor ads.
  • Limited international presence compared to competitors, limiting potential growth opportunities.
  • Relatively high operational costs associated with maintaining and updating advertising displays.

Opportunities

Lamar Advertising Co can take advantage of several opportunities in the market:

  • Growing demand for targeted and personalized advertising, especially in the digital domain.
  • Expansion into emerging markets, both domestically and internationally, to tap into new customer segments.
  • Integration of data analytics and audience measurement to enhance the effectiveness of campaigns.

Threats

Lamar Advertising Co should also be mindful of potential threats that could impact its performance:

  • Intense competition from other advertising agencies and digital advertising platforms.
  • Ad-blocking technologies and increasing consumer aversion towards traditional advertising methods.
  • Economic downturns and fluctuations in advertising budgets, affecting ad spend by clients.

Lamar Advertising Employees

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Lamar Advertising Employees
Details
Date
Lamar Advertising Employees
Jan 1, 2018
- Employees
Jan 1, 2019
- Employees
Jan 1, 2020
- Employees
Jan 1, 2021
- Employees
Jan 1, 2022
- Employees
Jan 1, 2023
- Employees
Jan 1, 2024
- Employees
Jan 1, 2025
- Employees

Lamar Advertising Segments

Lamar Advertising Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Lamar Advertising historical P/E ratio, EBIT multiple, and P/S ratio

Lamar Advertising annual returns

Details

Annual Return

ⓘ

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Lamar Advertising shares outstanding

The number of shares of Lamar Advertising was 101.36 M in 2025. This indicates how many shares Lamar Advertising is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
101.47 M Stocks
Jan 1, 2022
101.77 M Stocks
Jan 1, 2023
102.17 M Stocks
Jan 1, 2024
102.64 M Stocks
Jan 1, 2025
101.36 M Stocks
Jan 1, 2026 (e)
101.36 M Stocks
Jan 1, 2027 (e)
101.36 M Stocks
Jan 1, 2028 (e)
101.36 M Stocks

Lamar Advertising stock splits

In Lamar Advertising's history, there have been no stock splits.

Lamar Advertising Dividend History

14 years of dividend payments · 5 consecutive increases

YearAnnual DividendYoY ChangePayments
20263.20USDYTD—2×
Mar 16, 20261.60USD↑ 3.2%1/2
Jun 16, 20261.60USD 0.0%2/2
20256.20USD↑ 14.8%4×
Mar 14, 20251.55USD↑ 10.7%1/4
Jun 16, 20251.55USD 0.0%2/4
Sep 19, 20251.55USD 0.0%3/4
Dec 22, 20251.55USD 0.0%4/4
20245.40USD↑ 8.0%4×
20235.00USD↑ 6.4%4×
20224.70USD↑ 34.3%4×
20213.50USD↑ 40.0%4×
20202.50USD↓ 34.9%4×
20193.84USD↑ 5.2%4×
20183.65USD↑ 9.9%4×
20173.32USD↑ 9.9%4×

Lamar Advertising dividend history and estimates

In 2025, Lamar Advertising paid a dividend amounting to 6.20 USD. Dividend means that Lamar Advertising distributes a portion of its profits to its owners.

  • Max

Dividend
Dividend (Estimate)
Special dividend
Details
Date
Dividend
Dividend (Estimate)
Special dividend
Jan 1, 2021
3.50 USD
0.00 USD
0.00 USD
Jan 1, 2022
4.70 USD
0.00 USD
0.00 USD
Jan 1, 2023
5.00 USD
0.00 USD
0.00 USD
Jan 1, 2024
5.40 USD
0.00 USD
0.00 USD
Jan 1, 2025
6.20 USD
0.00 USD
0.00 USD
Jan 1, 2026 (e)
3.20 USD
3.20 USD
0.00 USD
Jan 1, 2027 (e)
0.00 USD
7.67 USD
0.00 USD
Jan 1, 2028 (e)
0.00 USD
9.20 USD
0.00 USD

Lamar Advertising dividend payout ratio

In 2025, Lamar Advertising had a payout ratio of 68.33%. The payout ratio indicates the percentage of the company's profits that Lamar Advertising distributes as dividends.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

FFO payout ratio
Details
Date
FFO payout ratio
Jan 1, 2021
53.86 %
Jan 1, 2022
60.69 %
Jan 1, 2023
64.14 %
Jan 1, 2024
67.11 %
Jan 1, 2025
68.33 %
Jan 1, 2026 (e)
0.00 %
Jan 1, 2027 (e)
0.00 %
Jan 1, 2028 (e)
0.00 %

Current Lamar Advertising forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy
53.85 % (7)
Hold
46.15 % (6)
Sell
0.00 % (0)
12M Price Target
142.80
Last Price
160.93
Currency
USD
12M Return Potential
-11.27 %
LTM Return
0 %

Lamar Advertising Analyst Rating Actions

DateFirmActionRatingReliability
7/10/2026
Citigroup
Citigroup
DowngradeBuyNeutral48
5/14/2026
TD Cowen
TD Cowen
MaintainedBuy60
5/8/2026
Wells Fargo
Wells Fargo
MaintainedEqual Weight56
2/24/2026
Wells Fargo
Wells Fargo
MaintainedEqual Weight56
11/13/2025
Citigroup
Citigroup
MaintainedBuy48
11/12/2025
JP Morgan
JP Morgan
MaintainedNeutral80
8/11/2025
Wells Fargo
Wells Fargo
MaintainedEqual Weight56
8/11/2025
JP Morgan
JP Morgan
MaintainedNeutral80
8/4/2025
Morgan Stanley
Morgan Stanley
MaintainedEqual Weight60
5/29/2025
Citigroup
Citigroup
UpgradeNeutralBuy48

Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.

Lamar Advertising Earnings Calls

2025

Lamar Advertising Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
8/6/20261.61USD-618.74 MUSD-2026 Q2
5/7/20260.85USD-533.32 MUSD-2026 Q1
2/20/20261.66USD-604.30 MUSD-2025 Q4
8/8/20251.49USD-592.33 MUSD-2025 Q2
11/8/20241.48USD-605.71 MUSD-2024 Q3
5/2/20240.99USD--USD-2024 Q1
2/22/20241.40USD-559.98 MUSD-2023 Q4
8/1/20231.51USD-557.24 MUSD-2023 Q2
5/3/20231.02USD-491.26 MUSD-2023 Q1
2/23/20231.32USD-550.13 MUSD-2022 Q4
...

EESG©

Eulerpool ESG Scorecard© for the Lamar Advertising stock

44/100
38
Environment
61
Social
35
Governance
E

Environment

20
Scope 1 - Direct Emissions—
Scope 2 - Indirect emissions from purchased energy—
Scope 3 - Indirect emissions within the value chain—
Total CO₂ emissions—
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees36
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Lamar Advertising shareholder structure

% Name
9.85612%
BLACKROCK, INC.
BLACKROCK, INC.
7.39047%
VANGUARD PORTFOLIO MANAGEMENT LLC
VANGUARD PORTFOLIO MANAGEMENT LLC
3.84883%
VANGUARD CAPITAL MANAGEMENT LLC
VANGUARD CAPITAL MANAGEMENT LLC
3.75509%
FMR LLC
FMR LLC
2.87367%
VICTORY CAPITAL MANAGEMENT INC
VICTORY CAPITAL MANAGEMENT INC
2.73018%
JANUS HENDERSON GROUP PLC
JANUS HENDERSON GROUP PLC
...

Lamar Advertising Beneficial Ownership Filings (SEC 13D/G)

Free Float
85.0%
Float Shares
-
Shares Outstanding
-
StakeHolderFiling
23.50%
VPE Holdings, LLC
VPE Holdings, LLC
SEC ↗
15.02%
The Vanguard Group - 23-1945930
The Vanguard Group - 23-1945930
SEC ↗
12.00%
12.0%5
12.0%5
SEC ↗
11.70%
Kevin P. Reilly, Jr.
Kevin P. Reilly, Jr.
SEC ↗
11.50%
Ford Motor Company
Ford Motor Company
SEC ↗
11.30%
BlackRock, Inc.
BlackRock, Inc.
SEC ↗
9.90%
Lancer Capital LLC
Lancer Capital LLC
SEC ↗
9.30%
9.3%2
9.3%2
SEC ↗
9.20%
9.2%2
9.2%2
SEC ↗
9.10%
(1) BlackRock, Inc.
(1) BlackRock, Inc.
SEC ↗

Lamar Advertising Executives and Management Board

11 members · avg. age 67 · 27 % women

SR

Mr. Sean Reilly (63)

President, Chief Executive Officer · since 2020

9.36 M USD

Management

JJ

Mr. Jay Johnson (48)

Chief Financial Officer, Executive Vice President, Treasurer

5.41 M USD

Board of Directors

KR

Mr. Kevin Reilly (70)

Executive Chairman of the Board · since 1984

3.53 M USD
SM

Mr. Stephen Mumblow (69)

Independent Director

183,500.00 USD
JK

Mr. John Koerner (82)

Independent Director

167,500.00 USD
TR

Mr. Thomas Reifenheiser (89)

Independent Director

167,500.00 USD
ML

Mr. Marshall Loeb (62)

Independent Director

137,500.00 USD
NF

Ms. Nancy Fletcher (70)

Independent Director

133,000.00 USD

Lamar Advertising Supply Chain

Lamar Advertising Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
2 companies
#NameTrend
1
Capital Properties
Supplier·Real Estate Management & Development·US
0.39
0.60
-0.12
-0.17
—
—
2
Landmark Infrastructure Partners LP
Supplier
-0.17
-0.78
-0.28
-0.46
-0.16
—

Frequently asked questions about Lamar Advertising

The business model of Lamar Advertising Co is primarily focused on outdoor advertising. Lamar Advertising Co operates as a real estate investment trust (REIT), owning and leasing advertising space on billboards, transit shelters, and digital displays across the United States and Canada. As one of the largest outdoor advertising companies, Lamar Advertising Co generates revenue by renting out advertising space to various organizations and businesses looking to promote their products or services. With a diverse portfolio of outdoor advertising assets, Lamar Advertising Co continues to attract advertisers and effectively reach target audiences across different locations and markets.

Lamar Advertising Co is primarily active in the advertising and outdoor media industry.

The main competitors of Lamar Advertising Co in the market include Clear Channel Outdoor Holdings Inc and Outfront Media Inc.

Lamar Advertising Co is an influential outdoor advertising company with a rich history. Founded in 1902, Lamar has grown to become one of the largest providers of out-of-home advertising in North America. Over the years, the company has built a strong reputation for its innovative and impactful advertising solutions, leveraging various media formats like billboards, transit, and digital displays. Lamar Advertising Co constantly adapts to emerging technologies and market trends, ensuring effective brand communication for its clients across diverse industries. With a vast network of strategically placed advertising assets, Lamar continues to play a pivotal role in shaping the advertising landscape, making it a trusted choice for businesses looking to enhance their brand visibility.

Lamar Advertising Co has achieved several significant milestones throughout its history. Since its founding in 1902, the company has grown to become one of the largest outdoor advertising companies in North America. Lamar Advertising Co pioneered the concept of roadside billboards, revolutionizing the advertising industry. Over the years, the company expanded its reach by acquiring various competitors and diversifying its portfolio of outdoor advertising solutions. Lamar Advertising Co consistently demonstrates its commitment to innovation and sustainability in the industry. With a strong presence in both local communities and major markets, the company continues to shape the future of outdoor advertising.

Lamar Advertising Co is primarily present in the United States.

Lamar Advertising Co represents a set of values and corporate philosophy centered around innovation, leadership, and customer service. As a leading out-of-home advertising company, Lamar is committed to delivering effective advertising solutions to its clients, while prioritizing creativity and technological advancements. Lamar's philosophy is rooted in being customer-centric, understanding client needs, and providing tailored advertising services to achieve their goals. With a focus on community engagement and responsible business practices, Lamar upholds integrity, transparency, and a strong work ethic. By consistently striving for excellence in their field, Lamar Advertising Co sets itself apart as a trusted and reliable partner in the advertising industry.

Analysts currently set an average price target of 137.50 USD for the Lamar Advertising stock (median: 142.80 USD), implying -14.6 % versus the latest price. The consensus is based on 13 analyst ratings.

Lamar Advertising Analyst Price Targets 2026

13 analysts currently rate the Lamar Advertising stock: 7 recommend buying, 6 holding and 0 selling. For 2026, analysts expect Lamar Advertising to generate revenue of 2.38 B USD and earnings per share of 5.91 USD.

Lamar Advertising Analyst Price Targets 2026

Converted at the current exchange rate, the Lamar Advertising share trades at 138.51 EUR (160.00 USD).

The Lamar Advertising share (LAMR) is listed on 5 stock exchanges, including: NASDAQ (LAMR), Frankfurt (6LA.F), München (6LA.MU), Düsseldorf (6LA.DU), SIX (Zürich) (6LA.SW).

Lamar Advertising Co. is a publicly traded company specializing in advertising in the public space. The business model is based on renting advertising space to companies that want to promote their products and services. The company operates in various sectors, all focused on placing advertising in the public space. This includes outdoor advertising, digital advertising, airport advertising, transit advertising, and mobile advertising. Outdoor advertising by Lamar Advertising Co. includes a wide range of advertising formats, including posters, billboards, bulletin boards, and special campaigns such as Super-Wall posters, which can be up to 3,000 square meters in size. Digital advertising uses large LED screens and screens at major traffic intersections and shopping centers to reach target audiences with creative and interactive campaigns. Lamar Advertising Co.'s airport advertising aims to reach consumers who are on business trips or vacations. The advertising spaces are located at airports, on airplanes, and in their associated lounges. Transit advertising is another important sector of the company. It involves equipping and labeling vehicle fleets with advertising. This is done on buses, taxis, trams, and subways. Companies can align their advertising messages with specific target groups and regions. Finally, Lamar Advertising Co. also offers mobile advertising. This involves advertising on trucks and mobile LED trailers that can be used at busy locations such as concerts, trade shows, or other events. Lamar Advertising Co.'s business model is designed to market advertising space in the public space and help companies promote their products and services. The company earns money by renting out its various advertising spaces to companies, agencies, and organizations. With the help of state-of-the-art technology and an extensive network of advertising locations, Lamar Advertising Co. is able to help companies showcase their brand and reach their target audience in the best possible way. In summary, Lamar Advertising Co.'s business model is based on renting advertising space in the public space. The company operates in various sectors to ensure a wide range of offerings and a large reach. The use of state-of-the-art technology and a competent marketing team contribute to the success of the company and ensure that it helps its customers achieve their advertising goals.

The expected revenue of Lamar Advertising is 2.38 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Lamar Advertising is 599.18 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Lamar Advertising is currently 27.07. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Lamar Advertising stock.

The price-to-sales ratio (P/S) of Lamar Advertising is currently 6.82. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Lamar Advertising stock.

The Eulerpool Quality Score for Lamar Advertising is 7/10.

The ISIN of Lamar Advertising is US5128161099. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Lamar Advertising is A12FFH. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Lamar Advertising is LAMR. The ticker symbol is used to trade Lamar Advertising shares on the stock exchange.

Over the past 12 months, Lamar Advertising paid a dividend of 6.20 USD . This corresponds to a dividend yield of about 3.88 %. For the coming 12 months, Lamar Advertising is expected to pay a dividend of 7.67 USD.

The current dividend yield of Lamar Advertising is 3.88 %.

Lamar Advertising pays a dividend, distributed in the months of , , , .

Lamar Advertising paid dividends every year for the past 12 years.

For the upcoming 12 months, dividends amounting to 7.67 USD are expected. This corresponds to a dividend yield of 4.80 %.

Lamar Advertising is assigned to the 'Real Estate' sector.

To receive the latest dividend of Lamar Advertising from amounting to 1.6 USD, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, Lamar Advertising distributed 5.4 USD as dividends.

The dividends of Lamar Advertising are distributed in USD.

All fundamentals and in-depth analysis of Lamar Advertising

Our stock analysis for Lamar Advertising stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Lamar Advertising. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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