Baidu (BIDU) Stock Price

Baidu Price

NASDAQ·CLOSED
105.34CNY-2.05 (-1.93 %)
Market closed

Over the last 19 years Baidu grew revenue by 37.4% annually, reaching 133.13 B CNY. Earnings per share have grown at 37.8% per year over the last 19 years. For Baidu, the net margin of 17.4% is down versus 20.9% a few years ago. The consensus 12-month price target for Baidu is 1,105.47 CNY, about 949.4% above where the stock trades today. Of 40 analysts, 31 rate the stock a buy — an overall Buy consensus.

Baidu stock price

Volume
Details

Stock Price

ⓘ

How to Read This Chart

This chart tracks the historical stock price of Baidu over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Baidu stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Baidu's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Baidu Stock Price History
DateBaidu Price
7/24/2026105.34 CNY
7/23/2026107.39 CNY
7/22/2026107.52 CNY
6/22/2026112.02 CNY
6/18/2026111.76 CNY
6/17/2026111.61 CNY
6/16/2026112.72 CNY
6/15/2026116.75 CNY
6/12/2026115.77 CNY
6/11/2026116.11 CNY
6/10/2026117.48 CNY
6/5/2026121.66 CNY
6/4/2026134.80 CNY
6/3/2026132.68 CNY
6/2/2026136.72 CNY
6/1/2026132.40 CNY
5/29/2026135.31 CNY
5/28/2026132.05 CNY
5/27/2026129.91 CNY
5/26/2026126.83 CNY
5/22/2026127.79 CNY
5/21/2026131.18 CNY
5/20/2026135.22 CNY
5/19/2026137.68 CNY
5/14/2026971.54 CNY
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Baidu Revenue, EBIT, Net Income

  • 3 Years

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2022
123.68 B CNY
15.91 B CNY
6.97 B CNY
Jan 1, 2023
134.60 B CNY
21.86 B CNY
19.60 B CNY
Jan 1, 2024
133.13 B CNY
21.27 B CNY
23.17 B CNY
Jan 1, 2025 (e)
129.04 B CNY
19.11 B CNY
151.92 B CNY
Jan 1, 2026 (e)
129.65 B CNY
19.20 B CNY
134.76 B CNY
Jan 1, 2027 (e)
138.48 B CNY
20.51 B CNY
157.52 B CNY
Jan 1, 2028 (e)
153.86 B CNY
22.79 B CNY
189.08 B CNY
Jan 1, 2029 (e)
169.68 B CNY
25.13 B CNY
219.03 B CNY

Baidu Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 28, 2026, 8:27 PM
 
REVENUEB CNY
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB CNY
EBITB CNY
EBIT MARGIN%
NET INCOMEB CNY
NET INCOME GROWTH%
SHARESB
201420152016201720182019202020212022202320242025e2026e2027e2028e2029e
49.0566.3870.5584.81102.28107.41107.07124.49123.68134.60133.13129.04129.65138.48153.86169.68
53.5635.336.2820.2120.605.02-0.3216.27-0.668.83-1.09-3.070.476.8111.1110.28
61.5058.6449.9949.2249.4141.4964.1556.4654.6151.6950.3550.3550.3550.3550.3550.35
30.1738.9235.2741.7550.5344.5668.6970.2967.5469.5767.0264.9765.2869.7277.4685.43
12.8011.6710.0515.6915.536.3115.5010.5215.9121.8621.2719.1119.2020.5122.7925.13
26.1017.5814.2418.5015.185.8714.478.4512.8716.2415.9814.8114.8114.8114.8114.81
13.1433.3411.0718.3227.441.9822.389.886.9719.6023.17151.92134.76157.52189.08219.03
24.95153.61-66.7865.4149.81-92.791,030.51-55.88-29.45181.2618.24555.64-11.3016.8920.0415.84
2.822.802.782.802.812.792.762.812.812.842.802.802.802.802.802.80
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Baidu generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Baidu retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Baidu's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Baidu has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Baidu's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Baidu stock margins

The Baidu margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Baidu. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Baidu.

  • 3 Years

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  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2020
64.15 %
14.47 %
20.91 %
Jan 1, 2021
56.46 %
8.45 %
7.93 %
Jan 1, 2022
54.61 %
12.87 %
5.63 %
Jan 1, 2023
51.69 %
16.24 %
14.56 %
Jan 1, 2024
50.35 %
15.98 %
17.41 %
Jan 1, 2025 (e)
50.35 %
14.81 %
117.73 %
Jan 1, 2026 (e)
50.35 %
14.81 %
103.94 %
Jan 1, 2027 (e)
50.35 %
14.81 %
113.75 %

Baidu Stock Revenue, EBIT, Earnings per Share

The Baidu earnings per share therefore indicates how much revenue Baidu has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

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  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2020
38.85 CNY
5.62 CNY
8.12 CNY
Jan 1, 2021
44.24 CNY
3.74 CNY
3.51 CNY
Jan 1, 2022
44.03 CNY
5.66 CNY
2.48 CNY
Jan 1, 2023
47.44 CNY
7.70 CNY
6.91 CNY
Jan 1, 2024
47.58 CNY
7.60 CNY
8.28 CNY
Jan 1, 2025 (e)
46.12 CNY
6.83 CNY
54.30 CNY
Jan 1, 2026 (e)
46.34 CNY
6.86 CNY
48.16 CNY
Jan 1, 2027 (e)
49.49 CNY
7.33 CNY
56.30 CNY

Baidu business model & stock analysis

Baidu Inc is a Chinese technology company and one of the largest search engines in the country. It was founded in 2000 by Robin Li and Eric Xu.

Baidu SWOT Analysis

Strengths

Baidu Inc, a leading Chinese technology company, possesses several notable strengths that contribute to its success and competitive advantage within the market. These strengths include:

  • Strong brand recognition in China
  • Market dominance as the leading search engine in China
  • Extensive user base and high user engagement
  • Diversified revenue streams from online advertising, cloud services, and other innovative offerings
  • Advanced AI technology and data analytics capabilities

Weaknesses

Despite its strengths, Baidu Inc also experiences certain weaknesses that may hinder its growth and performance. These weaknesses include:

  • Reliance on the Chinese market, limiting global expansion opportunities
  • Controversies surrounding content censorship and privacy concerns
  • Competition from other domestic and international technology companies
  • Issues related to intellectual property rights and copyright infringement
  • Dependency on advertising revenue, making it vulnerable to economic downturns

Opportunities

Baidu Inc has several opportunities to capitalize on and further enhance its position in the market. These opportunities include:

  • Expansion into new markets beyond China, especially countries with emerging economies
  • Growth potential in sectors like artificial intelligence, autonomous vehicles, and cloud computing
  • Investments in research and development to drive innovation and create new products/services
  • Partnerships and collaborations with other technology companies for mutual benefits and synergies
  • Increased focus on mobile advertising and monetizing mobile app usage

Threats

Baidu Inc also faces several threats, which should be carefully addressed to sustain its success in the future. These threats include:

  • Intense competition from domestic rivals, such as Tencent and Alibaba
  • Stringent government regulations and censorship policies in China
  • Emergence of new technologies and disruptive innovations that could challenge Baidu's offerings
  • Cybersecurity threats and potential data breaches
  • Volatile global economic conditions affecting advertising budgets and market demand

Baidu Segments

Baidu Revenue by Segment

  • 3 Years

  • Max

Online Marketing Services
Product and Service, Other
Details
Date
Online Marketing Services
Product and Service, Other
Jan 1, 2021
12.66 B CNY
6.87 B CNY
Jan 1, 2023
11.44 B CNY
7.52 B CNY
Jan 1, 2024
10.76 B CNY
7.48 B CNY

Baidu Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Baidu historical P/E ratio, EBIT multiple, and P/S ratio

Baidu annual returns

Details

Annual Return

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What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Baidu shares outstanding

The number of shares of Baidu was 2.8 B in 2025. This indicates how many shares Baidu is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

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  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2020
2.76 B Stocks
Jan 1, 2021
2.81 B Stocks
Jan 1, 2022
2.81 B Stocks
Jan 1, 2023
2.84 B Stocks
Jan 1, 2024
2.80 B Stocks
Jan 1, 2025 (e)
2.80 B Stocks
Jan 1, 2026 (e)
2.80 B Stocks
Jan 1, 2027 (e)
2.80 B Stocks

Baidu stock splits

In Baidu's history, there have been no stock splits.

Current Baidu forecasts and price targets in July 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy77.50 % (31)
Hold20.00 % (8)
Sell2.50 % (1)
12M Price Target
1,105.47
Last Price
105.34
Currency
CNY
12M Return Potential
949.43 %
LTM Return
0 %

Baidu Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
5/18/202611.80CNY31.97 BCNY2026 Q1
2/26/20269.43CNY33.27 BCNY2025 Q4
11/18/20257.80CNY31.31 BCNY2025 Q3
8/20/202513.59CNY33.52 BCNY2025 Q2
11/21/202418.04CNY34.30 BCNY2024 Q3
11/19/202418.13CNY34.35 BCNY2024 Q3
5/14/202417.32CNY33.50 BCNY2024 Q1
2/20/202418.41CNY36.32 BCNY2023 Q4
11/20/202318.62CNY35.76 BCNY2023 Q3
8/28/202315.75CNY34.33 BCNY2023 Q2
...

EESG©

Eulerpool ESG Scorecard© for the Baidu stock

77/100
90
Environment
98
Social
42
Governance
E

Environment

20
Scope 1 - Direct Emissions20,039
Scope 2 - Indirect emissions from purchased energy903,195.5
Scope 3 - Indirect emissions within the value chain1,452,401.7
Total CO₂ emissions923,234.5
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides—
Palm Oil
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees38.404
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Baidu shareholder structure

% Name
0.43305%
PRIMECAP Management Company
PRIMECAP Management Company
0.31628%
Li (Yanhong)
Li (Yanhong)
0.19399%
Dodge & Cox
Dodge & Cox
0.12459%
Norges Bank Investment Management (NBIM)
Norges Bank Investment Management (NBIM)
0.12187%
Fidelity Investments Canada ULC
Fidelity Investments Canada ULC
0.07059%
UBS Financial Services, Inc.
UBS Financial Services, Inc.
...

Baidu Executives and Management Board

YL

Mr. Yanhong Li

(56)

Chairman of the Board, Chief Executive Officer, Co-Founder · since 2000

HH

Mr. Haijian He

(43)

Chief Financial Officer

RL

Dr. Rong Luo

(44)

Executive Vice President - Baidu Mobile Ecosystem Group

DS

Mr. Dou Shen

(45)

Executive Vice President

ZL

Mr. Zhixiang Liang

(51)

Senior Vice President, General Counsel

Frequently asked questions about Baidu

The main competitors of Baidu Inc in the market include tech giants like Google and Alibaba, which both have a significant presence in the online search and advertising space. Google, known for its powerful search engine, offers similar services and constantly innovates to attract users. Alibaba, on the other hand, focuses on e-commerce and offers a range of online shopping platforms that compete with Baidu's offerings. These competitors, along with other local and international players, pose a challenge to Baidu's market dominance in search and online services.

All fundamentals and in-depth analysis of Baidu

Our stock analysis for Baidu stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Baidu. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

Baidu Stock
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