Baidu (BIDU) Stock Price
Baidu Price
Baidu (BIDU) Stock | ISIN US0567521085 | WKN A0F5DE. The current Baidu stock price is 121.66 CNY (2026). Revenue is 137.44 B CNY. Net income is 162.86 B CNY. The P/E ratio is 2.09. Market capitalization is 340.4 B CNY. Baidu operates in the Communication sector.
Baidu stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of Baidu over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Baidu stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Baidu's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
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Baidu Revenue, EBIT, Net Income
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Baidu Income Statement, Balance Sheet, Cash Flow Statement
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Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Baidu generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Baidu retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Baidu's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Baidu has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Baidu's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
Baidu stock margins
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Baidu Stock Revenue, EBIT, Earnings per Share
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Baidu business model & stock analysis
Baidu SWOT Analysis
Strengths
Baidu Inc, a leading Chinese technology company, possesses several notable strengths that contribute to its success and competitive advantage within the market. These strengths include:
- Strong brand recognition in China
- Market dominance as the leading search engine in China
- Extensive user base and high user engagement
- Diversified revenue streams from online advertising, cloud services, and other innovative offerings
- Advanced AI technology and data analytics capabilities
Weaknesses
Despite its strengths, Baidu Inc also experiences certain weaknesses that may hinder its growth and performance. These weaknesses include:
- Reliance on the Chinese market, limiting global expansion opportunities
- Controversies surrounding content censorship and privacy concerns
- Competition from other domestic and international technology companies
- Issues related to intellectual property rights and copyright infringement
- Dependency on advertising revenue, making it vulnerable to economic downturns
Opportunities
Baidu Inc has several opportunities to capitalize on and further enhance its position in the market. These opportunities include:
- Expansion into new markets beyond China, especially countries with emerging economies
- Growth potential in sectors like artificial intelligence, autonomous vehicles, and cloud computing
- Investments in research and development to drive innovation and create new products/services
- Partnerships and collaborations with other technology companies for mutual benefits and synergies
- Increased focus on mobile advertising and monetizing mobile app usage
Threats
Baidu Inc also faces several threats, which should be carefully addressed to sustain its success in the future. These threats include:
- Intense competition from domestic rivals, such as Tencent and Alibaba
- Stringent government regulations and censorship policies in China
- Emergence of new technologies and disruptive innovations that could challenge Baidu's offerings
- Cybersecurity threats and potential data breaches
- Volatile global economic conditions affecting advertising budgets and market demand
Baidu Segments
Baidu Revenue by Segment
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Baidu Eulerpool Fair Value
Baidu historical P/E ratio, EBIT multiple, and P/S ratio
Baidu annual returns
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Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
Baidu shares outstanding
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Baidu Earnings Estimates
Baidu Earnings Estimates
| Date | EPS estimate | Revenue Estimate | Quarterly report |
|---|---|---|---|
| 5/18/2026 | 11.8CNY | 31.97 BCNY | 2026 Q1 |
| 2/26/2026 | 9.43CNY | 33.27 BCNY | 2025 Q4 |
| 11/18/2025 | 7.8CNY | 31.31 BCNY | 2025 Q3 |
| 8/20/2025 | 13.59CNY | 33.52 BCNY | 2025 Q2 |
| 11/21/2024 | 18.04CNY | 34.3 BCNY | 2024 Q3 |
| 11/19/2024 | 18.13CNY | 34.35 BCNY | 2024 Q3 |
| 5/14/2024 | 17.32CNY | 33.5 BCNY | 2024 Q1 |
| 2/20/2024 | 18.41CNY | 36.32 BCNY | 2023 Q4 |
| 11/20/2023 | 18.62CNY | 35.76 BCNY | 2023 Q3 |
| 8/28/2023 | 15.75CNY | 34.33 BCNY | 2023 Q2 |
EESG©
Eulerpool ESG Scorecard© for the Baidu stock
EEnvironment
20
Environment
SSocial
20
Social
GGovernance (Corporate Governance)
4
Governance (Corporate Governance)
The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.
Baidu shareholder structure
| % | Name |
|---|---|
0.43305% | |
0.31628% | |
0.19399% | |
0.12459% | |
0.12187% | |
0.07059% | |
0.06908% | |
0.06406% | |
0.05502% | |
0.04779% |
Baidu Executives and Management Board
Mr. Yanhong Li
(56)Chairman of the Board, Chief Executive Officer, Co-Founder · since 2000
Mr. Haijian He
(43)Chief Financial Officer
Dr. Rong Luo
(44)Executive Vice President - Baidu Mobile Ecosystem Group
Mr. Dou Shen
(45)Executive Vice President
Mr. Zhixiang Liang
(51)Senior Vice President, General Counsel
Frequently asked questions about Baidu
The main competitors of Baidu Inc in the market include tech giants like Google and Alibaba, which both have a significant presence in the online search and advertising space. Google, known for its powerful search engine, offers similar services and constantly innovates to attract users. Alibaba, on the other hand, focuses on e-commerce and offers a range of online shopping platforms that compete with Baidu's offerings. These competitors, along with other local and international players, pose a challenge to Baidu's market dominance in search and online services.
Baidu stock
Baidu Peer Group
Baidu Ticker
Baidu FIGI
All fundamentals and in-depth analysis of Baidu
Our stock analysis for Baidu Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Baidu Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.