Sietel (SSL.AX) Stock Price

Sietel Price

ASX·CLOSED
8.60AUD+0.00 (+0.00 %)
Market closed

Revenue at Sietel has contracted by 5.0% per year over the past 19 years to 14.18 M AUD. Earnings per share have declined at 2.6% per year over the last 19 years. Sietel's net margin stands at 9.0%, down from 14.9% several years earlier.

Sietel stock price

Volume
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Sietel over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Sietel stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Sietel's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Sietel Stock Price History
DateSietel Price
7/10/20268.60 AUD
7/9/20268.60 AUD
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Access this data via the Eulerpool API

Sietel Revenue, EBIT, Net Income

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Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2018
8.28 M AUD
756,600.00 AUD
1.23 M AUD
Jan 1, 2019
11.29 M AUD
1.68 M AUD
2.00 M AUD
Jan 1, 2020
10.89 M AUD
950,000.00 AUD
1.76 M AUD
Jan 1, 2021
9.16 M AUD
980,100.00 AUD
1.36 M AUD
Jan 1, 2022
13.21 M AUD
2.37 M AUD
3.34 M AUD
Jan 1, 2023
14.85 M AUD
2.50 M AUD
655,700.00 AUD
Jan 1, 2024
16.36 M AUD
2.04 M AUD
2.40 M AUD
Jan 1, 2025
14.18 M AUD
1.11 M AUD
1.27 M AUD

Sietel Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 13, 2026, 12:27 AM
 
REVENUEM AUD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM AUD
NET INCOMEM AUD
NET INCOME GROWTH%
SHARESM
2010201120122013201420152016201720182019202020212022202320242025
6.006.006.009.008.007.007.008.008.0011.0010.009.0013.0014.0016.0014.00
50.00-11.11-12.5014.2937.50-9.09-10.0044.447.6914.29-12.50
33.3316.6716.6722.2225.0028.5728.5725.0025.0018.1820.0011.1123.0821.4318.7514.29
2.001.001.002.002.002.002.002.002.002.002.001.003.003.003.002.00
2.003.001.001.001.001.001.001.003.002.001.00
50.00200.00-50.00
8.088.018.018.018.088.018.018.088.088.018.088.088.088.088.018.01
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Sietel generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Sietel retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Sietel's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Sietel has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Sietel's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Sietel stock margins

The Sietel margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Sietel. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Sietel.
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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2018
24.59 %
9.14 %
14.91 %
Jan 1, 2019
24.72 %
14.92 %
17.67 %
Jan 1, 2020
18.52 %
8.72 %
16.18 %
Jan 1, 2021
21.72 %
10.70 %
14.87 %
Jan 1, 2022
26.21 %
17.97 %
25.27 %
Jan 1, 2023
23.61 %
16.85 %
4.42 %
Jan 1, 2024
19.05 %
12.48 %
14.69 %
Jan 1, 2025
15.69 %
7.83 %
8.97 %

Sietel Stock Revenue, EBIT, Earnings per Share

The Sietel earnings per share therefore indicates how much revenue Sietel has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2018
1.02 AUD
0.09 AUD
0.15 AUD
Jan 1, 2019
1.41 AUD
0.21 AUD
0.25 AUD
Jan 1, 2020
1.35 AUD
0.12 AUD
0.22 AUD
Jan 1, 2021
1.13 AUD
0.12 AUD
0.17 AUD
Jan 1, 2022
1.63 AUD
0.29 AUD
0.41 AUD
Jan 1, 2023
1.84 AUD
0.31 AUD
0.08 AUD
Jan 1, 2024
2.04 AUD
0.26 AUD
0.30 AUD
Jan 1, 2025
1.77 AUD
0.14 AUD
0.16 AUD

Sietel business model & stock analysis

The company Sietel Ltd is a UK-based company that was founded in 1998. It is a family-owned business and has its headquarters in London. Over the years, the company has become a respected provider of high-end boat and marine equipment. It is part of a closely connected group that manufactures and distributes a wide range of high-quality products in the boating and recreational sports industry. Sietel Ltd is a market leader in the production of seats and cushions primarily used in the boating and marine industry. However, the company also offers a variety of products that can be used in other industries. This includes a range of related products such as yachts, special and submarine boats that the company manufactures in collaboration with other companies. The company's business model is focused on offering high-quality products and excellent customer service. It has a large network of professionals worldwide and is willing to produce custom-made projects. Customers have the opportunity to customize their products to suit their specific needs. Sietel Ltd specializes in two main divisions: seats and cushions, and boat and marine equipment. The company offers a wide variety of seats and cushions that are handcrafted and available in different designs and materials. The seats are durable and resistant to salt, chlorine, and UV rays, making them ideal for use in the boating industry and leisure sector. The equipment products are particularly robust and durable and are used in several countries worldwide. The company also offers a wide range of boat and marine equipment, such as anchor winches, controls, bow thrusters and steering components, as well as cables and connectors. These high-quality products are in demand, especially for large ships, yachts, and boats. The high standard of boat and marine equipment production offered by Sietel Ltd is also used in other industries, such as motorsports or the aviation industry. Sietel Ltd uses innovative technologies to offer high-quality and durable products. This includes considering environmental aspects by using eco-friendly materials and production methods. The produced products are designed to provide customers with maximum durability and reliability. Over the years, Sietel Ltd has established itself as an innovative and reliable brand in the boating and marine industry. The company has a successful history in the field of seats and cushions. In recent years, it has also made a name for itself through the production of first-class and reliable equipment products. The company offers a wide range of products and services tailored to the specific needs of customers.

Sietel SWOT Analysis

Strengths

1. Established track record: Sietel Ltd has a long history of successful operations, demonstrating its reliability and expertise in the market.

2. Strong brand reputation: The company is well-known for delivering high-quality products and services, earning the trust and loyalty of its customers.

3. Diverse product portfolio: Sietel Ltd offers a wide range of products, catering to various customer needs, which provides a competitive edge in the market.

Weaknesses

1. Limited geographic presence: Sietel Ltd primarily operates in a specific region, which may restrict its growth potential compared to competitors with a broader reach.

2. Dependence on key suppliers: The company relies heavily on a few suppliers for critical raw materials, making it vulnerable to supply chain disruptions and price fluctuations.

3. Lack of innovation: Sietel Ltd has been slow in adopting innovative technologies or introducing new products, potentially hindering its ability to stay ahead in a rapidly evolving market.

Opportunities

1. Market expansion: Sietel Ltd can explore new geographic markets and target untapped customer segments to drive growth and increase its market share.

2. Strategic partnerships: Collaborating with complementary businesses or forming strategic alliances can enhance Sietel Ltd's capabilities and unlock new opportunities for innovation and market penetration.

3. Growing demand for eco-friendly products: There is a rising trend towards sustainability, and Sietel Ltd can capitalize on this by developing and marketing more environmentally friendly offerings.

Threats

1. Intense competition: Sietel Ltd faces competition from established players and emerging startups, necessitating constant efforts to differentiate itself and maintain market share.

2. Economic downturns: Any economic fluctuations or recessions can impact consumer spending, potentially leading to reduced demand for Sietel Ltd's products and services.

3. Changing regulations: Evolving government regulations and policies can impose compliance burdens on Sietel Ltd, increasing operational costs and impacting business practices.

Sietel Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Sietel historical P/E ratio, EBIT multiple, and P/S ratio

Sietel annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Sietel shares outstanding

The number of shares of Sietel was 8.01 M in 2025. This indicates how many shares Sietel is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
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Number of stocks
Details
Date
Number of stocks
Jan 1, 2018
8.08 M Stocks
Jan 1, 2019
8.01 M Stocks
Jan 1, 2020
8.08 M Stocks
Jan 1, 2021
8.08 M Stocks
Jan 1, 2022
8.08 M Stocks
Jan 1, 2023
8.08 M Stocks
Jan 1, 2024
8.01 M Stocks
Jan 1, 2025
8.01 M Stocks
Price targets and forecasts for Sietel are not yet available.

Sietel shareholder structure

% Name
29.01497%
Triple Two Investments Pty. Ltd.
Triple Two Investments Pty. Ltd.
10.10023%
Lyntina Pty. Ltd.
Lyntina Pty. Ltd.
8.76200%
Delvest Pty. Ltd.
Delvest Pty. Ltd.
8.54692%
Siderfin Holdings Pty. Ltd.
Siderfin Holdings Pty. Ltd.
8.12819%
Merben Pty. Ltd.
Merben Pty. Ltd.
7.01039%
Rees (Richard)
Rees (Richard)

Sietel Executives and Management Board

RR

Mr. Richard Rees

(62)

Managing Director, Company Secretary, Executive Director

Compensation346,591.00 AUD
GR

Mr. Geoffrey Rees

(58)

Non-Executive Chairman of the Board

Compensation70,000.00 AUD
TR

Mr. Thomas Rees

Executive Director · since 2022

Frequently asked questions about Sietel

The business model of Sietel Ltd revolves around providing advanced technology solutions for various industries. As a leading company, Sietel Ltd focuses on developing innovative software applications and hardware systems that cater to the specific needs of its clients. With a strong emphasis on research and development, Sietel Ltd strives to offer cutting-edge solutions that enhance efficiency, productivity, and profitability. By leveraging its expertise in data analytics, automation, and artificial intelligence, Sietel Ltd enables businesses to streamline operations, make informed decisions, and gain a competitive edge in the market.

All fundamentals and in-depth analysis of Sietel

Our stock analysis for Sietel stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Sietel. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.