Secoo Holding (SECO) Stock Price

Secoo Holding Price

Delisted
2.77CNY
Last traded price

Over the last 9 years Secoo Holding grew revenue by 28.8% annually, reaching 3.13 B CNY. For Secoo Holding, the net margin of -18.1% is down versus -1.9% a few years ago.

Secoo Holding stock price

Volume
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Secoo Holding over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Secoo Holding stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Secoo Holding's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Secoo Holding Stock Price History
DateSecoo Holding Price
Access this data via the Eulerpool API

Secoo Holding Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2015
1.74 B CNY
-211.79 M CNY
-435.69 M CNY
Jan 1, 2016
2.59 B CNY
-29.23 M CNY
-640.36 M CNY
Jan 1, 2017
3.74 B CNY
94.82 M CNY
-69.42 M CNY
Jan 1, 2018
5.39 B CNY
219.28 M CNY
151.83 M CNY
Jan 1, 2019
6.85 B CNY
216.47 M CNY
154.42 M CNY
Jan 1, 2020
6.02 B CNY
35.33 M CNY
-72.36 M CNY
Jan 1, 2021
3.13 B CNY
-594.25 M CNY
-565.75 M CNY
Jan 1, 2022 (e)
903.57 M CNY
0.00 CNY
575.10 M CNY

Secoo Holding Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 9, 2026, 11:42 PM
 
REVENUEB CNY
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB CNY
EBITM CNY
EBIT MARGIN%
NET INCOMEM CNY
NET INCOME GROWTH%
SHARESM
20122013201420152016201720182019202020212022e
0.320.611.071.742.593.745.396.856.023.130.90
90.0075.8263.0548.7744.2344.0427.07-12.07-47.98-71.16
13.1311.359.0712.4515.4316.3617.8017.4714.643.773.77
0.040.070.100.220.400.610.961.200.880.120.03
-16.00-28.00-118.00-211.00-29.0094.00219.00216.0035.00-594.00
-5.00-4.61-11.04-12.11-1.122.514.073.160.58-18.97
-23.00-43.00-232.00-435.00-640.00-69.00151.00154.00-72.00-565.00575.00
86.96439.5387.5047.13-89.22-318.841.99-146.75684.72-201.77
2.562.562.562.562.562.562.622.623.0635.3335.33
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Secoo Holding generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Secoo Holding retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Secoo Holding's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Secoo Holding has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Secoo Holding's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Secoo Holding stock margins

The Secoo Holding margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Secoo Holding. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Secoo Holding.
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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2015
12.45 %
-12.15 %
-24.99 %
Jan 1, 2016
15.43 %
-1.13 %
-24.69 %
Jan 1, 2017
16.36 %
2.54 %
-1.86 %
Jan 1, 2018
17.81 %
4.07 %
2.82 %
Jan 1, 2019
17.48 %
3.16 %
2.26 %
Jan 1, 2020
14.64 %
0.59 %
-1.20 %
Jan 1, 2021
3.77 %
-18.98 %
-18.07 %
Jan 1, 2022 (e)
3.77 %
0.00 %
63.65 %

Secoo Holding Stock Revenue, EBIT, Earnings per Share

The Secoo Holding earnings per share therefore indicates how much revenue Secoo Holding has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2015
6,798.47 CNY
-826.01 CNY
-1,699.27 CNY
Jan 1, 2016
10,116.31 CNY
-114.01 CNY
-2,497.50 CNY
Jan 1, 2017
14,588.36 CNY
369.82 CNY
-270.75 CNY
Jan 1, 2018
20,578.98 CNY
837.57 CNY
579.96 CNY
Jan 1, 2019
26,108.24 CNY
825.60 CNY
588.95 CNY
Jan 1, 2020
19,652.89 CNY
115.35 CNY
-236.25 CNY
Jan 1, 2021
886.49 CNY
-168.22 CNY
-160.15 CNY
Jan 1, 2022 (e)
157.12 CNY
0.00 CNY
100.00 CNY

Secoo Holding business model & stock analysis

Secoo Holding Ltd is a Chinese online retailer for luxury products. The company was founded in 2008 by Richard Rixue Li and Dr. Wo Guo. Originally intended as an online platform for artwork and antiques, Secoo quickly evolved into an e-commerce platform for luxury brands. Secoo's core business is to distribute a wide range of luxury products worldwide through the internet. The company operates an online marketplace for fashion items, jewelry, bags, cosmetics, and watches. Additionally, it offers various services such as personalized consultations, antique restoration services, and the purchase of private jets. Secoo has experienced consistent growth in recent years, culminating in one of the largest IPOs for a Chinese online retailer in 2018. With a revenue growth of nearly 40% from the previous year and an annual revenue of approximately $2.1 billion, the company is a significant player in the Chinese e-commerce landscape. One distinguishing feature of Secoo is its multi-channel strategy, which combines online and offline distribution channels to provide comprehensive shopping experiences for customers. The company has opened physical stores in different Chinese cities, allowing customers to physically examine products before making online purchases. This creates an atmosphere that enables consumers to familiarize themselves with the brand and its products. In terms of product offerings, Secoo covers a wide range of luxury categories, including fashion, accessories, cosmetics, jewelry, artworks, wine, real estate, cars, and yachts. The company continuously expands and updates its range to meet customer needs. Furthermore, Secoo has developed a platform for Chinese designers and artists. This division of the company aims to promote the rise of an innovative generation of creatives and designers who will inspire and shape the future of Chinese brand design. By supporting emerging artists and designers, the company seeks to contribute to a more sustainable and balanced Chinese market for luxury products. In summary, Secoo Holding Ltd has become a key player in the Chinese e-commerce market for luxury products. Through strategic utilization of online and offline channels, a wide range of luxury products and services, and the promotion of emerging Chinese designers and artists, the company has successfully met the high demands of Chinese consumers for luxury products.

Secoo Holding SWOT Analysis

Strengths

Secoo Holding Ltd is a leading online luxury retailer in China, offering a wide range of high-end products.

The company has established strong partnerships with over 3,000 global brands, allowing them to provide a diverse product portfolio.

Secoo Holding Ltd has a loyal customer base, with a reputation for delivering authentic luxury goods and excellent customer service.

Weaknesses

The company primarily operates in the Chinese market, making it vulnerable to changes in local consumer preferences and economic conditions.

Secoo Holding Ltd faces intense competition from other online luxury retailers, both domestic and international.

Maintaining brand integrity and trust can be challenging due to the prevalence of counterfeit products in the luxury goods industry.

Opportunities

Secoo Holding Ltd can expand its market presence by targeting international customers, leveraging China's growing luxury consumption trend.

The company can explore strategic partnerships with luxury brands to enhance exclusivity and access to limited edition products.

Secoo Holding Ltd can capitalize on the rise of mobile commerce by optimizing its mobile platform and offering personalized shopping experiences.

Threats

Regulatory changes and trade restrictions between China and other countries could impact Secoo Holding Ltd's import/export operations.

Negative publicity or scandals related to counterfeit or substandard products could significantly damage the company's reputation.

Economic downturns or recessions may lead to reduced consumer spending on luxury items, affecting Secoo Holding Ltd's sales.

Secoo Holding Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Secoo Holding historical P/E ratio, EBIT multiple, and P/S ratio

Secoo Holding annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Secoo Holding shares outstanding

  • 3 Years

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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2015
256,400.00 Stocks
Jan 1, 2016
256,400.00 Stocks
Jan 1, 2017
256,400.00 Stocks
Jan 1, 2018
261,800.00 Stocks
Jan 1, 2019
262,200.00 Stocks
Jan 1, 2020
306,300.00 Stocks
Jan 1, 2021
3.53 M Stocks
Jan 1, 2022 (e)
3.53 M Stocks

Secoo Holding stock splits

In Secoo Holding's history, there have been no stock splits.
Price targets and forecasts for Secoo Holding are not yet available.

Secoo Holding shareholder structure

% Name
0.94776%
IDG Capital Partners
IDG Capital Partners
0.05282%
Two Sigma Investments, LP
Two Sigma Investments, LP
0.05057%
Rhumbline Advisers Ltd. Partnership
Rhumbline Advisers Ltd. Partnership
0.00458%
Geode Capital Management, L.L.C.
Geode Capital Management, L.L.C.
0.00266%
Scarborough Capital Management
Scarborough Capital Management
0.00109%
Morgan Stanley & Co. LLC
Morgan Stanley & Co. LLC

Secoo Holding Supply Chain

Secoo Holding Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
13 companies
#NameTrend
1
Country Garden Holdings
Supplier·Customer·Real Estate Management & Development·CN
0.59
0.82
0.30
0.52
0.85
0.93
2
Ping An Insurance Group H
Supplier·Customer·CN
0.03
0.78
0.56
0.32
0.78
0.88
3
Qudian ADR
Supplier·Customer·Consumer Finance·CN
0.59
0.98
0.46
0.46
0.92
0.69
4
Parkson Retail Group
Supplier·Customer·Multiline Retail·CN
0.26
0.85
0.35
0.61
0.84
0.60
5
SF Holding A
Supplier·Air Freight & Logistics·CN
-0.13
-0.36
0.21
0.44
0.48
0.57
#NameTrend
1
JD com A
Supplier·Customer·Internet & Direct Marketing Retail·CN
-0.11
0.60
0.35
0.55
0.28
2
CAISSA TOSUN DEVELOPMENT A
Supplier·Customer·Hotels, Restaurants & Leisure·CN
-0.72
0.90
0.66
0.13
-0.10
3
Mulberry Group
Supplier·Textiles, Apparel & Luxury Goods·GB
-0.72
-0.20
-0.22
4
Salvatore Ferragamo
Supplier·Textiles, Apparel & Luxury Goods·IT
0.80
0.40
0.50
0.62
-0.11
-0.57
5
TODS
Supplier·Textiles, Apparel & Luxury Goods·IT
0.39
0.83
0.72
0.66
0.70
-0.54

Frequently asked questions about Secoo Holding

The business model of Secoo Holding Ltd is centered around being a premium e-commerce platform in China. Secoo primarily operates its online marketplace, offering a wide range of authentic and luxurious products, including fashion, art, cosmetics, jewelry, and more. The company differentiates itself by catering to the high-end consumer segment, ensuring product authenticity, and providing personalized customer services. Secoo also engages in offline retail activities through its offline experience centers and luxury lifestyle stores. By leveraging its strong brand partnerships and strategic collaborations, Secoo aims to provide a seamless and exclusive shopping experience for its discerning customers.

Secoo Holding Ltd is primarily active in the luxury e-commerce industry. The company specializes in providing a wide range of high-end products and services, including fashion, jewelry, watches, cosmetics, art, and home furnishings. With a focus on meeting the demands of affluent customers, Secoo Holding Ltd aims to offer a seamless online shopping experience, ensuring authenticity, quality, and exclusivity in all their offerings. As a leading player in the luxury market, Secoo Holding Ltd continues to expand its market presence and deliver exceptional value to its discerning clientele.

The main competitors of Secoo Holding Ltd in the market include luxury e-commerce platforms such as Farfetch, Yoox Net-a-Porter, and Mytheresa. These companies also specialize in offering a wide range of high-end products and provide a similar shopping experience to customers. Secoo Holding Ltd faces competition from these platforms in terms of brand selection, pricing, customer service, and overall user experience. Ensuring a strong position in the luxury e-commerce market, Secoo Holding Ltd continuously strives to differentiate itself from its competitors by offering personalized services, exclusive deals, and partnerships with renowned luxury brands.

Secoo Holding Ltd, founded in 2008, is a leading online luxury retail platform in China. It offers a wide range of authentic luxury products including fashion, watches, jewelry, and more. The company went public on Nasdaq in 2017, symbolizing its continuous growth and expansion. With a focus on Chinese consumers' growing demand for luxury goods, Secoo established a reputation for providing curated and personalized shopping experiences. Its strong partnerships with global luxury brands have helped establish Secoo as a trusted platform for discerning customers. Today, Secoo remains dedicated to delivering high-quality luxury products and exceptional services to its customers in China and beyond.

Secoo Holding Ltd, a renowned company in the luxury e-commerce industry, has achieved numerous significant milestones over the years. The company has successfully established its presence as a leading online platform for luxury products and services. Secoo Holding Ltd has expanded its customer base and increased global brand partnerships, enhancing its reputation and market position. Their commitment to providing exceptional customer experiences has resulted in high customer satisfaction rates and repeat business. Moreover, Secoo Holding Ltd has consistently reported impressive financial growth, demonstrating its ability to attract investors and deliver strong returns.

Secoo Holding Ltd is primarily present in China and the United States.

Secoo Holding Ltd represents a set of values and a corporate philosophy that centers around luxury, exclusivity, and personalized customer experiences. As an established online integrated luxury products and services platform, Secoo Holding Ltd aims to provide high-quality, authentic luxury products to its discerning customers. The company operates on the principles of trust, integrity, and innovation, ensuring that customers have access to top-tier brands and unique offerings. Secoo Holding Ltd strives to create a seamless and trusted ecosystem that caters to the evolving needs of luxury consumers. With a commitment to delivering exceptional customer service and curated selections, Secoo Holding Ltd embodies a corporate philosophy that exudes elegance and sophistication.

7 analysts currently rate the Secoo Holding stock: 6 recommend buying, 1 holding and 0 selling.

Converted at the current exchange rate, the Secoo Holding share trades at 0.35 EUR (2.77 CNY).

The Secoo Holding share (SECO) is listed on 3 stock exchanges, including: NASDAQ (SECO), Frankfurt (1S8.F), München (1S8.MU).

Secoo Holding Ltd is a leading Hong Kong-based company specializing in the online sale of luxury products. The company operates in various sectors and offers a wide range of exclusive products. Its core business includes the sale of fashion, jewelry and watches, accessories, beauty products, and lifestyle products. Secoo's business model is based on a multi-channel distribution strategy that combines online and offline sales channels. The company primarily relies on a state-of-the-art e-commerce platform, where customers from around the world can order products. Through targeted marketing and advertising on social media, the company is able to reach customers worldwide. To expand its customer network, the company also relies on retail stores, which include various points of sale in Asia, Europe, and America. Secoo's product range includes a range of top fashion brands, including Prada, Gucci, Chanel, Hermes, Burberry, Louis Vuitton, and Dolce & Gabbana. Jewelry and watch manufacturers also have a significant presence in Secoo's assortment. In addition, the company offers exclusive beauty products and lifestyle products manufactured by well-known brands such as Dyson, Apple, and Bose. With a focus on materials of the highest quality, the company offers an unparalleled shopping experience. Secoo's business is divided into three main segments: e-commerce, marketplace, and luxury business. E-commerce encompasses the company's online sales activities, while the marketplace enables third-party sales activities on Secoo's platform. The luxury business segment caters to customers seeking a more exclusive experience and offers a wider range of luxury products. With its multi-channel presence and wide portfolio of exclusive products, Secoo has attracted the interest of investors. Since its IPO on the US stock exchange in 2017, the company has raised billions of dollars in investment capital. This has allowed the company to expand its presence worldwide and continue to grow despite intense competition. In summary, the business model of Secoo Holding Ltd is diverse and successful. The company has managed to establish a leading position in the online luxury product market by offering a wide range of exclusive products and employing a multi-channel distribution strategy. With a strong presence in Asia, Europe, and America and a growing customer base worldwide, the company remains on a growth trajectory.

The revenue cannot currently be calculated for Secoo Holding.

The profit cannot currently be calculated for Secoo Holding.

The P/E ratio cannot be calculated for Secoo Holding at the moment.

The P/S cannot be calculated for Secoo Holding currently.

The Eulerpool Quality Score for Secoo Holding is 1/10.

The ISIN of Secoo Holding is US81367P1012. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Secoo Holding is A2DX8U. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Secoo Holding is SECO. The ticker symbol is used to trade Secoo Holding shares on the stock exchange.

Secoo Holding paid dividends every year for the past 0 years.

Secoo Holding is assigned to the 'Cyclical consumption' sector.

The dividends of Secoo Holding are distributed in CNY.

All fundamentals and in-depth analysis of Secoo Holding

Our stock analysis for Secoo Holding stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Secoo Holding. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.