Sanrio Co (8136.T) Stock Price

Sanrio Co Price

JPX·CLOSED
1,163.00JPY-31.00 (-2.63 %)
Market closed

Over the last 19 years Sanrio Co grew revenue by 2.0% annually, reaching 144.90 B JPY. Earnings per share have grown at 4.5% per year over the last 19 years. For Sanrio Co, the net margin of 28.8% is up versus -9.6% a few years ago. At today's price the dividend yield works out to roughly 5.50%. The payout ratio is around 8% of earnings. The dividend has grown at 10.3% per year over the past 19 years. The consensus 12-month price target for Sanrio Co is 8,466.00 JPY, about 627.9% above where the stock trades today. Of 16 analysts, 14 rate the stock a buy — an overall Buy consensus. The stock trades about 39% above its 52-week low.

Sanrio Co stock price

Volume
Ex-Dividend
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Sanrio Co over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Sanrio Co stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Sanrio Co's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Sanrio Co Stock Price History
DateSanrio Co Price
8/19/20261,163.00 JPY
8/18/20261,194.00 JPY
8/17/20261,230.00 JPY
8/14/20261,282.50 JPY
8/13/20261,227.00 JPY
8/12/20261,213.50 JPY
8/10/20261,447.50 JPY
8/7/20261,397.00 JPY
8/6/20261,301.50 JPY
8/5/20261,283.00 JPY
8/4/20261,259.00 JPY
8/3/20261,255.50 JPY
7/31/20261,272.50 JPY
7/30/20261,358.00 JPY
7/29/20261,343.00 JPY
7/28/20261,290.50 JPY
7/27/20261,241.50 JPY
7/24/20261,159.50 JPY
7/23/20261,143.00 JPY
7/22/20261,131.50 JPY
7/21/20261,190.00 JPY
7/17/20261,204.50 JPY
7/16/20261,216.50 JPY
7/15/20261,170.50 JPY
7/14/20261,214.00 JPY
7/13/20261,183.50 JPY
7/10/20261,141.50 JPY
7/9/20261,129.00 JPY
7/8/20261,178.00 JPY
7/7/20261,151.00 JPY
7/6/20261,155.00 JPY
7/3/20261,082.50 JPY
7/2/20261,105.50 JPY
7/1/20261,090.00 JPY
6/30/20261,101.50 JPY
6/29/20261,107.50 JPY
6/26/20261,090.50 JPY
6/25/2026993.80 JPY
6/24/2026933.50 JPY
6/23/2026938.10 JPY
6/22/2026945.50 JPY
6/19/2026926.30 JPY
6/18/2026896.50 JPY
6/17/2026881.00 JPY
6/16/2026858.20 JPY
6/15/2026850.70 JPY
6/12/2026859.10 JPY
6/11/2026871.50 JPY
6/10/2026887.40 JPY
6/9/2026863.20 JPY
6/8/2026897.00 JPY
6/5/2026916.40 JPY
6/4/2026924.50 JPY
6/3/2026900.00 JPY
6/2/2026896.00 JPY
6/1/2026921.70 JPY
5/29/2026855.60 JPY
5/28/2026841.00 JPY
5/27/2026856.40 JPY
5/26/2026857.10 JPY
5/25/2026855.80 JPY
5/22/2026864.30 JPY
5/21/2026872.00 JPY
5/20/2026866.00 JPY
5/19/2026923.60 JPY
5/18/2026839.00 JPY
5/15/2026854.80 JPY
5/14/2026844.20 JPY
5/13/2026855.80 JPY
5/12/2026859.60 JPY
5/11/2026900.00 JPY
5/8/2026875.70 JPY
5/7/2026850.70 JPY
5/1/2026909.90 JPY
4/30/2026915.00 JPY
4/28/2026971.60 JPY
4/27/2026961.40 JPY
4/24/2026952.30 JPY
4/23/2026983.10 JPY
4/22/2026994.20 JPY
4/21/20261,051.50 JPY
4/20/20261,045.50 JPY
4/17/20261,032.50 JPY
4/16/20261,053.00 JPY
4/15/20261,014.00 JPY
4/14/20261,001.00 JPY
4/13/2026981.70 JPY
4/10/2026966.90 JPY
4/9/2026984.20 JPY
4/8/20261,010.00 JPY
4/7/2026988.70 JPY
4/6/2026949.20 JPY
4/3/2026992.40 JPY
4/2/2026990.00 JPY
4/1/2026989.00 JPY
3/31/2026979.20 JPY
3/30/2026980.40 JPY
3/27/20261,060.60 JPY
3/26/20261,040.00 JPY
3/25/20261,060.00 JPY
3/24/20261,048.80 JPY
3/23/20261,062.60 JPY
3/19/20261,082.80 JPY
3/18/20261,092.00 JPY
3/17/20261,117.20 JPY
3/16/20261,096.60 JPY
3/13/20261,097.40 JPY
3/12/20261,082.60 JPY
3/11/20261,127.40 JPY
3/10/20261,116.20 JPY
3/9/20261,156.80 JPY
3/6/20261,163.20 JPY
3/5/20261,110.40 JPY
3/4/20261,074.60 JPY
3/3/20261,067.20 JPY
3/2/20261,106.20 JPY
2/27/20261,145.20 JPY
2/26/20261,094.80 JPY
2/25/20261,077.00 JPY
2/24/20261,048.00 JPY
2/20/20261,059.00 JPY
2/19/20261,133.60 JPY
2/18/20261,171.00 JPY
2/17/20261,187.40 JPY
2/16/20261,138.40 JPY
2/13/20261,092.80 JPY
2/12/2026952.80 JPY
2/10/2026947.00 JPY
2/9/2026950.00 JPY
2/6/2026946.80 JPY
2/5/2026928.80 JPY
2/4/2026912.00 JPY
2/3/2026942.80 JPY
2/2/2026948.80 JPY
1/30/2026951.00 JPY
1/29/2026950.00 JPY
1/28/2026959.60 JPY
1/27/2026968.40 JPY
1/26/2026953.20 JPY
1/23/2026945.40 JPY
1/22/2026911.60 JPY
1/21/2026901.80 JPY
1/20/2026932.20 JPY
1/19/2026919.60 JPY
1/16/2026961.00 JPY
1/15/20261,015.40 JPY
1/14/20261,013.60 JPY
1/13/2026998.20 JPY
1/9/20261,022.40 JPY
1/8/20261,025.00 JPY
1/7/2026996.20 JPY
1/6/2026991.40 JPY
1/5/2026989.00 JPY
12/30/2025983.40 JPY
12/29/2025994.00 JPY
12/26/2025998.60 JPY
12/25/20251,005.40 JPY
12/24/20251,001.00 JPY
12/23/20251,024.40 JPY
12/22/2025989.40 JPY
12/19/2025998.40 JPY
12/18/2025995.40 JPY
12/17/20251,018.60 JPY
12/16/20251,003.60 JPY
12/15/20251,027.80 JPY
12/12/20251,024.20 JPY
12/11/2025981.00 JPY
12/10/20251,000.00 JPY
12/9/20251,060.60 JPY
12/8/20251,121.40 JPY
12/5/20251,075.80 JPY
12/4/20251,082.40 JPY
12/3/20251,028.20 JPY
12/2/20251,063.00 JPY
12/1/20251,070.20 JPY
11/28/20251,116.80 JPY
11/27/20251,131.00 JPY
11/26/20251,081.40 JPY
11/25/20251,059.20 JPY
11/21/20251,104.40 JPY
11/20/20251,048.40 JPY
11/19/20251,090.60 JPY
11/18/20251,107.80 JPY
11/17/20251,091.80 JPY
11/14/20251,162.60 JPY
11/13/20251,197.80 JPY
11/12/20251,196.80 JPY
11/11/20251,187.60 JPY
11/10/20251,202.00 JPY
11/7/20251,269.20 JPY
11/6/20251,286.80 JPY
11/5/20251,492.60 JPY
11/4/20251,453.80 JPY
10/31/20251,431.40 JPY
10/30/20251,423.40 JPY
10/29/20251,429.00 JPY
10/28/20251,460.80 JPY
10/27/20251,442.20 JPY
10/24/20251,439.60 JPY
10/23/20251,455.00 JPY
10/22/20251,499.80 JPY
10/21/20251,506.20 JPY
10/20/20251,532.40 JPY
10/17/20251,524.00 JPY
10/16/20251,521.20 JPY
10/15/20251,515.40 JPY
10/14/20251,487.00 JPY
10/10/20251,555.00 JPY
10/9/20251,551.20 JPY
10/8/20251,551.20 JPY
10/7/20251,540.20 JPY
10/6/20251,542.00 JPY
10/3/20251,522.80 JPY
10/2/20251,557.60 JPY
10/1/20251,462.00 JPY
9/30/20251,390.20 JPY
9/29/20251,393.00 JPY
9/26/20251,396.00 JPY
9/25/20251,420.20 JPY
9/24/20251,348.20 JPY
9/22/20251,333.00 JPY
9/19/20251,359.60 JPY
9/18/20251,380.20 JPY
9/17/20251,381.20 JPY
9/16/20251,381.40 JPY
9/12/20251,460.60 JPY
9/11/20251,430.60 JPY
9/10/20251,457.00 JPY
9/9/20251,494.00 JPY
9/8/20251,525.40 JPY
9/5/20251,533.00 JPY
9/4/20251,571.20 JPY
9/3/20251,520.60 JPY
9/2/20251,543.40 JPY
9/1/20251,561.40 JPY
8/29/20251,542.20 JPY
8/28/20251,543.40 JPY
8/27/20251,490.00 JPY
8/26/20251,541.60 JPY
8/25/20251,587.20 JPY
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Sanrio Co Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2023
72.62 B JPY
13.25 B JPY
8.16 B JPY
Jan 1, 2024
99.98 B JPY
26.95 B JPY
17.58 B JPY
Jan 1, 2025
144.90 B JPY
51.81 B JPY
41.73 B JPY
Jan 1, 2026 (e)
192.92 B JPY
126.29 B JPY
10.98 B JPY
Jan 1, 2027 (e)
229.49 B JPY
150.23 B JPY
13.33 B JPY
Jan 1, 2028 (e)
259.64 B JPY
169.96 B JPY
15.35 B JPY
Jan 1, 2029 (e)
291.03 B JPY
190.52 B JPY
17.09 B JPY
Jan 1, 2030 (e)
268.10 B JPY
175.50 B JPY
16.37 B JPY

Sanrio Co Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 22, 2026, 7:52 AM
 
REVENUEB JPY
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB JPY
EBITB JPY
EBIT MARGIN%
NET INCOMEB JPY
NET INCOME GROWTH%
DIV.JPY
DIV. GROWTH%
SHARESM
201520162017201820192020202120222023202420252026e2027e2028e2029e2030e
74.5672.4862.7060.2259.1255.2641.0552.7672.6299.98144.90192.92229.49259.64291.03268.10
-3.18-2.80-13.50-3.95-1.83-6.53-25.7128.5237.6437.6744.9333.1418.9613.1412.09-7.88
67.8165.2964.5764.3463.9063.4161.5664.1968.7972.1375.8475.8475.8475.8475.8475.84
50.5647.3240.4838.7537.7835.0425.2733.8749.9672.12109.90146.31174.05196.92220.73203.33
17.4724.856.905.734.792.11-3.282.5413.2526.9551.81126.29150.23169.96190.52175.50
23.4334.2811.019.528.103.81-7.994.8118.2426.9635.7565.4665.4665.4665.4665.46
12.809.616.484.933.880.19-3.963.428.1617.5841.7310.9813.3315.3517.0916.37
0.02-24.95-32.62-23.89-21.27-95.08-2,173.30-186.44138.33115.54137.32-73.7021.4215.1711.36-4.26
80.0080.0080.0030.0030.0015.002.671.0742.5031.1764.0019.8023.7628.51––
14.29––-62.50–-50.00-82.20-59.933,871.96-26.66105.33-69.0620.0019.99––
87.3885.7384.8584.8584.8584.64247.89241.66241.81244.07247.96247.96247.96247.96247.96247.96
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Sanrio Co generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Sanrio Co retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Sanrio Co's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Sanrio Co has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Sanrio Co's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Sanrio Co stock margins

The Sanrio Co margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Sanrio Co. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Sanrio Co.

  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
61.56 %
-7.99 %
-9.65 %
Jan 1, 2022
64.19 %
4.81 %
6.49 %
Jan 1, 2023
68.79 %
18.24 %
11.23 %
Jan 1, 2024
72.13 %
26.96 %
17.59 %
Jan 1, 2025
75.84 %
35.75 %
28.80 %
Jan 1, 2026 (e)
75.84 %
65.46 %
5.69 %
Jan 1, 2027 (e)
75.84 %
65.46 %
5.81 %
Jan 1, 2028 (e)
75.84 %
65.46 %
5.91 %

Sanrio Co Stock Revenue, EBIT, Earnings per Share

The Sanrio Co earnings per share therefore indicates how much revenue Sanrio Co has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
33.12 JPY
-2.65 JPY
-3.20 JPY
Jan 1, 2022
43.67 JPY
2.10 JPY
2.83 JPY
Jan 1, 2023
60.07 JPY
10.96 JPY
6.75 JPY
Jan 1, 2024
81.93 JPY
22.09 JPY
14.41 JPY
Jan 1, 2025
116.88 JPY
41.79 JPY
33.66 JPY
Jan 1, 2026 (e)
155.61 JPY
101.86 JPY
8.85 JPY
Jan 1, 2027 (e)
185.11 JPY
121.17 JPY
10.75 JPY
Jan 1, 2028 (e)
209.42 JPY
137.09 JPY
12.38 JPY

Sanrio Co business model & stock analysis

Sanrio Co Ltd is a Japanese company that was founded in 1960. The company is known for its characters and product lines, which are very popular worldwide. The company was born from an idea of its founder, Shintaro Tsuji, who experienced very poor conditions as a child during World War II. He decided to create a company that would bring joy to the world and make people smile. Sanrio Co Ltd's business model is based on selling licensed products of their characters. The company designs and produces the characters, which are then licensed to third parties to produce products such as toys, clothing, or accessories. Sanrio Co Ltd offers a wide range of characters that can be categorized into different categories. The most well-known include Hello Kitty, Little Twin Stars, My Melody, Cinnamoroll, and Pompompurin. Each character has its own personality and story that are brought to life through the products. The products of Sanrio Co Ltd are very diverse. The company includes a wide range of products, including clothing, shoes, household items, stationery, toys, and food. The company also offers an extensive selection of gift items such as greeting cards, snow globes, and picture frames. The company is also specialized in designing theme parks. The most famous park of the company is Puroland, located in Tokyo. The park opened in 1990 and offers a variety of attractions, including a Hello Kitty tour, a show stage, and an amusement park. As the company continues to grow successfully, the results of Sanrio Co Ltd are impressive. In 2020, the revenue amounted to approximately 648 million US dollars. Hello Kitty alone generated more than 80% of Sanrio's revenue. In the digital age, the company is also very current online and offers an online shop that is accessible worldwide. In summary, Sanrio Co Ltd is a company that aims to create products that bring joy and put a smile on the face of its customers. The company's business model is based on creating characters and licensing them to third parties. The company is known for its variety of characters, which are also used in different categories. The many products of Sanrio Co Ltd are highly valued worldwide. With theme parks, an online shop, and many other possibilities, the company spreads its magic everywhere..

Sanrio Co SWOT Analysis

Strengths

Strong Brand Portfolio:

Sanrio has a diverse and recognized brand portfolio, including characters such as Hello Kitty, My Melody, and Aggretsuko. These characters have gained immense popularity and have a strong global fanbase. The company's ability to create enduring and lovable characters is a significant strength and contributes to its success.

Strong Licensing and Merchandising:

Sanrio has successfully established licensing agreements with various companies worldwide, enabling them to expand their brand presence across multiple product categories. This diversification of merchandise and presence in various consumer products contributes to the company's revenue generation and market reach.

Weaknesses

Dependence on Few Key Characters:

While Sanrio has iconic characters like Hello Kitty, the company may face challenges if the appeal of these characters diminishes or fails to attract newer generations. Over-reliance on a few key characters could potentially limit the company's ability to adapt to changing consumer preferences and trends.

Limited Geographical Presence:

Sanrio primarily operates in Asia, with a significant portion of its revenue generated from the Japanese market. This limited geographical presence can expose the company to risks associated with economic fluctuations or market saturation in a particular region. Diversifying into new markets could help mitigate this weakness.

Opportunities

Expansion into Emerging Markets:

Sanrio can explore opportunities in emerging markets such as China and India, where there is a growing consumer demand for character-based merchandise. Expanding into these markets could significantly increase the company's customer base and revenue potential.

Digitalization and E-commerce:

With the shift towards digitalization and e-commerce, Sanrio can capitalize on online platforms to reach a wider audience and drive online sales. Developing engaging digital content and enhancing their e-commerce capabilities could open up new avenues for growth.

Threats

Competition from Similar Brands:

Sanrio faces competition from both international and domestic brands in the character merchandise industry. These competitors may also have strong brand recognition and appeal, making it crucial for Sanrio to continuously innovate and differentiate its offerings to maintain market share.

Global Economic Uncertainty:

Fluctuations in global economies can impact consumer spending and preferences. Economic downturns or recessions may lead to reduced consumer demand for non-essential products, including character merchandise. Sanrio must monitor economic trends and adapt its strategies accordingly to mitigate the impact of economic uncertainties.

Sanrio Co Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Sanrio Co historical P/E ratio, EBIT multiple, and P/S ratio

Sanrio Co annual returns

Details

Annual Return

ⓘ

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Sanrio Co shares outstanding

The number of shares of Sanrio Co was 1.24 B in 2025. This indicates how many shares Sanrio Co is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
1.24 B Stocks
Jan 1, 2022
1.21 B Stocks
Jan 1, 2023
1.21 B Stocks
Jan 1, 2024
1.22 B Stocks
Jan 1, 2025
1.24 B Stocks
Jan 1, 2026 (e)
1.24 B Stocks
Jan 1, 2027 (e)
1.24 B Stocks
Jan 1, 2028 (e)
1.24 B Stocks

Sanrio Co stock splits

In Sanrio Co's history, there have been no stock splits.

Sanrio Co Dividend History

30 years of dividend payments

YearAnnual DividendYoY ChangePayments
202635.00JPYYTD—1×
Mar 30, 202635.00JPY↑ 12.9%1/1
202564.00JPY↑ 105.3%2×
Mar 28, 202533.00JPY↑ 65.0%1/2
Sep 29, 202531.00JPY↓ 6.1%2/2
202431.17JPY↓ 26.7%2×
202342.50JPY↑ 84.8%2×
202223.00JPY↑ 187.5%2×
20218.00JPY↓ 46.7%1×
202015.00JPY↓ 50.0%1×
201930.00JPY 0.0%2×
201830.00JPY↓ 62.5%2×
201780.00JPY 0.0%2×

Sanrio Co dividend history and estimates

In 2025, Sanrio Co paid a dividend amounting to 64.00 JPY. Dividend means that Sanrio Co distributes a portion of its profits to its owners.

  • Max

Dividend
Dividend (Estimate)
Special dividend
Details
Date
Dividend
Dividend (Estimate)
Special dividend
Jan 1, 2021 (e)
8.00 JPY
-5.33 JPY
0.00 JPY
Jan 1, 2022 (e)
23.00 JPY
-21.93 JPY
0.00 JPY
Jan 1, 2023
42.50 JPY
0.00 JPY
0.00 JPY
Jan 1, 2024
31.17 JPY
0.00 JPY
0.00 JPY
Jan 1, 2025
64.00 JPY
0.00 JPY
0.00 JPY
Jan 1, 2026
19.80 JPY
0.00 JPY
0.00 JPY
Jan 1, 2027 (e)
0.00 JPY
23.76 JPY
0.00 JPY
Jan 1, 2028 (e)
0.00 JPY
28.51 JPY
0.00 JPY

Sanrio Co dividend payout ratio

In 2025, Sanrio Co had a payout ratio of 7.61%. The payout ratio indicates the percentage of the company's profits that Sanrio Co distributes as dividends.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
-3.34 %
Jan 1, 2022
10.83 %
Jan 1, 2023
8.40 %
Jan 1, 2024
9.58 %
Jan 1, 2025
7.61 %
Jan 1, 2026 (e)
44.72 %
Jan 1, 2027 (e)
44.20 %
Jan 1, 2028 (e)
46.06 %

Current Sanrio Co forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy
87.50 % (14)
Hold
12.50 % (2)
Sell
0.00 % (0)
12M Price Target
8,466.00
Last Price
1,179.50
Currency
JPY
12M Return Potential
617.76 %
LTM Return
0 %

Sanrio Co Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
5/10/202422.32JPY-27.87 BJPY-2024 Q4
2/12/202458.88JPY-27.88 BJPY-2024 Q3
11/4/20227.47JPY-14.57 BJPY-2023 Q2
5/13/202210.71JPY-13.57 BJPY-2022 Q4
11/2/2021-JPY-13.70 BJPY-2022 Q2
8/4/2021-JPY-10.15 BJPY-2022 Q1
5/14/2021-JPY-10.94 BJPY-2021 Q4
2/12/2021-JPY-10.86 BJPY-2021 Q3
10/30/2020-JPY-9.94 BJPY-2021 Q2
8/4/2020-JPY-7.61 BJPY-2021 Q1

EESG©

Eulerpool ESG Scorecard© for the Sanrio Co stock

59/100
42
Environment
77
Social
58
Governance
E

Environment

20
Scope 1 - Direct Emissions1,015.2
Scope 2 - Indirect emissions from purchased energy8,269.9
Scope 3 - Indirect emissions within the value chain144,379.5
Total CO₂ emissions9,285.1
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees—
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Sanrio Co shareholder structure

% Name
2.25918%
Nomura Asset Management Co., Ltd.
Nomura Asset Management Co., Ltd.
2.14469%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
1.47845%
BlackRock Fund Advisors
BlackRock Fund Advisors
1.47220%
TD Asset Management Inc.
TD Asset Management Inc.
1.39819%
BlackRock Japan Co., Ltd.
BlackRock Japan Co., Ltd.
1.03400%
Nikko Asset Management Co., Ltd.
Nikko Asset Management Co., Ltd.
...

Sanrio Co Beneficial Ownership Filings (SEC 13D/G)

Free Float
70.3%
Float Shares
-
Shares Outstanding
-

Sanrio Co Executives and Management Board

29 members · avg. age 54 · 28 % women

TT

Mr. Tomokuni Tsuji (35)

President, Chief Executive Officer, Chairman of Subsidiaries, Representative Director · since 2015

126.00 M JPY

Management

YO

Mr. Yasuyuki Otsuka (51)

Senior Managing Director, Senior Managing Executive Officer, CEO of Subsidiaries · since 2021

108.00 M JPY
JK

Mr. Jiro Kishimura (64)

Senior Managing Director, Senior Managing Executive Officer, Director · since 2015

–
WN

Mr. Wataru Nakatsuka (41)

Senior Managing Director, Senior Managing Executive Officer · since 2021

–
KS

Mr. Kiyoshi Saito (58)

Managing Director, Managing Executive Officer, Chief Executive Officer of Subsidiaries · since 2021

–
SM

Mr. Seiichiro Matsumoto

Managing Executive Officer

–
EF

Mr. Eiji Fukuda

Managing Executive Officer, Chief Director of Overseas Business, Manager of Business Planning

–

Board of Directors

ST

Mr. Shintaro Tsuji (94)

Honorary Chairman · since 2010

–
DB

Mr. David Bennett (44)

Independent Director

–
SK

Ms. Shizuko Kamoda (44)

Independent Director

–
YS

Mr. Yu Sasamoto (59)

Independent Director

–
MY

Ms. Masae Yamanaka (60)

Independent Director

–

Frequently asked questions about Sanrio Co

The business model of Sanrio Co Ltd is centered around licensing and merchandising of its character brands. Sanrio creates and develops iconic characters, such as Hello Kitty, My Melody, and Gudetama, which are widely recognized and loved worldwide. By strategically licensing these characters, Sanrio generates revenue through various channels, including consumer products, digital media, entertainment, and publishing. With a strong focus on character-driven branding and cross-promotion, Sanrio has successfully built a global licensing empire, collaborating with various companies and creating a wide range of products and experiences that cater to a diverse consumer base.

Sanrio Co Ltd is primarily active in the industries of consumer products, licensing, and entertainment.

The main competitors of Sanrio Co Ltd in the market include companies like Hasbro Inc., Mattel Inc., and Disney Consumer Products.

Sanrio Co Ltd is a renowned Japanese company known for creating and licensing iconic characters, including Hello Kitty, My Melody, and Gudetama. Founded in 1960 by Shintaro Tsuji, Sanrio initially started as a gift shop in Tokyo. However, it expanded rapidly with the introduction of Hello Kitty in 1974, becoming a global phenomenon. Sanrio has since diversified its product range and collaborates with various brands worldwide. With a strong emphasis on cuteness and unique character designs, Sanrio has garnered a loyal fan base and has become a prominent player in the global character licensing industry.

Sanrio Co Ltd, a renowned global brand, has achieved several significant milestones over the years. The company successfully launched its iconic character, Hello Kitty, in 1974, which became a cultural phenomenon and a symbol of cuteness worldwide. Sanrio expanded its brand presence by opening the first Sanrio-branded store in the United States in 1980. The company continues to captivate audiences with its imaginative characters, branching into various industries, including fashion, entertainment, and merchandising. Sanrio has also collaborated with numerous renowned brands and artists, further boosting its international recognition and appeal. These achievements have solidified Sanrio Co Ltd as a trailblazer and leader in the global character and brand licensing industry.

Sanrio Co Ltd is primarily present in Japan, its home country. As a globally recognized company, Sanrio has also expanded its presence in various countries and regions around the world. With its famous character Hello Kitty and other beloved brands, Sanrio products can be found in North America, Europe, Asia, and other parts of the globe. From San Francisco to Paris, Tokyo to Hong Kong, Sanrio merchandise and themed attractions are well-received internationally, appealing to fans of all ages. The company's commitment to spreading joy and cuteness has made Sanrio a prominent presence in numerous countries and regions worldwide.

Sanrio Co Ltd is a renowned Japanese company that represents values of happiness, friendship, and creativity. With a corporate philosophy centered around the belief that small gifts can bring happiness to people's lives, Sanrio aims to share joy and spread smiles through its character-driven products and services. As the home of iconic characters including Hello Kitty, My Melody, and Little Twin Stars, Sanrio Co Ltd promotes empathy, kindness, and positivity. The company's dedication to quality, innovation, and inclusivity is evident in its diverse range of merchandise, collaborations, and immersive experiences, making Sanrio Co Ltd a beloved and trusted brand worldwide.

Analysts currently set an average price target of 8,297.74 JPY for the Sanrio Co stock (median: 8,466.00 JPY), implying +603.5 % versus the latest price. The consensus is based on 16 analyst ratings.

Sanrio Co Analyst Price Targets 2026

16 analysts currently rate the Sanrio Co stock: 14 recommend buying, 2 holding and 0 selling. For 2026, analysts expect Sanrio Co to generate revenue of 192.92 B JPY and earnings per share of 8.85 JPY.

Sanrio Co Analyst Price Targets 2026

Converted at the current exchange rate, the Sanrio Co share trades at 6.26 EUR (1,163.00 JPY).

The Sanrio Co share (8136.T) is listed on 5 stock exchanges, including: Frankfurt (SJ8.F), München (SJ8.MU), Düsseldorf (SJ8.DU).

Sanrio Co Ltd is a Japanese company known for its successful brand Hello Kitty. The company was founded in 1960 and is headquartered in Tokyo, Japan. It operates worldwide and offers a variety of products that can be divided into different categories. The first category pertains to the manufacturing of toys for children. The company offers a wide range of products suitable for children of all ages. These products include toy cars, dolls, stuffed animals, balls, games, and much more. Sanrio Co Ltd is a leader in this field and has introduced many successful products to the market. Another important category of Sanrio's business model is the production of stationery. The company offers a wide range of products such as notebooks, pens, pencils, erasers, pencil cases, and more. These products are not only practical but also attractively designed, appealing to both children and adults. Another important category relates to accessories such as keychains, bags, wallets, and jewelry. These products are very popular and purchased by customers all over the world in large quantities. Sanrio Co Ltd offers a variety of designs and styles suitable for every taste. Another important category of the company is clothing. Sanrio offers a wide range of clothing items targeting customers of all ages. This includes t-shirts, hoodies, jackets, pants, and more. These products are known for their excellent quality and appealing design. However, the company also has another category that is equally successful. It is the Food & Beverage segment. Sanrio produces a variety of food and drinks sold under the Hello Kitty brand and other characters. These include snacks, chocolates, beverages, and many more products. They are especially popular among children. In summary, Sanrio Co Ltd offers a wide range of products and services tailored to children and adults of all ages. The company is known for its high-quality products and attractive designs. Through its diverse range of products and services, the company is able to provide an excellent customer experience to all buyers. Sanrio Co Ltd is a company that understands how to successfully adapt its products and services to the needs of its customers. By utilizing SEO techniques and building a strong brand, the company is able to market its products worldwide and successfully expand its business. Answer: Sanrio Co Ltd is a Japanese company known for its brand Hello Kitty, offering toys, stationery, accessories, clothing, and Food & Beverage products worldwide. They are famous for their high-quality and appealing designs. The company effectively caters to customer needs, utilizing SEO techniques to expand their business globally.

The expected revenue of Sanrio Co is 192.92 B JPY. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Sanrio Co is 10.98 B JPY. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Sanrio Co is currently 131.35. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Sanrio Co stock.

The price-to-sales ratio (P/S) of Sanrio Co is currently 7.47. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Sanrio Co stock.

The Eulerpool Quality Score for Sanrio Co is 6/10.

The ISIN of Sanrio Co is JP3343200006. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Sanrio Co is 866933. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Sanrio Co is 8136.T. The ticker symbol is used to trade Sanrio Co shares on the stock exchange.

Over the past 12 months, Sanrio Co paid a dividend of 64.00 JPY . This corresponds to a dividend yield of about 5.50 %. For the coming 12 months, Sanrio Co is expected to pay a dividend of 23.76 JPY.

The current dividend yield of Sanrio Co is 5.50 %.

Sanrio Co pays a dividend, distributed in the months of , , , .

Sanrio Co paid dividends every year for the past 22 years.

For the upcoming 12 months, dividends amounting to 23.76 JPY are expected. This corresponds to a dividend yield of 2.04 %.

Sanrio Co is assigned to the 'Cyclical consumption' sector.

To receive the latest dividend of Sanrio Co from amounting to 35 JPY, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, Sanrio Co distributed 2.83 JPY as dividends.

The dividends of Sanrio Co are distributed in JPY.

All fundamentals and in-depth analysis of Sanrio Co

Our stock analysis for Sanrio Co stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Sanrio Co. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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