Scandic Hotels Group (SHOT.ST) Stock Price

Scandic Hotels Group Price

OMX·CLOSED
87.60
-1.70 (-1.92 %)
Market closed

Over the last 17 years Scandic Hotels Group grew revenue by 9.3% annually, reaching 22.29 B SEK. Earnings per share have grown at 3.0% per year over the last 15 years. For Scandic Hotels Group, the net margin of 2.8% is up versus -16.6% a few years ago. At today's price the dividend yield works out to roughly 2.97%. The payout ratio is around 89% of earnings. The dividend has grown at 1.9% per year over the past 8 years. The consensus 12-month price target for Scandic Hotels Group is 99.96 SEK, about 14.1% above where the stock trades today. Of 14 analysts, 9 rate the stock a buy — an overall Buy consensus. The stock trades about 9% above its 52-week low.

Scandic Hotels Group stock price

Volume
Ex-Dividend
Details

Stock Price

ⓘ

How to Read This Chart

This chart tracks the historical stock price of Scandic Hotels Group over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Scandic Hotels Group stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Scandic Hotels Group's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Scandic Hotels Group Stock Price History
DateScandic Hotels Group Price
9/24/202687.60 SEK
9/23/202689.30 SEK
9/22/202690.50 SEK
9/21/202690.20 SEK
9/18/202688.80 SEK
9/17/202689.10 SEK
9/16/202688.80 SEK
9/15/202689.30 SEK
9/14/202688.20 SEK
9/11/202688.15 SEK
9/10/202688.60 SEK
9/9/202689.75 SEK
9/8/202691.80 SEK
9/7/202689.45 SEK
9/4/202689.90 SEK
9/3/202689.85 SEK
9/2/202688.20 SEK
9/1/202688.75 SEK
8/31/202689.40 SEK
8/28/202690.60 SEK
8/27/202691.30 SEK
8/26/202691.45 SEK
8/25/202690.10 SEK
8/21/202688.00 SEK
8/20/202688.00 SEK
8/19/202686.35 SEK
8/18/202683.85 SEK
8/17/202684.90 SEK
8/14/202687.25 SEK
8/13/202686.75 SEK
Access this data via the Eulerpool API

Scandic Hotels Group Revenue, EBIT, Net Income

  • 3 Years

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2022
19.23 B SEK
2.45 B SEK
394.00 M SEK
Jan 1, 2023
21.94 B SEK
2.75 B SEK
532.00 M SEK
Jan 1, 2024
21.96 B SEK
2.86 B SEK
643.00 M SEK
Jan 1, 2025
22.29 B SEK
809.00 M SEK
625.00 M SEK
Jan 1, 2026 (e)
24.34 B SEK
3.70 B SEK
1.28 B SEK
Jan 1, 2027 (e)
31.81 B SEK
4.30 B SEK
1.76 B SEK
Jan 1, 2028 (e)
33.33 B SEK
4.51 B SEK
1.96 B SEK
Jan 1, 2029 (e)
36.84 B SEK
5.22 B SEK
2.39 B SEK

Scandic Hotels Group Income Statement, Balance Sheet, Cash Flow Statement

Last updated Sep 25, 2026, 2:28 AM
 
REVENUEB SEK
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB SEK
EBITB SEK
EBIT MARGIN%
NET INCOMEB SEK
NET INCOME GROWTH%
DIV.SEK
DIV. GROWTH%
SHARESM
2014201520162017201820192020202120222023202420252026e2027e2028e2029e
11.4512.1913.0814.5818.0118.957.4710.0919.2321.9421.9622.2924.3431.8133.3336.84
45.306.477.3011.4723.495.21-60.5735.0290.6614.070.111.509.1930.714.7610.54
57.4157.8959.1158.6359.8862.3848.5458.6463.1833.4681.3354.4554.4554.4554.4554.45
6.577.067.738.5510.7811.823.635.9112.157.3417.8612.1413.2517.3218.1520.06
0.220.610.930.930.982.15-4.80-0.442.452.752.860.813.704.304.515.22
1.895.027.076.345.4611.33-64.31-4.3612.7612.5513.043.6315.2213.5113.5414.18
-0.440.120.880.710.670.72-5.95-1.680.390.530.640.631.281.761.962.39
76.52-126.61657.76-19.57-4.677.12-924.24-71.79-123.4735.0320.86-2.80104.4837.6411.6021.75
–––2.232.412.48–––––2.602.602.732.88–
––––8.072.90–––––––5.005.49–
142.31142.31144.48145.17145.18145.21191.24191.25191.30225.82218.95215.13215.13215.13215.13215.13
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Scandic Hotels Group generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Scandic Hotels Group retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Scandic Hotels Group's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Scandic Hotels Group has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Scandic Hotels Group's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Scandic Hotels Group stock margins

The Scandic Hotels Group margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Scandic Hotels Group. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Scandic Hotels Group.
  • 3 Years

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  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
58.64 %
-4.36 %
-16.65 %
Jan 1, 2022
63.18 %
12.76 %
2.05 %
Jan 1, 2023
33.46 %
12.55 %
2.43 %
Jan 1, 2024
81.33 %
13.04 %
2.93 %
Jan 1, 2025
54.45 %
3.63 %
2.80 %
Jan 1, 2026 (e)
54.45 %
15.22 %
5.25 %
Jan 1, 2027 (e)
54.45 %
13.51 %
5.53 %
Jan 1, 2028 (e)
54.45 %
13.54 %
5.89 %

Scandic Hotels Group Stock Revenue, EBIT, Earnings per Share

The Scandic Hotels Group earnings per share therefore indicates how much revenue Scandic Hotels Group has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

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  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
52.74 SEK
-2.30 SEK
-8.78 SEK
Jan 1, 2022
100.52 SEK
12.82 SEK
2.06 SEK
Jan 1, 2023
97.14 SEK
12.19 SEK
2.36 SEK
Jan 1, 2024
100.29 SEK
13.08 SEK
2.94 SEK
Jan 1, 2025
103.61 SEK
3.76 SEK
2.91 SEK
Jan 1, 2026 (e)
113.13 SEK
17.22 SEK
5.94 SEK
Jan 1, 2027 (e)
147.87 SEK
19.98 SEK
8.18 SEK
Jan 1, 2028 (e)
154.92 SEK
20.98 SEK
9.13 SEK

Scandic Hotels Group business model & stock analysis

Scandic Hotels Group AB is a Swedish company that was founded in 1963 and is now one of the largest hotel chains in Northern Europe. Originally started as a family business, Scandic has evolved into a publicly traded company, operating over 280 hotels in more than 6 countries. The company's business model focuses on providing guests with a unique experience based on a combination of comfort, quality, and sustainability. Scandic's hotels cater to both tourists and business customers, offering a wide range of services and amenities. The company divides its hotels into different categories tailored to the needs of its customers, including premium hotels, economy hotels, and specialized hotels targeting specific customer groups. Scandic places great importance on sustainability and environmental protection, aiming to operate all of its hotels in a climate-neutral manner by 2025. The company utilizes environmentally friendly technologies and measures such as solar energy, GreenKey-certified rooms, and resource-efficient waste management. Additionally, Scandic Hotels offers a variety of products and services tailored to its different target groups, including conference and event rooms for business travelers, special children's club programs for families, and wellness and fitness centers for athletes. Overall, Scandic Hotels Group AB is a highly successful company with a long tradition and a clear focus on comfort, quality, and sustainability. Its wide range of services and products, as well as its various hotel categories and target groups, enable the company to appeal to customers from many different areas and offer an unforgettable travel experience.

Scandic Hotels Group SWOT Analysis

Strengths

Scandic Hotels Group AB has a strong presence in the hospitality industry, with a diverse and extensive portfolio of hotels across various locations.

The company has a well-established brand reputation for delivering high-quality services, comfortable accommodations, and excellent customer experiences.

Scandic Hotels Group AB has a robust financial position, enabling them to invest in facilities, technology advancements, and expansion strategies.

The company is committed to sustainable practices and responsible tourism, which aligns with the increasing demand for environmentally-friendly options in the market.

Weaknesses

Scandic Hotels Group AB may face challenges in terms of seasonality and fluctuating demand, especially during off-peak seasons or economic downturns.

The company's dependency on third-party online platforms for reservations and booking services exposes them to potential disruptions or increased commission fees.

Operational inefficiencies or service inconsistencies across different hotel locations can impact overall customer satisfaction and reputation.

Limited presence in certain geographic regions may restrict opportunities for growth and market penetration.

Opportunities

The growing trend of domestic and international tourism presents opportunities for Scandic Hotels Group AB to expand its customer base and capture new markets.

Increasing demand for unique experiences and personalized services allows the company to differentiate itself and attract a niche market segment.

Collaborating with other industry partners, such as airlines or tour operators, can create bundled travel packages and further enhance the company's market competitiveness.

Exploring emerging markets or untapped destinations can provide Scandic Hotels Group AB with first-mover advantages and early market entry.

Threats

Intense competition from local and international hotel chains poses a threat to Scandic Hotels Group AB's market share and profitability.

Economic uncertainties, geopolitical tensions, or natural disasters can impact tourism activities and reduce overall demand for hotel accommodations.

Changing consumer preferences and evolving travel patterns may require the company to adapt its business model and offerings to stay relevant in the market.

Regulatory changes or governmental policies can impose compliance burdens and additional costs on the company's operations.

Scandic Hotels Group Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Scandic Hotels Group historical P/E ratio, EBIT multiple, and P/S ratio

Scandic Hotels Group annual returns

Details

Annual Return

ⓘ

What This Chart Shows

This chart breaks down Scandic Hotels Group's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in Scandic Hotels Group's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare Scandic Hotels Group's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Scandic Hotels Group shares outstanding

The number of shares of Scandic Hotels Group was 215.13 M in 2025. This indicates how many shares Scandic Hotels Group is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

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  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
191.25 M Stocks
Jan 1, 2022
191.30 M Stocks
Jan 1, 2023
225.82 M Stocks
Jan 1, 2024
218.95 M Stocks
Jan 1, 2025
215.13 M Stocks
Jan 1, 2026 (e)
215.13 M Stocks
Jan 1, 2027 (e)
215.13 M Stocks
Jan 1, 2028 (e)
215.13 M Stocks

Scandic Hotels Group Dividend History

6 years of dividend payments · 4 consecutive increases

YearAnnual DividendYoY ChangePayments
20261.30SEKYTD—1×
May 6, 20261.30SEK 0.0%1/1
20252.60SEK↑ 4.0%2×
May 7, 20251.30SEK↓ 48.0%1/2
Nov 7, 20251.30SEK 0.0%2/2
20242.50SEK↑ 0.7%1×
20192.48SEK↑ 2.9%2×
20182.41SEK↑ 7.9%2×
20172.23SEK—1×

Scandic Hotels Group dividend history and estimates

In 2025, Scandic Hotels Group paid a dividend amounting to 2.60 SEK. Dividend means that Scandic Hotels Group distributes a portion of its profits to its owners.
  • 3 Years

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  • Max

Dividend
Dividend (Estimate)
Special dividend
Details
Date
Dividend
Dividend (Estimate)
Special dividend
Jan 1, 2017
2.23 SEK
0.00 SEK
0.00 SEK
Jan 1, 2018
2.41 SEK
0.00 SEK
0.00 SEK
Jan 1, 2019
2.48 SEK
0.00 SEK
0.00 SEK
Jan 1, 2024 (e)
2.50 SEK
0.00 SEK
0.00 SEK
Jan 1, 2025
2.60 SEK
0.00 SEK
0.00 SEK
Jan 1, 2026 (e)
1.30 SEK
1.30 SEK
0.00 SEK
Jan 1, 2027 (e)
0.00 SEK
2.73 SEK
0.00 SEK
Jan 1, 2028 (e)
0.00 SEK
2.88 SEK
0.00 SEK

Scandic Hotels Group dividend payout ratio

In 2025, Scandic Hotels Group had a payout ratio of 89.49%. The payout ratio indicates the percentage of the company's profits that Scandic Hotels Group distributes as dividends.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
83.16 %
Jan 1, 2022
85.93 %
Jan 1, 2023
86.85 %
Jan 1, 2024
85.13 %
Jan 1, 2025
89.49 %
Jan 1, 2026 (e)
43.75 %
Jan 1, 2027 (e)
33.43 %
Jan 1, 2028 (e)
31.51 %

Current Scandic Hotels Group forecasts and price targets in September 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy
64.29 % (9)
Hold
21.43 % (3)
Sell
14.29 % (2)
12M Price Target
99.96
Last Price
87.60
Currency
SEK
12M Return Potential
14.11 %
LTM Return
-1.90 %

Scandic Hotels Group Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
11/10/20263.43SEK-6.72 BSEK-2026 Q3
7/15/20262.00SEK1.98SEK6.08 BSEK-2026 Q2
4/22/2026-0.62SEK-0.60SEK4.69 BSEK-2026 Q1
2/18/20261.12SEK0.80SEK4.72 BSEK-2025 Q4
10/29/20253.08SEK3.00SEK5.59 BSEK-2025 Q3
7/15/20251.83SEK1.69SEK5.87 BSEK-2025 Q2
4/15/2025-0.79SEK-0.60SEK4.63 BSEK-2025 Q1
2/19/20250.88SEK1.14SEK4.63 BSEK-2024 Q4
10/29/20243.31SEK2.95SEK5.43 BSEK-2024 Q3
7/16/20242.11SEK1.64SEK5.87 BSEK-2024 Q2

EESG©

Eulerpool ESG Scorecard© for the Scandic Hotels Group stock

92/100
99
Environment
99
Social
78
Governance
E

Environment

Scope 1 - Direct Emissions2,538.8
Scope 2 - Indirect emissions from purchased energy31,768.6
Scope 3 - Indirect emissions within the value chain684.6
Total CO₂ emissions34,307.4
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

Percentage of female employees63.2
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Scandic Hotels Group shareholder structure

% Name
0.78406%
SEB Investment Management AB
SEB Investment Management AB
0.63297%
JPMorgan Asset Management U.K. Limited
JPMorgan Asset Management U.K. Limited
0.45529%
Nuveen LLC
Nuveen LLC
0.35902%
FIRST Fondene NCP
FIRST Fondene NCP
0.35873%
Nordea Funds Oy
Nordea Funds Oy
0.27826%
Vibrand Kapitalforvaltning AS
Vibrand Kapitalforvaltning AS

Scandic Hotels Group Beneficial Ownership Filings (SEC 13D/G)

Free Float
75.0%
Float Shares
161.25 M
Shares Outstanding
215.13 M

Scandic Hotels Group Executives and Management Board

16 members · avg. age 58 · 31 % women

JM

Mr. Jens Mathiesen (56)

President, Chief Executive Officer

29.62 M SEK

Management

FW

Mr. Fredrik Wetterlundh (59)

Chief Human Resources Officer

455,000.00 SEK
TC

Ms. Therese Cedercreutz (56)

Chief Commercial Officer · since 2021

385,000.00 SEK
PC

Mr. Par Christiansen (52)

Chief Financial Officer

–
PJ

Mr. Peter Jangbratt (57)

Chief Operating Officer - Sweden and Denmark

–
SF

Mr. Soeren Faerber (55)

Chief Strategy Officer

–
AP

Mr. Asle Prestgard (57)

Chief Operating Officer - Norway

–

Board of Directors

HB

Hr. Per Braathen (64)

Independent Chairman of the Board · since 2007

1.06 M SEK
GR

Ms. Gunilla Rudebjer (66)

Independent Director · since 2009

584,333.00 SEK
KP

Ms. Kristina Patek (56)

Director

484,333.00 SEK
FW

Mr. Fredrik Wirdenius (64)

Independent Director

481,333.00 SEK
FV

Mr. Frank Veenstra (57)

Independent Director

342,000.00 SEK
MS

Ms. Marianne Sundelius (58)

Director, Employee Representative

40,000.00 SEK

Scandic Hotels Group Supply Chain

Scandic Hotels Group Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
13 companies
#Nameβ 1YTrend
1
Expedia Group
Supplier·Customer·Hotels, Restaurants & Leisure·US
0.23
0.46
0.71
0.76
0.79
0.81
—
2
Booking Hldg
Supplier·Customer·Hotels, Restaurants & Leisure·US
-0.18
0.04
0.79
0.36
0.43
0.73
0.46
3
Alphabet A
Supplier·Customer·Interactive Media & Services·US
0.62
0.67
0.47
-0.23
0.08
0.68
0.07
4
Pandox B
Supplier·SE
0.64
0.61
0.76
0.54
0.07
0.67
—
5
Dedicare
Supplier·Health Care Providers & Services·SE
0.78
0.73
0.02
0.35
-0.13
0.63
—
#Nameβ 1YTrend
1
Airbnb A
Supplier·Customer·Hotels, Restaurants & Leisure·US
0.23
0.55
0.68
0.09
0.42
—
0.41
2
Orkla
Supplier·Food Products·NO
0.08
0.30
0.63
-0.33
-0.02
-0.55
—
3
SAS
Supplier·Customer·Airlines·SE
0.22
0.57
0.78
0
-0.52
-0.34
—

Frequently asked questions about Scandic Hotels Group

The business model of Scandic Hotels Group AB focuses on operating and managing hotels, ensuring a comfortable and convenient experience for guests. Scandic Hotels Group AB operates a network of hotels across various regions, providing a range of services such as accommodation, dining, meeting and conference facilities, fitness centers, and other amenities. The company aims to offer quality and sustainable hospitality services to both leisure and business travelers. Scandic Hotels Group AB prides itself on its commitment to enhancing customer satisfaction, maintaining strong brand reputation, and generating financial growth through its hotel operations.

Scandic Hotels Group AB is primarily active in the hospitality and accommodation industry.

The main competitors of Scandic Hotels Group AB in the market include major hotel chains such as AccorHotels, Marriott International, and Hilton Worldwide Holdings. These global players also operate a large number of hotels across various regions, offering similar services and amenities. However, Scandic Hotels Group AB, being a leading hotel company in the Nordic region, maintains a strong market presence with its extensive network of hotels and a focus on delivering exceptional guest experiences.

The history and background of Scandic Hotels Group AB can be traced back to its establishment in 1963. It initially started as a small hotel chain in Sweden and has since expanded its operations to become the largest hotel company in the Nordic region. With a focus on providing high-quality accommodations, Scandic Hotels Group AB has consistently demonstrated its commitment to guest satisfaction and sustainable practices. Over the years, the company has grown both organically and through strategic acquisitions, strengthening its presence and market position. Today, Scandic Hotels Group AB continues to be a leading player in the hospitality industry, offering a diverse portfolio of hotels that cater to various traveler preferences.

Scandic Hotels Group AB has achieved several significant milestones. Firstly, in 1963, Scandic Hotels was founded as a roadside motel chain. Since then, it has grown to become a leading Nordic hotel company with more than 280 hotels across various markets. In 2001, the company launched its loyalty program, Scandic Friends, attracting a large customer base. In 2015, Scandic Hotels Group AB was listed on the Nasdaq Stockholm stock exchange, marking a major step in the company's growth and financial development. Additionally, Scandic Hotels Group AB has expanded its portfolio through strategic acquisitions and partnerships, further solidifying its position as a key player in the hospitality industry.

Scandic Hotels Group AB is primarily present in the Nordic countries, including Sweden, Norway, Denmark, Finland, and Iceland.

Scandic Hotels Group AB is a leading hotel company dedicated to creating great hotel experiences in a sustainable and responsible manner. With a strong focus on team spirit, Scandic embraces a corporate philosophy that centers around three core values: "Caring, Courage, and Creativity." By caring deeply for their guests, employees, and society, Scandic strives to provide the best possible service and experiences. Their courageous approach enables them to push boundaries, innovate, and constantly improve. Additionally, their commitment to creativity fosters a dynamic environment that encourages new ideas and solutions. Scandic Hotels Group AB's values and corporate philosophy reflect their dedication to creating exceptional experiences for their guests while maintaining a sustainable business model.

Analysts currently set an average price target of 97.28 SEK for the Scandic Hotels Group stock (median: 99.96 SEK), implying +8.9 % versus the latest price. The consensus is based on 14 analyst ratings.

14 analysts currently rate the Scandic Hotels Group stock: 9 recommend buying, 3 holding and 2 selling. For 2026, analysts expect Scandic Hotels Group to generate revenue of 24.34 B SEK and earnings per share of 5.94 SEK.

Converted at the current exchange rate, the Scandic Hotels Group share trades at 7.76 EUR (87.60 SEK).

The Scandic Hotels Group share (SHOT.ST) is listed on 6 stock exchanges, including: London (0RD7.L), Frankfurt (10H.F), München (10H.MU), Düsseldorf (10H.DU), Stockholm (SHOT.ST).

The Scandic Hotels Group AB is a leading hotel operator in Northern Europe with almost 280 hotels in 6 countries. The company has various business areas such as hotel operations, franchise and management contracts, as well as rental and leasing of properties. The main business of the company is hotel operations. Scandic offers various hotel concepts that adapt to the needs of different customers and markets. The hotels cater to business travelers, tourists, and families, and are available in different categories such as budget, standard, or luxury. The hotels are well-equipped and offer modern amenities that provide guests with a pleasant and comfortable experience. In addition to hotel operations, Scandic also offers franchise and management contracts. In this area, the company collaborates with other operators and hotel owners, offering them a license to use the Scandic branding and services. These contracts provide partners with the opportunity to benefit from Scandic's strong brand, operational systems, and sales channels while achieving their own business goals. Another important business area of Scandic is the rental and leasing of properties. The company owns many of its hotels but also relies on long-term partnerships with investors and property owners. By renting and leasing properties, Scandic can delegate risks to third parties while benefiting from long-term lease agreements. Additionally, Scandic also offers additional services and products to enhance the customer experience and increase revenue. These include conference, dining, and leisure facilities, as well as various online and offline sales channels to promote and sell hotel rooms, events, and other services. Scandic's conference and event facilities include various meeting rooms, conference facilities, and catering services to meet the needs of business clients. The restaurants, bars, and other leisure facilities are an integral part of Scandic's offerings, providing guests with a variety of culinary experiences and entertainment options. Through a wide range of business areas, products, and services, Scandic has successfully established itself as a leading hotel operator in the Nordic region and plans to further expand its business in the future. The company aims to grow through various strategic initiatives and partnerships, improve its operational processes and systems, and increase its brand awareness and competitiveness.

The expected revenue of Scandic Hotels Group is 24.34 B SEK. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Scandic Hotels Group is 1.28 B SEK. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Scandic Hotels Group is currently 14.74. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Scandic Hotels Group stock.

The price-to-sales ratio (P/S) of Scandic Hotels Group is currently 0.77. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Scandic Hotels Group stock.

The Eulerpool Quality Score for Scandic Hotels Group is 4/10.

The ISIN of Scandic Hotels Group is SE0007640156. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Scandic Hotels Group is A2ABGP. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Scandic Hotels Group is SHOT.ST. The ticker symbol is used to trade Scandic Hotels Group shares on the stock exchange.

Over the past 12 months, Scandic Hotels Group paid a dividend of 2.60 SEK . This corresponds to a dividend yield of about 2.97 %. For the coming 12 months, Scandic Hotels Group is expected to pay a dividend of 2.73 SEK.

The current dividend yield of Scandic Hotels Group is 2.97 %.

Scandic Hotels Group pays a dividend, distributed in the months of December, May, November.

Scandic Hotels Group paid dividends every year for the past 2 years.

For the upcoming 12 months, dividends amounting to 2.73 SEK are expected. This corresponds to a dividend yield of 3.06 %.

Scandic Hotels Group is assigned to the 'Cyclical consumption' sector.

In the year 2025, Scandic Hotels Group distributed 2.6 SEK as dividends.

The dividends of Scandic Hotels Group are distributed in SEK.

Fair ValuePRO
77.69 SEK
Over-/UndervaluationPRO
Fairly valued
Industry
Hotels, Restaurants & Leisure
Number of shares
Employees
Revenue per Employee
2.20 M SEK
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Country
Sweden
Currency
SEK
Initial public offering
Dec 2, 2015
ISIN
SE0007640156
Cusip
W7T14N102
Sedol
BYSXJH8
Market capitalization
19.21 B SEKLarge Cap
52-Week Range
80.35–98.54SEK
Revenue growth (10Y) > 5%
Revenue growth (3Y) > 5 %
EBIT growth (10Y) > 5%
EBIT growth (3Y) > 5 %
Net debt < 4x EBIT
Profitable since 10Y+
EBIT Drawdown (10Y) < 50%
Return on Equity (ROE) > 15%
ROCE > 15%
Return Expectation > 10%
PEG
1.82
P/E ratio
P/Ee 2026
15.03
P/Ee 2027
10.92
P/Ee 2028
9.78
P/Ee 2029
8.04
P/S
P/Se
0.79
EV/EBIT
27.09
P/B Ratio
6.63
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
9.54 %
Gross Margin
54.45 %
EBIT Margin
3.63 %
Net Margin
2.80 %
EPS (Earnings Per Share)
2.91 SEK
Net Debt / EBIT
3.34
Debt/Equity
1.26
Dividend
Dividend yield
2.91 %
Est. Dividend Yield
2.91 %
Payout Ratio
89.49 %
Dividend growth Ø5Y
—
Dividend payments per year
2
Dividend paid since
2 years
Dividend not reduced since
2 years
Dividend increased since
2 years
Dividend withholding tax
30.00 %
Last updated Sep 25, 2026, 2:28 AM

Scandic Hotels Group Peer Group

Scandic Hotels Group Ticker

DÜSSELDORF · 10H.DUFRANKFURT · 10H.FLONDON · 0RD7.LMUNICH · 10H.MUSTOCKHOLM · SHOT.STSTOCKHOLM · SHOT.ST

Scandic Hotels Group FIGI

SHOT:SS · BBG00BCM34D7SHOTS:L3 · BBG00BL3PQH2SHOTS:B3 · BBG00BL3PQT9SHOTS:PO · BBG00BL3PRG1SHOTSEK:EO · BBG00BL3PSY9SHOTSEK:XH · BBG00BL3PT13SHOTSEK:XF · BBG00BL3PT31SHOTSEK:XE · BBG00BL3PT59SHOTSEK:XJ · BBG00BL3PT68SHOTSEK:XL · BBG00BL3PT77SHOTSEK:XG · BBG00BL3PT86SHOTSEK:XO · BBG00BL3PT95