The business model of SAS AB, a leading Scandinavian airline, revolves around offering commercial airline transportation and related services. SAS AB primarily operates in the markets of Sweden, Norway, and Denmark, providing domestic and international flights. The company's services include passenger transportation, cargo transportation, and aviation-related consultancy services. SAS AB focuses on meeting the evolving needs of travelers by offering a range of travel classes, innovative products, and a strong focus on sustainability. By continuously adapting to market demands and offering high-quality services, SAS AB aims to maintain its position as a preferred choice for travelers in the region.

SAS AB is primarily active in the aviation and travel industry.

The main competitors of SAS AB in the market include other major airline companies such as Norwegian Air Shuttle, Ryanair Holdings, and Lufthansa Group. These competitors also operate in the European airline industry and offer similar services and routes, catering to both domestic and international travelers. SAS AB faces competition in terms of pricing, customer experience, and market share from these companies. However, SAS AB has its unique strengths and customer loyalty that help it maintain its position in the highly competitive airline market.

SAS AB is a renowned Scandinavian airline established in 1946. With a rich history spanning over seven decades, SAS AB has become one of the leading airlines in Europe. Initially founded by three nations, Sweden, Denmark, and Norway, the company aimed to ensure better connectivity and improve air transportation in the region. Over the years, SAS AB has expanded its operations and gained a strong foothold globally, offering flights to various destinations worldwide. Today, SAS AB is recognized for its commitment to quality service, innovation, and sustainability, making it a trusted choice for travelers seeking reliable and efficient air travel options.

SAS AB, a leading Scandinavian airline, has achieved various significant milestones over the years. In 1946, SAS was established as a cooperative venture by the governments of Denmark, Norway, and Sweden, becoming the first airline in the world to offer regularly scheduled transatlantic flights. In the 1950s, SAS further expanded its operations and introduced the revolutionary concept of polar route flights. Throughout its history, SAS has continuously adapted to changing market conditions, focusing on innovation, sustainability, and customer-centric services. Today, SAS AB is recognized as a trusted and renowned airline, offering millions of passengers safe and comfortable travel experiences across its extensive network.

SAS AB is primarily present in various countries and regions across the globe. As a multinational airline, SAS AB operates in Scandinavia, including countries like Sweden, Norway, Denmark, and Finland. Additionally, SAS AB has a significant presence in other European countries, such as Germany, France, Spain, and the United Kingdom. With a wide network of destinations, SAS AB also serves multiple regions in North America, including the United States and Canada. As a leading airline, SAS AB continues to expand its presence and connectivity across different countries and regions for the convenience of its passengers.

SAS AB, a leading Scandinavian airline, represents values of customer-centricity, sustainability, and innovation. With a corporate philosophy focused on delivering exceptional travel experiences, SAS AB prioritizes customer satisfaction through efficient operations and high-quality services. Sustainability is integral to their operations, as SAS AB aims to reduce their environmental footprint and contribute to sustainable aviation. Furthermore, the company thrives on innovation, constantly evolving to meet the changing needs of their passengers and the industry. SAS AB's commitment to these values and corporate philosophy has placed them as a prominent player in the airline industry, providing reliable, sustainable, and customer-focused travel solutions.

9 analysts currently rate the SAS stock: 0 recommend buying, 2 holding and 7 selling. For 2026, analysts expect SAS to generate revenue of 54.31 B SEK and earnings per share of -0.32 SEK.

SAS Analyst Price Targets 2026

The SAS share (SAS.ST) is listed on 8 stock exchanges, including: Frankfurt (SSV2.F), München (SSV2.MU), Düsseldorf (SSV2.DU), London (0O1W.L).

SAS AB is a leading company in the aviation industry based in Stockholm, Sweden. It is known for its diverse services and products in the areas of airlines, advanced technology, and travel services. The business model of SAS AB will be examined in more detail below. The airline division of SAS AB offers worldwide flights to over 100 destinations in over 30 countries. SAS's fleet consists of around 160 aircraft, many of which are equipped with state-of-the-art technology. This enables SAS to ensure a high level of efficiency and safety. In addition, excellent customer service ensures high customer satisfaction. As a modern airline, SAS invests in comprehensive digitization of processes and services to continuously improve the customer experience. This includes flexible booking options, personalized offers, as well as mobile check-in and boarding services. SAS is also a member of the Star Alliance network, which allows customers of the airline to benefit from a wide range of global connections and advantages. In the advanced technology division, SAS AB offers solutions and services in various areas such as flight safety, aircraft maintenance, and data analysis. A central role is played by its own IT competence center, which uses innovative technologies such as artificial intelligence and the Internet of Things to provide solutions for optimizing business processes as well as comprehensive data analysis. The subsidiary SAS Ground Handling is an important partner for airlines in ground handling services at airports. The services offered by SAS Ground Handling include terminal and cargo management, as well as baggage and aircraft handling services. This allows airlines to benefit from efficient and professional handling of all ground handling processes and to focus on their core business. In addition to the mentioned divisions, the offering of SAS AB also includes travel services, including combined offers of flights, hotel bookings, and car rentals. The travel offers can be booked through the SAS website and the travel agencies of partner airlines. In summary, SAS AB offers a diverse business model that is focused on customer satisfaction and innovation. By integrating advanced technology into the core business of the airline and providing complementary services in the areas of advanced technology, ground handling, and travel services, SAS covers a wide range of offerings that optimally serve customer needs.

The expected revenue of SAS is 54.31 B SEK. This figure is based on current financial data and reflects the company's business performance.

The expected profit of SAS is -2.35 B SEK. The net profit reflects the company's profitability after deducting all expenses.

The P/E ratio cannot be calculated for SAS at the moment.

The P/S cannot be calculated for SAS currently.

The Eulerpool Quality Score for SAS is 2/10.

The ISIN of SAS is SE0003366871. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of SAS is A1C0DX. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of SAS is SAS.ST. The ticker symbol is used to trade SAS shares on the stock exchange.

SAS is assigned to the 'Industry' sector.

The dividends of SAS are distributed in SEK.