Purplebricks Group (PURP.L) Stock Price
Purplebricks Group Price
Revenue has compounded at 54.1% per year over the past 7 years to 70.00 M GBP. Purplebricks Group's net margin stands at -60.0%, down from -34.3% several years earlier.
Purplebricks Group stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of Purplebricks Group over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Purplebricks Group stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Purplebricks Group's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
| Date | Purplebricks Group Price |
|---|
Purplebricks Group Revenue, EBIT, Net Income
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Purplebricks Group Income Statement, Balance Sheet, Cash Flow Statement
| REVENUEM GBP |
|---|
| REVENUE GROWTH% |
| GROSS MARGIN% |
| GROSS INCOMEM GBP |
| EBITM GBP |
| EBIT MARGIN% |
| NET INCOMEM GBP |
| NET INCOME GROWTH% |
| SHARESM |
| 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023e | 2024e | 2025e | 2026e |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 3.00 | 18.00 | 46.00 | 87.00 | 113.00 | 80.00 | 90.00 | 70.00 | 67.00 | 78.00 | 80.00 | 137.00 |
| – | 500.00 | 155.56 | 89.13 | 29.89 | -29.20 | 12.50 | -22.22 | -4.29 | 16.42 | 2.56 | 71.25 |
| 66.67 | 55.56 | 54.35 | 56.32 | 61.06 | 63.75 | 63.33 | 60.00 | 60.00 | 60.00 | 60.00 | 60.00 |
| 2.00 | 10.00 | 25.00 | 49.00 | 69.00 | 51.00 | 57.00 | 42.00 | 40.20 | 46.80 | 48.00 | 82.20 |
| -5.00 | -11.00 | -6.00 | -27.00 | -1.00 | -1.00 | 11.00 | -10.00 | -21.00 | -4.00 | -2.00 | 1.00 |
| -166.67 | -61.11 | -13.04 | -31.03 | -0.88 | -1.25 | 12.22 | -14.29 | -31.34 | -5.13 | -2.50 | 0.73 |
| -5.00 | -11.00 | -3.00 | -30.00 | -54.00 | -19.00 | 6.00 | -42.00 | -25.00 | -6.00 | -5.00 | -3.00 |
| – | 120.00 | -72.73 | 900.00 | 80.00 | -64.81 | -131.58 | -800.00 | -40.48 | -76.00 | -16.67 | -40.00 |
| 240.26 | 101.19 | 249.81 | 273.07 | 303.09 | 306.39 | 309.82 | 306.81 | 306.81 | 306.81 | 306.81 | 306.81 |
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Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Purplebricks Group generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Purplebricks Group retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Purplebricks Group's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Purplebricks Group has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Purplebricks Group's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
Purplebricks Group stock margins
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Purplebricks Group Stock Revenue, EBIT, Earnings per Share
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Purplebricks Group business model & stock analysis
Purplebricks Group SWOT Analysis
Strengths
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[ { "heading": "2.", "text": "Cost" } ]
[ { "heading": "3.", "text": "Technology-driven" } ]
Weaknesses
[ { "heading": "1.", "text": "Limited" } ]
[ { "heading": "2.", "text": "Dependency" } ]
[ { "heading": "3.", "text": "Customer" } ]
Opportunities
[ { "heading": "1.", "text": "International" } ]
[ { "heading": "2.", "text": "Adoption" } ]
[ { "heading": "3.", "text": "Diversification" } ]
Threats
[ { "heading": "1.", "text": "Competitive" } ]
[ { "heading": "2.", "text": "Regulatory" } ]
[ { "heading": "3.", "text": "Economic" } ]
Purplebricks Group Eulerpool Fair Value
Details
Fair Value Estimate
ⓘWhat Is Fair Value?
Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.
Earnings-Based Fair Value
Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.
Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021
Revenue-Based Fair Value
Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"
Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021
Dividend-Based Fair Value
Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.
Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021
How to Use This Chart
When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.
Purplebricks Group historical P/E ratio, EBIT multiple, and P/S ratio
Purplebricks Group annual returns
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Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
Purplebricks Group shares outstanding
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Purplebricks Group Earnings Estimates & Surprises
| Date | EPS estimate | EPS Actual | Revenue Estimate | Price reaction | Quarterly report |
|---|---|---|---|---|---|
| 6/16/2016 | -0.02GBP | - | 10.86 MGBP | - | 2016 Q4 |
Purplebricks Group shareholder structure
| % | Name |
|---|---|
26.52642% | |
10.95806% | |
7.17694% | |
5.41647% | |
5.16320% | |
4.78152% |
Purplebricks Group Executives and Management Board
8 members · avg. age 46 · 25 % women
Mr. Stephen Long (37)
Chief Financial Officer, Executive Director · since 2022
70,000.00 GBP
Management
Ms. Helena Marston (39)
Chief Executive Officer, Executive Director · since 2020
Board of Directors
Mr. Paul Pindar
Non-Executive Chairman of the Board
Ms. Elona Mortimer-Zhika (41)
Non-Executive Director
Mr. Simon Downing (52)
Senior Independent Non-Executive Director
Mr. Ait Voncke
Non-Executive Director
Mr. Adrian Gill (55)
Non-Executive Independent Director
Mr. Gareth Helm (54)
Non-Executive Independent Director
Frequently asked questions about Purplebricks Group
Purplebricks Group PLC operates with a hybrid business model, combining traditional estate agency services with an online platform. The company offers a convenient and cost-effective way for individuals to sell or buy residential properties. Purplebricks provides a comprehensive range of services, including property listings, professional photography, virtual tours, and negotiations with potential buyers. By utilizing advanced technology, Purplebricks streamlines the process, allows for 24/7 availability, and eliminates the need for expensive brick-and-mortar offices. This innovative approach enables Purplebricks to offer competitive fixed-fee pricing and high-quality customer service, ultimately revolutionizing the real estate market. Purplebricks Group PLC brings efficiency and affordability to the property industry through its unique hybrid model.
Purplebricks Group PLC is primarily active in the real estate industry.
The main competitors of Purplebricks Group PLC in the market are traditional estate agencies such as Foxtons Group PLC, Countrywide PLC, and Savills PLC. These companies operate in the same real estate sector and offer similar services like property sales and lettings. However, Purplebricks differentiates itself by providing a unique online platform that enables customers to buy, sell, or rent properties at a lower cost, combined with dedicated local property experts for support. Despite facing competition, Purplebricks continues to grow and expand its market presence with its innovative approach and customer-centric services.
Purplebricks Group PLC is a UK-based real estate company that operates an online estate agent business. Founded in 2012 by Michael and Kenny Bruce, Purplebricks aimed to disrupt the traditional real estate industry by providing a more cost-effective and efficient way to buy and sell properties. The company quickly gained popularity with its innovative business model and prominent online presence. Purplebricks offers a range of services, including property valuations, virtual viewings, and access to a team of local property experts. The company went public in 2015 and has since expanded its operations internationally, catering to the needs of homebuyers and sellers in various markets.
Purplebricks Group PLC has achieved several significant milestones since its establishment. The company revolutionized the real estate industry by introducing a unique online platform that connects buyers and sellers. Purplebricks successfully expanded its operations internationally, establishing a presence in multiple countries, including the United Kingdom, Australia, and Canada. With its innovative approach, Purplebricks quickly gained market share and became one of the leading online estate agents globally. The company experienced rapid growth, surpassing traditional estate agencies in terms of the number of listings and sold properties. Purplebricks' commitment to providing cost-effective and transparent services has garnered accolades and recognition within the industry.
Purplebricks Group PLC is primarily present in the United Kingdom and Australia.
Purplebricks Group PLC represents values of transparency, efficiency, and innovation. With a strong corporate philosophy centered around customer satisfaction, Purplebricks aims to revolutionize the real estate industry. By providing a fixed fee, full-service online platform, Purplebricks challenges the traditional commission-based model. Their technology-driven approach empowers customers by giving them more control over the buying and selling process. Purplebricks is committed to delivering exceptional service and ensuring a hassle-free experience for both buyers and sellers. As a customer-focused company, Purplebricks Group PLC continues to redefine the real estate market with its modern, cost-effective solutions.
7 analysts currently rate the Purplebricks Group stock: 0 recommend buying, 3 holding and 4 selling.
The Purplebricks Group share (PURP.L) is listed on 3 stock exchanges, including: Frankfurt (5PB.F), London (PURP.L), London (PURP.L).
The Purplebricks Group PLC is a British real estate company specializing in online real estate brokerage. The company was founded in 2014 and has since successfully expanded its business model to the British, Australian, and North American real estate markets. Purplebricks' core business is the brokerage of real estate on an online platform. The company offers its customers an online platform on which they can sell their properties. Customers have the option to market their properties themselves or receive support from a local real estate agent. What sets Purplebricks apart is that customers only have to pay a commission if the property is successfully brokered. In addition to real estate brokerage, Purplebricks also offers additional services. This includes, for example, the creation of home staging concepts and virtual tours. Furthermore, the company also offers comprehensive consulting services for its customers, including support for financing or moving. To further expand its business model, Purplebricks has also invested in the development of innovative technologies in recent years. The online platform has been continuously developed to provide users with a better user experience. Purplebricks now also offers an app that allows customers to manage their sales activities anytime and from anywhere. The company has also invested in its growth strategy. In 2018, Purplebricks acquired the Australian online real estate platform "PropertyNow", thus entering the Australian real estate market. Furthermore, the company has also expanded into the North American market and has been active in the USA and Canada since 2018. Overall, Purplebricks Group PLC has developed a very successful business model that makes the sale of real estate faster and easier for customers. The combination of a user-friendly online platform, comprehensive services, and innovative technologies has helped the company achieve rapid growth. Through continuous investment in the development of its technologies and expansion into new markets, Purplebricks can also hope for further success in the future.
The revenue cannot currently be calculated for Purplebricks Group.
The profit cannot currently be calculated for Purplebricks Group.
The P/E ratio cannot be calculated for Purplebricks Group at the moment.
The P/S cannot be calculated for Purplebricks Group currently.
The Eulerpool Quality Score for Purplebricks Group is 1/10.
The ISIN of Purplebricks Group is GB00BYV2MV74. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.
The WKN of Purplebricks Group is A2ABZ1. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.
The ticker of Purplebricks Group is PURP.L. The ticker symbol is used to trade Purplebricks Group shares on the stock exchange.
Purplebricks Group is assigned to the 'Real Estate' sector.
The dividends of Purplebricks Group are distributed in GBP.
Purplebricks Group stock
Purplebricks Group Peer Group
Purplebricks Group Ticker
Purplebricks Group FIGI
All fundamentals and in-depth analysis of Purplebricks Group
Our stock analysis for Purplebricks Group stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Purplebricks Group. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.