Prime Financial Group (PFG.AX) Stock Price

Prime Financial Group Price

ASX·CLOSED
0.22AUD+0.0050 (+2.30 %)
Market closed

Revenue has compounded at 26.6% per year over the past 19 years to 49.40 M AUD. Earnings per share have declined at 0.7% per year over the last 19 years. Prime Financial Group's net margin stands at 9.3%, down from 13.8% several years earlier. Prime Financial Group currently offers a dividend yield of about 10.06%. The payout ratio is around 118% of earnings. The dividend has grown at 0.2% per year over the past 19 years. The stock trades about 5% above its 52-week low.

Prime Financial Group stock price

Volume
Ex-Dividend
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Prime Financial Group over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Prime Financial Group stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Prime Financial Group's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Prime Financial Group Stock Price History
DatePrime Financial Group Price
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Prime Financial Group Revenue, EBIT, Net Income

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Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2018
19.81 M AUD
959,000.00 AUD
-1.14 M AUD
Jan 1, 2019
21.38 M AUD
2.08 M AUD
1.31 M AUD
Jan 1, 2020
21.55 M AUD
3.54 M AUD
2.13 M AUD
Jan 1, 2021
22.32 M AUD
4.89 M AUD
3.07 M AUD
Jan 1, 2022
26.33 M AUD
6.44 M AUD
3.81 M AUD
Jan 1, 2023
33.74 M AUD
6.57 M AUD
4.41 M AUD
Jan 1, 2024
40.77 M AUD
5.06 M AUD
2.85 M AUD
Jan 1, 2025
49.40 M AUD
6.90 M AUD
4.61 M AUD

Prime Financial Group Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 15, 2026, 7:59 PM
 
REVENUEM AUD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM AUD
NET INCOMEM AUD
NET INCOME GROWTH%
DIV.AUD
DIV. GROWTH%
SHARESM
2010201120122013201420152016201720182019202020212022202320242025
9.009.0010.0012.0010.0010.0010.0018.0019.0021.0021.0022.0026.0033.0040.0049.00
––11.1120.00-16.67––80.005.5610.53–4.7618.1826.9221.2122.50
522.22522.22470.00391.67100.00100.00100.0094.44100.0095.2495.2495.45100.0096.9797.5095.92
47.0047.0047.0047.0010.0010.0010.0017.0019.0020.0020.0021.0026.0032.0039.0047.00
3.003.002.002.002.00-20.003.002.00-1.001.002.003.003.004.002.004.00
200.00–-33.33––-1,100.00-115.00-33.33-150.00-200.00100.0050.00–33.33-50.00100.00
0.020.020.010.010.010.010.010.010.070.010.010.010.010.020.020.02
-50.00–-50.00–––––600.00-85.71–––100.00––
159.87162.41161.61163.92143.71145.64145.45161.19168.36170.76175.51182.13199.07200.49208.51247.00
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Prime Financial Group generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Prime Financial Group retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Prime Financial Group's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Prime Financial Group has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Prime Financial Group's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Prime Financial Group stock margins

The Prime Financial Group margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Prime Financial Group. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Prime Financial Group.

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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2018
97.19 %
4.84 %
-5.73 %
Jan 1, 2019
97.12 %
9.74 %
6.15 %
Jan 1, 2020
97.21 %
16.41 %
9.89 %
Jan 1, 2021
97.90 %
21.89 %
13.77 %
Jan 1, 2022
98.82 %
24.47 %
14.49 %
Jan 1, 2023
97.79 %
19.48 %
13.07 %
Jan 1, 2024
97.06 %
12.40 %
6.99 %
Jan 1, 2025
95.85 %
13.97 %
9.33 %

Prime Financial Group Stock Revenue, EBIT, Earnings per Share

The Prime Financial Group earnings per share therefore indicates how much revenue Prime Financial Group has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2018
0.12 AUD
0.01 AUD
-0.01 AUD
Jan 1, 2019
0.13 AUD
0.01 AUD
0.01 AUD
Jan 1, 2020
0.12 AUD
0.02 AUD
0.01 AUD
Jan 1, 2021
0.12 AUD
0.03 AUD
0.02 AUD
Jan 1, 2022
0.13 AUD
0.03 AUD
0.02 AUD
Jan 1, 2023
0.17 AUD
0.03 AUD
0.02 AUD
Jan 1, 2024
0.20 AUD
0.02 AUD
0.01 AUD
Jan 1, 2025
0.20 AUD
0.03 AUD
0.02 AUD

Prime Financial Group business model & stock analysis

Prime Financial Group Ltd is a London-based company that has been offering top-quality financial services since 1999. The company's history is characterized by innovative strategies and high-quality services that enable customers to conduct successful business and achieve their goals. The company's business model is based on a combination of traditional and modern elements. Prime Financial Group offers its customers a wide range of financial services in the areas of peer-to-peer lending, real estate investment, and cryptocurrencies. This allows customers to benefit from the best of both worlds. The company is divided into different divisions to ensure specialized customer care. The peer-to-peer lending division is an important part of the company. Customers can lend money in a simple and reliable manner to maximize their returns. The company ensures optimal credit risk management and matches private lenders with borrowers. Additionally, the company also has a real estate investment division that allows its customers to invest in globally sought-after markets. Prime Financial Group works with a wide range of premium partners and developers to offer each customer a tailored solution. Investments range from single-unit conversions to large-scale construction model apartments. The crypto division allows customers to invest in the right currencies and bypass the world of traditional banking. Cryptocurrencies have become increasingly important today, and the company recognizes the opportunities that arise from this development. With a long tradition in the financial industry, Prime Financial Group can help its customers succeed in a rapidly changing and increasingly globalized world and achieve financial freedom. Overall, Prime Financial Group Ltd offers a range of products and services aimed at optimizing customers' portfolios, creating wealth, and enabling financial freedom. The company has earned an excellent reputation for quality, integrity, and innovation and enjoys the trust of a broad customer base.

Prime Financial Group SWOT Analysis

Strengths

Prime Financial Group Ltd possesses several strengths that contribute to their competitive advantage in the market. These strengths include:

  • Strong brand reputation and recognition
  • Well-established customer base
  • Diversified range of financial products and services
  • Experienced and knowledgeable management team
  • Efficient and effective operational processes

Weaknesses

Despite their strengths, Prime Financial Group Ltd also faces certain weaknesses that can hinder their performance and growth. These weaknesses include:

  • Limited international presence and market reach
  • Relatively high operating costs
  • Dependency on a few key clients
  • Limited product innovation and differentiation
  • Vulnerability to economic downturns and market fluctuations

Opportunities

Prime Financial Group Ltd can capitalize on various opportunities to further enhance their business and market position. These opportunities include:

  • Expansion into emerging markets with high growth potential
  • Development of new financial products and services
  • Strategic partnerships and collaborations
  • Rising demand for sustainable and socially responsible investments
  • Technological advancements and digitalization of financial services

Threats

Prime Financial Group Ltd must also address potential threats that could impact their business and financial performance negatively. These threats include:

  • Intense competition from existing and new market players
  • Changes in government regulations and financial policies
  • Continued economic uncertainty and volatility
  • Cybersecurity and data privacy risks
  • Client attrition and loss of market share

Prime Financial Group Eulerpool Fair Value

Details

Fair Value Estimate

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What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Prime Financial Group historical P/E ratio, EBIT multiple, and P/S ratio

Prime Financial Group annual returns

Details

Annual Return

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What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Prime Financial Group shares outstanding

The number of shares of Prime Financial Group was 247 M in 2025. This indicates how many shares Prime Financial Group is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

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Number of stocks
Details
Date
Number of stocks
Jan 1, 2018
168.36 M Stocks
Jan 1, 2019
170.76 M Stocks
Jan 1, 2020
175.51 M Stocks
Jan 1, 2021
182.13 M Stocks
Jan 1, 2022
199.07 M Stocks
Jan 1, 2023
200.49 M Stocks
Jan 1, 2024
208.51 M Stocks
Jan 1, 2025
247.00 M Stocks

Prime Financial Group Dividend History

22 years of dividend payments · 6 consecutive increases

YearAnnual DividendYoY ChangePayments
20260.01AUDYTD—1×
Feb 27, 20260.01AUD↓ 10.1%1/1
20250.02AUD↑ 3.7%2×
Feb 28, 20250.01AUD↓ 9.4%1/2
Sep 2, 20250.01AUD↑ 15.6%2/2
20240.02AUD↑ 6.7%2×
20230.02AUD↑ 36.4%2×
20220.01AUD↑ 56.2%2×
20210.01AUD↑ 53.0%2×
20200.01AUD↑ 11.2%2×
20190.01AUD↓ 91.9%2×
20180.07AUD↑ 464.1%2×
20170.01AUD↑ 6.2%2×

Prime Financial Group dividend history and estimates

In 2025, Prime Financial Group paid a dividend amounting to 0.02 AUD. Dividend means that Prime Financial Group distributes a portion of its profits to its owners.

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Dividend
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2018
0.07 AUD
0.00 AUD
Jan 1, 2019
0.01 AUD
0.00 AUD
Jan 1, 2020
0.01 AUD
0.00 AUD
Jan 1, 2021
0.01 AUD
0.00 AUD
Jan 1, 2022
0.01 AUD
0.00 AUD
Jan 1, 2023
0.02 AUD
0.00 AUD
Jan 1, 2024
0.02 AUD
0.00 AUD
Jan 1, 2025
0.02 AUD
0.00 AUD

Prime Financial Group dividend payout ratio

In 2025, Prime Financial Group had a payout ratio of 118.36%. The payout ratio indicates the percentage of the company's profits that Prime Financial Group distributes as dividends.

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Payout ratio
Details
Date
Payout ratio
Jan 1, 2018
-1,022.35 %
Jan 1, 2019
71.65 %
Jan 1, 2020
50.72 %
Jan 1, 2021
55.55 %
Jan 1, 2022
76.39 %
Jan 1, 2023
90.91 %
Jan 1, 2024
155.47 %
Jan 1, 2025
118.36 %
Price targets and forecasts for Prime Financial Group are not yet available.

Prime Financial Group shareholder structure

% Name
15.47439%
Madder (Simon)
Madder (Simon)
4.95876%
Kiut Investments Pty. Ltd.
Kiut Investments Pty. Ltd.
4.94372%
Gogorm Super Pty. Ltd.
Gogorm Super Pty. Ltd.
4.80922%
Murphy (Matt)
Murphy (Matt)
2.59114%
Willoughby Capital Pty. Ltd.
Willoughby Capital Pty. Ltd.
2.56917%
Rockslide Pty. Ltd.
Rockslide Pty. Ltd.

Prime Financial Group Executives and Management Board

SM

Mr. Simon Madder

Executive Chairman of the Board, Chief Executive Officer, Managing Director · since 2007

Compensation1.02 M AUD
TB

Mr. Tim Bennett

Managing Director - Capital and Corporate Advisory, Executive Director · since 2020

Compensation591,247.00 AUD
MM

Mr. Matt Murphy

Managing Director - Accounting and Business Advisory, Executive Director

Compensation506,824.00 AUD
MJ

Mr. Mark Johnson

Partner - Wealth · since 2022

Compensation217,000.00 AUD
AS

Mrs. Alicia Sanders

Group General Counsel, Joint Company Secretary

Frequently asked questions about Prime Financial Group

The business model of Prime Financial Group Ltd centers around providing a comprehensive range of financial services and solutions. As a leading financial services company, Prime Financial Group Ltd offers tailored investment strategies, wealth management, and financial planning services. Their expert team of professionals assists clients in achieving their financial goals by providing personalized advice and innovative solutions. Prime Financial Group Ltd is committed to delivering exceptional customer service, ensuring transparency, and fostering long-term partnerships with their clients. With their extensive industry experience and dedication to excellence, Prime Financial Group Ltd has established itself as a trusted and reliable name in the financial sector.

All fundamentals and in-depth analysis of Prime Financial Group

Our stock analysis for Prime Financial Group stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Prime Financial Group. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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