Moon (1723.HK) Stock Price

Moon Price

HKEX·CLOSED
0.78HKD-0.09 (-10.91 %)
Market closed

Revenue at Moon has contracted by 0.6% per year over the past 9 years to 189.56 M HKD. Earnings per share have declined at 26.6% per year over the last 9 years. For Moon, the net margin of 0.9% is down versus 7.9% a few years ago. At today's price the dividend yield works out to roughly 6.41%. The payout ratio is around 800% of earnings.

Moon stock price

Volume
Ex-Dividend
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Moon over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Moon stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Moon's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Moon Stock Price History
DateMoon Price
7/14/20260.78 HKD
7/13/20260.87 HKD
7/10/20260.83 HKD
7/9/20260.88 HKD
7/8/20260.90 HKD
7/7/20260.85 HKD
7/6/20260.90 HKD
7/3/20260.89 HKD
7/2/20260.88 HKD
6/30/20260.87 HKD
6/29/20260.89 HKD
6/26/20260.88 HKD
6/25/20260.92 HKD
6/24/20260.98 HKD
6/23/20260.96 HKD
6/22/20260.96 HKD
6/18/20260.99 HKD
6/17/20260.98 HKD
6/16/20261.03 HKD
6/15/20261.04 HKD
6/12/20260.99 HKD
6/11/20261.04 HKD
6/10/20261.04 HKD
6/9/20261.00 HKD
6/8/20261.03 HKD
6/5/20261.03 HKD
6/4/20261.00 HKD
6/3/20261.20 HKD
6/2/20260.94 HKD
6/1/20260.93 HKD
5/29/20260.89 HKD
5/28/20260.96 HKD
5/27/20260.92 HKD
5/26/20260.99 HKD
5/22/20261.06 HKD
5/21/20261.15 HKD
5/20/20261.13 HKD
5/19/20261.20 HKD
5/18/20261.16 HKD
5/15/20261.35 HKD
5/14/20261.43 HKD
5/13/20261.75 HKD
5/12/20261.82 HKD
5/11/20261.14 HKD
5/8/20261.05 HKD
5/7/20261.06 HKD
5/6/20260.99 HKD
5/5/20260.91 HKD
5/4/20260.95 HKD
4/30/20260.95 HKD
4/29/20260.92 HKD
4/28/20260.94 HKD
4/27/20260.98 HKD
4/24/20260.97 HKD
4/23/20260.96 HKD
4/22/20260.98 HKD
4/21/20260.98 HKD
4/20/20260.98 HKD
4/17/20261.00 HKD
4/16/20261.00 HKD
4/15/20261.06 HKD
4/14/20261.06 HKD
4/13/20261.00 HKD
4/10/20260.98 HKD
4/9/20261.06 HKD
4/8/20261.09 HKD
4/2/20261.03 HKD
4/1/20260.98 HKD
3/31/20260.95 HKD
3/30/20260.96 HKD
3/27/20260.95 HKD
3/26/20261.01 HKD
3/25/20261.02 HKD
3/24/20260.94 HKD
3/23/20260.99 HKD
3/20/20261.01 HKD
3/19/20261.07 HKD
3/18/20261.09 HKD
3/17/20261.14 HKD
3/16/20261.14 HKD
3/13/20261.11 HKD
3/12/20261.10 HKD
3/11/20261.12 HKD
3/10/20261.12 HKD
3/9/20261.15 HKD
3/6/20261.20 HKD
3/5/20261.13 HKD
3/4/20261.05 HKD
3/3/20261.11 HKD
3/2/20261.17 HKD
2/27/20261.20 HKD
2/26/20261.29 HKD
2/25/20261.33 HKD
2/24/20261.36 HKD
2/23/20261.35 HKD
2/20/20261.38 HKD
2/16/20261.37 HKD
2/13/20261.40 HKD
2/12/20261.25 HKD
2/11/20261.34 HKD
2/10/20261.10 HKD
2/9/20261.03 HKD
2/6/20261.10 HKD
2/5/20261.06 HKD
2/4/20261.23 HKD
2/3/20261.28 HKD
2/2/20261.22 HKD
1/30/20261.35 HKD
1/29/20261.32 HKD
1/28/20261.32 HKD
1/27/20261.31 HKD
1/26/20261.28 HKD
1/23/20261.24 HKD
1/22/20261.30 HKD
1/21/20261.30 HKD
1/20/20261.31 HKD
1/19/20261.32 HKD
1/16/20261.35 HKD
1/15/20261.35 HKD
1/14/20261.39 HKD
1/13/20261.39 HKD
1/12/20261.40 HKD
1/9/20261.33 HKD
1/8/20261.38 HKD
1/7/20261.41 HKD
1/6/20261.41 HKD
1/5/20261.49 HKD
1/2/20261.30 HKD
12/31/20251.26 HKD
12/30/20251.25 HKD
12/29/20251.25 HKD
12/24/20251.35 HKD
12/23/20251.30 HKD
12/22/20251.31 HKD
12/19/20251.28 HKD
12/18/20251.24 HKD
12/17/20251.30 HKD
12/16/20251.22 HKD
12/15/20251.35 HKD
12/12/20251.43 HKD
12/11/20251.47 HKD
12/10/20251.45 HKD
12/9/20251.50 HKD
12/8/20251.46 HKD
12/5/20251.64 HKD
12/4/20251.70 HKD
12/3/20251.69 HKD
12/2/20251.79 HKD
12/1/20251.89 HKD
11/28/20251.93 HKD
11/27/20251.92 HKD
11/26/20251.91 HKD
11/25/20251.99 HKD
11/24/20252.05 HKD
11/21/20252.15 HKD
11/20/20252.09 HKD
11/19/20252.18 HKD
11/18/20252.22 HKD
11/17/20252.32 HKD
11/14/20252.37 HKD
11/13/20252.45 HKD
11/12/20252.61 HKD
11/11/20252.35 HKD
11/10/20252.35 HKD
11/7/20252.35 HKD
11/6/20252.46 HKD
11/5/20252.47 HKD
11/4/20252.80 HKD
11/3/20252.94 HKD
10/31/20253.06 HKD
10/30/20252.99 HKD
10/28/20253.04 HKD
10/27/20253.08 HKD
10/24/20253.04 HKD
10/23/20253.11 HKD
10/22/20253.05 HKD
10/21/20252.85 HKD
10/20/20252.73 HKD
10/17/20253.00 HKD
10/16/20253.02 HKD
10/15/20253.03 HKD
10/14/20253.00 HKD
10/13/20253.16 HKD
10/10/20253.15 HKD
10/9/20253.13 HKD
10/8/20252.72 HKD
10/6/20252.73 HKD
10/3/20252.14 HKD
10/2/20252.06 HKD
9/30/20252.20 HKD
9/29/20251.93 HKD
9/26/20251.76 HKD
9/25/20251.89 HKD
9/24/20252.01 HKD
9/23/20251.94 HKD
9/22/20252.08 HKD
9/19/20252.13 HKD
9/18/20252.13 HKD
9/17/20252.20 HKD
9/16/20252.29 HKD
9/15/20252.15 HKD
9/12/20252.19 HKD
9/11/20252.18 HKD
9/10/20252.46 HKD
9/9/20252.47 HKD
9/8/20252.50 HKD
9/5/20252.73 HKD
9/4/20252.76 HKD
9/3/20253.07 HKD
9/2/20253.16 HKD
9/1/20253.30 HKD
8/29/20253.37 HKD
8/28/20253.48 HKD
8/27/20253.51 HKD
8/26/20253.54 HKD
8/25/20253.68 HKD
8/22/20253.75 HKD
8/21/20253.66 HKD
8/20/20253.36 HKD
8/19/20253.39 HKD
8/18/20253.38 HKD
8/15/20253.27 HKD
8/14/20253.39 HKD
8/13/20253.39 HKD
8/12/20253.43 HKD
8/11/20253.41 HKD
8/8/20253.52 HKD
8/7/20253.60 HKD
8/6/20253.74 HKD
8/5/20253.66 HKD
8/4/20253.60 HKD
8/1/20253.64 HKD
7/31/20253.66 HKD
7/30/20253.68 HKD
7/29/20253.73 HKD
7/28/20253.75 HKD
7/25/20253.82 HKD
7/24/20253.98 HKD
7/23/20254.10 HKD
7/22/20254.00 HKD
7/21/20254.16 HKD
7/18/20253.94 HKD
7/17/20254.04 HKD
Access this data via the Eulerpool API

Moon Revenue, EBIT, Net Income

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2018
193.24 M HKD
25.01 M HKD
19.39 M HKD
Jan 1, 2019
195.02 M HKD
21.21 M HKD
15.95 M HKD
Jan 1, 2020
199.99 M HKD
32.24 M HKD
26.58 M HKD
Jan 1, 2021
136.01 M HKD
10.24 M HKD
10.76 M HKD
Jan 1, 2022
183.00 M HKD
23.55 M HKD
19.46 M HKD
Jan 1, 2023
204.57 M HKD
3.03 M HKD
3.94 M HKD
Jan 1, 2024
252.38 M HKD
16.40 M HKD
14.84 M HKD
Jan 1, 2025
189.56 M HKD
3.19 M HKD
1.79 M HKD

Moon Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 16, 2026, 12:52 PM
 
REVENUEM HKD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM HKD
NET INCOMEM HKD
NET INCOME GROWTH%
DIV.HKD
SHARESM
2016201720182019202020212022202320242025
200.00191.00193.00195.00199.00136.00183.00204.00252.00189.00
-4.501.051.042.05-31.6634.5611.4823.53-25.00
26.0028.8031.6133.8533.1733.0932.2422.0624.2122.75
52.0055.0061.0066.0066.0045.0059.0045.0061.0043.00
23.0026.0019.0015.0026.0010.0019.003.0014.001.00
13.04-26.92-21.0573.33-61.5490.00-84.21366.67-92.86
0.15
317.00317.00317.00359.30400.00400.00400.00400.00400.00400.00
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Moon generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Moon retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Moon's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Moon has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Moon's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Moon stock margins

The Moon margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Moon. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Moon.
  • 3 Years

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  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2018
31.99 %
12.94 %
10.04 %
Jan 1, 2019
34.25 %
10.88 %
8.18 %
Jan 1, 2020
33.39 %
16.12 %
13.29 %
Jan 1, 2021
33.62 %
7.53 %
7.91 %
Jan 1, 2022
32.36 %
12.87 %
10.63 %
Jan 1, 2023
22.15 %
1.48 %
1.93 %
Jan 1, 2024
24.43 %
6.50 %
5.88 %
Jan 1, 2025
22.86 %
1.68 %
0.94 %

Moon Stock Revenue, EBIT, Earnings per Share

The Moon earnings per share therefore indicates how much revenue Moon has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

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  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2018
0.61 HKD
0.08 HKD
0.06 HKD
Jan 1, 2019
0.54 HKD
0.06 HKD
0.04 HKD
Jan 1, 2020
0.50 HKD
0.08 HKD
0.07 HKD
Jan 1, 2021
0.34 HKD
0.03 HKD
0.03 HKD
Jan 1, 2022
0.46 HKD
0.06 HKD
0.05 HKD
Jan 1, 2023
0.51 HKD
0.01 HKD
0.01 HKD
Jan 1, 2024
0.63 HKD
0.04 HKD
0.04 HKD
Jan 1, 2025
0.47 HKD
0.01 HKD
0.00 HKD

Moon business model & stock analysis

HK Asia Holdings Ltd is a versatile company that is based in Hong Kong. It was founded in 1994 as a consumer goods manufacturer and has since expanded its business model to specialize in various industries. The company operates in different business sectors, including financial services, real estate development, e-commerce, and trade. It offers a wide range of financial products, such as loans, investment funds, and insurance, and is also involved in buying, developing, and selling properties in Hong Kong and Asia. Additionally, it operates an e-commerce platform offering a variety of products to Chinese consumers. The company is known for its manufacturing capabilities in glass eyes, jewelry design, ceramics, plastic parts, and more, with a focus on quality and adherence to social and environmental standards. HK Asia Holdings is constantly seeking ways to improve its offerings and differentiate itself from other companies, with plans to expand its business globally while ensuring the best possible shopping experience for customers and promoting sustainability. Ultimately, the company prioritizes the well-being of its employees, customers, and society as a whole.

Moon SWOT Analysis

Strengths

HK Asia Holdings Ltd possesses several strengths that give it a competitive advantage in the market. These include:

  • Strong financial position and robust cash flow, enabling strategic investments and growth opportunities.
  • Well-established brand reputation and recognition, enhancing customer trust and loyalty.
  • Diverse and innovative product portfolio, catering to various customer needs and preferences.
  • Extensive distribution network, ensuring wide market coverage and accessibility to target markets.
  • Experienced and talented workforce, driving operational excellence and continuous improvement.

Weaknesses

HK Asia Holdings Ltd faces certain weaknesses that could impede its growth and performance. These weaknesses include:

  • Reliance on a limited number of key suppliers or partners, posing a potential vulnerability to disruptions.
  • High production costs due to technological complexities or resource-intensive operations.
  • Limited geographic presence, which may restrict market reach and expose the company to localized risks.
  • Inefficient internal processes or outdated systems, hindering agility and responsiveness to market dynamics.
  • Dependency on a few key customer accounts, creating concentration risks and potential revenue fluctuations.

Opportunities

HK Asia Holdings Ltd can leverage various opportunities in the market to drive growth and expansion. These opportunities include:

  • Emerging markets with untapped potential, offering opportunities for market entry and market share gains.
  • Increasing consumer demand for sustainable and environmentally-friendly products, supporting the development of eco-friendly solutions.
  • Technological advancements, allowing the company to enhance operational efficiency and product innovation.
  • Growing emphasis on e-commerce and digital platforms, enabling new distribution channels and customer engagement strategies.
  • Strategic partnerships and collaborations, facilitating access to new markets or complementary expertise.

Threats

HK Asia Holdings Ltd should be cautious about potential threats that could impact its business operations and market position. These threats include:

  • Intense competition from existing and new market players, leading to price pressures and decreased market share.
  • Economic downturns or market fluctuations, affecting consumer spending patterns and overall demand for products.
  • Changing regulatory frameworks or compliance requirements, influencing industry practices and increasing operational costs.
  • Product imitation or counterfeiting, damaging the company's brand reputation and eroding customer trust.
  • Geopolitical uncertainties, such as trade conflicts or political instability, impacting international business operations and supply chains.

Moon Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Moon historical P/E ratio, EBIT multiple, and P/S ratio

Moon annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Moon shares outstanding

The number of shares of Moon was 400 M in 2025. This indicates how many shares Moon is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2018
317.00 M Stocks
Jan 1, 2019
359.30 M Stocks
Jan 1, 2020
400.00 M Stocks
Jan 1, 2021
400.00 M Stocks
Jan 1, 2022
400.00 M Stocks
Jan 1, 2023
400.00 M Stocks
Jan 1, 2024
400.00 M Stocks
Jan 1, 2025
400.00 M Stocks

Moon Dividend History

4 years of dividend payments

YearAnnual DividendYoY ChangePayments
20250.05HKD 0.0%
20240.05HKD 66.7%
20230.15HKD 50.0%
20200.10HKD

Moon dividend history and estimates

In 2025, Moon paid a dividend amounting to 0.05 HKD. Dividend means that Moon distributes a portion of its profits to its owners.
  • Max

Dividend
Dividend (Estimate)
Special dividend
Details
Date
Dividend
Dividend (Estimate)
Special dividend
Jan 1, 2020 (e)
0.10 HKD
0.00 HKD
0.00 HKD
Jan 1, 2023 (e)
0.00 HKD
0.15 HKD
0.00 HKD
Jan 1, 2024 (e)
0.05 HKD
0.00 HKD
0.00 HKD
Jan 1, 2025 (e)
0.05 HKD
0.00 HKD
0.00 HKD

Moon dividend payout ratio

In 2025, Moon had a payout ratio of 799.98%. The payout ratio indicates the percentage of the company's profits that Moon distributes as dividends.
  • 3 Years

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Payout ratio
Details
Date
Payout ratio
Jan 1, 2018
600.17 %
Jan 1, 2019
600.17 %
Jan 1, 2020
150.60 %
Jan 1, 2021
600.17 %
Jan 1, 2022
750.03 %
Jan 1, 2023
1,515.15 %
Jan 1, 2024
134.77 %
Jan 1, 2025
799.98 %
Price targets and forecasts for Moon are not yet available.

Moon shareholder structure

% Name
30.27156%
UTXO Management GP, LLC
UTXO Management GP, LLC
29.38122%
Fang (Jason Kin Hoi)
Fang (Jason Kin Hoi)
12.04486%
Sit (Hon)
Sit (Hon)
11.59686%
Top Legend SPC
Top Legend SPC
0.00000%
Siu (Muk Lung)
Siu (Muk Lung)

Moon Executives and Management Board

CC

Mr. Chi Fai Chung

(48)

General Manager, Executive Director · since 2018

Compensation765,000.00 HKD
KL

Mr. Kin Lun Lam

(66)

Non-Executive Director

Compensation180,000.00 HKD
MR

Mr. Ma Ritchie

(63)

Non-Executive Director

Compensation180,000.00 HKD
KF

Mr. Kam Chau Fok

(70)

Non-Executive Independent Director

Compensation180,000.00 HKD
WK

Mr. Wai Leung Kwok

(49)

Non-Executive Independent Director

Compensation180,000.00 HKD

Frequently asked questions about Moon

The business model of HK Asia Holdings Ltd is primarily focused on investing and acquiring businesses in various industries within Asia. As a holding company, their main objective is to own and manage a diversified portfolio of businesses across different sectors, including but not limited to real estate, manufacturing, and financial services. By strategically acquiring and managing these businesses, HK Asia Holdings Ltd aims to drive growth, enhance profitability, and create value for its shareholders. With a strong presence in the Asian market, the company seeks opportunities to leverage its expertise and resources in order to maximize returns and expand its business operations.

All fundamentals and in-depth analysis of Moon

Our stock analysis for Moon stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Moon. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.